Statistics About The Average Tiktok Video Length

In this post, we explore various statistics surrounding the average length of TikTok videos and the behaviors of both creators and viewers on the popular social media platform. From the evolution of video duration limits to user engagement rates and completion rates, these insights shed light on the dynamics shaping content creation and consumption in the TikTok ecosystem.

Statistic 1

"The average length of a TikTok video is about 15 seconds."

Statistic 2

"As of February 2021, TikTok increased its maximum video length to 3 minutes, up from 60 seconds."

Statistic 3

"Due to the increase in maximum video length, the average video length on the platform might increase in the near future."

Statistic 4

"About 42% of global TikTok users upload videos that are 16-60 seconds long."

Statistic 5

"Most users spend an average of 52 minutes per day on the app, probably due to the short duration of the videos."

Statistic 6

"About 70% of the videos made by male users are less than 15 seconds."

Statistic 7

"Around 50% of videos created by female users are less than 15 seconds."

Statistic 8

"On average, users scroll through approximately 300 videos per session."

Statistic 9

"The engagement rate on videos that are less than 15 seconds is 25% higher than longer videos."

Statistic 10

"Videos with a length of 60-120 seconds typically get fewer likes than shorter videos."

Statistic 11

"About 60% of TikTok's active users in the U.S. are aged 16 to 24, a group known for having a shorter attention span and likely contributing to the shorter average video length."

Statistic 12

"Short TikTok videos (10-20 seconds) have a higher completion rate."

Statistic 13

"TikTok videos that are 60 seconds long have a 72% completion rate."

Statistic 14

"Some experts advise keeping TikTok videos between 9 to 15 seconds for greater engagement."

Statistic 15

"Short TikTok videos (less than 5 seconds) have a completion rate of 315.5%."

Statistic 16

"The new 3-minute videos have led to a 70% increase in average watch time for some creators."

Statistic 17

"Even after increasing the maximum video length to 3 minutes, many users still prefer making short videos since they are easier to create."

Statistic 18

"Most successful TikTok creators use the full duration of time available to them, leading to an average video length of near 60 seconds."

Statistic 19

"Many TikTok users watch videos in their entirety, leading to an overall high average video completion rate that can influence the average video length."

Statistic 20

"Brands typically create short videos on TikTok (average 16 seconds) to engage with the audience."

In conclusion, the statistics suggest that TikTok’s video landscape is diverse, with varying video lengths catering to different user preferences and engagement metrics. The platform’s recent increase in maximum video length to 3 minutes may impact the average video length in the future. Short videos, particularly those under 15 seconds, tend to have higher engagement rates and completion rates, indicating a preference for concise content. However, longer videos, especially in the 60-120 second range, may receive fewer likes. The age demographic of TikTok’s user base, primarily consisting of individuals aged 16 to 24, likely influences the preference for shorter videos. Overall, creators and brands should consider these insights when crafting content to effectively engage with TikTok’s audience.