GITNUX MARKETDATA REPORT 2024

Statistics About The Average Length Of Tiktok Video

The average length of TikTok videos is around 15 to 30 seconds.

Last Updated: June 18, 2024

How we write

In this post, we explore the fascinating world of TikTok video lengths, shedding light on intriguing statistics that offer insights into user behavior, engagement rates, and optimal video durations. From the typical length of viral videos to the impact of video duration on likes and shares, we delve into data that can help creators optimize their content for maximum reach and engagement.

Statistic 1

"The typical length for a viral TikTok video is around 9-15 seconds."

Statistic 2

"TikTok allows users to post videos up to 60 seconds long."

Statistic 3

"As of 2021, over 63% of all TikTok videos uploaded are 15 seconds long."

Statistic 4

"For TikTok ads, the optimal length is 9-15 seconds."

Statistic 5

"Only a quarter of all TikTok videos reach the maximum 60 second length."

Statistic 6

"Nearly 27% of TikTok content creators aim for a video length of 13-15 seconds."

Statistic 7

"Many creators note an increase in engagement when videos are kept under 15 seconds."

Statistic 8

"Despite the 60-second limit, most users create videos of around 14.3 seconds, on average."

Statistic 9

"60-second-or-longer videos only get approximately 66% of the likes and comments of 15-second clips."

Statistic 10

"TikTok’s completion rate drops 5% for videos that are 16-20 seconds long."

Statistic 11

"On average, TikTok videos with a length of 9-15 seconds are shared 20% more often than longer videos."

Statistic 12

"Almost half of TikTok users upload videos of at least 30 seconds."

Statistic 13

"TikTok videos of 25-30 seconds have an average engagement rate of 6.37%."

Statistic 14

"Average length of the most popular TikTok video is just over 11 seconds."

Statistic 15

"TikTok’s view rate drops by 7% for videos that are longer than 20 seconds."

Statistic 16

"For campaigns aiming for higher completion rates, videos of 9-15 seconds are recommended."

Statistic 17

"TikTok extended the length of videos from 15 seconds to 60 seconds in early 2017."

In conclusion, the data on TikTok video lengths clearly demonstrates a preference for shorter videos on the platform. Videos ranging from 9 to 15 seconds are the most popular, leading to higher engagement rates and increased sharing. Despite the ability to post videos up to 60 seconds long, the majority of users opt for shorter durations due to their higher completion rates and engagement levels. Creators aiming for viral success should consider keeping their videos under 15 seconds to maximize viewer interaction and overall impact.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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