GITNUX MARKETDATA REPORT 2024

Statistics About The Average Engagement Time

The average engagement time is typically around 8 minutes.

Last Updated: June 20, 2024

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In this post, we explore various statistics on average engagement times across different digital platforms and mediums. From social media usage to website engagement, these data points shed light on the behaviors and preferences of online audiences.

Statistic 1

"Instagram boasts an impressive average engagement time of 53 minutes per day."

Statistic 2

"The average time most adults spend watching video content is about 1 to 2 hours a day."

Statistic 3

"Users tend to spend 30 minutes on average per visit on LinkedIn."

Statistic 4

"Brands experience the highest engagement rates (0.09%) on Instagram."

Statistic 5

"Websites with a blog have a 434% higher chance of being highly ranked on search engines and on average, companies with blogs produce 67% more leads per month."

Statistic 6

"Facebook users spend an average of 34 minutes per day on the platform."

Statistic 7

"75% of Instagram users take action, such as visiting a website, after looking at Instagram advertising posts."

Statistic 8

"The average user spends 88% more time on a website with videos."

Statistic 9

"Twitter's active users spend an average of 3.39 minutes per session on the social media platform."

Statistic 10

"On average, TikTok users spend 52 minutes per day on the platform."

Statistic 11

"Average engagement rate of Facebook video posts is 6.13% globally."

Statistic 12

"The average amount of time a Facebook user will spend on the platform per day is 58.5 minutes."

Statistic 13

"The average engagement time on a Pinterest page is 14.2 minutes."

Statistic 14

"The average person's daily YouTube engagement is about 40 minutes."

Statistic 15

"The average engagement time for emails is just over 6 seconds."

Statistic 16

"Consumers typically spend an average of 2.8 hours per day on social media platforms."

Statistic 17

"Mobile users spend up to 5 hours a day on their devices with 90% of that time spent in apps."

Statistic 18

"Websites that include a FAQ section can increase the average engagement time by 2x."

In conclusion, the statistics gathered on various social media platforms and content types provide valuable insights into user behavior and preferences. Instagram emerges as a clear leader in engagement time, with users spending an impressive average of 53 minutes per day on the platform. Brands can leverage this by focusing on Instagram for high engagement rates. Videos and blogs also play a significant role in increasing engagement, with users spending more time on websites with videos and companies with blogs generating more leads. Mobile usage remains high, with consumers spending up to 5 hours a day on their devices, predominantly in apps. Overall, understanding these statistics can guide strategic decisions for businesses aiming to enhance user engagement and drive favorable outcomes.