01 Industry overview
The automotive tire industry at a glance
The global tire market reached $282 billion in 2025, with demand shifting toward premium, larger-rim, electric-vehicle and replacement tires while tariffs and raw-material costs weigh on near-term growth.
- $282B[57]
- Global tire market, 2025
- 5.4%[57]
- Market CAGR, 2025–2030
- 123.28M[58]
- Japan tire production, 2025
- 14.1%[2]
- Michelin global share, 2024
- Market size
- Smithers estimates the global tire market at $282 billion in 2025, based on 2.1 billion units shipped. Its broader estimate covers automotive and other tire applications, including passenger, commercial, specialty and off-highway tires.[57]
- Forecast & CAGR
- The global tire market is forecast to reach $367 billion by 2030, representing a 5.4% compound annual growth rate from 2025. Unit shipments are projected to exceed 3.1 billion by 2030, growing at 4.0% annually.[57]
- Market share & regions
- Asia-Pacific accounted for 42.2% of global automotive-tire revenue in 2025 in Grand View Research’s estimate, making it the largest regional market. The region’s position reflects high vehicle production, vehicle ownership growth and replacement demand, particularly in China.[59]
- Segmentation
- Passenger-car tires represented 56.1% of automotive-tire revenue in 2025, while radial tires accounted for 59.4%. All-season tires represented 52.2%, and 15-to-20-inch tires held 64.9% of revenue in the same estimate.[59]
- Key players & concentration
- The leading global tire producers are Michelin, Bridgestone, Goodyear, Continental, Pirelli, Sumitomo Rubber, Hankook, Yokohama, Zhongce and Sailun. Based on 2024 sales, Michelin held 14.1% of global tire sales, Bridgestone 13.6%, Goodyear 9.6% and Continental 6.9%; the top four therefore represented 44.2%.[2][60]
- Pricing
- Pricing remains closely linked to raw-material costs and product mix. In the third quarter of 2026, Goodyear reported that organic net sales increased 1.6% despite a 3.3% decline in tire units, with price and mix benefits offsetting lower volume; 18-inch-and-above products reached 44% of sales volume, up from 39% a year earlier.[45]
- Trends, drivers & challenges
- Growth is being supported by replacement demand, larger-rim tires, electric-vehicle applications and sustainability initiatives, while tariffs, weak vehicle production and raw-material inflation remain constraints. Continental reported worldwide light-vehicle production down 2% year over year in the third quarter of 2026, while higher raw-material prices were increasingly affecting earnings.[57][19][39]
- Consumer behavior & competition
- Replacement tires remain the largest demand channel, supported by an aging vehicle fleet, while consumers are showing greater price sensitivity. Smithers reported that some consumers were moving toward lower-tier tires during tariff and economic uncertainty, even as premium products continued to perform well; Goodyear’s 2026 results show competition increasingly focused on high-value tires of 18 inches and above.[57][45]
- M&A
- A notable transaction was Yokohama Rubber’s acquisition of Goodyear’s off-the-road tire business, completed on February 3, 2025, for approximately $905 million in cash. Goodyear said the divestiture streamlined its portfolio and increased its focus on core products and services.[61]
- Regulation
- Tire regulation is increasingly focused on safety, rolling resistance, wet grip, noise and environmental performance. UN Regulation No. 117 was updated in the European Union through Regulation (EU) 2025/1453, covering type approval requirements related to rolling sound emissions, wet adhesion and rolling resistance.[62]
- Latest news
- In November 2026, Continental reported strong third-quarter tire results and raised its 2026 outlook, while noting weak North American replacement markets and higher raw-material costs. Goodyear announced on November 9, 2026 that Roger Wood had become interim chief executive as its board continued a strategic review focused on business mix, efficiency and long-term growth.[39][45]
02 Ranking
Top 10 Companies in the Automotive Tire Industry
The leading companies in the automotive tire industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Yokohama Rubber stands out for automotive tire operations because its operating margin was 12.4% in 2025, while Pirelli focuses on premium tire manufacturing since it reported €6.8 billion in 2025 sales and operated 18 tire production sites.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in automotive tire manufacturing
Yokohama Rubber
JP
Ranked #1 · 9.4 · Automotive tire manufacturing
Why we picked it: It runs global passenger, truck and specialty tire operations and reported an operating margin of 12.4% in 2025.
#2 overall
Pirelli
IT
Ranked #2 · 9.2 · Automotive tire manufacturing
Why we picked it: It sells premium passenger, performance and motorcycle tires and reported €6.8 billion in 2025 sales.
#3 overall
Zhongce Rubber
CN
Ranked #3 · 9.0 · Automotive tire manufacturing
Why we picked it: It covers passenger, truck, bus and specialty tires and reported 14.52% revenue growth with a 9.56% operating margin.
Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | Yokohama Rubber Automotive tire manufacturing · JP | 9.4 | 9.3 | 9.6 | 9.9 | 8.9 | |
Company snapshot · Yokohama Rubber · Data as of November 11, 2026 Yokohama Rubber describes itself as the world's sixth-largest tire maker by 2025 sales revenue.[63]
| |||||||
| 2 | Pirelli Automotive tire manufacturing · IT | 9.2 | 9.4 | 9.4 | 9.4 | 8.2 | |
Company snapshot · Pirelli · Data as of November 11, 2026 Pirelli reported €6.8 billion in 2025 sales and operated 18 tire production sites.[64]
| |||||||
| 3 | Zhongce Rubber Automotive tire manufacturing · CN | 9.0 | 9.1 | 9.6 | 9.3 | 7.5 | |
Company snapshot · Zhongce Rubber · Data as of November 11, 2026 ZC Rubber is China's largest tire manufacturer and ranks among the global top ten.[65]
| |||||||
| 4 | Shandong Linglong Tyre Automotive tire manufacturing · CN | 8.9 | 8.6 | 9.9 | 9.0 | 8.5 | |
Company snapshot · Shandong Linglong Tyre · Data as of November 11, 2026 Linglong manufactures passenger, light-truck, truck, bus and off-road radial tires.[66]
| |||||||
| 5 | Bridgestone Automotive tire manufacturing · JP | 8.9 | 9.9 | 7.9 | 8.1 | 9.4 | |
Company snapshot · Bridgestone · Data as of November 11, 2026 Bridgestone operates about 120 manufacturing plants and R&D facilities in more than 150 countries.[2]
| |||||||
| 6 | Apollo Tyres Global passenger, commercial and specialty tires · IN | 8.7 | 8.2 | 9.4 | 9.1 | 8.5 | |
Company snapshot · Apollo Tyres · Data as of November 11, 2026 Apollo operates seven manufacturing units and sells Apollo and Vredestein tires in over 100 countries.[67]
| |||||||
| 7 | Toyo Tire Passenger, light truck, truck and bus tires · JP | 8.6 | 8.5 | 9.1 | 8.9 | 7.7 | |
Company snapshot · Toyo Tire · Data as of November 11, 2026 Toyo Tire produces passenger, light-truck, truck and bus tires through its tire business.[68]
| |||||||
| 8 | Giti Tire Global passenger, commercial and specialty tires · SG | 8.5 | 8.6 | 9.2 | 8.1 | 7.5 | |
Company snapshot · Giti Tire · Data as of November 11, 2026 Giti serves passenger, commercial and motorsports segments across more than 130 countries.[69]
| |||||||
| 9 | Kumho Tire Global passenger, truck and bus tires · KR | 8.4 | 8.2 | 8.6 | 8.6 | 8.0 | |
Company snapshot · Kumho Tire · Data as of November 11, 2026 Kumho operates eight plants in four countries and manufactures passenger-car and truck-bus tires.[70]
| |||||||
| 10 | Nokian Tyres Passenger, commercial and winter tires · FI | 7.9 | 7.7 | 8.0 | 8.7 | 7.3 | |
Company snapshot · Nokian Tyres · Data as of November 11, 2026 Nokian Tyres employed 3,959 people at the end of 2025 and specializes in demanding conditions.[71]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 11). Top 10 companies in the automotive tire industry. In Automotive Tire Industry Statistics. Gitnux. https://gitnux.org/automotive-tire-industry-statistics/#top-companies
U.S. tire-derived aggregate use
U.S. tire-derived aggregate use fell from 316 thousand tons in 2017 to 207 thousand tons in 2025.
03 Trends & forecasts
Top 10 Automotive Tire Industry Trends & Forecasts 2027
What is changing in the automotive tire industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Replacement demand remains the main volume base
High confidenceEuropean consumer replacement tire sales fell 2% in full-year 2025, while truck and bus replacement volumes fell 4%. The decline was linked to weak consumer confidence, limited mileage growth, subdued freight activity and increased imports.[72]
Forecast 2027: Replacement demand should recover modestly in 2027 as vehicle parc aging supports tire changes, but mileage, freight and consumer-income conditions will keep growth uneven across regions. Replacement tires should remain the industry's largest channel.
02Asia-Pacific continues leading tire growth
High confidenceSmithers identifies Asia-Pacific, led by China and India, as a major growth region and forecasts 4.7% unit CAGR for the region through 2030. Grand View Research's 2025 estimate in the supplied overview places Asia-Pacific at 42.2% of global automotive-tire revenue.[57]
Forecast 2027: Asia-Pacific should remain the fastest-growing major region in 2027, supported by vehicle production, rising ownership and replacement demand. China will remain the largest regional contributor, while India and Southeast Asia should provide comparatively faster incremental growth.
03Electric vehicles raise tire specification demands
High confidenceGlobal electric-car sales exceeded 20 million in 2025, up 20% from 2024, and reached 25% of new-car sales. The IEA expects global electric-car sales to reach 23 million in 2026, or 28% of total car sales.[73]
Forecast 2027: By 2027, EV-related tire demand should expand faster than the overall passenger-car tire market. Manufacturers will increasingly emphasize low rolling resistance, higher load capacity, noise reduction and wear durability to address EV weight and torque.
04Large-rim tires keep taking share
High confidenceGoodyear reported that products measuring 18 inches and above reached 44% of sales volume in the third quarter of 2026, up from 39% a year earlier. Continental also said higher sales of ultra-high-performance tires of 18 inches and above supported its third-quarter 2026 performance.[16][39]
Forecast 2027: The 18-inch-and-above segment should continue gaining share in 2027, particularly in SUVs, premium cars and EVs. Mix improvement should support revenue and margins even where total tire units remain flat.
05All-season tires gain against seasonal products
Medium confidenceEuropean consumer replacement data for 2025 showed summer tires down 7%, winter tires down 2% and all-season tires gaining share. The shift was associated with milder weather and consumers seeking simpler tire ownership.[72]
Forecast 2027: All-season tires should continue taking share in 2027, especially in regions with moderate winters and lower annual mileage. Summer and winter tires will remain important in severe-climate markets, but their combined mix should gradually decline in much of Europe.
06Premiumization supports pricing power
High confidenceGoodyear's third-quarter 2026 results showed organic net sales up 1.6% despite a 3.3% decline in tire units, with price and mix offsetting lower volume. Continental similarly cited large, high-performance tires as a key business driver.[16][39]
Forecast 2027: In 2027, manufacturers should continue using premium mix, branded products and product-specific fitments to protect revenue per tire. Pricing power will be strongest in large-rim, EV, ultra-high-performance and specialized commercial categories.
07Raw-material inflation remains a margin risk
High confidenceContinental said in November 2026 that higher raw-material prices were increasingly affecting earnings and would have a greater impact in the fourth quarter. The company also reported using commercial measures to respond to higher raw-material prices.[39]
Forecast 2027: Raw-material volatility should remain a material 2027 risk, particularly for natural rubber, synthetic rubber, carbon black and reinforcement materials. Tire makers will likely pursue additional price increases, formulation changes, hedging and procurement efficiencies rather than absorb the full cost increase.
08Tariffs encourage regionalized sourcing
High confidenceSmithers identifies tariff uncertainty as a significant short-term challenge that is shifting demand and disrupting normal trade patterns. Continental reported lower tariff impacts in the third quarter of 2026 but still cited tariffs and weak automotive markets as factors affecting performance.[39]
Forecast 2027: In 2027, tire companies should continue diversifying production and sourcing by region, especially for the North American market. Trade measures will favor plants closer to end markets, but may also raise manufacturing costs and reduce supply-chain flexibility.
09Tire regulation tightens environmental performance
High confidenceEU tire requirements address rolling resistance, wet grip and external rolling noise through labeling and type-approval rules. The European Commission notes that noise limits became more stringent from January 2023 and that these tire properties involve technical trade-offs.[74]
Forecast 2027: In 2027, regulatory and fleet efficiency requirements should accelerate investment in lower rolling resistance, quieter designs and improved wet braking without sacrificing wear. Product development will increasingly optimize several performance attributes simultaneously rather than maximize one metric.
10Sustainable materials move toward commercialization
Medium confidenceSmithers identifies raw-material sustainability-driven substitutions, more efficient manufacturing and sustainability imperatives as medium- and long-term forces shaping the tire market through 2030.[57]
Forecast 2027: By 2027, sustainable rubber, recycled carbon black, recovered tire materials and bio-based inputs should expand from pilot programs into more commercial tire lines. Adoption will remain gradual because cost, supply consistency and performance validation remain constraints.
04 Statistics
Technology & Innovation
Technology output is measured through smart-tire patent counts and tire inspection and development tooling, including 82 smart-tire patents held by Michelin in the United States across publications from 2023 through September 2026.
AI in the automotive tire industry
- 104 smart-tire patents were held by Goodyear in the United States across publications from 2023 through September 2026.[1]
- 224 smart-tire patents were held by Bridgestone in the United States across publications from 2023 through September 2026.[1]
- 20 global factories were planned for Bridgestone’s autonomous-control tire manufacturing technology during its 2024–2026 medium-term business plan.[2]
- 82 smart-tire patents were held by Michelin in the United States across publications from 2023 through September 2026.[1]
Automation in the automotive tire industry
- 100% of Michelin’s automated tire-monitoring inspection solution is software-enabled and designed to operate without additional tire-mounted sensors.[3]
- Since 2016, Bridgestone has used its AI-implemented EXAMATION tire-building system in practical production operations.[2]
- 20 Bridgestone factories globally were planned to receive autonomous-control tire manufacturing technology during the 2024–2026 medium-term business plan.[2]
- 700 simulation tools and measurement methods support Michelin’s tire-development and testing activities, according to its published R&D figures.[4]
Digital Transformation in the industrial manufacturing sector (sector benchmark)
- 32% of U.S. industrial-products respondents said their operations-technology investments had delivered expected results in 2024.[5]
- 34% of industrial-manufacturing organizations across 26 countries had achieved return on investment from multiple AI use cases in 2024.[6]
- 24% of companies across the European Industrial Ecosystem had a concrete digital-transformation strategy in 2024.[7]
- 76% of industrial-manufacturing firms across 26 countries reported that their workforce had an appetite to embrace cutting-edge technology in 2024.[6]
Technology Adoption in the industrial manufacturing sector (sector benchmark)
- 35% of industrial-manufacturing organizations were proactive in advancing data-and-analytics strategies in 2024.[8]
- 31% of industrial-manufacturing organizations were proactive in advancing modern-delivery technologies, including low-code and no-code, in 2024.[8]
- 37% of industrial-manufacturing organizations were proactive in advancing AI and automation strategies in 2024.[8]
- 30% of industrial-manufacturing organizations were proactive in advancing edge-computing strategies in 2024.[8]
Cloud Computing in the industrial manufacturing sector (sector benchmark)
- 39% of industrial-manufacturing organizations were proactive in advancing XaaS technologies, including public and multicloud, in 2024.[8]
- 87% of Finnish manufacturing enterprises used cloud computing in 2023.[9]
- 87% of Australian manufacturing enterprises used cloud computing in 2022.[9]
- 54% of EU manufacturing enterprises used paid cloud-computing services in 2025, up from approximately 45% in 2023.[10]
Big Data in the industrial manufacturing sector (sector benchmark)
- 57% of manufacturers used some form of artificial intelligence to analyze collected manufacturing data in 2024.[11]
- 70% of manufacturers still collected data manually in 2024, according to a Manufacturing Leadership Council survey reported by the National Association of Manufacturers.[12]
- 16.2% of businesses in the European Industrial Ecosystem used big-data technologies in 2024.[7]
- 33% of manufacturers surveyed were performing prescriptive analytics in 2024, according to ABI Research’s survey of 461 manufacturing decision makers.[13]
- 67% of manufacturers surveyed in the United States, Germany and Malaysia could collect and analyze data in near real time in 2024.[13]
- 60% of manufacturers surveyed could collect and normalize data from assets or equipment in 2024, across 461 decision makers in the United States, Germany and Malaysia.[13]
IoT in the industrial manufacturing sector (sector benchmark)
- 35% of manufacturing companies in a Productivity Institute sample had adopted Internet of Things technology, with geography not specified by the source.[14]
- 81% of manufacturing leaders surveyed identified data and analytics for process improvement as an important technology use case, while IoT for predictive maintenance ranked among the leading use cases in 2024.[15]
- 11.1% of businesses in the European Industrial Ecosystem used Internet of Things technologies in 2023.[7]
- 27.6% of businesses in the European Industrial Ecosystem used Internet of Things technologies in 2024.[7]
05 Statistics
Data & Analytics
Data quality and governance show up as constraints and implementation gaps, with 30% of manufacturers citing poor data quality as a technical barrier to improving processes in 2025.
Business intelligence in the automotive tire industry
- 68,000 employees worked for Goodyear worldwide based on 2024 results, supporting tire manufacturing, distribution and analytics operations.[16]
- 53 Goodyear manufacturing facilities operated in 20 countries based on 2024 results.[16]
- $18.9 billion in revenue and 166.6 million tire units were reported by Goodyear for 2024.[16]
- 3 world-class innovation centers and 7 tire proving grounds supported Goodyear’s product and business-intelligence activities based on 2024 results.[16]
Data analytics in the automotive tire industry
Data Quality in the industrial manufacturing sector (sector benchmark)
- 30% of manufacturers identified poor data quality as a technical barrier to improving processes in 2025.[17]
- 51% of manufacturers surveyed said their data was siloed across disparate tools and systems in 2025.[18]
- 54% of manufacturers surveyed had duplicate data in several systems in 2025.[18]
- 61% of manufacturing leaders agreed that poor data quality limited adoption and optimization of emerging technologies in 2025.[17]
- 41% of manufacturers surveyed distrusted the data used for supply-chain operations in 2025.[18]
- 44% of manufacturers surveyed reported that AI projects had failed because of poor data quality in 2025.[18]
Data Governance in the industrial manufacturing sector (sector benchmark)
- 22% of manufacturers surveyed included data collection, management or analysis in executive incentives, KPIs or business imperatives in 2024.[11]
- 15% of manufacturers surveyed said their data strategy was entirely aligned with their overall business strategy in 2024.[11]
- 61% of manufacturers surveyed had a corporate-wide governance plan, strategy or formal data-management guidelines in 2024.[11]
- 58% of manufacturers surveyed assigned primary data-governance responsibility to a C-suite or senior leader in 2024.[11]
KPIs in the automotive tire industry
- 0.5 million tonnes of renewable and recycled raw materials entered Continental’s Tires group in 2024.[19]
- 39% is Bridgestone’s 2026 target for the ratio of recycled and renewable materials in tire products.[2]
- 26.0% of Continental Tires’ raw-material inflow consisted of renewable and recycled materials in 2024.[19]
- More than 50% is Bridgestone’s 2026 target for reducing Scope 1 and Scope 2 carbon dioxide emissions versus 2011.[2]
06 Statistics
Strategy & Growth
Replacement demand remains the volume base as aftermarket value and growth are tracked alongside acquisition-driven footprint expansion, including 35,000 tonnes annual capacity planned for Michelin’s first European tire-pyrolysis recycling plant.
Growth in the automotive tire industry
- 7.4% was the compound annual growth rate of the U.S. tire and rubber car aftermarket from 2019 to 2024.[20]
- $35.949 billion was the estimated U.S. tire and rubber car aftermarket value in 2024.[20]
- $25.106 billion was the estimated U.S. tire and rubber car aftermarket value in 2019.[20]
- €2.2 billion was Michelin’s free cash flow in 2024, supporting its stated ability to adapt to uncertain market conditions.[3]
Differentiation in the automotive tire industry
- 18% of Bridgestone’s 2024 revenue came from Europe, the Middle East and Africa.[2]
- 46% of Bridgestone’s 2024 revenue came from the Americas segment, its largest geographic revenue segment.[2]
- 11% of Bridgestone’s 2024 revenue came from Asia, Pacific, India and China.[2]
- 26% of Bridgestone’s 2024 revenue came from Japan.[2]
Mergers and acquisitions in the automotive tire industry
Strategic partnerships in the automotive tire industry
- 5 retail and commercial outlets plus a wholesale business were included in Kal Tire’s 2023 acquisition of Fridy Tire Co.[22]
- 35,000 tonnes was the annual capacity planned for the first European tire-pyrolysis recycling plant developed through Michelin’s partnership with Enviro and Antin.[23]
- 50 locations formed the Peerless Tyre network acquired by Gills Point S Tire & Auto in 2024, expanding the buyer’s regional dealer platform.[21]
- 1 million tonnes was the combined long-term annual capacity targeted for Michelin’s European tire-recycling group with Enviro and Antin.[23]
07 Statistics
People & Workforce
Workforce metrics anchor adoption capacity, with 64.6 average annual training hours per employee reported by Pirelli in 2025.
Hiring in the automotive tire industry
- 115,284 Bridgestone employees were covered by its employment-status data at December 31, 2025.[2]
- More than €300 million was budgeted by Michelin over five years for attracting and retaining talent after 2024.[24]
- 129,832 people were in Michelin’s workforce at December 31, 2024.[24]
- €76 million was Michelin’s 2024 capital expenditure committed to attracting and retaining talent.[24]
Employee retention in the automotive tire industry
Remote Work in the industrial manufacturing sector (sector benchmark)
- Across U.S. manufacturing, teleworked hours represented 12.2% of total hours worked in 2025.[26]
- Across U.S. manufacturing, 36.9% of workers could work at home and 33.3% actually did so during 2024–2025.[26]
- Across U.S. manufacturing, 35.2% of surveyed workers reported remote work in the Chicago Fed Survey of Economic Conditions from July 2021 through March 2024.[27]
- Across U.S. manufacturing, 19% of workers worked remotely, including hybrid and fully remote arrangements, during October 2023–September 2024.[28]
Hybrid Work in the industrial manufacturing sector (sector benchmark)
- Across manufacturing companies, the average required office attendance reached 2.82 days per week in the second quarter of 2025.[29]
- Across manufacturing employees, 80% believed office mandates reflected a lack of trust that employees would be productive at home in 2025.[30]
- Across manufacturing employers, 80% said their organizations were still struggling to balance hybrid working in 2025.[30]
- Across manufacturing companies, 17% were fully back in the office for non-production employees in 2025.[29]
- Across manufacturing companies, 79% operated a hybrid model for non-production employees in 2025.[29]
Upskilling in the automotive tire industry
Employee Engagement in the industrial manufacturing sector (sector benchmark)
- Across manufacturing companies, 41% identified employee recognition as a high priority in 2024.[32]
- Across manufacturing companies, 25% of respondents did not know whether their frontline workforce was engaged in 2023.[5]
- Across manufacturing, distribution and storage organizations, 84.2% of employees said they cared about their organization’s future in 2026.[33]
- Across manufacturing companies, 70% of respondents said most non-frontline employees were engaged in their jobs in 2023.[5]
- Across manufacturing, distribution and storage organizations, the average employee-engagement score was 72.9% in 2026.[33]
DEI in the automotive tire industry
Change Management in the industrial manufacturing sector (sector benchmark)
08 Statistics
Customer & Sales
Demand capture stays tied to brand loyalty and replacement behavior, with 42% of U.S. tire buyers remaining loyal to their original tire brand when replacing two or more tires in the 2026 OE Tire Customer Satisfaction Study.
Customer experience in the automotive tire industry
- 93 points was Nexen Tire’s customer-satisfaction score in 2023.[35]
- 772 out of 1,000 was Michelin’s score in the 2019 U.S. luxury original-equipment tire satisfaction segment.[36]
- 756 out of 1,000 was Michelin’s score in the 2019 U.S. passenger-car original-equipment tire satisfaction segment.[36]
- 753 out of 1,000 was Goodyear’s score in the 2019 U.S. performance-sport original-equipment tire satisfaction segment.[36]
Customer retention in the automotive tire industry
Customer loyalty in the automotive tire industry
- 10%–20% of tire customers were described as consistently loyal to Tier 1 tire brands for second and third replacements.[38]
- No. 1 in GCSI’s tire category for 14 consecutive years was Nexen Tire’s ranking as of 2023.[35]
- 54% was overall U.S. tire-brand loyalty in the 2026 OE Tire Customer Satisfaction Study.[37]
09 Statistics
Marketing & Brand
Brand and distribution mix are quantified via channel and brand-share measures, including 72% of Goodyear’s 2024 tire unit sales coming from replacement tires.
Marketing in the automotive tire industry
- 72% of Goodyear’s 2024 tire unit sales were replacement tires, compared with 28% supplied to original equipment customers worldwide.[16]
- 62% of Continental passenger-car tire sales came from the Continental brand in fiscal 2025, up from 60% in 2024.[39]
- €27.2 billion was Michelin’s group sales in 2024, with a positive 1.9% sales-mix effect from its value-driven market approach.[3]
- 65% of MICHELIN-branded passenger-car tire sales were 18 inches or larger in 2024, reflecting the company’s premium mix strategy globally.[3]
Digital marketing in the automotive tire industry
- Online retail platforms made a growing contribution to Michelin’s tire distribution strategy in 2025 alongside physical dealerships.[31]
- Goodyear operated approximately 800 company-owned retail outlets and about 350 warehouse distribution facilities in its tire distribution network based on 2024 results.[16]
- Bridgestone identified digital transformation as a central element of its 2024–2026 mid-term business plan for creating value in the tire business.[2]
Branding in the automotive tire industry
- Michelin’s Brand Vitality Indicator was 72 in 2024, compared with 73 in 2023 and a 2030 ambition of 65 or higher.[3]
- Michelin’s Offer Vitality Index was 29.4% in 2024, measuring the share of sales generated by products and services launched during the previous three years.[40]
- Bridgestone operates two principal tire brands, Bridgestone and Firestone, described as its power brands in its 2026 integrated-report materials.[2]
- Continental’s brand accounted for 62% of passenger-car tire sales in 2025, compared with 60% in 2024.[39]
Influencer Marketing in the industrial manufacturing sector (sector benchmark)
- Among manufacturing marketers using paid channels, 19% used influencer marketing in the 12 months covered by the 2025 outlook survey; global manufacturing, survey conducted June–August 2024.[41]
- Across B2B companies, 29% of marketers planned to adopt influencer marketing within the following year in 2025; global survey scope.[42]
- Across B2B companies, 55% of marketers used influencers in 2025, providing a benchmark applicable to industrial manufacturing marketers.[42]
- Across B2B companies, 76% of marketing leaders said creator collaboration helps build brand authenticity in 2025; global survey scope.[42]
- Across B2B companies, 28% ranked thought leaders or industry analysts as the most effective influencer type in 2025; global survey scope.[42]
10 Statistics
Operations & Execution
Operations are shown through capital allocation and margin results under cost pressures, including Continental’s €1,035 million Tires capital expenditure in 2025 equal to 7.5% of Tires sales.
Process optimization in the automotive tire industry
- Michelin reduced manufacturing Scope 1 and 2 carbon emissions by 37% versus 2019 in 2024, indicating progress in industrial-process optimization.[40]
- Continental implemented quality-assurance and cost-cutting measures while expanding tire production capacity in 2024.[19]
- Continental invested €1,035 million in Tires capital expenditure in 2025, equal to 7.5% of Tires sales, mainly to optimize and expand production capacity.[43]
- Continental’s Tires research-and-development expense was €349 million in 2024, or 2.5% of Tires sales.[19]
Operational efficiency in the automotive tire industry
- Continental’s Tires return on capital employed was 23.3% in 2025, down from 24.9% in 2024.[43]
- Continental’s Tires adjusted EBIT margin was 13.6% in 2025, despite tariffs, exchange-rate effects and weak original-equipment demand.[39]
- Michelin’s 2025 Partner NPS increased 5.3 points to 45.5, with reported gains in operational excellence, logistics service quality and customer processes.[31]
- Michelin’s Automotive and Two-wheel segment achieved a 13.1% operating margin in 2024 despite lower original-equipment volumes.[3]
Quality management in the automotive tire industry
- Michelin’s 2024 product-energy-efficiency index was 104.3, up from 102.9 in 2023 and 101.8 in 2022.[40]
- Bridgestone expanded its product-quality requirements framework to diversified products, bicycles, sporting goods and internal manufacturing categories from 2020 onward.[2]
- Michelin’s 2024 customer Net Promoter Score was 40.2, compared with 42.7 in 2023.[40]
- Michelin’s employee total recordable incident rate was 1.03 in 2024, against its 2030 target of below 0.5.[40]
Supply chain in the automotive tire industry
- Continental established a dedicated regional distribution center in the United States during 2025 to strengthen customer-focused tire supply chains.[43]
- Continental Tires working capital declined to €3,098 million in 2025 from €3,213 million in 2024.[43]
- Goodyear’s 2024 tire unit sales totaled 166.6 million units across 53 manufacturing facilities in 20 countries.[16]
- Continental reduced Tires inventories by €186 million to €2,398 million during 2025.[43]
Outsourcing / Offshoring in the industrial manufacturing sector (sector benchmark)
- Across EU enterprises sourcing abroad during 2021–2023, 39% outsourced business functions to external providers, while 72% used affiliated enterprises abroad for insourcing.[10]
- Across global manufacturing, 37% of facilities were offshore in 2024, compared with 41% onshore and 22% nearshore.[44]
- Across global manufacturing, executives expected offshore facilities to decline to 28% within three years of 2025, while onshore facilities rise to 48%.[44]
- Across global manufacturing, 73% of executives in 2025 believed friendshoring would represent a significant share of future sourcing and production.[44]
- Across EU enterprises engaged in international sourcing during 2021–2023, 37% operated in manufacturing, the largest sector share among sourcing enterprises.[10]
11 Statistics
Finance & Pricing
Pricing and mix show up alongside volume declines, including Goodyear reporting organic net sales increased 1.6% in the third quarter of 2026 despite a 3.3% decline in tire units.
Pricing strategy in the automotive tire industry
- Goodyear’s EMEA fourth-quarter 2025 sales increased 4.9%, driven by price/mix and currency benefits despite lower tire volume.[45]
- Goodyear’s Americas fourth-quarter 2024 tire sales were affected by unfavorable price/mix, lower replacement volume and raw-material costs.[45]
- Michelin generated a positive 1.9% sales-mix effect in 2024 through its value-driven approach to pricing and product mix.[3]
- Continental reported continued positive sales-mix effects in its global replacement tire markets in 2025.[43]
Cost reduction in the automotive tire industry
- Goodyear Forward was expected to deliver $1.5 billion in annual run-rate benefits through cost actions and margin expansion by the end of 2025.[45]
- Continental’s Tires depreciation and amortization was €792 million in 2024, down €51 million from 2023.[19]
- Bridgestone’s 2024–2026 business plan includes reducing business costs across the value chain and reinforcing channel power in its premium tire model.[2]
- Continental’s Tires cost of sales fell by €15 million to €9,747 million in 2025, although raw-material and tariff costs increased production and distribution expenses.[43]
Profitability in the automotive tire industry
- Continental’s Tires adjusted EBIT was €1,870 million in 2025, equal to 13.6% of adjusted sales.[43]
- Michelin generated €3.4 billion in segment operating income and €1.9 billion in net income in 2024.[3]
- Michelin’s return on capital employed was 9.2% in 2025, compared with 10.5% in 2024.[3]
- Goodyear’s Americas segment operating income was $933 million in 2024, producing an 8.5% segment operating margin.[45]
Financial planning in the automotive tire industry
- Continental forecast Tires sales of approximately €13.2 billion to €14.2 billion and an adjusted EBIT margin of 13.0% to 14.5% for 2026.[39]
- Michelin targeted more than €1.7 billion in free cash flow before acquisitions for 2025.[3]
- Continental Tires capital expenditure was €996 million in 2024, equal to 7.2% of Tires sales.[19]
- Michelin’s 2030 plan targets €5.5 billion in cumulative free cash flow before acquisitions for 2024–2026.[46]
12 Statistics
Product & Service
Product and service offerings link tire performance to connected or digital approaches, including Michelin reporting up to 4 meters of shorter braking distance for its universal tire digital twin when integrated with tire-state data.
Product development in the automotive tire industry
- 3.2% of Nexen Tire’s annual sales was allocated to research and development in 2017, rising to 5.4% in 2020 in South Korea.[47]
- 5,700 patents and 900 pending patents were reported by Goodyear based on 2024 results, supporting tire and mobility-product development worldwide.[16]
- 10% of Pirelli’s total silica use came from rice-husk-derived material in 2023, compared with 5% in 2022 and 1% in 2021.[48]
- €288.5 million was Pirelli’s research and development expenditure in 2023, equal to 4.3% of total revenues globally.[48]
Product lifecycle in the automotive tire industry
- 1,097 tires were covered by Nexen Tire’s product-lifecycle warranty in 2020, compared with 2,562 tires in 2017.[47]
- 1,876 product-lifecycle warranty cases were recorded by Nexen Tire in 2017, declining to 858 cases in 2020.[47]
- 35,000 metric tons of end-of-life tires per year is the initial processing target for Michelin’s planned mining-tire recycling factory.[3]
After-sales in the automotive tire industry
- Goodyear launched a subscription-based Tires-as-a-Service offering in 2024 for commercial and last-mile-delivery fleets in the United States and Europe.[45]
- 13,706 vehicles received Nexen Tire free-inspection services in 2019 in South Korea.[47]
- 800 Goodyear retail outlets operated globally in 2024, providing tire sales, repairs and other services to consumer and commercial customers.[16]
- 156 free tire-inspection services were delivered by Nexen Tire in 2020 in South Korea, covering 4,929 vehicles.[47]
Value proposition in the automotive tire industry
- Up to 4 meters of shorter braking distance was reported for Michelin’s universal tire digital twin when tire-state data are integrated into braking algorithms.[3]
- $18.878 billion was Goodyear’s net sales in 2024 from tires, chemicals and related businesses worldwide.[16]
- 65% of Goodyear’s 2024 sales came from consumer products, with commercial products contributing 17% globally.[16]
- 72% of Goodyear’s 2024 tire-unit sales were replacement tires, while original-equipment tires represented 28% globally.[16]
13 Statistics
Sustainability & Ethics
End-of-life outcomes and recycled-material inflow are tracked as measurable sustainability inputs, including 79% of U.S. end-of-life tires reaching recycling, reuse or energy-recovery markets in 2025.
Sustainability in the automotive tire industry
- 79% of U.S. end-of-life tires reached end-use markets in 2025, according to the U.S. Tire Manufacturers Association.[49]
- 26% of Continental Tires’ raw-material inflow was renewable or recycled in 2024.[39]
- 10% of Pirelli’s silica consumption came from rice-husk-derived material in 2023.[48]
- 273 million end-of-life tires were generated in the United States in 2025, equivalent to approximately 5.154 million tons.[49]
ESG in the automotive tire industry
- 6 thousand tonnes of methane and nitrous-oxide Scope 1 and Scope 2 emissions were reported by Bridgestone in a subsequent reported year.[2]
- 14 thousand tonnes of methane and nitrous-oxide Scope 1 and Scope 2 emissions were reported by Bridgestone in a subsequent reported year.[2]
- 7 thousand tonnes of methane and nitrous-oxide Scope 1 and Scope 2 emissions were reported by Bridgestone in a subsequent reported year.[2]
- 16 thousand tonnes of methane and nitrous-oxide Scope 1 and Scope 2 emissions were reported by Bridgestone in its ESG data for one reported year.[2]
CSR in the automotive tire industry
- 478 free-inspection services were delivered by Nexen Tire in South Korea in 2018.[47]
- 4,929 vehicles received Nexen Tire free-inspection services in South Korea in 2020.[47]
- 468 free-inspection services were delivered by Nexen Tire in South Korea in 2019.[47]
- 13,537 vehicles received Nexen Tire free-inspection services in South Korea in 2017.[47]
Circular economy in the automotive tire industry
- 157 thousand tons of U.S. end-of-life tires went to rubber-modified asphalt markets in 2025, down from 165 thousand tons in 2023.[49]
- 79% of U.S. end-of-life tires reached recycling, reuse or energy-recovery markets in 2025.[49]
- 207 thousand tons of U.S. end-of-life tires went to tire-derived-aggregate markets in 2025, down from 264 thousand tons in 2023.[49]
- 1,201 thousand tons of U.S. end-of-life tires went to ground-rubber markets in 2025.[49]
- 1,317 thousand tons of U.S. end-of-life tires went to tire-derived-fuel markets in 2025.[49]
Carbon footprint in the automotive tire industry
- 26% of Continental Tires’ 2024 raw-material inflow was renewable or recycled, reducing the material footprint of tire production.[19]
- 1% of U.S. end-of-life tire generation was consumed by cement kilns in 2025, according to USTMA’s market report.[49]
- More than 50% is Bridgestone’s 2026 target for reducing Scope 1 and Scope 2 carbon dioxide emissions compared with 2011.[2]
- 821 thousand tons of U.S. end-of-life tires were used by cement kilns as tire-derived fuel in 2025.[49]
14 Statistics
Risk, Compliance & Legal
Safety, compliance, and cybersecurity maturity are treated as operational risk factors, including 22% of organizations across industrial sectors reporting at least one cybersecurity incident in their ICS/OT environment during the previous year in 2025.
Compliance in the automotive tire industry
- 100% of Bridgestone’s Tier 1 natural-rubber suppliers received comprehensive on-site ESG inspections by 2025.[2]
- 95% of Ireland’s waste tyres were exported for treatment in 2024, representing 47,200 tonnes.[50]
- 52,866 tonnes of waste tyres were accepted at Irish treatment facilities or exported in 2024, under national waste-tyre regulations.[50]
- 49% of treated Irish waste tyres went to energy recovery, 47% were recycled and 4% were prepared for reuse in 2024.[50]
Risk Management in the industrial manufacturing sector (sector benchmark)
- 39% of U.S. industrial manufacturing risk executives identified regulatory changes and compliance issues as leading issues for the next two to five years in 2023.[6]
- 44% of U.S. industrial manufacturing risk executives planned to improve risk identification and assessment in 2023.[6]
- 39% of U.S. industrial manufacturing risk executives identified business resiliency as a leading issue for the next two to five years in 2023.[6]
- 37% of U.S. industrial manufacturing risk executives identified supply chain disruptions as a leading issue for the next two to five years in 2023.[6]
- 56% of U.S. industrial manufacturing risk executives planned to better align risk strategy with business objectives in 2023.[6]
Cybersecurity in the industrial manufacturing sector (sector benchmark)
- 68% of smart-manufacturing survey respondents reported performing a cybersecurity risk or maturity assessment of their technology stack during the previous year.[51]
- 8% was the median share of IT budgets allocated to security by manufacturing companies in 2024, down from 8.5% in 2022.[52]
- 40% of manufacturing respondents reported vulnerabilities in legacy systems and outdated software as an industrial-network cybersecurity challenge in 2024.[53]
- 22% of organizations across industrial sectors reported at least one cybersecurity incident in their ICS/OT environment during the previous year in 2025.[54]
- 49% of manufacturing respondents rated cybersecurity compliance as extremely important for operational networks in 2024, up from 29% in 2023.[53]
Data Privacy in the industrial manufacturing sector (sector benchmark)
- 58% of manufacturing respondents assigned primary data-governance responsibility to a C-suite or senior leader in 2024.[11]
- 19% of manufacturing respondents reported having a partially implemented data-privacy policy in 2024.[11]
- 61% of manufacturing respondents reported having a corporate-wide plan, strategy or formal guidelines for data management in 2024.[11]
- 22% of manufacturing respondents linked data collection, management or analysis to executive incentives, KPIs or business imperatives in 2024.[11]
- 72% of manufacturing respondents reported having a formal data-privacy policy in 2024.[11]
Crisis Management in the industrial manufacturing sector (sector benchmark)
- 34.5% of organizations expected crisis-management spending to increase in 2025, according to the 2024 BCI report.[55]
- 54.6% of organizations expected crisis-management spending to remain unchanged in 2025, according to the 2024 BCI report.[55]
- 28.6% of organizations expected crisis-management spending to be somewhat higher in 2025 than in 2024.[55]
- 5.9% of organizations expected crisis-management spending to be much higher in 2025 than in 2024.[55]
- 75.1% of organizations activated their crisis-management teams during the previous 12 months in the 2024 BCI report.[55]
Governance in the automotive tire industry
- 121,464 employees were reported by Bridgestone Group in 2024 across its global operations.[2]
- 5.1% was Michelin’s decline in tire volumes in 2024, reflecting lower original-equipment demand and market competition.[3]
- €2.2 billion was Michelin’s free cash flow in 2024.[3]
- €3.4 billion was Michelin’s segment operating income in 2024, a financial result reported alongside its group performance and strategic priorities.[3]
15 Statistics
Globalization & Expansion
Footprint scale and country coverage are quantified, including Bridgestone serving more than 150 countries and regions with manufacturing, research and development, and business operations in 2024.
Globalization in the automotive tire industry
- €39.7 billion was Continental’s reported global sales and distribution value in its interconnected value-creation overview for 2024.[19]
- More than 150 countries and regions were served by Bridgestone’s manufacturing, research and development, and business operations in 2024.[2]
- Approximately 130 Bridgestone manufacturing plants and research facilities operated globally in 2024.[2]
- 207 locations formed Continental’s global value-creation footprint across purchasing, production, sales and distribution in 2024.[19]
Supplier management in the automotive tire industry
- 100% of Bridgestone’s Tier 1 natural-rubber suppliers underwent comprehensive on-site ESG inspections by 2025.[2]
- €26.6 billion was Continental’s purchasing volume in its 2024 global value-creation overview.[19]
- 23% of Continental’s production-material purchasing volume consisted of natural rubber, oil-based chemicals, synthetic rubber and carbon black in 2024.[19]
Stakeholder management in the automotive tire industry
- 100% of Bridgestone’s Tier 1 natural-rubber suppliers had comprehensive on-site ESG inspections completed by 2025.[2]
- 1.48 million tonnes was Bridgestone’s global tire production volume, measured by rubber tonnage, in 2024.[2]
- 39% of Bridgestone employees were located in the Americas segment in 2024.[2]
- 31% of Bridgestone employees were located in Japan segment operations in 2024.[2]
Distribution channels in the automotive tire industry
- 800,000-plus tires was the planned storage capacity of Continental’s first fully owned U.S. tire distribution center, scheduled to begin operations by 2026.[56]
- 50 locations were included in Peerless Tyre’s acquisition by Gills Point S Tire & Auto in the western United States in 2024.[21]
- €39.7 billion was Continental’s sales and distribution value in its 2024 global value-creation overview.[19]
- More than 75 tire dealership locations were added by Gills Point S Tire & Auto through acquisitions during the 12 months reported in 2024.[21]
Key questions about the automotive tire industry
How large is the global automotive tire market in 2025?
What growth rate is expected for the tire market after 2025?
Which companies lead the automotive tire industry?
What technology shift is most visible in tire innovation during 2023–2026?
How concentrated is global tire production among major brands?
Where is tire demand growing by region in 2025?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Samuel Norberg. (2026, November 11). Automotive Tire Industry Statistics. Gitnux. https://gitnux.org/automotive-tire-industry-statistics
Samuel Norberg. "Automotive Tire Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/automotive-tire-industry-statistics.
Samuel Norberg. 2026. "Automotive Tire Industry Statistics." Gitnux. https://gitnux.org/automotive-tire-industry-statistics.
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