01 Industry overview
The asset finance industry at a glance
The U.S. equipment finance industry reached an estimated $1.51 trillion in 2025, while financing remained central to capital investment, with 87% of end-users using finance for equipment and software acquisitions.
- $1.51T[2]
- U.S. industry size, 2025
- £40.3B[20]
- UK business finance, 2025
- 87%[2]
- U.S. users financing equipment, 2025
- 55.2%[2]
- U.S. equipment investment financed, 2025
- Market size
- The U.S. equipment finance industry was estimated at $1.51 trillion in 2025, an all-time high. In the UK, asset finance new business provided to businesses and the public sector reached a record £40.3 billion in 2025.[2][20]
- Forecast & CAGR
- No reliable industry-wide CAGR was identified in the latest primary-source data. ELFA reported that U.S. equipment demand reached its second-highest level ever in 2025, while its 2026 outlook indicated that October new business volume remained at a 2025 high of $10.5 billion.[2]
- Market share & regions
- In the U.S., 55.2% of the $2.7 trillion invested in equipment and software was financed in 2025, including 61.2% of private-sector investment. In the UK, FLA members financed approximately one-third of investment in machinery, equipment and purchased software in 2025.[2][20]
- Segmentation
- U.S. equipment acquisition financing in 2025 was led by leasing at 23% of total acquisitions, followed by lines of credit at 14%, secured loans at 13% and unsecured loans at 8%. In the UK, 2025 asset finance new business included £20.0 billion of hire purchase, £12.2 billion of leasing and £5.3 billion of other finance.[2][43]
- Key players & concentration
- The market is served by three principal institution types: banks, captive finance companies owned by manufacturers, and independent finance companies. ELFA’s 2026 outlook reported that banks’ new business volume was up 7% year to date, while captives were down 16% and independents were down 2% in the reported period.[2]
- Pricing
- No reliable current industry-wide pricing benchmark was identified. Available market data indicates that credit conditions, rather than a single published price, remain a key commercial variable: the U.S. equipment finance credit approval rate was 79% in October 2026.[2]
- Trends, drivers & challenges
- Demand is being supported by technology investment, equipment obsolescence, automation, digital infrastructure and construction activity. ELFA reported that users entering 2027 most often cited technology advancements or obsolescence at 37%, general economic conditions and interest-rate policy at 34% each, and inflation at 31%; fraud and credit risk remain operational challenges.[2]
- Consumer behavior & competition
- Financing is widely used because it preserves liquidity and supports access to equipment without requiring full upfront payment: 87% of U.S. end-users used at least one financing method for equipment and software acquisitions in 2025. Competition spans banks, manufacturer captives and independent lenders, with product choice including leases, credit lines and secured or unsecured loans.[2]
- M&A
- U.S. equipment finance M&A was relatively subdued in the first quarter of 2025, with three significant transactions identified by COLAdv. Notable 2025 transactions included North Mill Equipment Finance’s acquisition of Pawnee Leasing Corporation and Dext Capital’s acquisition of Honour Capital’s equipment finance team and portfolio.[24][54][55]
- Regulation
- Asset finance regulation differs by jurisdiction and product. UK tax guidance distinguishes finance leases as economically similar to secured loans, while U.S. industry surveys identify regulations, credit policy and collateral monitoring as active components of equipment-finance risk management.[56][2]
- Latest news
- The latest major industry estimate, published on October 26, 2026, put the U.S. equipment finance industry at $1.51 trillion in 2025. Separately, FLA data published in March 2026 showed UK asset finance new business grew 1% in 2025 to a record level for business and public-sector finance.[2][20]
02 Ranking
Top 10 Companies in the Asset Finance Industry
The leading companies in the asset finance industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Toyota Financial Services stands out for dealer-originated retail installment credit and leasing worldwide because it finances through Toyota dealer-originated contracts, while ORIX leads in financing automobiles, aircraft, ships, and ICT equipment since it reported a 15.9% revenue growth and a 13.7% operating margin.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in vehicle retail finance
Toyota Financial Services
US
Ranked #1 · 9.7 · Vehicle retail finance
Why we picked it: It finances equipment acquisitions through Toyota dealer-originated contracts for retail installment credit and leasing.
Leader in specialty equipment leasing
ORIX
JP
Ranked #2 · 9.5 · Specialty equipment leasing
Why we picked it: It finances and operates automobiles, aircraft, ships, and ICT equipment, spanning multiple asset categories.
Leader in commercial equipment finance
Sumitomo Mitsui Finance and Leasing
JP
Ranked #3 · 9.1 · Commercial equipment finance
Why we picked it: It focuses on comprehensive leasing and asset finance offerings within Japan.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | Toyota Financial Services Vehicle retail finance · US | 9.7 | 9.9 | 9.9 | 9.0 | 9.9 | |
Company snapshot · Toyota Financial Services · Data as of November 11, 2026 Provides retail installment credit and leasing through Toyota dealer-originated contracts.[25]
| |||||||
| 2 | ORIX Specialty equipment leasing · JP | 9.5 | 9.6 | 9.6 | 9.9 | 9.9 | |
Company snapshot · ORIX · Data as of November 11, 2026 Founded as a leasing company, ORIX finances and operates automobiles, aircraft, ships and ICT equipment.[57]
| |||||||
| 3 | Sumitomo Mitsui Finance and Leasing Commercial equipment finance · JP | 9.1 | 9.3 | 9.9 | 8.5 | 8.9 | |
Company snapshot · Sumitomo Mitsui Finance and Leasing · Data as of November 11, 2026 Described by SMFG as a top-class comprehensive leasing company in Japan.[58]
| |||||||
| 4 | Volvo Financial Services Vehicle retail finance · SE | 9.1 | 8.1 | 9.9 | 9.0 | 9.9 | |
Company snapshot · Volvo Financial Services · Data as of November 11, 2026 Provides financing for Volvo Group vehicles and machines in about 40 markets.[59]
| |||||||
| 5 | Caterpillar Financial Services Commercial equipment finance · US | 8.7 | 8.7 | 8.7 | 8.9 | 8.9 | |
Company snapshot · Caterpillar Financial Services · Data as of November 11, 2026 Provides retail and wholesale financing for Caterpillar products and other equipment.[60]
| |||||||
| 6 | BNP Paribas Leasing Solutions Vendor and equipment leasing in Europe and beyond · FR | 8.7 | 8.3 | 9.5 | 8.5 | 8.9 | |
Company snapshot · BNP Paribas Leasing Solutions · Data as of November 11, 2026 Reported a €38.8 billion leased-asset portfolio and €15.5 billion of new business in 2025.[61]
| |||||||
| 7 | Deutsche Leasing Commercial equipment finance · DE | 8.5 | 8.3 | 9.5 | 8.5 | 8.0 | |
Company snapshot · Deutsche Leasing · Data as of November 11, 2026 Generated €11.4 billion of new business in 2024/25 across machinery, vehicles, IT and energy assets.[62]
| |||||||
| 8 | John Deere Capital Corporation Commercial equipment finance · US | 8.1 | 8.1 | 8.7 | 7.5 | 8.0 | |
Company snapshot · John Deere Capital Corporation · Data as of November 11, 2026 Purchases retail installment sales and loan contracts originated through Deere sales companies.[25]
| |||||||
| 9 | Siemens Financial Services Specialty equipment leasing · DE | 7.8 | 8.1 | 7.0 | 7.4 | 9.9 | |
Company snapshot · Siemens Financial Services · Data as of November 11, 2026 Provides equipment and technology finance, including smart financing and leasing solutions.[63]
| |||||||
| 10 | CNH Capital Commercial equipment finance · NL | 7.8 | 8.3 | 8.0 | 7.0 | 7.0 | |
Company snapshot · CNH Capital · Data as of November 11, 2026 CNH Capital reported $1.32 billion of revenue and finances agricultural and construction equipment.[25]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 11). Top 10 companies in the asset finance industry. In Asset Finance Industry Statistics. Gitnux. https://gitnux.org/asset-finance-industry-statistics/#top-companies
UK asset finance new business provided by Finance & Leasing Association members for new cars
UK asset finance new business provided by Finance & Leasing Association members for new cars grew from 7.1 GBP billions in 2021 to 11.3 GBP billions in 2025.
03 Trends & forecasts
Top 10 Asset Finance Industry Trends & Forecasts 2027
What is changing in the asset finance industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Industry growth reaches new highs
High confidenceThe U.S. equipment finance industry reached an estimated $1.51 trillion in 2025, up 8.7% from 2024. ELFA also reported that surveyed-member new business volume was up 17.0% year to date in September 2026, with the full-year forecast at an all-time high.[2]
Forecast 2027: U.S. industry volumes should remain above $1.5 trillion in 2027, but growth is likely to moderate from the unusually strong 2025–2026 expansion. AI infrastructure, technology replacement and construction equipment should keep demand positive.
02Financing penetration continues rising
High confidenceApproximately 55.2% of the $2.7 trillion invested in U.S. equipment and software was financed in 2025, including 61.2% of private-sector investment. The share of end-users using at least one financing method increased to 87%, from 82% in the prior survey.[2]
Forecast 2027: Financing usage should remain close to or above 2025 levels in 2027 as firms prioritize liquidity and avoid large upfront capital outlays. Penetration may rise more slowly because large technology companies can fund some AI investment internally.
032027 acquisition intentions stay positive
High confidenceIn ELFA’s 2026 end-user survey, 35% of respondents expected equipment and software acquisitions to increase in 2027, compared with 17% expecting a decrease. Software, computers, office equipment and communications equipment were the most commonly selected areas for higher acquisition plans.[2]
Forecast 2027: Demand should expand modestly in 2027, led by technology-related categories and replacement spending. The gap between planned increases and decreases suggests positive net acquisition intent, although macroeconomic uncertainty will limit the pace.
04AI accelerates technology financing
High confidenceELFA reported that July 2026 seasonally adjusted new deal volume reached $14.3 billion, 24.5% above the previous monthly record, citing AI-related investment as the main driver. ELFA’s end-user survey also found that 74% of respondents used generative AI, up from 42% in 2024.[2]
Forecast 2027: AI servers, networking equipment, power systems, cooling equipment and related software should remain among the fastest-growing financed assets in 2027. Growth will likely be concentrated among large borrowers and specialized infrastructure lenders.
05Digital financing becomes expected
High confidenceEighty-two percent of surveyed end-users said they would use a free, fully digital platform to manage equipment acquisition. The features with the greatest expected impact were real-time application tracking at 44%, online document upload and verification at 43%, and electronic signatures at 43%.[2]
Forecast 2027: In 2027, lenders will increasingly compete on digital application speed, document automation and transaction visibility rather than price alone. Fully digital journeys should spread fastest in small-ticket and repeat equipment finance.
06Funding costs remain commercially important
Medium confidenceELFA’s 2026 economic outlook warned that long-duration yields could remain elevated and that the Federal Reserve’s next move was more likely to be a hike than a cut. The same outlook identified the cost of funds as a key second-half risk despite strong equipment demand.[2]
Forecast 2027: Pricing and structure will remain sensitive to funding costs in 2027. Lenders are likely to favor shorter repricing periods, stronger residual protections and selective pass-through of higher financing costs, while borrowers may shift toward leases or variable-rate products.
07Small-business credit stays selective
High confidenceThe Federal Reserve’s October 2026 lending survey found that banks tightened commercial and industrial lending standards for small firms, while standards for large and middle-market firms were basically unchanged. Banks also reported weaker demand for C&I loans from firms of all sizes.[64]
Forecast 2027: Small and newer businesses should face more selective underwriting in 2027 than larger borrowers. Independent finance companies and specialist lenders may gain share by using collateral-based, sector-specific and cash-flow underwriting.
08Specialist lenders gain competitive ground
Medium confidenceELFA’s September 2026 industry update reported that traditional lenders were pulling back under capital and regulatory constraints, while customers were turning to specialized providers for customized financing. It also reported that surveyed-member new business volume was up 17.0% year to date.[2]
Forecast 2027: Specialist banks, independent finance companies and private-credit providers should capture more complex or smaller transactions in 2027. Their advantage will be speed, asset knowledge and flexible structures, although funding costs may constrain margins.
09Data-center financing broadens asset scope
High confidenceThe IEA reported that global hyperscalers were set to spend more than $700 billion on capital expenditure in 2026, mainly on data centers. ELFA also reported that 19% of credit managers were seeking to increase exposure to AI and data-center financing.[65][2]
Forecast 2027: In 2027, financing will move beyond individual servers toward integrated packages covering electrical systems, generators, cooling, networking and construction-related assets. Concentration and technology-obsolescence risk will lead lenders to require stronger sponsors and more detailed collateral monitoring.
10Power equipment becomes a growth vertical
High confidenceThe IEA expects U.S. data centers to account for about half of U.S. electricity-demand growth through 2030. Its 2026 analysis also identified grid bottlenecks and shortages of electrical equipment as constraints on data-center expansion.[65]
Forecast 2027: Demand for transformers, switchgear, backup generation, batteries, cooling and other power-management equipment should increase in 2027. Asset finance providers with energy and infrastructure expertise are likely to see more large-ticket opportunities.
04 Statistics
Technology & Innovation
Technology and AI priorities dominate 2026 planning, with 80% of global asset finance leaders aiming to integrate AI while legacy-system maintenance constrains AI spend at 47%.
AI in the asset finance industry
- 80% of global asset finance leaders want to integrate AI, according to a 2026 survey of lenders and specialist brokers.[1]
- 19% of U.S. equipment-finance end users intended to adopt generative AI within two years, according to a 2026 survey.[2]
- 47% of asset finance industry IT budgets are spent maintaining ageing legacy systems, limiting AI investment, in 2026.[1]
- 74% of U.S. equipment-finance end users used generative AI in their businesses in 2026, up from 42% in 2024.[2]
Automation in the asset finance industry
- 39% of asset finance lenders and brokers identified complaints handling and resolution as a major customer-journey friction point in 2026.[1]
- 43% of asset finance lenders and brokers identified slow decision times as a major customer-journey friction point in 2026.[1]
- 42% of asset finance lenders and brokers identified insufficient journey visibility or tracking as a major friction point in 2026.[1]
- 44% of U.S. equipment-finance end users used generative AI to automate workflows in 2026.[2]
Digital Transformation in the financial services sector (sector benchmark)
- 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[3]
- 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[3]
- 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[3]
- 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[3]
- 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[3]
Technology Adoption in the financial services sector (sector benchmark)
- 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[4]
- 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[4]
- About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[5]
- 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[5]
- 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[6]
Cloud Computing in the financial services sector (sector benchmark)
- 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[7]
- 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[8]
- 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[9]
- 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[9]
- 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[8]
Big Data in the financial services sector (sector benchmark)
- 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[10]
- 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[10]
- 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[11]
- 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[10]
- 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[8]
IoT in the financial services sector (sector benchmark)
05 Statistics
Data & Analytics
Data governance and predictive analytics show up as measurable levers, including 20–25% improvements in forecast accuracy from predictive analytics in asset-finance implementations.
Business intelligence in the asset finance industry
- 81% of financial-services firms were adopting AI at some level in 2026, according to a global financial-services survey cited by Leaseurope.[1]
- 20–30% higher engagement was reported by asset-finance organizations using personalized offers and recommendation engines rather than generic approaches.[13]
- 40% of financial-services firms reported advanced AI deployment at the scaling or transforming stage in 2026.[1]
- 20–25% was the reported improvement in forecast accuracy associated with predictive analytics in asset-finance implementations.[13]
Data analytics in the asset finance industry
- 81% of financial-services firms were adopting AI at some level in 2026, expanding the use of analytics in finance operations.[1]
- 20–25% was the reported improvement in forecast accuracy from predictive analytics in asset-finance organizations.[13]
- 40% of financial-services firms reported AI deployment at the scaling or transforming stage in 2026.[1]
- 20–30% higher engagement was reported for personalized offers and recommendation engines used by asset-finance organizations.[13]
Data Quality in the financial services sector (sector benchmark)
- Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[14]
- Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[15]
- Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[16]
- Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[15]
- Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[14]
- Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[16]
Data Governance in the financial services sector (sector benchmark)
- Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[17]
- Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[17]
- Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[18]
- Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[19]
- Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[17]
KPIs in the asset finance industry
- 60 basis points was the U.S. equipment-finance gross charge-off rate in 2024.[2]
- 1.1% was the U.S. equipment-finance industry’s return on average assets in 2024, down from 1.7% in 2023.[2]
- 7.40% was the average pre-tax yield reported by U.S. equipment-finance companies in 2024.[2]
- 98.7% of U.S. equipment-finance portfolios were reported as current or non-accrual in 2024.[2]
06 Statistics
Strategy & Growth
New business and leasing activity remain central, with UK asset-finance new business at £40.3B in 2025 and ELFA reporting October new business volume at $10.5B in the 2026 outlook.
Growth in the asset finance industry
- 1.6% was the median increase in leasing activity across reporting countries in 2024, reversing four years of declines.[11]
- £39.7 billion was UK asset-finance new business in 2024, up 3% year on year and a record annual level.[20]
- 5.6% was the year-on-year increase in new leasing activity reported by Leaseurope for Europe in the first half of 2024.[11]
- 7% was the year-on-year increase in UK asset-finance new business in December 2024.[20]
- 35.9% was PEAC Solutions’ increase in 2024 new-business volume, reaching $1.484 billion compared with $1.092 billion in 2023.[21]
Differentiation in the asset finance industry
Mergers and acquisitions in the asset finance industry
- €1.4 billion was Beequip’s equipment-finance portfolio when Apollo agreed to acquire the Dutch specialist from NIBC in September 2024.[22]
- $46.8 million was the reported value of Accord Financial’s sale of its U.S. equipment-leasing portfolio assets in 2024.[23]
- 3 significant equipment-finance M&A transactions closed in the United States during the first quarter of 2025, according to COLADV’s industry review.[24]
- $125 million was the cash consideration paid by FirstSun Capital Bancorp to acquire automobile-finance company Foursight Capital in April 2024.[25]
Strategic partnerships in the asset finance industry
- 2 companies—Acquis and Allianz Commercial—formed a 2024 partnership to distribute and underwrite specialist insurance for financed equipment in the United States.[26]
- $25 million was the equipment-leasing commitment Wingspire provided to a global automotive supplier in April 2024 for manufacturing expansion.[23]
- 3 regions—Europe, the United States and China—were covered by BNP Paribas Leasing Solutions’ vendor-finance partnerships described in 2024 disclosures.[27]
- 3 financing channels—retail customer finance, dealer rental-fleet finance and inventory floorplan finance—were included in PEAC Solutions’ 2024 preferred-provider partnership with HD Hyundai Construction Equipment North America.[28]
- 4 major Logisnext product brands—Mitsubishi, Cat, Jungheinrich and UniCarriers—were covered by the company’s 2024 equipment-finance partnership with DLL in the United States.[29]
07 Statistics
People & Workforce
Work-location flexibility trends support operational change, with 52.5% of workers in U.S. financial activities teleworking in June 2026.
Remote Work in the financial services sector (sector benchmark)
- 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[30]
- 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[31]
- Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[32]
- 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[19]
Hybrid Work in the financial services sector (sector benchmark)
- 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[33]
- 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[34]
- 42.2% of remotely workable finance and insurance jobs were hybrid in July 2025 in the United States.[32]
- 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[34]
- 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[34]
Employee Engagement in the financial services sector (sector benchmark)
- 12% of employees in Europe were engaged at work in 2025.[33]
- 31% of employees in the United States and Canada were engaged at work in 2025.[33]
- 16% of employees worldwide were actively disengaged at work in 2025.[33]
- 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[33]
Change Management in the financial services sector (sector benchmark)
- 64% of financial services leaders acknowledged the need for complete organizational transformation in 2024.[35]
- 45% of banks reported issues resourcing change agents and stream leads for transformation workstreams in 2025.[36]
- 49% of financial institutions cited continuous learning and development as a way to prepare for technological change in 2024.[4]
- 60% of financial services executives planned to invest in new technologies as a strategic business change over the next 12–18 months in 2024.[37]
- 43% of banks reported that senior leaders lacked a clear understanding of transformation in 2025.[36]
08 Statistics
Customer & Sales
Customer-journey friction stays operational, with asset finance lenders and brokers citing slow decision times at 43% and poor visibility or tracking at 42% in 2026.
Customer experience in the asset finance industry
- 82% of U.S. equipment-finance end users said they would use a free, fully digital online platform to manage equipment acquisitions in 2026.[2]
- 42% of asset finance lenders and brokers cited poor visibility or tracking across the customer journey as a leading problem in 2026.[1]
- 43% of asset finance lenders and brokers cited slow decision times as a leading customer and introducer journey problem in 2026.[1]
- 39% of asset finance lenders and brokers cited complaints handling and resolution as a leading customer-journey problem in 2026.[1]
Customer acquisition in the asset finance industry
- 74% of U.S. finance and insurance businesses used equipment financing in 2025, according to the 2026 Industry Horizon Report.[2]
- 35% of U.S. equipment-finance end users expected their equipment and software acquisitions to increase in 2027, compared with 17% expecting a decrease.[2]
- 87% of U.S. companies that acquired equipment or software in 2025 used at least one form of financing, according to a 2026 survey.[2]
09 Statistics
Marketing & Brand
End-user preferences move toward digital execution, with 82% of U.S. equipment-finance end users expecting a free, fully digital online platform in 2026.
Digital marketing in the asset finance industry
- 82% of U.S. equipment-finance end users said they would use a free, fully digital online platform to manage equipment acquisitions in 2025.[2]
- 43% of U.S. equipment-finance end users identified electronic signatures as a digital feature that would improve their financing experience in 2025.[2]
- 44% of U.S. equipment-finance end users said real-time application-status tracking would have the greatest positive impact on their financing experience in 2025.[2]
- 43% of U.S. equipment-finance end users identified online document upload and verification as a digital feature that would improve financing in 2025.[2]
Influencer Marketing in the financial services sector (sector benchmark)
- 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[38]
- 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[38]
- 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[39]
- 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[38]
- 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[38]
10 Statistics
Operations & Execution
Operational bottlenecks show up in application handling and booking, including 69% of U.S. equipment-finance companies saying a person intervened in more than half of applications for business-identity and fraud checks in 2026.
Process optimization in the asset finance industry
- 55.1% of equipment-finance executives said efficiency was a transformation their organizations most needed in a 2020 survey.[23]
- 51.3% of equipment-finance executives said workflow management was a transformation their organizations most needed in a 2020 survey.[23]
- 43.6% of equipment-finance executives said cost reduction was a transformation their organizations most needed in a 2020 survey.[23]
- 61% of equipment-finance executives said their organizations lacked modern process-management technology in a 2020 survey.[23]
Operational efficiency in the asset finance industry
- 47% of asset-finance industry IT budgets were spent maintaining legacy systems in 2026, according to research covering lenders and specialist brokers globally.[1]
- 42% of global asset-finance lenders and brokers cited insufficient journey visibility or tracking as a major friction point in 2026.[1]
- 43% of global asset-finance lenders and brokers cited slow decision times as a major customer or introducer-journey friction point in 2026.[1]
- 39% of global asset-finance lenders and brokers cited complaints handling and resolution as a major customer-journey friction point in 2026.[1]
Quality management in the asset finance industry
- 69% of U.S. equipment-finance companies said a person had to intervene in more than half of applications for business-identity and fraud checks in 2026.[2]
- 67% of U.S. equipment-finance companies said more than one-quarter of approved deals never booked in 2026.[2]
- 76% of U.S. equipment-finance survey respondents said better fraud detection would deliver the most value in 2026.[2]
- 90% of U.S. equipment-finance companies reported seeing third-party fraud in 2026.[2]
Outsourcing / Offshoring in the financial services sector (sector benchmark)
- Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[40]
- Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[41]
- Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[14]
- Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[14]
- Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[14]
11 Statistics
Finance & Pricing
Profitability pressure is tied to operating costs and interest expense, with the U.S. equipment-finance industry facing a 14.5% decline in pre-tax income in 2024.
Cost reduction in the asset finance industry
- 33% higher interest expense contributed to profitability pressure in the U.S. equipment-finance industry in 2024.[2]
- 12.7% higher total expenses contributed to profitability pressure in the U.S. equipment-finance industry in 2024.[2]
- 43.6% of equipment-finance executives identified cost reduction as a needed business transformation in a 2020 survey of firms financing equipment.[23]
Profitability in the asset finance industry
- 23% was income before taxes as a percentage of total revenue for the U.S. equipment-finance industry in 2024.[42]
- 14.5% was the decline in pre-tax income for the U.S. equipment-finance industry in 2024.[2]
- 20.8% was income before taxes as a percentage of total revenue for the U.S. equipment-finance industry in 2025.[42]
Financial planning in the asset finance industry
- 72% of U.S. equipment-finance end users cited cash-flow optimization as a reason for financing equipment and software acquisitions in 2025.[2]
- 54% of U.S. equipment-finance end users cited protection from equipment obsolescence as a reason for financing acquisitions in 2025.[2]
- 55% of U.S. equipment-finance end users cited tax advantages as a reason for financing equipment and software acquisitions in 2025.[2]
12 Statistics
Product & Service
Product mix shapes financing outcomes across jurisdictions, with U.S. leasing leading acquisitions at 23% in 2025 and UK asset finance including £12.2B of leasing in 2025.
Product development in the asset finance industry
- 51% was the increase in UK business new-car finance business in 2023, reflecting product demand in the asset finance market.[43]
- 11% was the increase in UK commercial-vehicle finance new business in 2023.[43]
- 84% of U.S. medical-equipment acquisition volume was financed through a lease, loan or line of credit in 2023.[2]
- 24% was the decline in UK IT-equipment finance new business in 2023, indicating changing demand across asset-finance product categories.[43]
Product lifecycle in the asset finance industry
- 4.9% was the year-on-year increase in Europe’s outstanding leased-asset portfolio in 2024.[1]
- 81% of financial-services firms were adopting artificial intelligence at some level in 2026, supporting lifecycle monitoring and contract management.[1]
- Over 80% of financial-services respondents believed agentic AI would be meaningfully achieved by 2030, enabling more autonomous asset-lifecycle decisions.[1]
- €1 trillion was the value of outstanding leased assets in Europe in 2024, crossing the threshold for the first time.[1]
After-sales in the asset finance industry
- 60% of asset-based investment companies used a responsible-procurement approach in 2022, relevant to supplier and service management.[44]
- 100% of surveyed asset-based investment companies carried out CSR reporting in 2022, a governance practice supporting ongoing customer and asset management.[44]
- 52% of asset-based investment companies discussed CSR at board level in 2022, indicating formal oversight of continuing operational practices.[44]
- 68% of asset-based investment companies had appointed a CSR coordinator in 2022, supporting continuing service and relationship oversight.[44]
Value proposition in the asset finance industry
- 40% of UK business investment in vehicles, machinery and equipment was funded through asset finance, demonstrating its role in customer investment decisions.[43]
- £38.3 billion was the total UK asset-finance market’s new-business volume in 2023.[43]
- €454 billion was Europe’s total new leasing volume in 2024, up 3.1% from 2023.[1]
- $1.3 trillion was the estimated size of the U.S. equipment-finance industry in 2024.[2]
13 Statistics
Sustainability & Ethics
Sustainability reporting is widespread in asset-based investment companies, with 100% carrying out CSR reporting in 2022.
Sustainability in the asset finance industry
- 36% of asset-based investment companies had set a decarbonization pathway in 2022.[44]
- 40% of asset-based investment companies had formalized a water-management policy in 2022.[44]
- 48% of asset-based investment companies had implemented carbon-emissions reduction initiatives in 2022.[44]
- 32% of asset-based investment companies had formalized a biodiversity strategy in 2022.[44]
ESG in the asset finance industry
- 100% of asset-based investment companies carried out CSR reporting in 2022.[44]
- 64% of asset-based investment companies had formalized a CSR policy or charter in 2022.[44]
- 32% of asset-based investment companies carried out an SDG assessment in 2022.[44]
- 68% of asset-based investment companies had appointed a CSR coordinator in 2022.[44]
Ethics in the asset finance industry
- 72% of asset-based investment companies had a business-ethics and anti-corruption program in 2022.[44]
- 20% of asset-based investment companies had audit and compensation committees in 2022.[44]
- 68% of asset-based investment companies had an internal code of conduct in 2022.[44]
- 52% of asset-based investment companies discussed CSR at board level in 2022.[44]
Circular economy in the asset finance industry
- €1 trillion was the value of Europe’s outstanding leased-asset portfolio in 2024, supporting a large base for reuse, refurbishment and remarketing.[1]
- 60% of asset-based investment companies had implemented a responsible-procurement approach in 2022, a practice relevant to circular supply chains.[44]
- 100% of asset-based investment companies carried out CSR reporting in 2022, providing a basis for tracking circularity-related practices.[44]
- 4.9% was the year-on-year growth of Europe’s outstanding leased-asset portfolio in 2024.[1]
14 Statistics
Risk, Compliance & Legal
Risk and regulatory barriers remain specific, including 42% of banking and capital-markets firms citing data localisation as their No. 2 regulatory barrier in 2026.
Risk Management in the financial services sector (sector benchmark)
- Globally, only 3% of banking and capital-markets firms ranked quantum risk among their top three cybersecurity budget priorities for the next 12 months in 2026.[45]
- Globally, 42% of banking and capital-markets firms ranked data localisation as their No. 2 regulatory barrier in 2026.[45]
- The U.S. banking regulatory and risk-management concern index fell to 88 in 2025, from 99 in 2024 and 117 in 2023.[46]
- Globally, 47% of banking and capital-markets firms ranked third-party risk-management compliance as their greatest regulatory barrier in 2026.[45]
- Among surveyed U.S. financial institutions with more than $5 billion in assets, 90% used an enterprise risk management program in 2025.[47]
Cybersecurity in the financial services sector (sector benchmark)
- Across financial-services respondents in 20 countries, 81% were investing in generative-AI-specific security tools in 2025.[48]
- Globally, 57% of banking and capital-markets firms identified deepfake social engineering as a top AI attack scenario over the coming 12 months in 2026.[45]
- Globally, 64% of banks planned to increase cyber investment in response to heightened global uncertainty and emerging threats in 2026.[45]
- Among surveyed U.S. financial institutions, 60% increased investment in cybersecurity technology in 2025.[47]
- Globally, 68% of banking and capital-markets firms identified AI-powered malware as a top AI attack scenario over the coming 12 months in 2026.[45]
Data Privacy in the financial services sector (sector benchmark)
- Across financial-services respondents, 82% reported board-level privacy review in 2026.[49]
- Across financial-services respondents, 44% cited limited in-house privacy or artificial-intelligence expertise as a barrier in 2026.[49]
- Among EU- and UK-headquartered financial firms, the privacy-maturity score was 56% in 2026.[49]
- Financial-services firms ranked first among 17 sectors on the Global Privacy Index, with a score of 64% in 2026.[49]
- Across financial-services respondents, 79% viewed privacy as a competitive differentiator in 2026.[49]
Crisis Management in the financial services sector (sector benchmark)
- Among general counsels in financial services, banking and insurance, 71% reported involvement in business-continuity or financial-contingency planning in 2024.[50]
- Among general counsels in financial services, banking and insurance, 68% reported active involvement in organisational crisis-management strategies in 2024.[50]
- Among general counsels in financial services, banking and insurance, 60% reported involvement in framing internal and external crisis communications in 2024.[50]
- Among general counsels in financial services, banking and insurance, 61% reported involvement in monitoring and analysing crisis red flags beyond legal issues in 2024.[50]
15 Statistics
Globalization & Expansion
Cross-border scale continues to expand via partner networks, with Société Générale Equipment Finance covering 25 countries before its proposed 2024 acquisition by Groupe BPCE.
Globalization in the asset finance industry
- 25 countries were covered by Société Générale Equipment Finance’s international asset-finance footprint before its proposed 2024 acquisition by Groupe BPCE.[51]
- €15 billion was Société Générale Equipment Finance’s global outstanding portfolio before its proposed 2024 acquisition by Groupe BPCE.[51]
- 96% of global leasing volume came from North America, Europe and Asia in 2024.[52]
- $1,538.82 billion was the global leasing industry’s new-business volume in 2024, spanning North America, Europe, Asia, Australia/New Zealand, South America and Africa.[52]
- 17 countries across Europe and Türkiye were served by BNP Paribas Leasing Solutions in 2024, with additional vendor-finance activities in the United States, Canada and China.[27]
Supplier management in the asset finance industry
- 1,600 employees supported Société Générale Equipment Finance’s international vendor- and bank-partner network before the proposed 2024 acquisition by Groupe BPCE.[51]
- 25 countries were supported by Société Générale Equipment Finance through partnerships with vendors and banking networks before its proposed 2024 acquisition by Groupe BPCE.[51]
Distribution channels in the asset finance industry
- 1,601 dealers received wholesale financing from Toyota Financial Services at September 30, 2024, including 1,215 Toyota, Lexus and private-label dealers and 386 other dealers in the United States.[53]
- $16.287 billion was Toyota Financial Services’ dealer-financing balance at September 30, 2024.[53]
- €6 billion was Société Générale Equipment Finance’s annual new-business volume before its proposed 2024 acquisition by Groupe BPCE, generated through vendor and banking-network channels.[51]
Key questions about the asset finance industry
What is the current market size for the U.S. equipment finance industry?
How is equipment finance trending across 2025 into 2026?
Which companies lead the asset finance industry?
What technology shifts are affecting asset finance in 2026?
How is the market structured by institution type?
Where do commercial risk and credit controls show up in operations?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Samuel Norberg. (2026, November 11). Asset Finance Industry Statistics. Gitnux. https://gitnux.org/asset-finance-industry-statistics
Samuel Norberg. "Asset Finance Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/asset-finance-industry-statistics.
Samuel Norberg. 2026. "Asset Finance Industry Statistics." Gitnux. https://gitnux.org/asset-finance-industry-statistics.
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