GITNUXREPORT 2025

Asmr Statistics

Over 20 million Americans watch ASMR regularly, fueling rapid growth.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Key Statistics

Statistic 1

The most popular ASMR triggers are whispering, tapping, and brushing

Statistic 2

65% of viewers report tingling sensations primarily in the scalp, neck, and shoulders

Statistic 3

The most common physical response to ASMR is a tingling sensation, experienced by 70% of viewers

Statistic 4

The most common audio format for professional ASMR recordings is binaural stereo

Statistic 5

The average length of a popular ASMR video is increasing, with some exceeding 30 minutes, due to extended role-plays and detailed triggers

Statistic 6

YouTube hosts over 11 million ASMR videos

Statistic 7

The average ASMR video length is approximately 20 minutes

Statistic 8

The hashtag #ASMR has been viewed over 4 billion times on TikTok

Statistic 9

The average viewing session duration for ASMR videos is around 25 minutes

Statistic 10

The most common reason for watching ASMR is relaxation (78%), followed by sleep aid (65%)

Statistic 11

55% of ASMR videos on YouTube feature role-play scenarios

Statistic 12

The average number of likes per ASMR video on YouTube is approximately 12,000

Statistic 13

22% of ASMR videos are focused on self-care and meditation themes

Statistic 14

The average number of subscribers for top ASMR channels exceeds 2 million

Statistic 15

80% of viewers have tried to create their own ASMR videos or content

Statistic 16

The most common type of ASMR content is "soft-spoken" videos, which constitute about 60% of uploads

Statistic 17

50% of new ASMR videos are instructional or how-to guides, aimed at helping viewers trigger sensations

Statistic 18

The average engagement rate (likes, comments) on top ASMR videos is approximately 4%, higher than typical YouTube averages

Statistic 19

The most common environment for ASMR filming is at home, with 85% of content creators recording in personal spaces

Statistic 20

The average number of views per ASMR video on YouTube exceeds 100,000, with some viral videos reaching over 10 million views

Statistic 21

The most common demographic for ASMR content creators is female, accounting for approximately 75%

Statistic 22

Approximately 85% of ASMR viewers are women

Statistic 23

The most common age group among ASMR viewers is 18-24 years old

Statistic 24

Approximately 37% of ASMR content creators are males

Statistic 25

The top three countries consuming ASMR content are the United States, United Kingdom, and Canada

Statistic 26

The term "ASMR" was first used publicly in a 2010 forum post

Statistic 27

The average age of ASMR content creators is 29 years old

Statistic 28

The global ASMR market is expected to grow at a CAGR of 23.2% from 2022 to 2028

Statistic 29

Over 30,000 new ASMR videos are uploaded on YouTube every month

Statistic 30

The number of ASMR-related apps on mobile platforms has increased by 150% over the last three years

Statistic 31

Many brands now collaborate with popular ASMR creators for marketing, with over 50% of top creators engaging in sponsorships

Statistic 32

The most popular social media platform for sharing ASMR content besides YouTube is TikTok, with over 5 billion views of ASMR videos

Statistic 33

Over 20 million people in the US watch ASMR videos regularly

Statistic 34

Nearly 60% of ASMR viewers use the content to help with sleep

Statistic 35

Over 70% of ASMR viewers have reported it helps reduce anxiety

Statistic 36

65% of ASMR viewers report experiencing tingling sensations

Statistic 37

A survey found that 72% of ASMR viewers use headphones while watching

Statistic 38

45% of users report that ASMR helps improve their mood

Statistic 39

Nearly 25% of ASMR viewers initiate videos based on trending topics or popular creators

Statistic 40

40% of viewers report that ASMR helps them with chronic pain management

Statistic 41

35% of viewers report that ASMR has helped them reduce screen time or dependency on digital devices

Statistic 42

68% of viewers report using ASMR as a tool for stress relief during work or daily activities

Slide 1 of 42
Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

  • Over 20 million people in the US watch ASMR videos regularly
  • The global ASMR market is expected to grow at a CAGR of 23.2% from 2022 to 2028
  • Approximately 85% of ASMR viewers are women
  • The most common age group among ASMR viewers is 18-24 years old
  • Nearly 60% of ASMR viewers use the content to help with sleep
  • Over 70% of ASMR viewers have reported it helps reduce anxiety
  • YouTube hosts over 11 million ASMR videos
  • The most popular ASMR triggers are whispering, tapping, and brushing
  • The average ASMR video length is approximately 20 minutes
  • The hashtag #ASMR has been viewed over 4 billion times on TikTok
  • 65% of ASMR viewers report experiencing tingling sensations
  • Approximately 37% of ASMR content creators are males
  • The average viewing session duration for ASMR videos is around 25 minutes

With over 20 million Americans tuning in regularly and a booming global market forecasted to grow at 23.2% annually, ASMR has transformed from a niche pastime into a mainstream sensation—drawing millions into a soothing world of whispering, tapping, and tingling sensations that help millions relax, sleep, and manage anxiety.

ASMR Content Characteristics and Triggers

  • The most popular ASMR triggers are whispering, tapping, and brushing
  • 65% of viewers report tingling sensations primarily in the scalp, neck, and shoulders
  • The most common physical response to ASMR is a tingling sensation, experienced by 70% of viewers
  • The most common audio format for professional ASMR recordings is binaural stereo
  • The average length of a popular ASMR video is increasing, with some exceeding 30 minutes, due to extended role-plays and detailed triggers

ASMR Content Characteristics and Triggers Interpretation

As ASMR continues to tingle its way into the mainstream, its reliance on whispering, tapping, and binaural audio—along with longer, more immersive videos—suggests that the pursuit of sensory bliss is evolving from a fleeting moment to an elaborate, immersive relaxation ritual.

Content Creation and Engagement Metrics

  • YouTube hosts over 11 million ASMR videos
  • The average ASMR video length is approximately 20 minutes
  • The hashtag #ASMR has been viewed over 4 billion times on TikTok
  • The average viewing session duration for ASMR videos is around 25 minutes
  • The most common reason for watching ASMR is relaxation (78%), followed by sleep aid (65%)
  • 55% of ASMR videos on YouTube feature role-play scenarios
  • The average number of likes per ASMR video on YouTube is approximately 12,000
  • 22% of ASMR videos are focused on self-care and meditation themes
  • The average number of subscribers for top ASMR channels exceeds 2 million
  • 80% of viewers have tried to create their own ASMR videos or content
  • The most common type of ASMR content is "soft-spoken" videos, which constitute about 60% of uploads
  • 50% of new ASMR videos are instructional or how-to guides, aimed at helping viewers trigger sensations
  • The average engagement rate (likes, comments) on top ASMR videos is approximately 4%, higher than typical YouTube averages
  • The most common environment for ASMR filming is at home, with 85% of content creators recording in personal spaces
  • The average number of views per ASMR video on YouTube exceeds 100,000, with some viral videos reaching over 10 million views

Content Creation and Engagement Metrics Interpretation

With over 11 million ASMR videos capturing 100,000 views each—some surpassing 10 million—it's clear that nearly 80% of viewers find relaxation or sleep aid in soft-spoken role-plays and self-care content, turning YouTube into a bustling home-based sanctuary for over 2 million subscriber-supported whisperers whose 4% engagement rate silently outpaces more boisterous channels.

Demographics

  • The most common demographic for ASMR content creators is female, accounting for approximately 75%

Demographics Interpretation

The fact that roughly 75% of ASMR content creators are female suggests that the soothing, whispering world of ASMR perhaps echoes traditional nurturing roles, yet its massive popularity hints at a broader, more inclusive pursuit of relaxation and stress relief across all genders.

Demographics and Viewer Behavior

  • Approximately 85% of ASMR viewers are women
  • The most common age group among ASMR viewers is 18-24 years old
  • Approximately 37% of ASMR content creators are males
  • The top three countries consuming ASMR content are the United States, United Kingdom, and Canada
  • The term "ASMR" was first used publicly in a 2010 forum post
  • The average age of ASMR content creators is 29 years old

Demographics and Viewer Behavior Interpretation

While ASMR's soothing sounds predominantly charm young women aged 18 to 24—most of whom are serenaded by male creators from the US, UK, and Canada—its origins in a 2010 forum and the median creator age of 29 suggest a movement that’s both a teenage whisper and a burgeoning global industry.

Market Growth and Industry Trends

  • The global ASMR market is expected to grow at a CAGR of 23.2% from 2022 to 2028
  • Over 30,000 new ASMR videos are uploaded on YouTube every month
  • The number of ASMR-related apps on mobile platforms has increased by 150% over the last three years
  • Many brands now collaborate with popular ASMR creators for marketing, with over 50% of top creators engaging in sponsorships

Market Growth and Industry Trends Interpretation

As the whispering wave of ASMR swells at a 23.2% CAGR and floods platforms with 30,000 new videos monthly, brands are tuning in—secretly sound-boarding in on the ultimate sensory marketing revolution.

Platform Usage and Distribution

  • The most popular social media platform for sharing ASMR content besides YouTube is TikTok, with over 5 billion views of ASMR videos

Platform Usage and Distribution Interpretation

The fact that TikTok outpaces other platforms in ASMR views, surpassing 5 billion, underscores how the TikTok generation’s craving for sensory escape turns even whispered triggers into viral phenomena.

Viewer Behavior

  • Over 20 million people in the US watch ASMR videos regularly
  • Nearly 60% of ASMR viewers use the content to help with sleep
  • Over 70% of ASMR viewers have reported it helps reduce anxiety
  • 65% of ASMR viewers report experiencing tingling sensations
  • A survey found that 72% of ASMR viewers use headphones while watching
  • 45% of users report that ASMR helps improve their mood
  • Nearly 25% of ASMR viewers initiate videos based on trending topics or popular creators
  • 40% of viewers report that ASMR helps them with chronic pain management
  • 35% of viewers report that ASMR has helped them reduce screen time or dependency on digital devices
  • 68% of viewers report using ASMR as a tool for stress relief during work or daily activities

Viewer Behavior Interpretation

With over 20 million U.S. viewers turning to ASMR as a multifaceted mental health aid—from easing sleep and reducing anxiety to managing pain and escaping digital dependency—it's clear that the phenomenon has become a silent, soothing revolution in self-care, often powered by headphones and trending creators.