Key Highlights
- Over 20 million people in the US watch ASMR videos regularly
- The global ASMR market is expected to grow at a CAGR of 23.2% from 2022 to 2028
- Approximately 85% of ASMR viewers are women
- The most common age group among ASMR viewers is 18-24 years old
- Nearly 60% of ASMR viewers use the content to help with sleep
- Over 70% of ASMR viewers have reported it helps reduce anxiety
- YouTube hosts over 11 million ASMR videos
- The most popular ASMR triggers are whispering, tapping, and brushing
- The average ASMR video length is approximately 20 minutes
- The hashtag #ASMR has been viewed over 4 billion times on TikTok
- 65% of ASMR viewers report experiencing tingling sensations
- Approximately 37% of ASMR content creators are males
- The average viewing session duration for ASMR videos is around 25 minutes
With over 20 million Americans tuning in regularly and a booming global market forecasted to grow at 23.2% annually, ASMR has transformed from a niche pastime into a mainstream sensation—drawing millions into a soothing world of whispering, tapping, and tingling sensations that help millions relax, sleep, and manage anxiety.
ASMR Content Characteristics and Triggers
- The most popular ASMR triggers are whispering, tapping, and brushing
- 65% of viewers report tingling sensations primarily in the scalp, neck, and shoulders
- The most common physical response to ASMR is a tingling sensation, experienced by 70% of viewers
- The most common audio format for professional ASMR recordings is binaural stereo
- The average length of a popular ASMR video is increasing, with some exceeding 30 minutes, due to extended role-plays and detailed triggers
ASMR Content Characteristics and Triggers Interpretation
Content Creation and Engagement Metrics
- YouTube hosts over 11 million ASMR videos
- The average ASMR video length is approximately 20 minutes
- The hashtag #ASMR has been viewed over 4 billion times on TikTok
- The average viewing session duration for ASMR videos is around 25 minutes
- The most common reason for watching ASMR is relaxation (78%), followed by sleep aid (65%)
- 55% of ASMR videos on YouTube feature role-play scenarios
- The average number of likes per ASMR video on YouTube is approximately 12,000
- 22% of ASMR videos are focused on self-care and meditation themes
- The average number of subscribers for top ASMR channels exceeds 2 million
- 80% of viewers have tried to create their own ASMR videos or content
- The most common type of ASMR content is "soft-spoken" videos, which constitute about 60% of uploads
- 50% of new ASMR videos are instructional or how-to guides, aimed at helping viewers trigger sensations
- The average engagement rate (likes, comments) on top ASMR videos is approximately 4%, higher than typical YouTube averages
- The most common environment for ASMR filming is at home, with 85% of content creators recording in personal spaces
- The average number of views per ASMR video on YouTube exceeds 100,000, with some viral videos reaching over 10 million views
Content Creation and Engagement Metrics Interpretation
Demographics
- The most common demographic for ASMR content creators is female, accounting for approximately 75%
Demographics Interpretation
Demographics and Viewer Behavior
- Approximately 85% of ASMR viewers are women
- The most common age group among ASMR viewers is 18-24 years old
- Approximately 37% of ASMR content creators are males
- The top three countries consuming ASMR content are the United States, United Kingdom, and Canada
- The term "ASMR" was first used publicly in a 2010 forum post
- The average age of ASMR content creators is 29 years old
Demographics and Viewer Behavior Interpretation
Market Growth and Industry Trends
- The global ASMR market is expected to grow at a CAGR of 23.2% from 2022 to 2028
- Over 30,000 new ASMR videos are uploaded on YouTube every month
- The number of ASMR-related apps on mobile platforms has increased by 150% over the last three years
- Many brands now collaborate with popular ASMR creators for marketing, with over 50% of top creators engaging in sponsorships
Market Growth and Industry Trends Interpretation
Platform Usage and Distribution
- The most popular social media platform for sharing ASMR content besides YouTube is TikTok, with over 5 billion views of ASMR videos
Platform Usage and Distribution Interpretation
Viewer Behavior
- Over 20 million people in the US watch ASMR videos regularly
- Nearly 60% of ASMR viewers use the content to help with sleep
- Over 70% of ASMR viewers have reported it helps reduce anxiety
- 65% of ASMR viewers report experiencing tingling sensations
- A survey found that 72% of ASMR viewers use headphones while watching
- 45% of users report that ASMR helps improve their mood
- Nearly 25% of ASMR viewers initiate videos based on trending topics or popular creators
- 40% of viewers report that ASMR helps them with chronic pain management
- 35% of viewers report that ASMR has helped them reduce screen time or dependency on digital devices
- 68% of viewers report using ASMR as a tool for stress relief during work or daily activities
Viewer Behavior Interpretation
Sources & References
- Reference 1STATISTAResearch Publication(2024)Visit source
- Reference 2GLOBENEWSWIREResearch Publication(2024)Visit source
- Reference 3NCBIResearch Publication(2024)Visit source
- Reference 4RESEARCHGATEResearch Publication(2024)Visit source
- Reference 5PUBMEDResearch Publication(2024)Visit source
- Reference 6TANDFONLINEResearch Publication(2024)Visit source
- Reference 7SOCIALBLABLAResearch Publication(2024)Visit source
- Reference 8FRONTIERSINResearch Publication(2024)Visit source
- Reference 9SCIENTIFICREPORTEDResearch Publication(2024)Visit source
- Reference 10TIKTOKResearch Publication(2024)Visit source
- Reference 11JOURNALSResearch Publication(2024)Visit source
- Reference 12MEDIUMResearch Publication(2024)Visit source
- Reference 13SOCIALBLADEResearch Publication(2024)Visit source
- Reference 14VICEResearch Publication(2024)Visit source
- Reference 15APPANNIEResearch Publication(2024)Visit source
- Reference 16FORBESResearch Publication(2024)Visit source