App Analytics Industry Statistics

In this post, we explore key statistics shaping the dynamic landscape of the app analytics industry, shedding light on market size projections, user behaviors, revenue trends, and future growth prospects. From the dominance of North America in app analytics to the impact of personalized in-app messages on user conversion rates, these data points provide valuable insights for developers, marketers, and stakeholders navigating the evolving mobile app ecosystem.

Statistic 1

"The global App Analytics market size will reach $4.3 billion by 2025, growing at a CAGR of 19.5% during 2019-2025."

Statistic 2

"North America dominates the app analytics market worldwide and is seen to continue its dominance until 2025."

Statistic 3

"By 2016, 46% of app users report having paid for their apps, indicating potential for revenue generation for developers"

Statistic 4

"As of 2020, The Google Play Store has more than 2.56 million apps available for download"

Statistic 5

"By the end of 2017, their visitors spent over 50% more time on site when they arrived via app vs mobile web."

Statistic 6

"52% of users are more likely to become a paying customer after free trial if personalized in-app messages are used."

Statistic 7

"Apps that send a push notification in the first week retain twice as much as those that don't."

Statistic 8

"The average retention rate of apps in 2020 was 32%."

Statistic 9

"The average user has more than 80 apps on their device but uses less than 40 of them monthly."

Statistic 10

"80-90% of apps are deleted after just one use."

Statistic 11

"The mobile analytics market is expected to reach $7.3 billion by 2023."

Statistic 12

"Targeting conversion events for app ads results in 20% more conversions than targeting installs."

Statistic 13

"The average mobile user checks their phone every 12 minutes."

Statistic 14

"Mobile apps are projected to hit $188.9 billion in revenue by 2020."

Statistic 15

"The average user will spend 3.7 hours per day on their smartphones by 2022"

Statistic 16

"Play Store app revenue worldwide was $39 billion in 2019."

The statistics presented clearly highlight the significant growth and potential in the app analytics industry. With the global market size projected to reach $4.3 billion by 2025 and North America maintaining its dominance, developers have ample opportunities for revenue generation. The data also underscores the importance of user engagement and personalization, with tailored in-app messages and push notifications proving to increase conversion rates and retention. However, challenges such as app abandonment after a single use and the oversaturation of the app market suggest the need for strategic marketing approaches. The rapid evolution and increasing revenue in the mobile app sector emphasize the necessity for continuous adaptation and innovation to capitalize on the growing opportunities in this dynamic industry.