American Football Industry Statistics

In this post, we explore key statistics highlighting the thriving American football industry. From revenue figures and viewer numbers to team valuations and advertising insights, these statistics provide a comprehensive look into the business side of NFL and professional football in the U.S.

Statistic 1

"In 2020, the National Football League's (NFL) overall revenue was approximately 12 billion U.S. dollars, its lowest since 2010."

Statistic 2

"In 2019, The Super Bowl LIII had an average of approximately 98.2 million viewers."

Statistic 3

"As of 2021, the Dallas Cowboys is the most valued NFL team at $6.5 billion."

Statistic 4

"The average team expenditure on player salaries in the NFL was $205m in the 2020/2021 season."

Statistic 5

"The total average attendance at NFL games in the 2019 season was 16.7 million."

Statistic 6

"Professional football is the most popular sport in the U.S, with 37% of U.S adults naming it their favorite sport to watch."

Statistic 7

"The Super Bowl LIV (2020) generated $336 million in ad revenues."

Statistic 8

"The average price for a beer at an NFL game was $8.49 during the 2019 season."

Statistic 9

"In 2020, Nike was the leading athletic apparel brand among NFL fans, followed by Under Armour and Adidas."

Statistic 10

"The total number of viewers of the NFL Draft in 2021 was approximately 12.6 million."

Statistic 11

"ESPN is the most-watched network for NFL games, reaching an audience of 110.9 million in 2020."

Statistic 12

"In 2021, the 'Official NFL App' had 4.9M active users."

Statistic 13

"Retail sales of NFL licensed merchandise worldwide were $1.72 billion in 2019."

Statistic 14

"The NFL earned $660M from partnership deals with video game companies in the 2020/2021 season."

Statistic 15

"From 2021, Amazon Prime Video secured exclusive rights to Thursday Night Football, paying around $1 billion per season for the rights."

Statistic 16

"The cost for a 30-second spot in the Super Bowl LIV (2020) was $5.6 million."

Statistic 17

"In 2020, more than 38 million viewers watched live streaming NFL games."

Statistic 18

"About 46% of the U.S population had a high interest in the NFL in 2020."

Statistic 19

"U.S consumers spent about $19 billion on NFL merchandise in 2019."

Statistic 20

"The total revenue of the Green Bay Packers, one of the only publicly owned teams in the NFL, was $507.9 million in 2021."

The statistics presented highlight the profound impact and reach of the American football industry, showcasing the significant revenue streams, viewership numbers, team valuations, and consumer spending associated with the NFL. These numbers underscore the sport’s immense popularity among fans, as evidenced by high attendance, TV viewership, and merchandise sales figures. The industry’s financial strength is further emphasized through lucrative partnership deals, advertising revenues, and broadcast rights agreements, illustrating the multi-faceted nature of football’s business ecosystem. As the NFL continues to evolve and adapt to changing market dynamics, these statistics collectively affirm its position as a dominant force in American sports culture, both in terms of entertainment value and economic significance.