Gitnux/Report 2026

Alcoholic Beverage Industry Statistics

327Statistics
101Sources
13Sections
1Visuals
53mRead
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The alcoholic beverage industry at a glance

Global beverage-alcohol volumes fell 2% in 2025 to roughly 500 million fewer nine-litre cases, while ready-to-drink beverages and no-alcohol products remained the main growth areas.

-2%[21]
Global volume change, 2025
+3%[21]
RTD volume growth, 2025
34.7B L[7]
EU beer production, 2024
22.2%[7]
Germany share of EU beer output, 2024
Market size
IWSR forecasts global total beverage-alcohol value across its 160 tracked markets to increase by $16 billion between 2024 and 2029, equivalent to approximately 1% growth over the period.[21]
Forecast & CAGR
IWSR expects global beverage-alcohol consumption volume to decline for a further six years before returning to growth in 2031. No-alcohol beer is forecast to double its share of global beer volume from 2% in 2025 to 4% by 2033.[21]
Market share & regions
India recorded 4% growth in beverage-alcohol servings in 2025 and is expected to move from the world’s eighth-largest market to fifth by 2035. China remained the largest market but saw servings decline 7% in 2025, while the United States declined 4%.[21]
Segmentation
In 2025, global beer volume declined 2%, wine declined 5% and spirits declined 3%, while ready-to-drink beverages grew 3%. In the European Union, 32.7 billion litres of beer contained more than 0.5% alcohol and 2.0 billion litres were low- or no-alcohol beer in 2024.[21][7]
Key players & concentration
The United States accounted for about 40% of global ready-to-drink category volume in 2025, despite recording its first annual RTD volume decline since 2015. IWSR also reports that premium-and-above RTD volumes rose by more than 15% in 2025.[21]
Pricing
WHO reports median alcohol-excise shares of 14% for beer and 22.5% for spirits globally. The organization identifies excise taxes and pricing policies as tools to reduce harmful consumption and influence affordability.[92]
Trends, drivers & challenges
The market is being shaped by moderation, weaker disposable-income growth, and demand for convenient formats. RTDs grew in 2025, no-alcohol beer volume rose 8% from 2024 to 2025 in the markets covered by IWSR, while premiumisation weakened as consumers became more price sensitive.[21]
Consumer behavior & competition
Consumers are drinking less frequently and with lower intensity, according to IWSR, while category competition is shifting toward RTDs and no- or low-alcohol products. In 2025, 66 of IWSR’s 165 tracked markets recorded growth in servings, compared with 83 markets that declined.[21]
M&A
Anheuser-Busch completed the acquisition of a majority stake in RTD producer BeatBox on February 27, 2026; the company said BeatBox had grown nearly 50% in 2025 and ranked as the fifth-fastest-growing U.S. hard-beverage brand by dollar sales. In 2025, Campari agreed to sell Cinzano vermouth and sparkling-wine brands to Caffo Group 1915.[93][94]
Regulation
WHO’s 2025 legal and regulatory guidance covers alcohol availability, affordability, marketing, drink-driving controls and enforcement under the Global Alcohol Action Plan 2022–2030. Its 2025 tax report compares standardized beer and spirits prices and tax levels across countries.[92]
Latest news
The latest global data released in 2026 show a third consecutive year of declining beverage-alcohol volumes in 2025: total volume fell 2%, wine fell 5%, spirits fell 3% and RTDs increased 3%. IWSR forecasts another six years of volume decline before a return to growth in 2031.[21]
report visual · Projection

Global wine production excluding musts and juices

Global wine production excluding musts and juices fell from 259.1 million hectolitres in 2019 to 237.3 million hectolitres in 2023.

259
Start
-2.17%
CAGR · 4y
237
Projected
20192023
source-verifiedoiv.int2024

02 Ranking

Top 10 Companies in the Alcoholic Beverage Industry

The leading companies in the alcoholic beverage industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Carlsberg Group leads Gitnux's 2026 alcoholic beverage ranking with an Overall score of 9.4, with 88 million hectolitres of fermented-beverage production in 2025. Heineken is the runner-up at 8.7, driven by revenue growth of -4.7% and an operating margin of 11.8%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in global beer production

    Carlsberg Group

    DK

    Ranked #1 · 9.4 · Global beer production

    Why we picked it: We track fermented-beverage production scale and global beverage operations tied to 2025 output.

    See in ranking ↓Visit carlsberggroup.com ↗

  2. Leader in global spirits

    Suntory

    JP

    Ranked #3 · 8.7 · Global spirits

    Why we picked it: We evaluate a diversified alcoholic-beverage portfolio spanning whisky, beer, wine, and RTD products.

    See in ranking ↓Visit suntory.com ↗

  3. Leader in global wine & champagne

    Pernod Ricard

    FR

    Ranked #4 · 8.5 · Global wine & champagne

    Why we picked it: We use premium brand distribution scale across more than 160 markets to map exposure.

    See in ranking ↓Visit pernod-ricard.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the alcoholic beverage industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Carlsberg Group

Global beer production · DK

9.4
2

Heineken

Global beer production · NL

8.7
3

Suntory

Global spirits · JP

8.7
4

Pernod Ricard

Global wine & champagne · FR

8.5
5

Diageo

Ready-to-drink beverages · GB

8.5
6

Asahi Group Holdings

Global beer, spirits and beverage production · JP

8.4
7

Kirin Holdings

Beer, spirits and alcoholic beverage production · JP

8.3
8

Brown-Forman

Global whiskey and spirits production · US

8.0
9

Molson Coors Beverage Company

Global beer production and brand ownership · US

7.4
10

Thai Beverage

Southeast Asian spirits and beer production · TH

7.3

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the alcoholic beverage industry. In Alcoholic Beverage Industry Statistics. Gitnux. https://gitnux.org/alcoholic-beverage-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

We see measurable adoption signals for AI and automation: 53% of operations automated machinery-performance monitoring in 2024, and 28% of independent breweries used inline dissolved-oxygen analyzers integrated with process controls.

AI in the alcoholic beverage industry

  • 53% of alcoholic beverage companies were already leveraging AI for competitive advantage in 2024, based on a North American industry survey.[1]
  • Enhanced innovation and development capabilities were the top benefit alcoholic beverage manufacturers associated with AI in 2024.[1]

Automation in the alcoholic beverage industry

  • 28% of surveyed independent breweries used inline dissolved-oxygen analyzers integrated with process controls in 2024.[2]
  • 19% of surveyed independent breweries deployed autonomous mobile robots for pallet transport in cold rooms in 2024.[2]
  • 53% of alcoholic beverage operations automated monitoring of machinery performance and servicing in 2024, according to a North American industry survey.[1]
  • 18% of surveyed San Diego wineries had adopted app-based payment systems for tasting-room sales since January 2020.[3]
  • 41% of 137 independent U.S. breweries had deployed at least one automated subsystem in 2024, most commonly in quality assurance or logistics.[2]
  • 26% of surveyed San Diego wineries had adopted app-based payment systems for online sales since January 2020.[3]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[4]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[4]
  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[5]
  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[5]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[4]
  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[4]
  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[4]
  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[4]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[6]
  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[4]
  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[7]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[8]

Big Data in the food and beverage sector (sector benchmark)

  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[4]
  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[4]
  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[6]
  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[9]

Blockchain in the alcoholic beverage industry

  • 1 million bottles were targeted in a Georgia wine blockchain project supported by technology embedded at the National Wine Agency of Georgia.[10]
  • Every Château Beychevelle bottle from the 2023 vintage received a unique digital identity, QR-linked product page and blockchain-recorded traceability.[11]
  • 5,000 bottles of Baia’s Wine were linked to the Cardano blockchain through a web-connected traceability project.[10]

IoT in the food and beverage sector (sector benchmark)

  • 16% of food, beverage, and ingredient companies anticipated investing in Internet-of-Things devices or sensors in 2025.[4]
  • 26% of food manufacturers were already using IoT sensors or equipment monitoring, while 37% planned implementation, in a 2025 industry survey.[6]
  • 31% of food-manufacturing respondents were very familiar with the Internet of Things, while 35% were moderately familiar, in CRB’s 2025 survey.[9]

05 Statistics

Data & Analytics

We quantify analytics capability through decision-support and forecasts, including next-best-action advice for more than 400,000 customers and forecasting around 80 finance metrics in 2025.

Business intelligence in the alcoholic beverage industry

  • HEINEKEN’s AIDDA AI sales advisor was live in eight key operating companies in 2025.[12]
  • NABCA control-state data covers approximately 25% of the U.S. distilled spirits market.[13]
  • HEINEKEN’s Data Prime shared data platform was deployed in more than 70 markets in 2025.[12]
  • HEINEKEN’s AIDDA sales advisor provided next-best-action advice for more than 400,000 customers in 2025.[12]
  • HEINEKEN’s HeiPredict system forecast approximately 80 finance metrics, plus volume, revenue and free operating cash flow, in 2025.[12]

Data analytics in the alcoholic beverage industry

  • HEINEKEN launched its Global GenAI Lab in Singapore in 2025 to develop beverage-company use cases with clear business value.[12]
  • HEINEKEN reported that AI products were embedded across multiple business functions and delivered incremental topline value and cost savings in 2025.[12]
  • HEINEKEN’s Product Recommender used historical customer sales data to recommend products through eB2B and sales-representative channels in 2025.[12]
  • HEINEKEN connected thousands of machines and generated billions of data points to optimize productivity and quality in 2025.[14]
  • HEINEKEN’s Spend Reclassifier AI tool was live in six operating companies in 2025.[12]

Data Quality in the food and beverage sector (sector benchmark)

  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[15]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[15]
  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[16]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[15]
  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[15]
  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[17]

Data Governance in the food and beverage sector (sector benchmark)

  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[18]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[18]
  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[17]
  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[18]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[17]
  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[18]

KPIs in the alcoholic beverage industry

  • AB InBev reported gross profit of US$33.179 billion in 2025, up 0.5% from 2024.[19]
  • AB InBev reported revenue per hectoliter growth of 4.4% in 2025.[20]
  • Global beverage alcohol volumes declined 2% in 2025, equivalent to approximately 500 million nine-litre cases.[21]
  • AB InBev reported 2025 revenue of US$59.320 billion, down 0.8% on 2024.[19]
  • AB InBev reported revenue growth in 65% of its markets in 2025.[20]
  • AB InBev reported 561.1 million hectoliters of consolidated volume in 2025, down 2.5% from 2024.[19]

06 Statistics

Strategy & Growth

We track category mix shifts using U.S. RTD share and no-alcohol growth indicators, including 13% U.S. RTD share of total beverage-alcohol volume in 2025 and a 5% projected CAGR for global no-alcohol volume from 2023 to 2027.

Growth in the alcoholic beverage industry

  • 13% was the U.S. RTD share of total beverage-alcohol volume in 2025, up from 6% in 2019.[21]
  • 31% of U.S. drinkers cited cost as a reason for drinking less in 2025.[21]
  • 14% was U.S. spirits-based RTD growth in 2025 versus 2024.[21]
  • 0.8% was Diageo’s fiscal-2025 positive price-and-mix contribution to organic net-sales growth.[22]
  • 5% was the decline in U.S. total beverage-alcohol volumes in 2025.[21]
  • $34 billion is the beverage-alcohol growth forecast across key markets through 2034.[21]

Differentiation in the alcoholic beverage industry

  • 14% was U.S. spirits-based RTD growth in 2025, highlighting a differentiated category proposition.[21]
  • $8.5 billion was the value of no-alcohol beverage sales across the 10 largest markets in 2023.[23]
  • 1.4% was sparkling-wine volume growth in 2019, according to IWSR’s category outlook.[21]
  • 70% was the growth in no-alcohol beverage sales across the 10 largest no-alcohol markets from 2018 to 2023.[23]
  • 3.6% was sparkling-wine value growth in 2019, according to IWSR’s category outlook.[21]
  • 13% was the U.S. RTD share of total beverage-alcohol volume in 2025.[21]

Mergers and acquisitions in the alcoholic beverage industry

  • 11% was the additional ZOA ownership acquired by Molson Coors in November 2024.[24]
  • $53 million was Molson Coors’ investment for an additional 11% stake in ZOA in November 2024.[24]
  • 51% was Molson Coors’ resulting ownership stake in ZOA after its November 2024 investment.[24]
  • $481.8 million was ZOA’s enterprise value when Molson Coors acquired an additional 11% stake in November 2024.[24]
  • 55 beverage-alcohol acquisitions were recorded in 2024 by Park Street University’s annual industry analysis.[25]
  • $2.0 billion was the enterprise value of Butterfly Equity’s acquisition of The Duckhorn Portfolio in December 2024.[24]

Strategic partnerships in the alcoholic beverage industry

  • $53 million was Molson Coors’ consideration for its additional 11% ZOA stake in November 2024.[24]
  • 37% of Brazil’s RTD category volumes came through the on-trade in 2024, the highest named country figure in IWSR’s comparison.[21]
  • 46 U.S. markets were covered by Southern Glazer’s before its Horizon Beverage Group acquisition expanded the footprint to 47 in December 2024.[26]
  • 8% of RTD volumes in 10 key markets came through the on-trade in 2021, before rising to 12% in 2024.[21]
  • $481.8 million was ZOA’s enterprise value in the November 2024 Molson Coors transaction.[24]
  • 51% was Molson Coors’ resulting ownership of ZOA after the November 2024 transaction.[24]

07 Statistics

People & Workforce

Hiring in the alcoholic beverage industry

  • 36% of women surveyed identified lack of advancement opportunities as a barrier to considering a beverage alcohol career.[27]
  • 197,112 people were employed by the U.S. craft brewing sector in 2024, up 3.0% from 2023.[28]
  • 60% of women surveyed identified lack of diversity, equity and inclusion as an issue preventing people from considering a beverage alcohol career.[27]
  • 95% of Oregon food and beverage employers surveyed said they had difficulty finding qualified applicants for open positions.[29]
  • 80% of new hires came from within the beverage alcohol industry, according to an executive cited in the 2022 industry DEI study.[27]

Employee retention in the alcoholic beverage industry

  • 25% of beverage alcohol employees planning to leave cited lack of career-growth opportunities as their reason.[30]
  • 16% of beverage alcohol employees planning to leave cited company culture as their reason.[30]
  • 14% of beverage alcohol professionals surveyed had changed industry tiers since 2020.[31]
  • 88% of Oregon food and beverage employers surveyed considered employee resignations or turnover a high concern.[29]
  • 29% of beverage alcohol employees planning to leave cited compensation dissatisfaction as their reason.[30]

Remote Work in the food and beverage sector (sector benchmark)

  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[32]
  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[33]
  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[34]
  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[35]

Hybrid Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[35]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[36]
  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[32]
  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[32]

Upskilling in the alcoholic beverage industry

  • 58% of Oregon food and beverage employers experiencing workforce challenges attributed them to shortages of candidates with needed skills.[29]
  • 89 million dollars was the estimated cost for California on-sale alcohol licensees to train current employees under the Responsible Beverage Service Training Program Act.[37]
  • On-the-job training and mentorship were the most effective upskilling methods reported by food and beverage respondents in 2024.[38]
  • $89 was the estimated training cost per California alcohol server under the Responsible Beverage Service Training Program Act.[37]
  • 70% of food and beverage industry respondents said their employees were eager to learn new skills in 2024.[39]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[40]
  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[41]
  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[42]
  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[43]

DEI in the alcoholic beverage industry

  • 34% of women surveyed identified aversion to alcohol as a barrier to considering a beverage alcohol career.[27]
  • 62% of Oregon food and beverage employers surveyed said they were trying to diversify their workforce.[29]
  • 45% of women surveyed identified lack of work-life balance as a barrier to considering a beverage alcohol career.[27]

08 Statistics

Customer & Sales

We map demand signals through purchase and channel behavior, including 33% of U.S. consumers participating in retailer loyalty programs in fall 2025 and 42% naming in-store advertising as the best reach method in 2024.

Customer experience in the alcoholic beverage industry

  • 42% of U.S. alcohol consumers said in-store advertising was the best way for alcohol brands to reach them in 2024.[44]
  • 42% of U.S. alcohol consumers reported drinking alcohol during socializing with friends in 2024.[44]
  • 44% of U.S. alcohol consumers reported drinking alcohol at live music or sports events in 2024.[44]
  • 18% of U.S. alcohol consumers regularly visited wine bars in 2024.[44]
  • 31% of U.S. alcohol consumers regularly visited neighborhood bars in 2024.[44]

Customer retention in the alcoholic beverage industry

  • 33% of alcohol consumers participated in retailer loyalty programs in the United States in fall 2025.[45]
  • 22% of Canadian bourbon drinkers identified as brand loyalists in December 2021.[46]
  • Consumers shifted from switching brands to trying new products within the same brand over the six months before fall 2025, according to U.S. research covering alcohol shoppers.[45]
  • 27% of Canadian whisky drinkers identified as brand loyalists in December 2021.[46]
  • 19% of Canadian gin drinkers identified as brand loyalists in December 2021.[46]

Customer acquisition in the alcoholic beverage industry

  • 26% of Gen Z U.S. liquor drinkers sought recommendations on social media when choosing liquor brands in 2024.[44]
  • 16% of U.S. liquor drinkers visited brand websites when choosing liquor brands in 2024.[44]
  • 13% of U.S. liquor drinkers sought recommendations on social media when choosing liquor brands in 2024.[44]
  • 20% of U.S. liquor drinkers read customer reviews when choosing liquor brands in 2024.[44]
  • 24% of Gen Z U.S. alcohol consumers preferred online shopping websites for alcohol-brand communications in 2024.[44]

Customer loyalty in the alcoholic beverage industry

  • 48% of Canadian cocktail drinkers switched between a couple of favorite brands in December 2021.[46]
  • 39% of Canadian cognac drinkers switched between a couple of favorite brands in December 2021.[46]
  • 44% of Canadian vodka drinkers switched between a couple of favorite brands in December 2021.[46]
  • 47% of Canadian bourbon drinkers switched between a couple of favorite brands in December 2021.[46]
  • 48% of Canadian seltzer and hard-soda drinkers switched between a couple of favorite brands in December 2021.[46]

Lead generation in the alcoholic beverage industry

  • 7% of U.S. alcohol consumers preferred text messages for alcohol-brand communications in 2024.[44]
  • 11% of U.S. alcohol consumers preferred email for alcohol-brand communications in 2024.[44]
  • 23% of Gen Z U.S. liquor drinkers read online articles or expert reviews when choosing liquor brands in 2024.[44]
  • 16% of Gen Z U.S. alcohol consumers preferred podcasts for alcohol-brand communications in 2024.[44]
  • 22% of Gen Z U.S. liquor drinkers visited brand websites when choosing liquor brands in 2024.[44]

09 Statistics

Marketing & Brand

We measure media allocation and social engagement inputs, including 58% of U.S. alcoholic-beverage advertising spend going to Meta’s network in Q1 2024 and 51 median interactions earned by worldwide Instagram posts in September 2026.

Marketing in the alcoholic beverage industry

  • 30% of U.S. alcoholic-beverage advertising spend went to Instagram in the first quarter of 2024.[47]
  • 17% of U.S. alcoholic-beverage advertising spend went to over-the-top video in the first quarter of 2024.[47]
  • 13% of U.S. alcoholic-beverage advertising spend went to YouTube in the first quarter of 2024.[47]
  • 58% of U.S. alcoholic-beverage advertising spend went to Meta’s network in the first quarter of 2024.[47]
  • 28% of U.S. alcoholic-beverage advertising spend went to Facebook in the first quarter of 2024.[47]

Digital marketing in the alcoholic beverage industry

  • 16% of U.S. alcoholic-beverage advertising spend on Instagram went to Reels in the first quarter of 2024.[47]
  • Instagram Reels gained 7 percentage points of U.S. alcoholic-beverage advertising-spend share year over year in the first quarter of 2024.[47]
  • 40% of Gen Z U.S. alcohol consumers preferred social-media platforms for alcohol-brand communications in 2024.[44]
  • 17% of U.S. alcoholic-beverage advertising spend on Instagram went to Stories in the first quarter of 2024.[47]
  • 35% of Millennial U.S. alcohol consumers preferred streaming television for alcohol-brand communications in 2024.[44]

Branding in the alcoholic beverage industry

  • 19.9% of Canadian cognac drinkers named value as their leading loyalty factor in December 2021.[46]
  • 10.7% of Canadian whisky drinkers named reputation for quality as their leading loyalty factor in December 2021.[46]
  • 20.2% of Canadian cocktail drinkers named taste as their leading loyalty factor in December 2021.[46]
  • 22.2% of Canadian bourbon drinkers named price as their leading loyalty factor in December 2021.[46]
  • 6.4% of Canadian Scotch drinkers named special releases or limited editions as their leading loyalty factor in December 2021.[46]

Social media in the alcoholic beverage industry

  • 51 median interactions were earned by worldwide alcohol-brand Instagram posts in September 2026.[48]
  • 39% of consumers based their drink choice on how good it would look on social media in 2024.[49]
  • 0.76% was the highest median Facebook engagement rate for worldwide alcohol brands in the third quarter of 2026.[48]
  • 35% of bartending staff expected bold, vibrant cocktails with a strong social-media presence to perform well in 2024.[49]
  • 11 median interactions were earned by worldwide alcohol-brand Facebook posts in September 2026.[48]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 49% of U.S. millennial food and beverage shoppers said they purchased from an influencer-founded or influencer-led brand in the previous year, according to a 2025 survey.[50]
  • 82% of U.S. Gen Z food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[50]
  • 33% of U.S. food and beverage shoppers said they purchased a product from an influencer-founded or influencer-led brand such as Prime or Feastables in the previous year, in 2025.[50]
  • 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[50]
  • 47.6% of TikTok videos featuring food products from top influencers included a branded product, based on an analysis of 1,360 videos published in 2025.[51]

10 Statistics

Operations & Execution

We prioritize execution metrics that link monitoring to outcomes, such as 15% energy-cost savings at Carlsberg-Tetley’s London brewery after refrigeration diagnostics and system monitoring.

Process optimization in the alcoholic beverage industry

  • 30% energy-cost savings were reported for Anheuser-Busch’s St. Louis brewery after monitoring, heat recovery and boiler-optimization measures.[52]
  • 15% energy-cost savings were reported for Carlsberg-Tetley’s London brewery after refrigeration diagnostics and system monitoring.[52]
  • 82% of North American alcoholic-beverage businesses had moved, or were moving, their ERP systems to the cloud in Q3 2024.[1]
  • 25% energy-cost savings were reported for Labatt Brewing’s London, Canada, brewery after boiler, insulation and monitoring upgrades.[52]
  • 53% of North American alcoholic-beverage operations automated machinery-performance and servicing monitoring in Q3 2024.[1]

Operational efficiency in the alcoholic beverage industry

  • 238% was the increase in brewery employment in the United States from 2001 to 2021.[53]
  • 214% was the increase in distillery employment in the United States from 2001 to 2021.[53]
  • 177% was the increase in winery employment in the United States from 2001 to 2021.[53]
  • 9,344 breweries were operating in the United States in June 2026, down 1.8% from June 2025.[28]
  • 430% was New Belgium Brewing’s reported average annual return on investment from its document-processing platform.[54]

Quality management in the alcoholic beverage industry

  • 30% of Canadian wineries rated the 2022 harvest as good in the State of the Wine Industry survey.[55]
  • 65% of draught beers sampled in a United Kingdom on-trade study had suffered microbiological damage attributable to dispense systems.[52]
  • 12% of Canadian wineries rated the 2022 harvest as poor in the State of the Wine Industry survey.[55]
  • 23% of Canadian wineries rated the 2022 harvest as excellent in the State of the Wine Industry survey.[55]

Supply chain in the alcoholic beverage industry

  • 60 days was the estimated U.S. beer, wine and spirits wholesaler inventory level in December 2023, versus a historical target of about 45 days.[56]
  • 1.60 times was the U.S. beer, wine and spirits wholesaler inventory-to-sales ratio in December 2023.[56]
  • 185.5 days was the 2024 days-payable-outstanding figure for alcoholic-beverage companies in J.P. Morgan’s sector analysis.[57]
  • 24,673 million dollars was U.S. beer, wine and distilled-alcohol wholesaler inventory in July 2026.[58]
  • 21.3 days was the increase in alcoholic-beverage companies’ cash-conversion cycle from 2023 to 2024 in J.P. Morgan’s analysis.[57]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[59]
  • Among United States and European food-services and facility-management buyers, 91% expected outsourcing budgets to increase over the five years following 2024.[60]
  • Across food and beverage CPG companies globally, 52% planned to expand their international footprint in 2023, including North America, EMEA and APAC expansion.[61]
  • Among food and beverage CPG companies globally, 47% worked with up to 10 co-manufacturers in 2023.[59]
  • Among food and beverage CPG companies globally, 36% used co-manufacturers for finished-product manufacturing in 2023.[59]

11 Statistics

Finance & Pricing

We separate price dynamics from inflation using reported price-per-litre movement, including a 3% global price decline in the value price band in 2024 and 3% price per litre growth in 2023.

Pricing strategy in the alcoholic beverage industry

  • 3% was global beverage alcohol price per litre growth in 2023, compared with 6% global inflation.[21]
  • 3% was the 2024 decline in the value price band of global beverage alcohol, according to IWSR preliminary data.[21]
  • -1% was global beverage alcohol price per litre movement in 2022, compared with 8% global inflation.[21]
  • 2.3 times was the average on-trade markup multiplier for super-premium-plus alcoholic drinks across 20 markets.[21]
  • 2 percentage points was Diageo’s 2024 North America price-and-mix contribution to organic net-sales performance.[62]

Cost reduction in the alcoholic beverage industry

  • 20% energy-cost savings were reported for Asahi Breweries’ Tokyo brewery after insulation and water-efficiency measures.[52]
  • 15% energy-cost savings were reported for Carlsberg-Tetley’s London brewery after refrigeration and monitoring improvements.[52]
  • 69% was the reduction in New Belgium Brewing’s document-processing cost after implementing intelligent document processing.[54]
  • 30% energy-cost savings were reported for Anheuser-Busch’s St. Louis brewery after efficiency investments.[52]
  • 25% energy-cost savings were reported for Labatt Brewing’s London brewery after efficiency investments.[52]

Profitability in the alcoholic beverage industry

  • $20,958 million was AB InBev’s normalized EBITDA in 2024.[62]
  • 14.4% was Brown-Forman’s reported operating margin in fiscal 2024.[62]
  • $15,462 million was AB InBev’s normalized EBIT in 2024.[62]
  • 20.6% was Brown-Forman’s reported core operating margin in fiscal 2024.[62]
  • $1,018 million was Brown-Forman’s reported fiscal-2024 net income.[62]

Financial planning in the alcoholic beverage industry

  • $24.6 billion was U.S. beer, wine and spirits wholesaler inventory in December 2023, compared with $17.1 billion in December 2019.[56]
  • $3,735 million was AB InBev’s net capital expenditure in 2024.[62]
  • 4 days was the 2024 year-over-year increase in alcoholic-beverage companies’ days payable outstanding.[57]
  • 41.3 days was alcoholic-beverage companies’ days-sales-outstanding figure in 2024 in J.P. Morgan’s sector analysis.[57]
  • $2,672 million was AB InBev’s dividend payment in 2024.[62]

12 Statistics

Product & Service

We compare innovation throughput and mix using launch counts, including 4,205 alcoholic beverage innovation items launched in the United States in the 52 weeks ending November 29, 2025.

Product development in the alcoholic beverage industry

  • Spirit-based products represented 67% of RTD launches in the top 10 global markets in 2024, up from 55% in 2021.[21]
  • 4,205 alcoholic beverage innovation items were launched in the United States in the 52 weeks ending November 29, 2025.[63]
  • Just over 1,800 new RTD products were launched across the top 10 markets in 2024.[21]
  • More than 3,400 new RTD products were launched across the world’s top 10 RTD markets in 2021.[21]
  • 72% of U.S. alcoholic beverage innovation items in 2025 were line extensions.[63]

After-sales in the alcoholic beverage industry

  • Wine club loyalty and brand attitude explained approximately 49% of the variance in Texas wine club members’ intention to remain members.[64]
  • Annual wine-club member retention rates are reported at 64%–77% in the cited direct-to-consumer wine industry guidance.[65]
  • 39% of surveyed winery tasting-room visitors were wine club or loyalty members in the reported U.S. study.[66]

Value proposition in the alcoholic beverage industry

  • 58% of no- and low-alcohol consumers reported switching between no/low and full-strength products on the same occasion.[21]
  • 75% of U.S. no-alcohol beer volume was premium-plus in 2023.[21]
  • 45% of U.S. no-alcohol consumers were Millennials in 2023.[21]
  • 87% of U.S. no-alcohol wine volume was premium-plus in 2023.[21]
  • 14% of no- and low-alcohol consumers stated that they did not drink alcohol at all.[21]

13 Statistics

Sustainability & Ethics

We track sustainability performance using quantified inputs and recovery rates, including 17% AB InBev water-use efficiency improvement at high-stress sites between 2017 and 2024.

Sustainability in the alcoholic beverage industry

  • 2.47 hectolitres of water were used per hectolitre of beverage production by AB InBev globally in 2024.[67]
  • 17% improvement was recorded in AB InBev’s water-use efficiency at high-stress sites between 2017 and 2024, globally.[67]
  • 24,667 thousand cubic metres was AB InBev’s water consumption in areas of water risk globally in 2024.[67]
  • 85% of Diageo’s electricity use came from renewable sources globally in 2025.[22]
  • 68,979 thousand cubic metres was AB InBev’s total water consumption globally in 2024.[67]

ESG in the alcoholic beverage industry

  • 46% of Diageo’s global leaders were ethically diverse in fiscal 2025.[22]
  • 15.8% improvement in water efficiency versus Diageo’s fiscal-2020 baseline was reported in fiscal 2025.[22]
  • 58.3% of Pernod Ricard’s eligible Board members were independent on July 16, 2025.[68]
  • 90% of glass bottles were recovered in Tsingtao Brewery’s closed-loop packaging system in 2023.[69]
  • 82% glass recovery was reported as a benchmark for Heineken in a 2023 brewing-industry circularity study.[69]

Ethics in the alcoholic beverage industry

  • 17% of surveyed legal-age adults said drinking alcohol before age 21 is never acceptable in 2025.[70]
  • 81% of surveyed consumers said hospitality venues should actively promote responsible alcohol consumption in 2025.[70]
  • 34% of consumers who reduced alcohol consumption attributed the reduction partly to meditation or stress management in 2025.[70]
  • 96% compliance was reported for alcohol advertising in the UK Advertising Standards Authority pulse report cited by the Portman Group.[71]
  • 99% of requests for advice were answered within 48 hours by the Portman Group in 2024.[71]

CSR in the alcoholic beverage industry

  • 36,000 six-packs were reused by Bayern Brewing’s refillable programme in Montana in 2017.[72]
  • 26% of US consumers correctly identified that standard servings of beer, wine and spirits contain the same amount of alcohol in 2023.[70]
  • 44% of US consumers correctly recognized the concept of a standard drink in 2023, according to an alcohol-responsibility survey.[70]
  • 44% of Diageo’s global leaders were women in fiscal 2024.[22]
  • 10 percentage points was the increase since 2022 in adults identifying personal health and fitness as a responsible-consumption motivator in 2023.[70]

Circular economy in the alcoholic beverage industry

  • 700 million bottles were recovered by a brewing-industry recycling initiative in Mexico and the Dominican Republic over three years.[73]
  • 91.54% was the 2023 recovery rate for cans in British Columbia’s beer-container programme.[74]
  • 95.40% was the 2023 recovery rate for refillable beer containers in British Columbia.[74]
  • 90% was the glass-bottle recycling rate achieved by a closed-loop brewing packaging system in 2023.[69]
  • 91.67% was the 2023 recovery rate for all beverage containers in British Columbia’s beer-container programme.[74]

Carbon footprint in the alcoholic beverage industry

  • 37 kilograms of CO2-equivalent per hectolitre was estimated for beer packaged in 30-litre stainless-steel kegs.[75]
  • Nearly 20% was the reduction in Diageo’s Scope 1 and Scope 2 emissions against its 2022 baseline reported in 2025.[22]
  • 78 kilograms of CO2-equivalent per hectolitre was an alternative estimated beer carbon footprint in the same brewing-life-cycle study.[75]
  • 69 kilograms of CO2-equivalent per hectolitre was an estimated business-to-business carbon footprint for beer in one brewing-life-cycle study.[75]
  • 18.8% was Diageo’s reduction in total direct and indirect greenhouse-gas emissions versus its fiscal-2022 baseline in fiscal 2025.[22]

15 Statistics

Globalization & Expansion

We validate geographic footprint with reported net-sales context, including Diageo’s 160 markets covered by IWSR data and Diageo net sales of $20.245 billion in fiscal 2025.

Globalization in the alcoholic beverage industry

  • 230.1 million equivalent units were sold by Diageo worldwide in fiscal 2025.[22]
  • Over one-third of Diageo’s net sales came from North America in fiscal 2025.[22]
  • 160 markets are covered by IWSR’s global beverage-alcohol market data and consumer intelligence.[21]
  • $20.245 billion was Diageo’s reported net sales across its global business in fiscal 2025.[22]

Cultural adaptation in the alcoholic beverage industry

  • 4.8% was the fiscal-2025 net-sales growth reported by Diageo’s U.S. spirits-and-beer business.[22]
  • 9% was India’s total beverage-alcohol value growth in 2024, according to IWSR preliminary data.[21]
  • 35,000 people received business and hospitality-skills training through Diageo’s Learning for Life programme in fiscal 2025.[62]
  • 46% of Diageo’s global leadership cohort identified as ethnically diverse in fiscal 2025.[62]
  • 2.0 million people were educated about underage-drinking risks through Diageo-supported programmes in fiscal 2025.[22]

Supplier management in the alcoholic beverage industry

  • $20.269 billion was Diageo’s reported net sales in fiscal 2024, the comparison base for fiscal-2025 supplier and operating performance.[22]
  • $2.609 billion was Diageo’s fiscal-2024 free cash flow.[22]
  • 230.5 million equivalent units were sold by Diageo in fiscal 2024.[22]
  • 1% was Diageo’s fiscal-2025 organic volume growth, indicating higher supplier and production demand despite flat reported volume.[22]
  • $2.748 billion was Diageo’s fiscal-2025 free cash flow available to support operations and investment.[22]

Stakeholder management in the alcoholic beverage industry

  • $2.748 billion was Diageo’s fiscal-2025 free cash flow, a measure relevant to shareholder and capital-allocation management.[22]
  • 2.0 million people were reached by Diageo-supported education on underage-drinking risks in fiscal 2025.[22]
  • 35,000 people gained business and hospitality skills through Diageo’s Learning for Life programme in fiscal 2025.[62]
  • 28% was Diageo’s reported operating-profit decline in fiscal 2025, shaping investor and stakeholder communications.[22]
  • 103.48 U.S. cents was Diageo’s recommended total dividend per share for fiscal 2025.[22]

Distribution channels in the alcoholic beverage industry

  • 1% was the decline in global beverage-alcohol ecommerce value in 2024.[21]
  • 37% of RTD category volumes came through Brazil’s on-trade channel in 2024.[21]
  • 13 percentage points was the increase in weekly online alcohol-purchase frequency in the United States in the year to the third quarter of 2024.[21]
  • 12% of RTD volumes in 10 key markets came through the on-trade in 2024.[21]
  • 3.8% is IWSR’s projected ecommerce share of total beverage-alcohol value in 2029.[21]

16 Statistics

Regional markets

We use country-level production and market sizing signals, including China baijiu production of 414.5 million kilolitres in 2024 and India’s alcoholic-beverage market volume of 1,157 million cases in fiscal 2024.

The alcoholic beverage industry in China

  • 414.5 million kilolitres was China’s 2024 baijiu production, down 1.8% year on year.[84]
  • ¥7,963.8 billion was the 2024 sales revenue of China’s 989 above-scale baijiu enterprises, up 5.3% year on year.[84]
  • 86% was the share of China’s above-scale baijiu-industry profit earned by the six leading listed baijiu companies in 2024.[84]
  • Nearly ¥2 trillion was the size of China’s liquor market, including imported spirits, in 2024, across 9.4 million registered enterprises.[85]
  • ¥2,508.7 billion was the 2024 profit of China’s above-scale baijiu enterprises, up 7.8% year on year.[84]

The alcoholic beverage industry in Japan

  • 2.55 million kilolitres was Japan’s beer production in fiscal 2024.[86]
  • 1.73 million kilolitres was Japan’s sparkling-liquor production in fiscal 2024.[86]
  • ¥149.5 billion was the value of Japan-produced liquor exports in 2025, a record high and an 11.8% increase from 2024.[86]
  • 7.37 million kilolitres was Japan’s total alcoholic-beverage production in fiscal 2024, covering the period April 2024 to March 2025.[86]
  • 157,041 kilolitres was Japan’s whisky production in fiscal 2024.[86]

The alcoholic beverage industry in South Korea

  • 3.62 million kilolitres was South Korea’s domestic alcoholic-beverage consumption volume in 2023, including domestic and imported products.[87]
  • ₩823.6 billion was HiteJinro’s 2024 beer-segment revenue, representing 31.7% of its consolidated revenue.[87]
  • 3,160 was the number of alcoholic-beverage manufacturing licences in South Korea in 2023.[88]
  • ₩1.55 trillion was HiteJinro’s 2024 soju-segment revenue, representing 59.5% of its consolidated revenue.[87]
  • ₩10.07 trillion was South Korea’s alcoholic-beverage industry shipment value in 2023, up 1% year on year.[88]

The alcoholic beverage industry in India

  • 1,157 million cases was India’s alcoholic-beverage market volume in fiscal 2024, according to Technopak analysis.[89]
  • 6% was the expected volume growth of India’s alcoholic-beverage industry in fiscal 2026, with IMFL projected at about 464 million cases and beer at about 412 million cases.[90]
  • 66.3% of India’s alcoholic-beverage consumption volume in fiscal 2024 comprised spirits, equivalent to 767 million cases.[89]
  • 33.4% of India’s alcoholic-beverage consumption volume in fiscal 2024 comprised beer and other alcoholic beverages, equivalent to 386 million cases.[89]
  • ₹325,500 crore was the value of India’s alcoholic-beverage market in fiscal 2024, according to Technopak analysis.[89]

The alcoholic beverage industry in United Kingdom

  • 9.1% of spirits clearances in the UK were between 1.3% and 3.4% ABV in March 2026.[91]
  • 22.1% of other fermented product clearances in the UK were between 1.3% and 3.4% ABV in March 2026.[91]
  • £12.4 billion in Alcohol Duty receipts was collected in the UK in financial year 2025–26.[91]
  • Around 41,000 pubs, bars and inns operated in England and Wales in 2025, down approximately 17% from over 49,000 in 2011.[91]
  • 13.7% of beer clearances in the UK were between 1.3% and 3.4% ABV in March 2026.[91]

Key questions about the alcoholic beverage industry

What is the current global market size for beverage-alcohol value?
IWSR forecasts global total beverage-alcohol value across its 160 tracked markets to increase by $16 billion between 2024 and 2029, about 1% growth over the period.
How is global consumption volume trending?
Global beverage-alcohol volumes fell 2% in 2025 to roughly 500 million fewer nine-litre cases, and IWSR expects volume to decline for a further six years before returning to growth in 2031.
Which companies lead the alcoholic beverage industry?
Carlsberg Group leads Gitnux's 2026 alcoholic beverage ranking with an Overall score of 9.4, with 88 million hectolitres of fermented-beverage production in 2025. Heineken is the runner-up at 8.7, driven by revenue growth of -4.7% and an operating margin of 11.8%.
Where is technology adoption shifting in alcoholic beverage operations?
North American surveys show 53% of alcoholic beverage operations automated monitoring of machinery performance and servicing in 2024, while 82% moved ERP systems to the cloud in Q3 2024.
How concentrated is the European beer production supply?
The European Union produced 34.7B L of beer in 2024, with Germany accounting for 22.2% of EU beer output.
Which categories are changing fastest in 2025?
In 2025, global beer volume declined 2%, wine declined 5%, and spirits declined 3%, while ready-to-drink beverages grew 3%.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Alcoholic Beverage Industry Statistics. Gitnux. https://gitnux.org/alcoholic-beverage-industry-statistics
MLA
Samuel Norberg. "Alcoholic Beverage Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/alcoholic-beverage-industry-statistics.
Chicago
Samuel Norberg. 2026. "Alcoholic Beverage Industry Statistics." Gitnux. https://gitnux.org/alcoholic-beverage-industry-statistics.

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