GITNUX MARKETDATA REPORT 2024

Ai In The Marketing Industry Statistics

The use of AI in the marketing industry is expected to significantly increase efficiency, personalize customer experiences, and improve decision-making processes through data-driven insights.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we dive into the significant impact of Artificial Intelligence (AI) on the marketing industry, backed by compelling statistics. From driving customer segmentation and service to predicting the industry’s exponential growth, AI is reshaping the way marketers strategize and engage with consumers. Stay tuned to explore the transformative power of AI in marketing.

Statistic 1

"At least 60% of marketers use Artificial Intelligence to drive customer segmentation and customer service."

Statistic 2

"84% of marketing organizations are implementing or expanding AI and machine learning in 2018."

Statistic 3

"61% of marketers say AI is the most important aspect of their data strategy."

Statistic 4

"By 2025, the AI market will grow to a $190 billion industry."

Statistic 5

"30% of companies will be using AI in at least one of their sales processes by 2022."

Statistic 6

"By the end of 2021, customer digital assistants will recognize speakers by face and voice across different channels."

Statistic 7

"The use of AI in marketing is expected to surge by 257% over the next two years."

Statistic 8

"59% of B2B companies use AI to capture and apply insights from customer interactions."

Statistic 9

"Artificial Intelligence in the marketing sector is expected to surge from 2016's $4 million to $40 billion by 2025."

Statistic 10

"AI chatbot conversations will deliver $0.25 per conversation, which is a 400% growth from its 2019 $0.05-per-conversation value."

Statistic 11

"More than 50% of user-initiated searches will be voice searches by 2025."

Statistic 12

"More than 80% of business executives, IT managers, and workers think AI creates jobs and improves work efficiency."

Statistic 13

"More than 33% of marketers use AI for personalization."

Statistic 14

"91% of top marketers are fully committed to leveraging AI in their marketing efforts."

Statistic 15

"By 2025, it's predicted that AI will drive global GDP gains of $15.7 trillion."

Statistic 16

"In 2020, AI generated $1.2 trillion in enterprise value - by 2025, this number is projected to more than triple."

The statistics presented clearly indicate the widespread adoption and growing significance of Artificial Intelligence in the marketing industry. From using AI for customer segmentation and service to leveraging it for data strategy and insights, marketers are increasingly recognizing the value of AI technologies. The projected exponential growth in the AI market and its potential impact on businesses, such as generating significant GDP gains and job creation, further underscore the transformative role of AI in marketing. As companies continue to invest in AI tools and technologies, it is evident that AI will remain a vital component of marketing strategies moving forward, driving innovation and efficiency across various marketing functions.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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