GITNUX MARKETDATA REPORT 2024

Affiliate Marketing Profitability Statistics

Affiliate marketing has shown consistent growth with the industry expected to reach $8.2 billion in the US by 2022, indicating strong profitability potential for businesses.

Last Updated: June 17, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we will explore the profitability and impact of affiliate marketing, backed by a comprehensive array of statistics. From the significant percentage of brands utilizing affiliate marketing strategies to the projected spending figures in the U.S. and UK, these statistics shed light on the essential role of affiliate marketing in driving sales and conversions across various industries. Let’s dive into the numbers and uncover the data-driven insights that showcase the power of affiliate marketing in today’s digital landscape.

Statistic 1

"81% of brands leverage the power of affiliate marketing."

Statistic 2

"16% of all online orders are generated through affiliate marketing."

Statistic 3

"Affiliate programs generate 15%–30% of all sales for advertisers."

Statistic 4

"Nearly 79% of marketers leverage affiliate marketing to drive conversions and increase purchases."

Statistic 5

"In 2020, spending on affiliate marketing in the U.S. was projected to reach $6.8 billion."

Statistic 6

"By 2022 it's expected that affiliate marketing spending will rise to $8.2 billion in the U.S alone."

Statistic 7

"The content and review sites drive the highest affiliate clicks, about 50% of total."

Statistic 8

"The UK affiliate market is worth £5 billion (approx $6.5 billion)."

Statistic 9

"Almost 40% of Amazon’s total sales come from affiliate marketers."

Statistic 10

"Nearly 65% of affiliate marketers generate traffic by blogging."

Statistic 11

"The Education and Training sector sees the highest open rate at 26.03% for affiliate emails."

Statistic 12

"About 56% of blogs contain affiliate links."

Statistic 13

"U.S affiliate marketing spending is expected to surpass $8 billion by 2022."

Statistic 14

"Approximately 15% of all online revenue is made through affiliate marketing."

Statistic 15

"Fashion is the most popular affiliate marketing category, with 18.7% share."

Statistic 16

"Affiliate marketing is responsible for 16% of eCommerce orders in the USA and Canada."

Statistic 17

"More than 80% of advertisers and 84% of publishers leverage the power of affiliate marketing."

Affiliate marketing has clearly emerged as a powerful tool for brands and advertisers to drive sales and increase revenue. With a significant portion of online orders and sales being generated through affiliate marketing, it comes as no surprise that the industry is projected to continue its growth trajectory in the coming years. The statistics show a substantial investment being made in affiliate marketing, with the U.S. market alone expected to exceed billions of dollars. Blogging and content sites play a crucial role in driving affiliate clicks and traffic, emphasizing the importance of quality content in affiliate marketing strategies. With a wide range of industries benefiting from affiliate marketing, it is evident that this method has become a staple in the digital marketing landscape.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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