Summary
- • 87% of account-based marketers say ABM initiatives outperform other marketing investments
- • Companies using ABM generate 208% more revenue for their marketing efforts
- • 91% of companies using ABM increase their average deal size, with 25% reporting an increase of 50% or more
- • 60% of companies that use ABM for at least a year report a revenue increase of at least 10%
- • ABM delivers the highest ROI of any B2B marketing strategy or tactic
- • 97% of marketers achieved higher ROI with ABM than with other marketing initiatives
- • 84% of marketers said that ABM provided significant benefits to retaining and expanding existing client relationships
- • 45% of companies implementing ABM saw double the ROI compared to traditional marketing
- • 70% of marketers report using ABM, up from 15% in 2017
- • 67% of brands leverage account-based marketing
- • 41% of B2B marketers worldwide said they would increase spending on ABM
- • 92% of B2B marketers consider ABM extremely or very important to their overall marketing efforts
- • ABM improves customer lifetime value by 80%
- • 33% of marketers using ABM report greater alignment with their sales team
- • 80% of marketers say ABM improves customer lifetime values
Move over traditional marketing tactics, Account-Based Marketing (ABM) is here to steal the show – and the numbers dont lie! With 87% of account-based marketers singing its praises, claiming ABM initiatives outperform all other marketing investments, and companies using ABM raking in 208% more revenue, its clear that personalized and targeted strategies are the way forward. From boosting average deal sizes to delivering the highest ROI in the B2B realm, ABM is not just a trend – its a game-changer. So, grab your data sheets and get ready to dive into the world of ABM where 70% of marketers are already onboard. Its time to level up your marketing game with stats that speak louder than words!
Adoption and Growth
- 70% of marketers report using ABM, up from 15% in 2017
- 67% of brands leverage account-based marketing
- 41% of B2B marketers worldwide said they would increase spending on ABM
- 92% of B2B marketers consider ABM extremely or very important to their overall marketing efforts
- 62% of marketers are extremely or very confident in their company's overall ABM strategy
- 73% of B2B marketers agree that ABM is a must-have for their organization
- 93% of B2B companies believe that account-based marketing is extremely or very important to their success
- 42% of marketers say that their ABM efforts are meeting or exceeding their expectations
- 50% of companies implementing ABM are in the early stages
- 45% of B2B marketers at large companies are using ABM
- 50% of B2B marketers piloting ABM programs plan to increase their ABM spending
- 92% of companies recognize the value in ABM, calling it a B2B marketing must-have
- 41% of B2B marketers worldwide say they will increase ABM spending
Interpretation
In a world where marketing tactics come and go as swiftly as a trending hashtag, Account-Based Marketing (ABM) has emerged as the sturdy stiletto in a sea of flip-flops. With 70% of marketers now embracing ABM—a drastic rise from a mere 15% in 2017—it seems that personalized precision is the name of the game. From B2B behemoths to nimble startups, the ABM bandwagon is filling up faster than a Zoom happy hour. With statistics boasting confidence levels higher than a rockstar's ego, it's clear that ABM is not just a trend but a mainstay in the marketing toolkit. So, as 93% of B2B companies raise their glasses to toast to ABM's importance and 42% revel in its successes, it's safe to say that this strategic approach is no longer the new kid on the block— it's the headliner of the show.
Challenges
- 40% of marketers say that proving ABM impact is their biggest challenge
- 47% of marketers say personalization is their top ABM challenge
Interpretation
In the fast-paced world of Account Based Marketing, it seems that marketers are finding themselves in a sticky situation akin to trying to catch a unicorn with a butterfly net. With 40% of them grappling to prove the impact of their efforts, and another 47% juggling the art of personalization like a magician with too many rabbits, it’s no wonder they feel like they're stuck in a twisted game of marketing whack-a-mole. Perhaps it’s time for a little ABM alchemy to turn these challenges into golden opportunities.
Customer Retention
- 84% of marketers said that ABM provided significant benefits to retaining and expanding existing client relationships
- ABM improves customer lifetime value by 80%
- 80% of marketers say ABM improves customer lifetime values
- 56% of companies use ABM to expand business with existing customers
- 84% of B2B marketers say that ABM provides significant benefits to retaining and expanding client relationships
- 80% of marketers report improved customer lifetime value from implementing ABM
Interpretation
It seems that in the world of Account Based Marketing, the numbers are speaking louder than words – and the message is clear: ABM is not just a trend, but a strategic powerhouse for nurturing and growing client relationships. With significant benefits like improved customer lifetime value, expansion with existing customers, and enhanced client retention rates, it's no wonder that 84% of B2B marketers are singing ABM's praises. So, for those who thought personalized marketing was just a passing fad, it might be time to recalibrate your targeting strategy and hop on the ABM bandwagon – because the data doesn't lie.
Deal Size and Conversion
- 91% of companies using ABM increase their average deal size, with 25% reporting an increase of 50% or more
- ABM can help companies achieve a 171% increase in Annual Contract Value
- 91% of marketers using ABM have indicated a larger deal size
- ABM increases close rates by 70%
- 86% of marketers say ABM improves win rates for targeted accounts
- ABM users report a 171% increase in Annual Contract Value
- 91% of companies using ABM increase their average deal size
- ABM can help increase deal sizes by up to 35%
Interpretation
In a world where every percentage point counts, the Account Based Marketing industry is proving to be the secret weapon for companies looking to supercharge their sales figures. With statistics boasting a 70% increase in close rates and up to a 50% or more bump in average deal size, ABM is not just a buzzword—it's a game-changer. Marketers are raving about the 171% increase in Annual Contract Value that ABM can deliver, leading to larger deals and improved win rates for targeted accounts. In the equation of boosting revenue and clinching those big-ticket contracts, ABM seems to be the X-factor that helps companies make the numbers sing.
Personalization
- 75% of customers prefer personalized offers
- 77% of marketers believe real-time personalization is crucial
- 50% of B2B buyers are more likely to make a purchase if a supplier provides personalized content
Interpretation
In the wild world of Account Based Marketing, where personalization is the name of the game, statistics reign supreme. With 75% of customers craving tailored offers like a caffeine fix, and 77% of savvy marketers swearing by real-time personalization like it's their morning yoga routine, it's clear that the key to unlocking those coveted B2B buyer wallets lies in catering to their individual needs and preferences. It's no wonder that half of B2B buyers are swayed by personalized content – after all, in a world overflowing with generic messaging, a little personal touch goes a long way. Let the games of customization begin!
ROI and Performance
- 87% of account-based marketers say ABM initiatives outperform other marketing investments
- Companies using ABM generate 208% more revenue for their marketing efforts
- 60% of companies that use ABM for at least a year report a revenue increase of at least 10%
- ABM delivers the highest ROI of any B2B marketing strategy or tactic
- 97% of marketers achieved higher ROI with ABM than with other marketing initiatives
- 45% of companies implementing ABM saw double the ROI compared to traditional marketing
- 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach
- ABM results in 97% better ROI compared to other marketing activities
- Companies with ABM in place for at least three years had 60% higher revenue growth
- 71% of companies that invest in ABM see higher ROI compared to traditional marketing
- 87% of B2B marketers have agreed that ABM delivers higher ROI than other marketing activities
- 79% of organizations that have had ABM in place for at least a year exceeded revenue goals
- 84% of businesses say ABM delivers higher ROI than other types of marketing
- 75% of ABM users saw a 10% or greater ROI within 12 months
- 60% of those who have used ABM for at least a year attribute more than 10% of their total revenue to ABM
- 80% of marketers measuring ROI say that ABM outperforms other marketing investments
- 77% of B2B marketers believe ABM has driven greater success for their target accounts
- 87% of B2B marketers say that ABM initiatives outperform other marketing investments
- 75% of ABM users saw a 10% or higher ROI within a year
- 70% of ABM users report that their account-based initiatives outperform their traditional marketing initiatives
- 87% of account-based marketers say ABM initiatives outperform other marketing investments
- 85% of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach
- 97% of marketers achieved a higher ROI with ABM than with other marketing activities
- 84% of B2B marketers say ABM delivers higher ROI than other types of marketing
- 60% of those using ABM for at least a year report at least a 10% revenue increase
- 87% of B2B marketers report that ABM delivers a higher ROI than other marketing activities
Interpretation
In a world where marketing strategies come and go like passing fads, Account Based Marketing stands out as the undisputed champion of ROI. With a success rate higher than a cat video on the internet, ABM has marketers singing its praises louder than a rock concert. From generating more revenue than a bank heist to delivering returns so high it would make even Scrooge McDuck jealous, ABM is the golden goose of B2B marketing. So, if you're not on the ABM train yet, you might want to hop on board before you get left behind in the dust of your competitors counting their stacks of cash.
Sales and Marketing Alignment
- 33% of marketers using ABM report greater alignment with their sales team
- 52% of B2B marketers said that ABM has led to better sales and marketing alignment
- 66% of marketers report improved coordination between sales and marketing teams after implementing ABM
- 66% of marketers report better alignment between marketing and sales because of ABM
- 33% of marketers using ABM report better alignment with their sales team
Interpretation
In a world where marketing and sales alignment can sometimes feel as elusive as a unicorn in a crowded marketplace, the statistics on Account Based Marketing (ABM) serve as a beacon of hope for beleaguered marketers. With 33% reporting greater alignment with their sales team and 52% pointing to improved collaboration, it seems ABM is not just a strategy, but a marriage counselor for the age-old feud between marketing and sales. As a whopping 66% claim better coordination and harmony post-ABM implementation, one thing is clear: when it comes to bringing these two departments together, ABM is the cupids' arrow that finally hits the mark.
