GITNUX MARKETDATA REPORT 2024

Wedding Dress Popularity Statistics

Wedding dresses typically remain a popular choice among brides, with traditional white or ivory gowns being the most preferred option.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the fascinating statistics surrounding the popularity of wedding dresses in recent years. From the rise of online sales and sustainable materials to the most sought-after styles and customization trends, these statistics offer a comprehensive look at how brides are choosing their dream gowns in 2022 and beyond.

Statistic 1

"In 2022, strapless wedding dresses accounted for 35% of the market."

Statistic 2

"The average lead time for custom wedding dresses in 2022 was 6 months."

Statistic 3

"Online wedding dress sales increased by 50% between 2020 and 2022."

Statistic 4

"70% of brides had their wedding dress altered or customized in 2022."

Statistic 5

"The average price of a wedding dress in 2023 is $1,800."

Statistic 6

"The global market for wedding dresses is projected to reach $43.5 billion by 2030."

Statistic 7

"Simple minimalist wedding dresses have seen a 40% rise in demand in 2022."

Statistic 8

"60% of wedding dress sales occur during bridal trunk shows."

Statistic 9

"30% of brides chose to buy their wedding dress online in 2022."

Statistic 10

"Destination weddings contributed to a 20% increase in lightweight, packable wedding dresses."

Statistic 11

"25% of bridal shops now offer virtual consultations and fittings."

Statistic 12

"20% of wedding dress purchases in 2022 were for dresses featuring long sleeves."

Statistic 13

"50% of wedding dresses purchased in 2022 were made from sustainable materials."

Statistic 14

"25% of 2022 brides participated in a "trash the dress" photo shoot after their wedding."

Statistic 15

"15% of brides in 2022 wore second-hand or vintage wedding dresses."

Statistic 16

"Bohemian-style wedding dresses saw a 45% increase in popularity in 2022."

Statistic 17

"In 2022, 75% of brides in the U.S. opted for white wedding dresses."

Statistic 18

"Mermaid-style wedding dresses ranked as the second most popular style in 2022."

Statistic 19

"Lace wedding dresses saw a 35% increase in searches on Pinterest in 2021."

Statistic 20

"10% of brides opted for colored wedding dresses instead of traditional white in 2022."

In conclusion, the wedding dress industry has experienced notable trends and shifts in consumer preferences in recent years. Strapless wedding dresses have maintained a strong presence, accounting for 35% of the market in 2022, while simple minimalist designs have seen a significant increase in demand. Online sales have surged, with a 50% increase between 2020 and 2022, indicating a growing preference for virtual shopping experiences. Customization remains a popular choice, as 70% of brides had their dresses altered or customized in 2022. The rise of sustainable materials and second-hand options reflect a broader shift towards eco-conscious choices among brides. As the market continues to evolve, with a projected worth of $43.5 billion by 2030, it is clear that brides are embracing a diverse range of styles and shopping methods to find their perfect wedding dress.