Gitnux/Report 2026

Wedding Industry Statistics

Wedding decisions are getting sharper, not softer, with 2026 data highlighting a noticeable shift in how couples prioritize venue, budget, and planning timelines. This page lays out the most useful wedding industry statistics side by side so you can spot what changed and what stayed stubbornly the same before you lock anything in.
194Statistics
67Sources
12Sections
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November 10, 2026Updated
Wedding Industry Statistics
James OkoroWritten by James Okoro·Edited by Nicholas Chambers·Fact-checked by Abigail Foster
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The wedding industry at a glance

The U.S. wedding industry generated more than $100 billion in 2025, with about 2 million couples marrying and average reported wedding spending of $34,200.

$100B+
U.S. wedding spending, 2025
2 million
U.S. couples married, 2025
$34,200[12]
Average U.S. wedding cost, 2025
155,800[43]
Event-planner jobs, 2024
Market size
The Knot estimates that around 2 million U.S. couples married in 2025 and generated more than $100 billion in total wedding-event spending. The estimate is survey-based and covers wedding events rather than the entire value chain of related travel, jewelry, apparel and gifts.
Market share & regions
Destination weddings are an increasingly visible international segment: more than 15,000 foreign couples married in Italy in 2024, up 64% from 2019, and U.S. couples represented almost one-third of that total. Italy was reported as the second-most popular international destination for American couples after Mexico.[53]
Segmentation
In 2025, the average U.S. wedding had 117 guests, compared with 116 in 2024 and 131 in 2019. The Knot reports average spending of $8,900 for weddings with budgets up to $15,000, $26,400 for budgets of $15,001–$40,000, and $70,300 for budgets above $40,000.[12]
Key players & concentration
The Knot Worldwide operates a portfolio of 14 wedding-related brands after agreeing in October 2026 to acquire Zola, a competing wedding-planning, registry and guest-management platform. The deal indicates continued consolidation among major digital wedding marketplaces, although reliable industry-wide concentration ratios were not reported.[54]
Pricing
The average U.S. wedding cost was $34,200 for couples married in 2025, based on a survey of 10,474 couples. Reported spending varied sharply by budget segment, from an average of $8,900 among couples budgeting up to $15,000 to $70,300 among couples with budgets above $40,000.[12]
Trends, drivers & challenges
Guest count, location, season, age, funding source and the number of vendors hired are identified as major cost drivers. Event-planner employment is projected to rise 5% from 2024 to 2034, while destination weddings are benefiting from demand for experience-led, multiday celebrations.[12][43][53]
Consumer behavior & competition
Couples married in 2025 were engaged for an average of 14 months and held weddings averaging 117 guests. Competition is increasingly digital: major platforms combine vendor discovery, wedding websites, registries, invitations and guest-list tools, while The Knot and Zola are consolidating these services under one ownership group.[54]
M&A
The Knot Worldwide agreed to acquire Zola in October 2026, with Zola expected to continue operating as a standalone brand. Financial terms were not disclosed, and completion remained subject to customary closing conditions and any required regulatory clearances.[54]
Regulation
South Korea required wedding-planning providers from November 2025 to publish detailed prices and cancellation and refund policies for affiliated photography, dress and makeup providers. The Fair Trade Commission announced inspections for August 2026 and fines of up to 100 million won for violations.[55]
Latest news
The most significant recent industry development identified was The Knot Worldwide’s announced October 14, 2026 acquisition of Zola. The transaction would combine two major wedding-planning and registry platforms and reflects ongoing investment in digital tools, including AI-enabled planning services.[54]

02 Ranking

Top 10 Companies in the Wedding Industry

The leading companies in the wedding industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 7, 2026 · Next review December 7, 2026

Verdict

Rosa Clará leads Gitnux's 2026 wedding ranking with an Overall score of 9.9, with 4,000+ points of sale in 83+ countries, driven by bridal gowns and occasionwear scale. David's Bridal is the highest-ranked bridal retail at 9.5, with nearly 200 stores, thanks to retail wedding dresses, bridesmaid dresses, and accessories.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in bridal apparel wholesale

    Rosa Clará

    ES

    Ranked #1 · 9.9 · Bridal apparel wholesale

    Why we picked it: Its footprint spans 83 countries, supporting wide bridal gown and occasionwear availability.

    See in ranking ↓Visit rosaclara.es ↗

  2. Leader in bridal apparel retail

    David's Bridal

    US

    Ranked #2 · 9.5 · Bridal apparel retail

    Why we picked it: Its near-200-store model supports bridal retail for wedding dresses and accessories.

    See in ranking ↓Visit davidsbridal.com ↗

  3. Leader in bridal apparel lines

    Mon Cheri Bridals

    US

    Ranked #5 · 9.2 · Bridal apparel lines

    Why we picked it: Its branded portfolio lists 20+ bridal and special-occasion lines sold through wholesale channels.

    See in ranking ↓Visit moncheribridals.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the wedding industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Rosa Clará

Bridal apparel wholesale · ES

9.9
2

David's Bridal

Bridal apparel retail · US

9.5
3

Justin Alexander

Bridal apparel wholesale · US

9.2
4

Watters

Bridal apparel wholesale · US

9.2
5

Mon Cheri Bridals

Bridal apparel lines · US

9.2
6

Allure Bridals

Bridal gowns and formalwear, global wholesale · US

9.2
7

Morilee

Bridal gowns and formalwear, global wholesale · US

9.2
8

Enzoani

Luxury bridal gowns, global wholesale · US

8.0
9

Paloma Blanca

Handcrafted bridal gowns, North America and export · CA

8.0
10

Milla Nova

Bridal gowns and occasionwear, global · UA

7.0

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 7, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

James Okoro. (2026, February 13). Top 10 companies in the wedding industry. In Wedding Industry Statistics. Gitnux. https://gitnux.org/wedding-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

AI adoption shows up in planning workflows: 36% of U.S. engaged couples used AI for wedding planning in 2025, alongside 60% using CRM software.

AI in the wedding industry

  • 51% of celebrants using AI used it for email writing or workflow support.[1]
  • 47% of AI-using couples used AI to write vows or speeches in 2025, according to a survey of 2,800 couples.[2]
  • 62% of celebrants using AI used it to answer questions or research topics, while 58% used it for ceremony-writing support.[1]
  • 36% of U.S. engaged couples used AI for wedding planning in 2025, nearly double the approximately 20% recorded earlier in the year.[3]

Automation in the wedding industry

  • Nearly 7% of celebrants used a virtual assistant for administrative tasks or social media.[1]
  • 60% of celebrants used CRM software such as 17hats or Studio Ninja to manage their businesses.[1]
  • 51% of celebrants using AI applied it to email writing or workflow support, indicating adoption of automated back-office processes.[1]

Digital Transformation in the sports, fitness and recreation sector (sector benchmark)

  • 89% of UK fitness and leisure operators said digital helped increase customer retention in 2023.[4]
  • 77% of UK fitness and leisure operators said their digital experiences played an important role for customers in 2023.[4]
  • 93% of UK fitness and leisure operators said digital helped increase participation in 2023.[4]
  • 55% of fitness and leisure operators in the UK reported a digital maturity score in 2023, compared with 52% across the wider sport and physical-activity sector.[4]
  • 53% of UK fitness and leisure operators said digital accounted for at least half of their revenue in 2023.[4]
  • 88% of UK fitness and leisure operators reported at least some operational savings through digital use in 2023.[4]

Technology Adoption in the sports, fitness and recreation sector (sector benchmark)

  • 70% of UK gym operators offered online joining in 2025.[5]
  • 5% of fitness and wellness businesses reported cutting technology spending in 2025.[6]
  • 58% of integrative-health operators were actively investing in or evaluating technology in 2025.[6]
  • 92% of UK gym operators used gym-management software in 2025.[5]
  • 54% of fitness and wellness operators were investing in or evaluating new technology in 2025, comprising 18% actively investing and 36% reviewing their technology stack.[6]
  • 83% of UK gym operators had a member app in 2025.[5]

Cloud Computing in the sports, fitness and recreation sector (sector benchmark)

  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 12.8% cited automating tasks performed by labor as a motivation in 2018.[7]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 27.1% cited another reason for adoption in 2018.[7]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 47.0% cited improving process or method quality and reliability as a motivation in 2018.[7]
  • Across UK sport, fitness and leisure organisations, 100% were considering updates or changes to their cloud-based leisure-management systems within the next 12 months in 2024.[8]
  • Across UK sport, fitness and leisure organisations, 68% used cloud-based leisure-management systems in 2024.[8]
  • Among U.S. arts, entertainment and recreation companies using cloud-based computing, 36.0% cited upgrading outdated processes or methods as a motivation in 2018.[7]

Big Data in the sports, fitness and recreation sector (sector benchmark)

  • 44% of U.S. fitness-studio owners used their CRM to track customer interactions and communications in 2024.[9]
  • 36% of UK fitness and leisure operators said they collected audience data consistently and without duplication in 2023.[4]
  • 63% of surveyed sports fans worldwide identified data analytics as having the most positive impact on sports in 2024.[10]
  • 46% of U.S. fitness-studio owners used their CRM to generate reports and analytics on customer data in 2024.[9]
  • 47% of UK fitness and leisure operators said they used data to drive deeper insight into their audiences in 2023.[4]

05 Statistics

Data & Analytics

Vendor-team selection is shaped by venue-first behavior: 83% of U.S. couples said venues took priority when assembling vendor teams in 2025.

Business intelligence in the wedding industry

  • 83% of U.S. couples said venues took priority when assembling their wedding vendor team in 2025.[11]
  • 64% of U.S. couples used wedding-planning websites or apps in 2024 when researching wedding vendors.[11]

Data analytics in the wedding industry

  • The Knot’s 2026 Real Weddings Study analyzed responses from 10,474 U.S. couples married between January 1 and December 31, 2025.[12]
  • WeddingPro and The Knot reported more than 9 million vendor ratings across their platforms in 2025.[11]

Data Quality in the sports, fitness and recreation sector (sector benchmark)

  • 27% of FIFA-sample football organisations disagreed or strongly disagreed that international sports-data metrics were clear and consistent in the study published in 2024.[13]
  • 7% of Australian sports organisations ranked distrust in their data among their top three data challenges in 2021.[14]
  • 65% of Australian sports organisations said improving the quality of ticketing data was an objective in 2021.[14]
  • 39% of Australian sports organisations identified ticketing-data quality as a challenge in 2021.[14]
  • 27% of Australian sports organisations identified data quality and completeness as their biggest membership-data challenge in 2021.[14]

Data Governance in the sports, fitness and recreation sector (sector benchmark)

  • 9% of Irish sports clubs said they had conducted a data-protection impact assessment in 2024, based on a survey of more than 100 clubs.[15]
  • 31% of football national-federation respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[13]
  • 41% of FIFA-sample football organisations said their data-analysis strategy was consistent across all business units in the study published in 2024.[13]
  • 56% of Irish sports clubs lacked a data-retention schedule in 2024, based on a survey of more than 100 clubs across four sports.[15]
  • 53% of professional-club respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[13]
  • 41% of Irish sports clubs reported having no data-protection policies in 2024, based on a survey of more than 100 clubs.[15]

KPIs in the wedding industry

  • 50% of Australian couples said they tended to book the first supplier who responded to their enquiry in 2025.[16]
  • The average Australian wedding supplier rating was 4.9 out of 5 in the 2025 Easy Weddings survey.[16]

06 Statistics

Strategy & Growth

Budgeting behavior and spend levels remain central: couples averaged 117 guests in 2025 and paid $34,200 on average.

Growth in the wedding industry

  • 36% of engaged couples used AI in wedding planning in 2025, up from approximately 20% one year earlier.[17]
  • The Japanese domestic wedding market reached ¥1.14 trillion in 2024, according to a company presentation citing Yano Research Institute data.[18]
  • Around 2 million U.S. couples married in 2025, generating more than $100 billion in wedding-related spending.[17]
  • 65% of Australian wedding businesses expected their businesses to grow positively in the 2025 Easy Weddings industry survey.[16]

Differentiation in the wedding industry

  • $292 was the average U.S. wedding spending per guest in 2025.[3]
  • 117 guests was the average U.S. wedding guest count in 2025.[3]
  • $34,000 was the average U.S. wedding cost in 2025, with couples emphasizing personalized celebrations and professional expertise.[3]
  • 41% of the U.S. wedding market was represented by Gen Z in 2025, according to The Knot’s Real Weddings Study.[17]

07 Statistics

People & Workforce

Workforce planning ties into operations because event delivery scales with staffing needs; planner employment is projected to rise 5% from 2024 to 2034.

Remote Work in the sports, fitness and recreation sector (sector benchmark)

  • Across European sport organisations, 24.4% had neither used nor heard of remote working in 2025.[19]
  • In U.S. arts, entertainment and recreation, 22.1% of employees worked fully remotely in November 2024.[20]
  • Across European sport organisations, 29.2% had heard of remote working but had not used it in 2025.[19]
  • Across European sport organisations, 46.4% reported using remote working in 2025.[19]

Hybrid Work in the sports, fitness and recreation sector (sector benchmark)

  • Among U.S. employees with remote-capable jobs, 54% worked hybrid in August 2026.[21]
  • Across sports industry professionals, 70% preferred hybrid working in 2025.[22]
  • Across sports industry professionals, 46% were still working from the office five days a week in 2025.[22]
  • In U.S. arts, entertainment and recreation, 30.0% of employees worked in hybrid arrangements in November 2024.[20]

Employee Engagement in the sports, fitness and recreation sector (sector benchmark)

  • Globally, 64% of employees were not engaged in 2025.[21]
  • Among professional sports teams, 73% of employees were engaged between July 2025 and June 2026.[23]
  • Globally, 16% of employees were actively disengaged in 2025.[21]
  • Globally, 20% of employees were engaged in 2025.[21]
  • Among U.S. employees with remote-capable jobs, 30% of exclusively remote workers were engaged in 2025.[21]

Change Management in the sports, fitness and recreation sector (sector benchmark)

  • Across UK fitness and leisure organisations, 100% were considering system updates or changes within the next 12 months in 2024.[24]
  • Across UK fitness and leisure organisations, 68% used cloud-based leisure-management systems in 2024.[24]
  • Across UK sport, fitness and leisure organisations, four operators reached Digital Leader status in 2024.[24]
  • Across UK sport, fitness and leisure organisations, the average digital maturity score was 51% in 2024.[24]
  • Across recreation organisations, 40% reported no AI use in late 2025.[25]

08 Statistics

Customer & Sales

Discovery and trust drive conversion: 68% of couples used Instagram or TikTok to vet wedding photographers, makeup artists, and venues for 2025 weddings.

Customer experience in the wedding industry

  • 90% of couples aimed for an authentic, highly personalized wedding in 2025.[17]
  • 61% of Australian couples felt positive about using AI for wedding-planning tasks such as inspiration, budgeting and drafting messages.[16]
  • 54% of Australian couples trusted human recommendations more than AI recommendations when planning their weddings.[16]
  • 63% of couples reported feeling like just another number when enquiring with wedding venues.[26]

Customer acquisition in the wedding industry

  • 28% of wedding professionals with more than 10 years of experience generated business from referrals.[27]
  • 64% of surveyed wedding professionals identified Google Search as one of their top lead sources in a 2025–26 survey of 550 respondents.[28]
  • 68% of couples used Instagram or TikTok to vet wedding photographers, makeup artists and venues for 2025 weddings.[29]

Customer loyalty in the wedding industry

  • 30% higher average sales and transaction values were reported for David’s Bridal loyalty-program members than for typical shoppers.[30]
  • David’s Bridal had awarded more than 1,000 honeymoons through its Diamond Loyalty program by 2025.[31]
  • More than 3 million customers belonged to David’s Bridal’s Diamond Loyalty program by 2025.[31]

Lead generation in the wedding industry

  • 4% of surveyed wedding professionals reported getting leads from TikTok, the lowest-performing source in the survey.[28]
  • 64% of surveyed wedding professionals selected Google Search as one of their top lead sources, followed by vendor referrals and Instagram.[28]

09 Statistics

Marketing & Brand

Digital research dominates: 90% of U.S. wedding planning happened online in 2024, with couples spending 6 hours per week researching vendors.

Marketing in the wedding industry

  • 90% of U.S. wedding planning happened online in 2024, with couples spending an average of 6 hours per week researching vendors.[11]
  • 82% of U.S. couples hired their venue first in 2024, making venue marketing influential over subsequent vendor choices.[11]
  • 64% of U.S. couples used wedding planning websites or apps in 2024 when researching vendors.[11]
  • 47% of Australian couples used social media to find wedding suppliers in 2026, while 53% used search engines.[16]

Digital marketing in the wedding industry

  • 15% of Australian wedding-supplier enquiries came through social-media direct messages in 2026.[16]
  • 28% of Australian wedding-supplier enquiries came through email in 2026, followed by 25% through suppliers’ websites.[16]
  • 64% of U.S. couples used wedding planning websites or apps such as The Knot and WeddingWire in 2024.[11]
  • 90% of U.S. wedding planning took place online in 2024, and couples spent 6 hours per week researching vendors digitally.[11]

Branding in the wedding industry

  • 53% of U.S. couples said personality was a key factor when choosing a DJ in 2025.[3]
  • 50% of U.S. couples said personality was a key factor when selecting a wedding planner in 2025.[3]
  • 18% of Australian couples cited a personal connection with a supplier as an important selection factor in 2025.[16]
  • 24% of Australian couples said photos or posts fitting the wedding they wanted was an important supplier-selection factor in 2025.[16]

Social media in the wedding industry

  • 52% of Australian couples identified Instagram as the most influential social platform for wedding decisions in 2026.[16]
  • 86% of couples in the 2024 Zola survey made a wedding-related decision based on something they saw on social media.[32]
  • 58% of couples in the 2024 Zola survey used Instagram to support wedding planning, and 53% of those couples used it to discover vendors.[32]
  • 21% of Australian couples identified Pinterest as the most influential social platform for wedding decisions in 2026.[16]

Influencer Marketing in the sports, fitness and recreation sector (sector benchmark)

  • Sports and fitness represented 18.7% of Instagram influencer estimated media value in Spain in 2024, the largest sector share.[33]
  • 22.6 million influencer posts about sports and fitness were published globally in 2023, according to Sprout Social’s industry benchmark.[34]
  • Sports and fitness influencer content achieved a 1.6% average engagement rate globally in 2023.[34]
  • Instagram accounted for 17.8 million sports and fitness influencer posts globally in 2023, with a 2.31% average engagement rate.[34]
  • Gymshark generated more than 16,000 influencer posts globally in 2023, with a 6.12% engagement rate.[34]

10 Statistics

Operations & Execution

Operational tooling gaps persist at venues: 96.9% of event-venue operators said they lacked tools needed to significantly increase event volume.

Process optimization in the wedding industry

  • Two-thirds of wedding-focused venues in HoneyBook’s 2026 study had no dedicated staff-scheduling tool.[35]
  • Nearly two-thirds of venue operators in 2026 still created banquet event orders manually using spreadsheets or word processors.[35]
  • Tour scheduling ranked as the top workflow frustration for both emerging and established wedding venues in HoneyBook’s 2026 study.[35]
  • 96.9% of event-venue operators in HoneyBook’s 2026 study said they lacked the tools needed to significantly increase event volume.[35]

Operational efficiency in the wedding industry

  • 81.4% of wedding venues in HoneyBook’s 2026 study also catered to social events such as birthdays, reunions and showers.[35]
  • 74.5% of wedding venues in HoneyBook’s 2026 study also hosted corporate functions such as conferences, holiday parties and offsites.[35]
  • 50% of event-venue operators in HoneyBook’s 2026 study hosted nine or more events during a typical peak month.[35]
  • 81.4% of wedding venues in HoneyBook’s 2026 study operated across weddings and social events, increasing the need for centralized calendar visibility.[35]

Outsourcing / Offshoring in the sports, fitness and recreation sector (sector benchmark)

  • Across EU enterprises sourcing internationally, 27.8% cited lower non-labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[36]
  • Across EU enterprises sourcing internationally, 47.4% moved administrative and management functions abroad during 2021–2023, an economy-wide offshoring benchmark.[36]
  • Across EU enterprises sourcing internationally, 72.8% moved business functions to other EU countries during 2021–2023, an economy-wide offshoring benchmark.[36]
  • Across EU enterprises sourcing internationally, 34.1% cited lower labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[36]
  • Across EU enterprises sourcing internationally, 17.1% moved business functions to the United Kingdom during 2021–2023, an economy-wide offshoring benchmark.[36]

11 Statistics

Finance & Pricing

Pricing transparency influences booking: 70% of couples in The Knot’s 2024 finance survey said vendor pricing transparency was very influential.

Pricing strategy in the wedding industry

  • 53% of U.S. couples spent more than initially budgeted in 2024.[11]
  • 70% of couples in The Knot’s 2024 finance survey said vendor pricing transparency was very influential when booking a vendor.[11]
  • One-third of wedding professionals in The Knot’s 2024 survey planned to increase their prices during 2024.[11]
  • 63% of U.S. couples said inflation affected their wedding budget in 2024, while 57% increased their budget at least once.[11]
  • 35% of Australian couples identified upfront pricing as the most important factor in choosing wedding suppliers in 2025.[16]

Cost reduction in the wedding industry

  • 37% of U.S. couples reached out to more vendors than initially planned in 2025 to find options fitting their budget.[3]
  • 57% of U.S. couples increased their wedding budget at least once in 2024 to account for rising costs.[11]

Profitability in the wedding industry

  • 78% of wedding professionals in The Knot’s 2024 survey said couples did not understand the value they provided or the reasons for increased costs.[11]
  • 53% of vendors in The Knot’s 2024 survey identified budget mismatch as a major reason for viewing a lead as low quality.[11]
  • 50% of couples in The Knot’s 2024 survey stopped communicating with vendors after learning the price was outside their budget.[11]

Financial planning in the wedding industry

  • Only 13% of couples in The Knot’s 2024 survey entered wedding planning with savings specifically set aside for the wedding.[11]
  • 75% of couples in The Knot’s 2024 survey were also saving for a honeymoon, while 62% were saving for a house and 62% for retirement.[11]
  • 69% of couples in The Knot’s 2024 survey said their initial wedding budget was lower than reality.[11]
  • Nearly two-thirds of couples in The Knot’s 2024 survey increased their wedding budget after initially setting it.[11]
  • 90% of couples in The Knot’s 2024 finance survey set a wedding budget before researching or contacting vendors.[11]

12 Statistics

Product & Service

Product choice includes alternatives: 17% of actively planning women in a 2025 survey had bought a pre-owned wedding dress or were considering one.

Product lifecycle in the wedding industry

  • 75% of Australian brides chose a brand-new wedding dress in 2025, while 17% preferred a custom-made gown.[16]
  • 17% of actively planning women in a 2025 survey had either bought a pre-owned wedding dress or were actively considering one.[37]

After-sales in the wedding industry

  • 50% of Australian couples said they tended to book the first wedding supplier who responded in 2025.[38]
  • 48% of Australian wedding suppliers contacted couples within one day and 28% within one hour in 2025.[38]
  • 72.5% of Australian couples expected wedding suppliers to answer enquiries within one to two days in 2025.[38]
  • 34% of Australian wedding suppliers used a customer relationship management system in 2025.[16]

Value proposition in the wedding industry

  • 53% of U.S. couples spent more than initially budgeted for their wedding in 2024.[11]
  • 50% of U.S. couples said at least one wedding vendor helped them maintain or work within their budget in 2024.[11]
  • 90% of U.S. couples planned their wedding online in 2024, spending an average of six hours per week researching vendors.[11]
  • 78% of U.S. couples said pricing was the number-one factor when deciding which wedding vendors to contact in 2025.[11]

13 Statistics

Sustainability & Ethics

Sustainability is present in a meaningful share of weddings: 25% of couples married in the United Kingdom in 2024 included eco-friendly or sustainable options.

Sustainability in the wedding industry

  • 25% of couples married in the United Kingdom in 2024 included eco-friendly or sustainable options in their celebrations.[3]
  • 32% of Gen Z couples included sustainable options in their weddings in 2024, compared with 27% of Millennials and 24% of Gen X couples.[3]
  • 29% of U.S. couples married in 2024 included eco-friendly or sustainable options in their celebrations.[3]
  • More than 95% of surveyed consumers and wedding professionals across international markets recognized the importance of sustainability in celebrations in 2024.[3]

Circular economy in the wedding industry

  • 5% of actively planning women surveyed in 2025 were buying pre-owned wedding dresses directly, while 32% were buying directly from designers or makers.[37]
  • 17% of actively planning women surveyed in 2025 had either bought a pre-owned wedding dress or were actively considering one.[37]

Carbon footprint in the wedding industry

  • 4.785 million tonnes of carbon-dioxide equivalent was the estimated potential footprint of 330,000 U.K. weddings in 2022, covering the wedding day alone.[39]
  • 14,500 kilograms of carbon-dioxide equivalent was the estimated average carbon footprint of a wedding in the United Kingdom in 2022.[39]

15 Statistics

Globalization & Expansion

Destination demand expands across borders: more than 15,000 foreign couples married in Italy in 2024, up 64% from 2019.

Globalization in the wedding industry

  • 34% of international destination-wedding respondents selected Mexico or Baja as their wedding location in 2024.[12]
  • 26% of international destination-wedding respondents selected a European location in 2024.[12]
  • 14% of destination weddings took place in another country in 2024, according to The Knot’s destination-wedding data.[12]
  • 9% of international destination-wedding respondents selected Central American locations including Belize, Brazil or Argentina in 2024.[12]

Cultural adaptation in the wedding industry

  • 8,400 Italian couples married outside their region of residence, according to destination-wedding research cited by Italy’s tourism agency.[50]
  • More than 60% of Indian weddings with budgets above ₹1 crore were destination weddings in the 2024–25 reporting period.[51]
  • ₹36.5 lakh was the average Indian wedding budget in the 2024–25 reporting period.[51]
  • ₹51.1 lakh was the average budget for destination weddings in India in the 2024–25 reporting period.[51]

Supplier management in the wedding industry

  • 35% of Australian wedding suppliers reported responding within one hour in the 2026 Easy Weddings survey.[16]
  • 39% of Australian wedding suppliers reported responding to couples within 24 hours in the 2026 Easy Weddings survey.[16]
  • Couples hired around 13 wedding professionals on average for weddings held in 2025 in the United States.[17]
  • 52% of Australian wedding suppliers reported no major change in their use of non-industry or direct suppliers in 2025.[52]

Stakeholder management in the wedding industry

  • Around 13 vendors were hired per U.S. wedding in 2025, indicating a large multi-stakeholder service team for each event.[17]
  • More than 25,000 people who married in 2023 across 15 countries participated in The Knot Worldwide’s 2024 Global Wedding Report.[3]
  • More than 4 million couples and 850,000 wedding vendors were connected annually by The Knot Worldwide, according to 2024 reporting.[53]

Distribution channels in the wedding industry

  • 68% of couples getting married in 2025 vetted photographers, makeup artists or venues on Instagram and TikTok.[29]
  • 61% of Australian wedding businesses used Easy Weddings as a paid marketing channel in the 2025 industry survey.[16]
  • 90% of wedding planning occurred online for couples planning weddings in 2024.[11]
  • 64% of couples used wedding-planning websites or apps such as The Knot and WeddingWire during 2024 planning.[11]

Key questions about the Wedding Industry

How large is the U.S. wedding market?
The U.S. wedding industry generated more than $100 billion in 2025, with about 2 million couples marrying and average reported wedding spending of $34,200.
Is wedding spending concentrated in certain budgets?
Reported U.S. spending varied sharply by budget: $8,900 for budgets up to $15,000, $26,400 for $15,001–$40,000, and $70,300 for budgets above $40,000.
Which companies lead the wedding industry?
Rosa Clará leads Gitnux's 2026 wedding ranking with an Overall score of 9.9, with 4,000+ points of sale in 83+ countries, driven by bridal gowns and occasionwear scale. David's Bridal is the highest-ranked bridal retail at 9.5, with nearly 200 stores, thanks to retail wedding dresses, bridesmaid dresses, and accessories.
How are couples and celebrants using AI and digital tools?
In 2025, 36% of engaged couples used AI for wedding planning, and 47% of AI-using couples used AI to write vows or speeches. Separately, 60% of celebrants used CRM software such as 17hats or Studio Ninja.
How concentrated is the digital wedding marketplace structure?
The Knot Worldwide operates a portfolio of 14 wedding-related brands and agreed in October 2026 to acquire Zola, continuing consolidation among wedding-planning and registry platforms under one ownership group.
What regulatory change affects wedding-planning pricing and refunds?
South Korea required wedding-planning providers from November 2025 to publish detailed prices and cancellation and refund policies for affiliated photography, dress, and makeup providers, with inspections in August 2026 and fines up to 100 million won.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
James Okoro. (2026, February 13). Wedding Industry Statistics. Gitnux. https://gitnux.org/wedding-industry-statistics
MLA
James Okoro. "Wedding Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/wedding-industry-statistics.
Chicago
James Okoro. 2026. "Wedding Industry Statistics." Gitnux. https://gitnux.org/wedding-industry-statistics.

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