GITNUXREPORT 2026

Voice Commerce Statistics

Voice commerce is experiencing explosive growth worldwide, expected to reach hundreds of billions in sales within a decade.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

78% of US households own a smart speaker in 2023.

Statistic 2

Amazon Echo holds 70% market share in smart speakers.

Statistic 3

120 million smart speakers sold worldwide in 2022.

Statistic 4

Google Home/Nest devices 25% of US market.

Statistic 5

Apple HomePod penetration 8% in premium segment.

Statistic 6

Smart speaker ownership in UK at 45% households.

Statistic 7

India smart speakers reached 10 million units 2023.

Statistic 8

55% of US smart speaker owners use daily.

Statistic 9

Sonos smart speakers growing 15% YoY.

Statistic 10

Samsung Bixby devices 12% in smart appliances.

Statistic 11

Global smart display shipments 50 million in 2023.

Statistic 12

Alexa-enabled devices over 500 million worldwide.

Statistic 13

Google Assistant on 3 billion devices.

Statistic 14

Smart speaker penetration in China 30% urban homes.

Statistic 15

Europe smart speaker market 25 million units 2023.

Statistic 16

Walmart Google smart carts penetration 20% stores.

Statistic 17

Automotive voice assistants in 40% new cars.

Statistic 18

Wearables with voice commerce 15 million units.

Statistic 19

Smart TVs with voice shopping 35% market.

Statistic 20

Refrigerator voice commerce enabled in 10% US homes.

Statistic 21

Ring doorbells with Alexa 50 million sold.

Statistic 22

Bose smart speakers 5% US market share.

Statistic 23

JBL Link devices growing in APAC.

Statistic 24

Smart glasses voice penetration 2 million.

Statistic 25

Xbox voice commerce integration 30% users.

Statistic 26

Voice commerce to represent 10% of e-commerce by 2026.

Statistic 27

50% of all commerce could be voice by 2030.

Statistic 28

Voice AI market to hit $50 billion by 2028.

Statistic 29

8.4 billion voice commerce transactions by 2025.

Statistic 30

Voice commerce CAGR 32% to 2030.

Statistic 31

Smart speaker households 75% US by 2027.

Statistic 32

B2B voice procurement $100 billion by 2028.

Statistic 33

Voice in AR/VR commerce 20% by 2026.

Statistic 34

Global voice users 4.66 billion by 2024.

Statistic 35

India voice commerce $50 billion by 2030.

Statistic 36

Voice payments to process $45 billion 2025.

Statistic 37

90% customer service voice by 2027.

Statistic 38

Voice commerce in healthcare $20 billion 2030.

Statistic 39

EU voice commerce 25% e-com by 2028.

Statistic 40

China voice market $200 billion 2030.

Statistic 41

Voice loyalty programs 60% adoption 2026.

Statistic 42

Metaverse voice commerce $15 billion 2028.

Statistic 43

Africa voice leapfrog 30% commerce 2030.

Statistic 44

Voice in supply chain 40% by 2027.

Statistic 45

US voice retail 30% by 2030.

Statistic 46

Global voice devices 10 billion by 2028.

Statistic 47

Voice advertising $10 billion revenue 2026.

Statistic 48

70% cars with voice commerce 2030.

Statistic 49

Voice in education commerce $5 billion 2028.

Statistic 50

Brazil voice 15% e-com 2028.

Statistic 51

Global voice commerce market size was valued at $4.5 billion in 2020.

Statistic 52

Voice commerce sales are projected to reach $40 billion by 2022 in the US alone.

Statistic 53

The voice commerce market is expected to grow at a CAGR of 28.6% from 2021 to 2028.

Statistic 54

Voice-activated shopping transactions hit 1.8 billion in 2019 globally.

Statistic 55

Voice commerce revenue in retail is forecasted to hit $19.4 billion by 2023.

Statistic 56

Global voice shopping market to grow from $17.8 billion in 2022 to $234.6 billion by 2032.

Statistic 57

Voice commerce in e-commerce projected to account for 20% of transactions by 2025.

Statistic 58

Voice commerce market in Asia-Pacific growing at 35% CAGR through 2027.

Statistic 59

European voice commerce sales to reach €5 billion by 2023.

Statistic 60

Voice commerce generated $2.1 billion in US retail sales in 2021.

Statistic 61

Projected voice commerce GMV to hit $160 billion globally by 2026.

Statistic 62

Voice commerce in grocery sector to reach $30 billion by 2025.

Statistic 63

India voice commerce market to grow to $11.2 billion by 2025.

Statistic 64

Voice commerce CAGR of 37.2% expected from 2023-2030.

Statistic 65

Brazil voice commerce market valued at $1.2 billion in 2022.

Statistic 66

Voice commerce in fashion retail to hit $15 billion by 2027.

Statistic 67

UK voice commerce sales reached £800 million in 2022.

Statistic 68

Voice commerce market share in smart speakers to be 45% by 2025.

Statistic 69

Australia voice commerce projected at AUD 2.5 billion by 2024.

Statistic 70

Voice commerce in pharmaceuticals to grow to $5 billion by 2028.

Statistic 71

China voice commerce market size $25 billion in 2023.

Statistic 72

Voice commerce B2B segment to reach $10 billion by 2026.

Statistic 73

Middle East voice commerce growth at 40% CAGR to 2027.

Statistic 74

Voice commerce in travel bookings $8 billion by 2025.

Statistic 75

Canada voice commerce market $3.4 billion forecast for 2025.

Statistic 76

Voice commerce electronics sales $12 billion globally 2023.

Statistic 77

Africa voice commerce emerging at $500 million in 2023.

Statistic 78

Voice commerce home goods sector $7 billion by 2026.

Statistic 79

Voice commerce total addressable market $500 billion by 2030.

Statistic 80

62% of voice purchases are for groceries.

Statistic 81

Average voice commerce order value $25.

Statistic 82

71% use voice for reorders.

Statistic 83

Impulse buys via voice 45% of transactions.

Statistic 84

Fast-moving consumer goods 55% voice sales.

Statistic 85

68% prefer voice for music purchases.

Statistic 86

Repeat purchase rate via voice 80%.

Statistic 87

52% use voice for gift shopping.

Statistic 88

Average session leads to 2.3 items bought.

Statistic 89

60% abandon voice cart due to poor UX.

Statistic 90

Books 25% of voice commerce categories.

Statistic 91

75% voice shoppers use Amazon.

Statistic 92

Weekly voice grocery orders up 30% YoY.

Statistic 93

40% prefer voice over app for quick buys.

Statistic 94

Electronics 18% of voice sales volume.

Statistic 95

55% voice for household essentials.

Statistic 96

Conversion rate voice 15% higher than web.

Statistic 97

30% use voice for price checks before buy.

Statistic 98

Toys and games 12% seasonal voice sales.

Statistic 99

65% voice commerce on weekends.

Statistic 100

Beauty products 8% voice category share.

Statistic 101

48% multi-item voice baskets.

Statistic 102

Voice returns rate 5% lower than online.

Statistic 103

Pet food 10% voice reoccurring buys.

Statistic 104

Voice commerce peaks at 8 PM daily.

Statistic 105

50 million Americans used voice to shop in 2022.

Statistic 106

31% of US consumers have made a purchase via voice in 2023.

Statistic 107

41% of smart speaker owners have used voice commerce.

Statistic 108

Global voice commerce users to reach 8 billion by 2025.

Statistic 109

27% of Alexa users bought something with voice last month.

Statistic 110

35% of millennials prefer voice for shopping.

Statistic 111

22% of Google Home users engage in voice commerce weekly.

Statistic 112

Women represent 55% of voice commerce shoppers in US.

Statistic 113

18-34 year olds account for 60% of voice purchases.

Statistic 114

15% of all US online shoppers used voice in 2022.

Statistic 115

India has 120 million voice commerce users in 2023.

Statistic 116

28% of UK smart speaker users buy via voice.

Statistic 117

Gen Z voice commerce adoption at 45% in 2023.

Statistic 118

32% of parents use voice commerce for kids' items.

Statistic 119

Hispanic consumers in US 40% more likely to use voice shopping.

Statistic 120

25% of Chinese consumers use voice for daily shopping.

Statistic 121

Rural US adoption of voice commerce at 20%.

Statistic 122

37% of high-income households use voice commerce.

Statistic 123

Brazil voice shoppers reached 30 million in 2023.

Statistic 124

29% of Europeans tried voice commerce in 2022.

Statistic 125

Students represent 25% of voice commerce users.

Statistic 126

34% of disabled users prefer voice shopping.

Statistic 127

Australia voice commerce users 8 million in 2023.

Statistic 128

21% of seniors over 65 use voice for purchases.

Statistic 129

Africa urban voice shoppers 12 million.

Statistic 130

Canada voice commerce penetration 28% households.

Statistic 131

Gamers 42% likely to use voice commerce.

Statistic 132

26% of pet owners use voice for pet supplies.

Statistic 133

Japan voice commerce users 15 million in 2023.

Statistic 134

51% of smart speaker owners in US aware of voice commerce.

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From a $4.5 billion market in 2020 to a projected total addressable market of half a trillion dollars by 2030, voice commerce is not just a fleeting trend but the thunderous sound of retail's future speaking directly to consumers around the globe.

Key Takeaways

Global voice commerce market size was valued at $4.5 billion in 2020.
Voice commerce sales are projected to reach $40 billion by 2022 in the US alone.
The voice commerce market is expected to grow at a CAGR of 28.6% from 2021 to 2028.
50 million Americans used voice to shop in 2022.
31% of US consumers have made a purchase via voice in 2023.
41% of smart speaker owners have used voice commerce.
78% of US households own a smart speaker in 2023.
Amazon Echo holds 70% market share in smart speakers.
120 million smart speakers sold worldwide in 2022.
62% of voice purchases are for groceries.
Average voice commerce order value $25.
71% use voice for reorders.
Voice commerce to represent 10% of e-commerce by 2026.
50% of all commerce could be voice by 2030.
Voice AI market to hit $50 billion by 2028.

Voice commerce is experiencing explosive growth worldwide, expected to reach hundreds of billions in sales within a decade.

Device Penetration

78% of US households own a smart speaker in 2023.
Amazon Echo holds 70% market share in smart speakers.
120 million smart speakers sold worldwide in 2022.
Google Home/Nest devices 25% of US market.
Apple HomePod penetration 8% in premium segment.
Smart speaker ownership in UK at 45% households.
India smart speakers reached 10 million units 2023.
55% of US smart speaker owners use daily.
Sonos smart speakers growing 15% YoY.
Samsung Bixby devices 12% in smart appliances.
Global smart display shipments 50 million in 2023.
Alexa-enabled devices over 500 million worldwide.
Google Assistant on 3 billion devices.
Smart speaker penetration in China 30% urban homes.
Europe smart speaker market 25 million units 2023.
Walmart Google smart carts penetration 20% stores.
Automotive voice assistants in 40% new cars.
Wearables with voice commerce 15 million units.
Smart TVs with voice shopping 35% market.
Refrigerator voice commerce enabled in 10% US homes.
Ring doorbells with Alexa 50 million sold.
Bose smart speakers 5% US market share.
JBL Link devices growing in APAC.
Smart glasses voice penetration 2 million.
Xbox voice commerce integration 30% users.

Device Penetration Interpretation

The once-silly talking tube is now a dominant market force, with over half of U.S. owners chatting daily to a device from a colossal, half-billion-unit Alexa ecosystem, showing that the future of shopping isn't in your hands but on your lips.

Future Projections

Voice commerce to represent 10% of e-commerce by 2026.
50% of all commerce could be voice by 2030.
Voice AI market to hit $50 billion by 2028.
8.4 billion voice commerce transactions by 2025.
Voice commerce CAGR 32% to 2030.
Smart speaker households 75% US by 2027.
B2B voice procurement $100 billion by 2028.
Voice in AR/VR commerce 20% by 2026.
Global voice users 4.66 billion by 2024.
India voice commerce $50 billion by 2030.
Voice payments to process $45 billion 2025.
90% customer service voice by 2027.
Voice commerce in healthcare $20 billion 2030.
EU voice commerce 25% e-com by 2028.
China voice market $200 billion 2030.
Voice loyalty programs 60% adoption 2026.
Metaverse voice commerce $15 billion 2028.
Africa voice leapfrog 30% commerce 2030.
Voice in supply chain 40% by 2027.
US voice retail 30% by 2030.
Global voice devices 10 billion by 2028.
Voice advertising $10 billion revenue 2026.
70% cars with voice commerce 2030.
Voice in education commerce $5 billion 2028.
Brazil voice 15% e-com 2028.

Future Projections Interpretation

While these numbers promise a world where we'll be shouting at our fridges to restock and whispering to our cars for a loan, the sobering truth is that by 2030 we'll either be masters of a seamless, spoken-word economy or utterly sick of hearing our own voices.

Market Growth

Global voice commerce market size was valued at $4.5 billion in 2020.
Voice commerce sales are projected to reach $40 billion by 2022 in the US alone.
The voice commerce market is expected to grow at a CAGR of 28.6% from 2021 to 2028.
Voice-activated shopping transactions hit 1.8 billion in 2019 globally.
Voice commerce revenue in retail is forecasted to hit $19.4 billion by 2023.
Global voice shopping market to grow from $17.8 billion in 2022 to $234.6 billion by 2032.
Voice commerce in e-commerce projected to account for 20% of transactions by 2025.
Voice commerce market in Asia-Pacific growing at 35% CAGR through 2027.
European voice commerce sales to reach €5 billion by 2023.
Voice commerce generated $2.1 billion in US retail sales in 2021.
Projected voice commerce GMV to hit $160 billion globally by 2026.
Voice commerce in grocery sector to reach $30 billion by 2025.
India voice commerce market to grow to $11.2 billion by 2025.
Voice commerce CAGR of 37.2% expected from 2023-2030.
Brazil voice commerce market valued at $1.2 billion in 2022.
Voice commerce in fashion retail to hit $15 billion by 2027.
UK voice commerce sales reached £800 million in 2022.
Voice commerce market share in smart speakers to be 45% by 2025.
Australia voice commerce projected at AUD 2.5 billion by 2024.
Voice commerce in pharmaceuticals to grow to $5 billion by 2028.
China voice commerce market size $25 billion in 2023.
Voice commerce B2B segment to reach $10 billion by 2026.
Middle East voice commerce growth at 40% CAGR to 2027.
Voice commerce in travel bookings $8 billion by 2025.
Canada voice commerce market $3.4 billion forecast for 2025.
Voice commerce electronics sales $12 billion globally 2023.
Africa voice commerce emerging at $500 million in 2023.
Voice commerce home goods sector $7 billion by 2026.
Voice commerce total addressable market $500 billion by 2030.

Market Growth Interpretation

Forget shouting into the void; the statistics show we're now politely asking our devices to buy the world, and they're obliging with trillions of dollars worth of obliging silence.

Purchase Behaviors

62% of voice purchases are for groceries.
Average voice commerce order value $25.
71% use voice for reorders.
Impulse buys via voice 45% of transactions.
Fast-moving consumer goods 55% voice sales.
68% prefer voice for music purchases.
Repeat purchase rate via voice 80%.
52% use voice for gift shopping.
Average session leads to 2.3 items bought.
60% abandon voice cart due to poor UX.
Books 25% of voice commerce categories.
75% voice shoppers use Amazon.
Weekly voice grocery orders up 30% YoY.
40% prefer voice over app for quick buys.
Electronics 18% of voice sales volume.
55% voice for household essentials.
Conversion rate voice 15% higher than web.
30% use voice for price checks before buy.
Toys and games 12% seasonal voice sales.
65% voice commerce on weekends.
Beauty products 8% voice category share.
48% multi-item voice baskets.
Voice returns rate 5% lower than online.
Pet food 10% voice reoccurring buys.
Voice commerce peaks at 8 PM daily.

Purchase Behaviors Interpretation

Clearly, we're training our devices not for philosophical debate but to become the world's most patient grocery clerks, quietly enabling our late-night impulse buys for cereal and shampoo while we somehow still abandon them in a digital aisle 60% of the time.

User Adoption

50 million Americans used voice to shop in 2022.
31% of US consumers have made a purchase via voice in 2023.
41% of smart speaker owners have used voice commerce.
Global voice commerce users to reach 8 billion by 2025.
27% of Alexa users bought something with voice last month.
35% of millennials prefer voice for shopping.
22% of Google Home users engage in voice commerce weekly.
Women represent 55% of voice commerce shoppers in US.
18-34 year olds account for 60% of voice purchases.
15% of all US online shoppers used voice in 2022.
India has 120 million voice commerce users in 2023.
28% of UK smart speaker users buy via voice.
Gen Z voice commerce adoption at 45% in 2023.
32% of parents use voice commerce for kids' items.
Hispanic consumers in US 40% more likely to use voice shopping.
25% of Chinese consumers use voice for daily shopping.
Rural US adoption of voice commerce at 20%.
37% of high-income households use voice commerce.
Brazil voice shoppers reached 30 million in 2023.
29% of Europeans tried voice commerce in 2022.
Students represent 25% of voice commerce users.
34% of disabled users prefer voice shopping.
Australia voice commerce users 8 million in 2023.
21% of seniors over 65 use voice for purchases.
Africa urban voice shoppers 12 million.
Canada voice commerce penetration 28% households.
Gamers 42% likely to use voice commerce.
26% of pet owners use voice for pet supplies.
Japan voice commerce users 15 million in 2023.
51% of smart speaker owners in US aware of voice commerce.

User Adoption Interpretation

It’s clear that voice commerce is rapidly evolving from a novelty to a mainstream channel, with adoption cutting across generations and geographies, proving that when it comes to shopping, sometimes the most compelling conversation is the one you have with your devices.

Sources & References

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