GITNUXREPORT 2025

Voice Commerce Statistics

Voice commerce poised to grow significantly, transforming shopping behaviors and retail strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Retailers that integrate voice commerce see a 25% increase in conversion rates

Statistic 2

Voice-enabled checkout reduces cart abandonment rates by up to 15%, improving overall sales efficiency

Statistic 3

Companies that leverage voice search optimization rank 20% higher in search results, leading to increased voice commerce conversion

Statistic 4

44% of smart speaker owners use their device for shopping at least once a month

Statistic 5

70% of voice shopping users prefer to use voice commands for quick and everyday transactions

Statistic 6

The majority of voice commerce transactions are for groceries and everyday household items, accounting for 65%

Statistic 7

30% of consumers have made a voice purchase in the past month, demonstrating widespread adoption

Statistic 8

Voice commerce users spend an average of $113 per transaction, higher than traditional e-commerce transactions

Statistic 9

60% of smart speaker owners have said they are more likely to shop with brands that support voice commerce

Statistic 10

The most popular voice shopping categories are groceries, beauty products, and electronics, with grocery making up over 50% of voice transactions

Statistic 11

Approximately 42% of voice commerce users have used voice assistants to reorder products they regularly purchase

Statistic 12

55% of consumers are interested in voice-enabled shopping in physical stores, such as through voice-activated kiosks

Statistic 13

85% of smart speaker owners say they find voice shopping to be more convenient than traditional methods

Statistic 14

80% of voice shopping sessions are initiated via smart speakers, with the remainder via mobile voice assistants

Statistic 15

62% of users prefer to add items to their shopping list via voice rather than manually typing, showing voice’s convenience in daily tasks

Statistic 16

45% of voice commerce users have discovered new products recommendations through voice assistants, highlighting the role of voice in product discovery

Statistic 17

Social media integration with voice commerce is increasing, with 60% of consumers willing to share purchase details via voice commands

Statistic 18

50% of voice commerce transactions are completed within 30 seconds, emphasizing quick access and satisfaction

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25% of consumers have abandoned a voice shopping session due to frustration, indicating the need for better voice interfaces

Statistic 20

72% of voice commerce users prefer to use voice commands over manual searches for product inquiries, showing the efficiency of voice search

Statistic 21

67% of consumers express concern about privacy when using voice commerce, yet 43% are willing to compromise for convenience, informing privacy debate

Statistic 22

Voice shopping via smart speakers is more prevalent during mornings, accounting for 55% of weekly voice transactions, versus evenings, at 45%, showing shopping habits timing

Statistic 23

Customer inquiries via voice for product details and support have increased by 35% over the past year, reflecting greater engagement

Statistic 24

53% of consumers are more likely to buy from a brand that offers voice shopping, indicating brand loyalty potential

Statistic 25

The average voice commerce session lasts 2.5 minutes, signifying rapid decision-making

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78% of voice commerce users prefer to receive personalized product recommendations, highlighting the importance of AI integration

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62% of voice commerce users also shop online via traditional e-commerce websites, showing complementary usage patterns

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80% of voice commerce transactions are initiated through devices connected to smart home ecosystems, such as Alexa or Google Home, emphasizing device integration

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The global voice commerce market is projected to reach $18.3 billion by 2026

Statistic 30

By 2024, more than 50% of households will own a smart speaker, leading to increased voice commerce opportunities

Statistic 31

37% of consumers are willing to try voice shopping for the first time this year, indicating rising interest

Statistic 32

Voice commerce is expected to account for 10% of all e-commerce sales by 2025

Statistic 33

Voice commerce sales are projected to grow at a CAGR of 30% from 2022 to 2027

Statistic 34

Small businesses adopting voice commerce have seen sales increase by an average of 20%, demonstrating its potential for growth in SMEs

Statistic 35

The voice commerce market for apparel is expected to grow by 35% annually from 2023 to 2028, driven by easier voice-enabled shopping experiences

Statistic 36

The integration of AI with voice commerce platforms is expected to boost sales by 40% in the next three years, due to improved personalization

Statistic 37

Voice commerce is predicted to influence 30% of all retail sales by 2030, making it a crucial channel for future retail strategies

Statistic 38

During the holiday season, voice commerce sales increase by 50%, driven by gift shopping intentions

Statistic 39

The number of voice commerce-enabled devices is expected to reach 200 million globally by 2025, fueling growth

Statistic 40

68% of retailers plan to incorporate voice commerce features into their online stores within the next two years, signifying industry shift

Statistic 41

The use of voice commerce is highest among urban consumers, at 65%, compared to 35% in rural areas, due to infrastructure differences

Statistic 42

Voice commerce adoption is highest among millennials, with a 48% usage rate, compared to 30% among Gen X and 20% among boomers

Statistic 43

Voice-enabled shopping is most popular among households with children, at 58%, due to ease of multitasking

Statistic 44

The largest demographic using voice commerce are urban dwellers aged 25-34, at 52%, due to higher smartphone penetration

Statistic 45

The use of voice commerce technology has led to a 15% increase in customer engagement time, improving brand interaction

Statistic 46

Voice commerce platforms with AI-driven personalization see a 45% higher conversion rate, emphasizing the power of tailored experiences

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Key Highlights

The global voice commerce market is projected to reach $18.3 billion by 2026
44% of smart speaker owners use their device for shopping at least once a month
By 2024, more than 50% of households will own a smart speaker, leading to increased voice commerce opportunities
70% of voice shopping users prefer to use voice commands for quick and everyday transactions
The majority of voice commerce transactions are for groceries and everyday household items, accounting for 65%
30% of consumers have made a voice purchase in the past month, demonstrating widespread adoption
Retailers that integrate voice commerce see a 25% increase in conversion rates
Voice commerce users spend an average of $113 per transaction, higher than traditional e-commerce transactions
60% of smart speaker owners have said they are more likely to shop with brands that support voice commerce
The most popular voice shopping categories are groceries, beauty products, and electronics, with grocery making up over 50% of voice transactions
37% of consumers are willing to try voice shopping for the first time this year, indicating rising interest
Approximately 42% of voice commerce users have used voice assistants to reorder products they regularly purchase
Voice commerce is expected to account for 10% of all e-commerce sales by 2025

As voice commerce rapidly transforms the retail landscape, projected to hit $18.3 billion by 2026 and driven by over half of households owning smart speakers by 2024, it’s clear that voice-powered shopping is no longer a futuristic concept but a thriving reality reshaping consumer habits and business strategies alike.

Business Impact and Strategic Trends

Retailers that integrate voice commerce see a 25% increase in conversion rates
Voice-enabled checkout reduces cart abandonment rates by up to 15%, improving overall sales efficiency
Companies that leverage voice search optimization rank 20% higher in search results, leading to increased voice commerce conversion

Business Impact and Strategic Trends Interpretation

As retailers harness voice commerce, the smart move is to listen up—boosting sales, slashing cart abandonment, and rising above competitors in search rankings, all with a voice-activated edge.

Consumer Behavior and Preferences

44% of smart speaker owners use their device for shopping at least once a month
70% of voice shopping users prefer to use voice commands for quick and everyday transactions
The majority of voice commerce transactions are for groceries and everyday household items, accounting for 65%
30% of consumers have made a voice purchase in the past month, demonstrating widespread adoption
Voice commerce users spend an average of $113 per transaction, higher than traditional e-commerce transactions
60% of smart speaker owners have said they are more likely to shop with brands that support voice commerce
The most popular voice shopping categories are groceries, beauty products, and electronics, with grocery making up over 50% of voice transactions
Approximately 42% of voice commerce users have used voice assistants to reorder products they regularly purchase
55% of consumers are interested in voice-enabled shopping in physical stores, such as through voice-activated kiosks
85% of smart speaker owners say they find voice shopping to be more convenient than traditional methods
80% of voice shopping sessions are initiated via smart speakers, with the remainder via mobile voice assistants
62% of users prefer to add items to their shopping list via voice rather than manually typing, showing voice’s convenience in daily tasks
45% of voice commerce users have discovered new products recommendations through voice assistants, highlighting the role of voice in product discovery
Social media integration with voice commerce is increasing, with 60% of consumers willing to share purchase details via voice commands
50% of voice commerce transactions are completed within 30 seconds, emphasizing quick access and satisfaction
25% of consumers have abandoned a voice shopping session due to frustration, indicating the need for better voice interfaces
72% of voice commerce users prefer to use voice commands over manual searches for product inquiries, showing the efficiency of voice search
67% of consumers express concern about privacy when using voice commerce, yet 43% are willing to compromise for convenience, informing privacy debate
Voice shopping via smart speakers is more prevalent during mornings, accounting for 55% of weekly voice transactions, versus evenings, at 45%, showing shopping habits timing
Customer inquiries via voice for product details and support have increased by 35% over the past year, reflecting greater engagement
53% of consumers are more likely to buy from a brand that offers voice shopping, indicating brand loyalty potential
The average voice commerce session lasts 2.5 minutes, signifying rapid decision-making
78% of voice commerce users prefer to receive personalized product recommendations, highlighting the importance of AI integration
62% of voice commerce users also shop online via traditional e-commerce websites, showing complementary usage patterns
80% of voice commerce transactions are initiated through devices connected to smart home ecosystems, such as Alexa or Google Home, emphasizing device integration

Consumer Behavior and Preferences Interpretation

With nearly half of smart speaker owners shopping monthly and an average transaction of $113—especially for groceries and daily essentials—voice commerce is not only transforming convenience into a competitive edge but also fueling loyalty amid privacy concerns, all within a just 2.5-minute decision window that seamlessly integrates into our smart, connected lives.

Market Growth and Adoption

The global voice commerce market is projected to reach $18.3 billion by 2026
By 2024, more than 50% of households will own a smart speaker, leading to increased voice commerce opportunities
37% of consumers are willing to try voice shopping for the first time this year, indicating rising interest
Voice commerce is expected to account for 10% of all e-commerce sales by 2025
Voice commerce sales are projected to grow at a CAGR of 30% from 2022 to 2027
Small businesses adopting voice commerce have seen sales increase by an average of 20%, demonstrating its potential for growth in SMEs
The voice commerce market for apparel is expected to grow by 35% annually from 2023 to 2028, driven by easier voice-enabled shopping experiences
The integration of AI with voice commerce platforms is expected to boost sales by 40% in the next three years, due to improved personalization
Voice commerce is predicted to influence 30% of all retail sales by 2030, making it a crucial channel for future retail strategies
During the holiday season, voice commerce sales increase by 50%, driven by gift shopping intentions
The number of voice commerce-enabled devices is expected to reach 200 million globally by 2025, fueling growth
68% of retailers plan to incorporate voice commerce features into their online stores within the next two years, signifying industry shift

Market Growth and Adoption Interpretation

As voice commerce nears an $18.3 billion milestone by 2026 amid rising household adoption and AI-driven personalization, it’s clear that voice-enabled shopping is not just a trend but a transformative force set to capture a significant slice of the retail pie—especially during peak seasons—making it imperative for retailers, big and small, to tune in now or risk falling silent in the market’s future chorus.

Market Segmentation and Demographics

The use of voice commerce is highest among urban consumers, at 65%, compared to 35% in rural areas, due to infrastructure differences
Voice commerce adoption is highest among millennials, with a 48% usage rate, compared to 30% among Gen X and 20% among boomers
Voice-enabled shopping is most popular among households with children, at 58%, due to ease of multitasking
The largest demographic using voice commerce are urban dwellers aged 25-34, at 52%, due to higher smartphone penetration

Market Segmentation and Demographics Interpretation

Voice commerce's urban millennial households with children, particularly those aged 25-34, are leading the charge—highlighting how infrastructure, multitasking needs, and digital savviness shape the future of seamless shopping in a connected world.

Technologies and Platforms

The use of voice commerce technology has led to a 15% increase in customer engagement time, improving brand interaction
Voice commerce platforms with AI-driven personalization see a 45% higher conversion rate, emphasizing the power of tailored experiences

Technologies and Platforms Interpretation

Harnessing voice commerce with AI-driven personalization not only boosts customer engagement by 15% but also nearly doubles conversion rates, proving that when brands speak your language, they truly listen and convert.