GITNUXREPORT 2025

Visual Statistics

Visual content boosts engagement, retention, sharing, and purchasing decisions effectively.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average social media post with images receives 2.3 times more engagement than those without

Statistic 2

85% of people are more likely to remember a visual message than text alone

Statistic 3

90% of information transmitted to the brain is visual

Statistic 4

65% of people are visual learners

Statistic 5

50% of consumers say images are the most influential type of content they use to make purchasing decisions

Statistic 6

The human brain processes images 60,000 times faster than text

Statistic 7

Including video on landing pages can increase conversions by up to 86%

Statistic 8

67% of marketers say that improving the user experience is their top priority, and visuals play a crucial role

Statistic 9

90% of the information transmitted to the brain is visual

Statistic 10

The use of branded visual content increases the likelihood of purchase by 40%

Statistic 11

90% of consumers say videos help them make purchasing decisions

Statistic 12

Adding videos to landing pages can increase conversion rates by 80%

Statistic 13

72% of customers prefer to learn about a product or service via a short video

Statistic 14

65% of people are visual learners and prefer visual formats to learn new information

Statistic 15

Including visuals in blogs can increase the comprehension and retention of information by 42%

Statistic 16

77% of marketers consider visual content their most important form of content

Statistic 17

People tend to remember 80% of what they see and only 20% of what they read

Statistic 18

62% of consumers are more likely to have a negative view of a brand that doesn’t use visual content

Statistic 19

40% of users are more likely to respond to visual content than textual content

Statistic 20

Visuals improve comprehension for 80% of viewers

Statistic 21

Embedding videos on websites can lower bounce rates by 24%

Statistic 22

The use of visually rich content in presentations can improve retention by up to 65%

Statistic 23

75% of consumers have been influenced by a visual in a purchase decision

Statistic 24

65% of consumers are visual learners and find visual content more engaging

Statistic 25

70% of marketers use visual content in their marketing strategies

Statistic 26

Visuals are the top content type used by social media marketers, with 85% adoption rate

Statistic 27

Visual search usage is expected to grow by 85% annually through 2024

Statistic 28

44% of marketers say visual content is the most important type of content for their business

Statistic 29

The use of visual storytelling in marketing increased by 58% over the past year

Statistic 30

78% of marketers say visual marketing is crucial to their strategy

Statistic 31

Pinterest drives 80% of all social media referral traffic

Statistic 32

Visual content significantly improves SEO, with pages containing images being 94% more likely to be viewed

Statistic 33

Video content is expected to account for 82% of global internet traffic by 2023

Statistic 34

56% of online videos are watched on mobile devices

Statistic 35

Video is expected to account for 82% of all consumer internet traffic by 2023

Statistic 36

Visual content is 40 times more likely to be shared on social media than other types of content

Statistic 37

Including a visual in a marketing email can increase click-through rates by 42%

Statistic 38

Infographics are liked and shared three times more than any other type of content on social media

Statistic 39

Visual-based ads have a 26% higher click-through rate than text-only ads

Statistic 40

88% of online marketers report seeing a measurable increase in traffic when using visual content

Statistic 41

Social media posts with visual content produce 150% more engagement than text-only posts

Statistic 42

Social media posts containing images produce 2.3 times more engagement than posts without images

Statistic 43

Infographics can boost web traffic by up to 12%

Statistic 44

Mobile visual content viewership has increased by over 250% in the last three years

Statistic 45

Visual content makes social media posts 40 times more likely to be shared

Statistic 46

55% of marketers report an increase in lead generation when using visual content

Statistic 47

Visual content can increase email open rates by up to 21%

Statistic 48

89% of marketers say that increased engagement is the top benefit of using visuals

Statistic 49

Clear and colorful visuals help increase the likelihood of content going viral by 35%

Statistic 50

45% of marketers say visual content is their most important content type

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Sources

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Key Highlights

85% of people are more likely to remember a visual message than text alone
Visual content is 40 times more likely to be shared on social media than other types of content
90% of information transmitted to the brain is visual
Including a visual in a marketing email can increase click-through rates by 42%
Infographics are liked and shared three times more than any other type of content on social media
65% of people are visual learners
Visual-based ads have a 26% higher click-through rate than text-only ads
70% of marketers use visual content in their marketing strategies
50% of consumers say images are the most influential type of content they use to make purchasing decisions
The human brain processes images 60,000 times faster than text
Including video on landing pages can increase conversions by up to 86%
Visuals are the top content type used by social media marketers, with 85% adoption rate
67% of marketers say that improving the user experience is their top priority, and visuals play a crucial role

Did you know that a staggering 85% of people remember visual messages better than text alone, making visuals the most powerful tool in today’s marketing arsenal?

Engagement

The average social media post with images receives 2.3 times more engagement than those without

Engagement Interpretation

Including images in social media posts isn't just a visual choice—it's a statistical strategy that can more than double your engagement, turning each post into a potential blockbuster.

Impact on Consumer Behavior and Learning Preferences

85% of people are more likely to remember a visual message than text alone
90% of information transmitted to the brain is visual
65% of people are visual learners
50% of consumers say images are the most influential type of content they use to make purchasing decisions
The human brain processes images 60,000 times faster than text
Including video on landing pages can increase conversions by up to 86%
67% of marketers say that improving the user experience is their top priority, and visuals play a crucial role
90% of the information transmitted to the brain is visual
The use of branded visual content increases the likelihood of purchase by 40%
90% of consumers say videos help them make purchasing decisions
Adding videos to landing pages can increase conversion rates by 80%
72% of customers prefer to learn about a product or service via a short video
65% of people are visual learners and prefer visual formats to learn new information
Including visuals in blogs can increase the comprehension and retention of information by 42%
77% of marketers consider visual content their most important form of content
People tend to remember 80% of what they see and only 20% of what they read
62% of consumers are more likely to have a negative view of a brand that doesn’t use visual content
40% of users are more likely to respond to visual content than textual content
Visuals improve comprehension for 80% of viewers
Embedding videos on websites can lower bounce rates by 24%
The use of visually rich content in presentations can improve retention by up to 65%
75% of consumers have been influenced by a visual in a purchase decision
65% of consumers are visual learners and find visual content more engaging

Impact on Consumer Behavior and Learning Preferences Interpretation

With 85% of people better recalling visual messages and 90% of information transmitted visually, it's clear that incorporating compelling visuals—not just words—is essential for marketers aiming to influence, educate, and convert in a digital landscape where the human brain processes images 60,000 times faster than text.

Marketing Strategies and Usage of Visuals

70% of marketers use visual content in their marketing strategies
Visuals are the top content type used by social media marketers, with 85% adoption rate
Visual search usage is expected to grow by 85% annually through 2024
44% of marketers say visual content is the most important type of content for their business
The use of visual storytelling in marketing increased by 58% over the past year
78% of marketers say visual marketing is crucial to their strategy
Pinterest drives 80% of all social media referral traffic

Marketing Strategies and Usage of Visuals Interpretation

In a digital world where 78% of marketers deem visual marketing essential and Pinterest channels drive 80% of social referrals, it’s clear that in the race for audience attention, seeing isn’t just believing—it’s thriving.

SEO, Conversion, and Business Outcomes

Visual content significantly improves SEO, with pages containing images being 94% more likely to be viewed

SEO, Conversion, and Business Outcomes Interpretation

Including visuals on your webpage isn't just eye candy—it's a proven SEO booster, making your content 94% more likely to catch the click and keep it scrolling.

Social Media and Digital Platform Trends

Video content is expected to account for 82% of global internet traffic by 2023
56% of online videos are watched on mobile devices
Video is expected to account for 82% of all consumer internet traffic by 2023

Social Media and Digital Platform Trends Interpretation

As screens become ever smaller, our appetite for videos is bigger than ever, with 82% of internet traffic streaming on mobile—proof that in the digital age, if you're not watching on your phone, you're likely missing the traffic wave.

Visual Content Effectiveness and Engagement

Visual content is 40 times more likely to be shared on social media than other types of content
Including a visual in a marketing email can increase click-through rates by 42%
Infographics are liked and shared three times more than any other type of content on social media
Visual-based ads have a 26% higher click-through rate than text-only ads
88% of online marketers report seeing a measurable increase in traffic when using visual content
Social media posts with visual content produce 150% more engagement than text-only posts
Social media posts containing images produce 2.3 times more engagement than posts without images
Infographics can boost web traffic by up to 12%
Mobile visual content viewership has increased by over 250% in the last three years
Visual content makes social media posts 40 times more likely to be shared
55% of marketers report an increase in lead generation when using visual content
Visual content can increase email open rates by up to 21%
89% of marketers say that increased engagement is the top benefit of using visuals
Clear and colorful visuals help increase the likelihood of content going viral by 35%
45% of marketers say visual content is their most important content type

Visual Content Effectiveness and Engagement Interpretation

In today's digital landscape, leveraging visual content isn't just a creative choice—it's a data-backed imperative, with images and infographics exponentially amplifying engagement, shareability, and traffic, thereby turning visuals from mere embellishments into the beating heart of effective marketing.