GITNUXREPORT 2025

Video Streaming Industry Statistics

Video streaming dominates industry, expected to reach $184 billion by 2027.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2022, global ad-supported video streaming revenue was approximately $34 billion

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The revenue share of advertising in streaming content was about 30% in North America in 2023, indicating growth in ad-supported models

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Over 80% of internet traffic worldwide is video streaming traffic

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The global video streaming market size is expected to reach $184.27 billion by 2027, growing at a CAGR of 21.0%

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Netflix has over 230 million paid subscribers worldwide as of 2023

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The number of streaming service subscriptions worldwide is expected to reach 1.4 billion by 2025

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The global OTT video market is projected to grow at a CAGR of 20.7% from 2021 to 2028

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The average cost of a monthly subscription to a premium streaming service is around $12.14 in the U.S.

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The video streaming industry had an estimated revenue of $42.6 billion in 2020

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The global live streaming market was valued at approximately $53.4 billion in 2021 and is projected to reach $223 billion by 2028

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The majority of content watched on streaming platforms is on-demand, accounting for about 91% of viewing time

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Asia-Pacific is the fastest-growing region for video streaming, with a CAGR of 22%

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The Asian video streaming market is expected to reach $20 billion by 2025, growing at a CAGR of over 20%

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The global commercial streaming device market is projected to reach $15 billion by 2025

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Streaming video ads accounted for 14% of all digital ad spending in 2023

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The revenue generated from mobile streaming is projected to grow at a CAGR of 19% through 2027

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The majority of global streaming traffic is HD quality, with 75% of streams being HD in 2023

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The number of global virtual reality (VR) streaming users is expected to reach 171 million by 2025, growing at a CAGR of 40%

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The global digital video advertising market is projected to reach $178 billion in 2027, with streaming being the primary medium

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Global revenue from live streaming of events (concerts, sports, e-sports) exceeded $35 billion in 2022

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The percentage of streaming content consumed on social media platforms is rising, accounting for over 30% of total streaming hours in 2023

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The subscription churn rate for streaming services averages around 5-10% per month, depending on platform

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The number of regional streaming providers has increased by over 150% in the last five years, reflecting industry fragmentation

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As of 2023, Apple TV+ has approximately 25 million subscribers globally

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Over 50% of Netflix content consists of original productions

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The average length of content on streaming platforms varies by genre but is approximately 20 minutes for many TV episodes

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The top three most streamed genres globally are comedy, drama, and action

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In 2023, Netflix’s revenue was approximately $34.4 billion

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Major streaming platforms such as Netflix, Hulu, and Amazon Prime have over 4,000 original titles collectively

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Mobile devices account for nearly 73% of all streaming traffic

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YouTube has over 2 billion logged-in monthly users

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More than 70% of viewers prefer streaming content over traditional TV

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The average viewing time per day for streaming services is approximately 1 hour and 37 minutes per user

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The average Netflix viewer spends about 3 hours and 11 minutes per day watching content

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Approximately 85% of U.S. households have at least one streaming service

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Twitch, a live streaming platform primarily for gamers, has over 140 million monthly active users

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The average adult in the U.S. consumes approximately 2 hours and 24 minutes of online video content daily

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60% of viewers say they watch streamed videos to learn new skills or acquire knowledge

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The most popular genre for streaming is comedy, followed by drama and documentaries

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Over 90% of households in North America have at least one smart TV

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66% of users worldwide access streaming platforms via smartphones

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The average video streamer watches about 9.2 videos per day

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The average age of US streaming service users is 33 years old

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75% of internet users globally stream videos on a weekly basis

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The number of daily active users on TikTok reached 1 billion in 2022, many of whom consume video content

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Nearly 70% of viewers spend more time watching streaming video than traditional TV

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45% of viewers in the U.S. prefer streaming platforms for live sports events

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In 2022, the average number of devices used per household for streaming was 3.2

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65% of viewers in the U.S. subscribe to at least two streaming services

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The average retention rate for video streaming platforms is about 85%, meaning that 85% of viewers watch at least 30 seconds of a video

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85% of consumers prefer to watch videos in high definition (HD)

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The average streaming session lasts around 18 minutes, varying by genre and platform

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The average monthly data consumption per streaming user is approximately 23 GB

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78% of cord-cutters in the US rely exclusively on streaming services for their video content

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55% of viewers say they would subscribe to more streaming services if more exclusive content was available

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The average daily time spent watching streaming videos is approximately 1 hour and 39 minutes

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Over 60% of streaming users in the U.S. watch content between 6 p.m. and midnight, indicating peak viewing hours

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Sources

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Key Highlights

Over 80% of internet traffic worldwide is video streaming traffic
The global video streaming market size is expected to reach $184.27 billion by 2027, growing at a CAGR of 21.0%
YouTube has over 2 billion logged-in monthly users
More than 70% of viewers prefer streaming content over traditional TV
Netflix has over 230 million paid subscribers worldwide as of 2023
The average viewing time per day for streaming services is approximately 1 hour and 37 minutes per user
Mobile devices account for nearly 73% of all streaming traffic
The number of streaming service subscriptions worldwide is expected to reach 1.4 billion by 2025
The average Netflix viewer spends about 3 hours and 11 minutes per day watching content
Approximately 85% of U.S. households have at least one streaming service
The global OTT video market is projected to grow at a CAGR of 20.7% from 2021 to 2028
Twitch, a live streaming platform primarily for gamers, has over 140 million monthly active users
The average adult in the U.S. consumes approximately 2 hours and 24 minutes of online video content daily

Did you know that over 80% of global internet traffic now comes from video streaming, fueling a booming industry expected to reach $184 billion by 2027, with more than 2 billion YouTube users and Netflix’s subscriber base hitting 230 million in 2023?

Advertising and Revenue Models

In 2022, global ad-supported video streaming revenue was approximately $34 billion
The revenue share of advertising in streaming content was about 30% in North America in 2023, indicating growth in ad-supported models

Advertising and Revenue Models Interpretation

The video streaming industry is increasingly turning viewers into revenue streams, with ad-supported models now commanding nearly a third of North America’s streaming revenue, reflecting a growing acceptance—and perhaps reliance—on advertising as a sustainable business model.

Market Growth and Industry Trends

Over 80% of internet traffic worldwide is video streaming traffic
The global video streaming market size is expected to reach $184.27 billion by 2027, growing at a CAGR of 21.0%
Netflix has over 230 million paid subscribers worldwide as of 2023
The number of streaming service subscriptions worldwide is expected to reach 1.4 billion by 2025
The global OTT video market is projected to grow at a CAGR of 20.7% from 2021 to 2028
The average cost of a monthly subscription to a premium streaming service is around $12.14 in the U.S.
The video streaming industry had an estimated revenue of $42.6 billion in 2020
The global live streaming market was valued at approximately $53.4 billion in 2021 and is projected to reach $223 billion by 2028
The majority of content watched on streaming platforms is on-demand, accounting for about 91% of viewing time
Asia-Pacific is the fastest-growing region for video streaming, with a CAGR of 22%
The Asian video streaming market is expected to reach $20 billion by 2025, growing at a CAGR of over 20%
The global commercial streaming device market is projected to reach $15 billion by 2025
Streaming video ads accounted for 14% of all digital ad spending in 2023
The revenue generated from mobile streaming is projected to grow at a CAGR of 19% through 2027
The majority of global streaming traffic is HD quality, with 75% of streams being HD in 2023
The number of global virtual reality (VR) streaming users is expected to reach 171 million by 2025, growing at a CAGR of 40%
The global digital video advertising market is projected to reach $178 billion in 2027, with streaming being the primary medium
Global revenue from live streaming of events (concerts, sports, e-sports) exceeded $35 billion in 2022
The percentage of streaming content consumed on social media platforms is rising, accounting for over 30% of total streaming hours in 2023
The subscription churn rate for streaming services averages around 5-10% per month, depending on platform
The number of regional streaming providers has increased by over 150% in the last five years, reflecting industry fragmentation

Market Growth and Industry Trends Interpretation

With over 80% of internet traffic now engulfed by video streaming—projected to hit a staggering $184 billion by 2027—industry giants like Netflix boasting 230 million subscribers, and the rise of VR users soaring 40% annually, it's clear that streaming isn't just a trend but the kingpin of digital content consumption, even as fierce regional competition and rising subscription churn keep the industry both dynamic and demanding.

Streaming Platforms and Content

As of 2023, Apple TV+ has approximately 25 million subscribers globally
Over 50% of Netflix content consists of original productions
The average length of content on streaming platforms varies by genre but is approximately 20 minutes for many TV episodes
The top three most streamed genres globally are comedy, drama, and action
In 2023, Netflix’s revenue was approximately $34.4 billion
Major streaming platforms such as Netflix, Hulu, and Amazon Prime have over 4,000 original titles collectively

Streaming Platforms and Content Interpretation

In an era where streaming giants like Netflix rake in $34.4 billion and over half their content is original, the industry’s relentless pursuit of originality and diverse genres has not only captivated a global audience of millions—Apple TV+’s 25 million subscribers—and produced over 4,000 new titles but also underscores that whether it’s a quick 20-minute comedy or an epic action saga, the streaming world continues to redefine how we consume stories at every minute.

Technological Innovations and Devices

Mobile devices account for nearly 73% of all streaming traffic

Technological Innovations and Devices Interpretation

With nearly three-quarters of streaming traffic emanating from mobile devices, it's clear that the video streaming industry is veering toward a future where "anytime, anywhere" isn't just a slogan, but the new standard.

User Behavior and Demographics

YouTube has over 2 billion logged-in monthly users
More than 70% of viewers prefer streaming content over traditional TV
The average viewing time per day for streaming services is approximately 1 hour and 37 minutes per user
The average Netflix viewer spends about 3 hours and 11 minutes per day watching content
Approximately 85% of U.S. households have at least one streaming service
Twitch, a live streaming platform primarily for gamers, has over 140 million monthly active users
The average adult in the U.S. consumes approximately 2 hours and 24 minutes of online video content daily
60% of viewers say they watch streamed videos to learn new skills or acquire knowledge
The most popular genre for streaming is comedy, followed by drama and documentaries
Over 90% of households in North America have at least one smart TV
66% of users worldwide access streaming platforms via smartphones
The average video streamer watches about 9.2 videos per day
The average age of US streaming service users is 33 years old
75% of internet users globally stream videos on a weekly basis
The number of daily active users on TikTok reached 1 billion in 2022, many of whom consume video content
Nearly 70% of viewers spend more time watching streaming video than traditional TV
45% of viewers in the U.S. prefer streaming platforms for live sports events
In 2022, the average number of devices used per household for streaming was 3.2
65% of viewers in the U.S. subscribe to at least two streaming services
The average retention rate for video streaming platforms is about 85%, meaning that 85% of viewers watch at least 30 seconds of a video
85% of consumers prefer to watch videos in high definition (HD)
The average streaming session lasts around 18 minutes, varying by genre and platform
The average monthly data consumption per streaming user is approximately 23 GB
78% of cord-cutters in the US rely exclusively on streaming services for their video content
55% of viewers say they would subscribe to more streaming services if more exclusive content was available
The average daily time spent watching streaming videos is approximately 1 hour and 39 minutes
Over 60% of streaming users in the U.S. watch content between 6 p.m. and midnight, indicating peak viewing hours

User Behavior and Demographics Interpretation

With over 2 billion logged-in users, streaming now commands a global audience averaging nearly two hours daily—making traditional TV seem almost prehistoric as viewers, aged around 33, prefer bingeing comedy, learning new skills, and devouring HD content on devices averaging over three per household, all while the industry fiercely competes for the 85% retention rate and the coveted streaming crown.