GITNUXREPORT 2025

Video Industry Statistics

Video industry rapidly grows; mobile, short-form content dominate global consumption.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The average CPM (cost per thousand views) for video ads is around $10 in the US

Statistic 2

The entertainment and media segment accounted for over 50% of total digital ad spend in 2023, with video ads being the dominant format

Statistic 3

The average cost per view for video ads on social platforms ranges from $0.05 to $0.15 depending on target demographics

Statistic 4

The average cost to produce a YouTube video is approximately $200 to $300

Statistic 5

Video content is 50 times more likely to rank on the first page of Google search results than plain text pages

Statistic 6

The average cost of producing a high-quality corporate video ranges from $1,000 to $50,000

Statistic 7

The proportion of marketers using infographics in videos has increased by 25% in the last three years

Statistic 8

The use of AI in video editing is expected to reduce production time by 30-50% in the next five years

Statistic 9

The use of user-generated video content increased by 35% in 2023, emphasizing consumer participation

Statistic 10

The global online video market size was valued at approximately $52.2 billion in 2023

Statistic 11

Over 80% of internet traffic is expected to come from video streaming and downloads by 2024

Statistic 12

Globally, video advertising spend is projected to reach $484 billion by 2027

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The video advertising industry on social platforms is expected to reach over $25 billion in 2024

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The number of smartphone users worldwide is expected to reach 7 billion by 2025, significantly impacting video consumption

Statistic 15

Over 50% of internet traffic will be consumed by video content in 2024

Statistic 16

The global market for 360-degree video is projected to grow at a CAGR of 18% from 2023 to 2027

Statistic 17

The use of VR and AR in video marketing is expected to grow at a CAGR of 21% through 2026

Statistic 18

The global short-form video market is projected to reach $30 billion by 2026

Statistic 19

The number of YouTube channels earning six figures annually has increased by over 40% since 2020

Statistic 20

The global eSports market revenue was estimated at $2.8 billion in 2023, with a significant portion driven by video streaming

Statistic 21

The number of OTT (Over-the-Top) streaming service subscriptions worldwide is projected to surpass 1.5 billion by 2026

Statistic 22

The global drone camera market, heavily used in video production, is expected to grow at a CAGR of 14% from 2023 to 2028

Statistic 23

The global virtual events industry, heavily reliant on video streaming, is projected to reach $1.2 trillion in 2024

Statistic 24

The adoption of 4K and 8K resolution in streaming has increased by 70% globally from 2021 to 2023

Statistic 25

YouTube has over 2 billion logged-in monthly users

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TikTok has over 1 billion active monthly users worldwide

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Short-form videos make up approximately 60% of all social media content

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Over 50% of videos are watched on mobile devices

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85% of businesses use video as a marketing tool

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The YouTube Shorts platform gains over 15 billion daily views

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As of 2023, the most popular video platform among Gen Z users is TikTok, with over 60% preference

Statistic 32

The average number of views per viral TikTok video is around 1 million

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Video content accounts for 82% of all consumer internet traffic

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In 2023, more than 300 hours of video are uploaded to YouTube every minute

Statistic 35

The average revenue per user (ARPU) for streaming platforms is estimated at $15/month as of 2023

Statistic 36

The percentage of internet users watching YouTube videos on smart TVs has increased by over 45% in the past two years

Statistic 37

91% of mobile marketers use video content as part of their marketing strategy

Statistic 38

The number of people subscribing to Netflix worldwide is estimated at over 230 million as of mid-2023

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The average mobile viewing session lasts approximately 6 minutes

Statistic 40

Over 70% of viewers watch videos on their mobile devices

Statistic 41

The average viewer spends around 90 minutes daily watching online videos

Statistic 42

92% of mobile video viewers share videos with others

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80% of consumers prefer watching live videos from a brand over reading a blog

Statistic 44

Over 60% of viewers prefer to watch videos to learn about new products or services

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Facebook Live videos generate 6 times more engagement than regular videos

Statistic 46

The number of people watching at least one video per day across all platforms increased by over 30% from 2019 to 2023

Statistic 47

56% of consumers say watching product videos makes them more confident in purchasing decisions

Statistic 48

Animated videos are the preferred format for 67% of marketers

Statistic 49

The average duration of a viral video is approximately 2 minutes

Statistic 50

72% of consumers say they have purchased a product or service after watching a brand’s video

Statistic 51

Livestreaming viewers are likely to watch for an average of 1.5 hours per session

Statistic 52

Music videos increase YouTube engagement by over 19%

Statistic 53

68% of viewers prefer to learn about a product or service through video rather than text

Statistic 54

54% of consumers want to see more video content from brands they support

Statistic 55

90% of video content on social media is watched on mobile devices

Statistic 56

61% of marketers say video has the best ROI compared to other content types

Statistic 57

The average human attention span has decreased to around 8 seconds, increasing the importance of engaging video content

Statistic 58

92% of mobile video viewers share videos with others, increasing content reach

Statistic 59

The average length of successful YouTube ads is approximately 15 seconds

Statistic 60

75% of marketers believe that videos directly increase sales

Statistic 61

Over 90% of consumers watch videos to decide whether to buy a product or service

Statistic 62

Nearly 50% of viewers have watched a live stream in the past month

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40% of internet users watch some form of video daily

Statistic 64

85% of viewers prefer live streaming videos to pre-recorded content

Statistic 65

The average duration of a viral social media video is approximately 50 seconds

Statistic 66

Internally produced brand videos have a 20% higher engagement rate than outsourced productions

Statistic 67

Approximately 78% of viewers watch videos with captions, enhancing accessibility

Statistic 68

65% of video marketers prioritize storytelling as a core element of their strategy

Statistic 69

The average desktop video ad viewability rate is approximately 70%

Statistic 70

Video testimonials increase conversions by up to 34%

Statistic 71

61% of viewers say they are more likely to buy a product after watching a product video

Statistic 72

About 82% of consumers prefer live videos over static posts

Statistic 73

The average length of a YouTube tutorial video is approximately 10 minutes, optimizing viewer engagement

Statistic 74

65% of video marketers say that live streaming has been crucial for their marketing success

Statistic 75

The retention rate for professionally produced videos is around 50%, compared to 30% for amateur videos

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Sources

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Key Highlights

The global online video market size was valued at approximately $52.2 billion in 2023
Over 80% of internet traffic is expected to come from video streaming and downloads by 2024
YouTube has over 2 billion logged-in monthly users
The average mobile viewing session lasts approximately 6 minutes
Over 70% of viewers watch videos on their mobile devices
TikTok has over 1 billion active monthly users worldwide
Short-form videos make up approximately 60% of all social media content
Globally, video advertising spend is projected to reach $484 billion by 2027
The average viewer spends around 90 minutes daily watching online videos
Over 50% of videos are watched on mobile devices
92% of mobile video viewers share videos with others
80% of consumers prefer watching live videos from a brand over reading a blog
The average cost to produce a YouTube video is approximately $200 to $300

With over $52 billion invested globally and more than 80% of internet traffic projected to come from video streaming and downloads by 2024, the video industry is experiencing explosive growth, reshaping how brands engage consumers across platforms and devices.

Advertising and Monetization

The average CPM (cost per thousand views) for video ads is around $10 in the US
The entertainment and media segment accounted for over 50% of total digital ad spend in 2023, with video ads being the dominant format
The average cost per view for video ads on social platforms ranges from $0.05 to $0.15 depending on target demographics

Advertising and Monetization Interpretation

With the US average CPM hitting $10 and over half of digital ad spend plunging into video's cinematic realm, it's clear that a dollar spent on social video views might just be the smartest investment in today’s media market—if you can crack the code on targeting.

Content Production and Trends

The average cost to produce a YouTube video is approximately $200 to $300
Video content is 50 times more likely to rank on the first page of Google search results than plain text pages
The average cost of producing a high-quality corporate video ranges from $1,000 to $50,000
The proportion of marketers using infographics in videos has increased by 25% in the last three years
The use of AI in video editing is expected to reduce production time by 30-50% in the next five years
The use of user-generated video content increased by 35% in 2023, emphasizing consumer participation

Content Production and Trends Interpretation

With video production costs ranging from affordable YouTube clips to high-end corporate projects, and AI trimming editing time by up to half, it's clear that video marketing is not just booming—it's becoming smarter, more engaging, and increasingly driven by consumer voices.

Market Size and Growth

The global online video market size was valued at approximately $52.2 billion in 2023
Over 80% of internet traffic is expected to come from video streaming and downloads by 2024
Globally, video advertising spend is projected to reach $484 billion by 2027
The video advertising industry on social platforms is expected to reach over $25 billion in 2024
The number of smartphone users worldwide is expected to reach 7 billion by 2025, significantly impacting video consumption
Over 50% of internet traffic will be consumed by video content in 2024
The global market for 360-degree video is projected to grow at a CAGR of 18% from 2023 to 2027
The use of VR and AR in video marketing is expected to grow at a CAGR of 21% through 2026
The global short-form video market is projected to reach $30 billion by 2026
The number of YouTube channels earning six figures annually has increased by over 40% since 2020
The global eSports market revenue was estimated at $2.8 billion in 2023, with a significant portion driven by video streaming
The number of OTT (Over-the-Top) streaming service subscriptions worldwide is projected to surpass 1.5 billion by 2026
The global drone camera market, heavily used in video production, is expected to grow at a CAGR of 14% from 2023 to 2028
The global virtual events industry, heavily reliant on video streaming, is projected to reach $1.2 trillion in 2024
The adoption of 4K and 8K resolution in streaming has increased by 70% globally from 2021 to 2023

Market Size and Growth Interpretation

As the video industry surges toward a $52.2 billion valuation and over 80% of internet traffic by 2024, it’s clear that watching is no longer just believing; it’s the primary way the world consumes content—and advertisers are betting billions that your next scroll will be to the right video.

Platform Usage and Statistics

YouTube has over 2 billion logged-in monthly users
TikTok has over 1 billion active monthly users worldwide
Short-form videos make up approximately 60% of all social media content
Over 50% of videos are watched on mobile devices
85% of businesses use video as a marketing tool
The YouTube Shorts platform gains over 15 billion daily views
As of 2023, the most popular video platform among Gen Z users is TikTok, with over 60% preference
The average number of views per viral TikTok video is around 1 million
Video content accounts for 82% of all consumer internet traffic
In 2023, more than 300 hours of video are uploaded to YouTube every minute
The average revenue per user (ARPU) for streaming platforms is estimated at $15/month as of 2023
The percentage of internet users watching YouTube videos on smart TVs has increased by over 45% in the past two years
91% of mobile marketers use video content as part of their marketing strategy
The number of people subscribing to Netflix worldwide is estimated at over 230 million as of mid-2023

Platform Usage and Statistics Interpretation

In a digital age where over 2 billion users log in to YouTube and TikTok boasts over a billion active monthly visitors—driving 82% of consumer internet traffic—it's clear that short-form, mobile-driven video content dominates our screens so profoundly that businesses now spend 91% of their marketing time in pursuit of a million views per viral TikTok, all while streaming giants like Netflix amass over 230 million subscribers and platforms like Shorts rack up 15 billion daily views—proving that in the consumer's eyes, video is not just content; it's the new currency of connectivity.

Viewer Engagement and Behavior

The average mobile viewing session lasts approximately 6 minutes
Over 70% of viewers watch videos on their mobile devices
The average viewer spends around 90 minutes daily watching online videos
92% of mobile video viewers share videos with others
80% of consumers prefer watching live videos from a brand over reading a blog
Over 60% of viewers prefer to watch videos to learn about new products or services
Facebook Live videos generate 6 times more engagement than regular videos
The number of people watching at least one video per day across all platforms increased by over 30% from 2019 to 2023
56% of consumers say watching product videos makes them more confident in purchasing decisions
Animated videos are the preferred format for 67% of marketers
The average duration of a viral video is approximately 2 minutes
72% of consumers say they have purchased a product or service after watching a brand’s video
Livestreaming viewers are likely to watch for an average of 1.5 hours per session
Music videos increase YouTube engagement by over 19%
68% of viewers prefer to learn about a product or service through video rather than text
54% of consumers want to see more video content from brands they support
90% of video content on social media is watched on mobile devices
61% of marketers say video has the best ROI compared to other content types
The average human attention span has decreased to around 8 seconds, increasing the importance of engaging video content
92% of mobile video viewers share videos with others, increasing content reach
The average length of successful YouTube ads is approximately 15 seconds
75% of marketers believe that videos directly increase sales
Over 90% of consumers watch videos to decide whether to buy a product or service
Nearly 50% of viewers have watched a live stream in the past month
40% of internet users watch some form of video daily
85% of viewers prefer live streaming videos to pre-recorded content
The average duration of a viral social media video is approximately 50 seconds
Internally produced brand videos have a 20% higher engagement rate than outsourced productions
Approximately 78% of viewers watch videos with captions, enhancing accessibility
65% of video marketers prioritize storytelling as a core element of their strategy
The average desktop video ad viewability rate is approximately 70%
Video testimonials increase conversions by up to 34%
61% of viewers say they are more likely to buy a product after watching a product video
About 82% of consumers prefer live videos over static posts
The average length of a YouTube tutorial video is approximately 10 minutes, optimizing viewer engagement
65% of video marketers say that live streaming has been crucial for their marketing success
The retention rate for professionally produced videos is around 50%, compared to 30% for amateur videos

Viewer Engagement and Behavior Interpretation

As audiences increasingly prefer quick, authentic, and mobile-friendly video content—especially live streams that boost engagement sixfold and inspire 92% of viewers to share—the industry must craft concise, captivating narratives that fit within an attention span now shrinking to just 8 seconds, or risk being left behind in a sea of scrolling.