GITNUXREPORT 2026

Vacation Rental Industry Statistics

The vacation rental industry is booming globally with strong growth and high traveler demand.

Written by Lukas Bauer·Edited by Priya Chandrasekaran·Fact-checked by Yumi Nakamura

Published Feb 13, 2026·Last verified Feb 13, 2026·Next review: Aug 2026

How We Build This Report

Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Statistics that could not be independently verified are excluded regardless of how widely cited they are elsewhere.

Our process →

Statistic 1

Average U.S. vacation rental occupancy rate was 52% in 2023.

Statistic 2

Peak summer occupancy for vacation rentals reached 75% in 2023.

Statistic 3

68% of vacation rental bookings in 2023 were made more than 30 days in advance.

Statistic 4

Weekend nights saw 20% higher occupancy rates than weekdays in 2023.

Statistic 5

Florida vacation rentals had 65% annual occupancy in 2023.

Statistic 6

International travelers booked vacation rentals 15% more in 2023 vs. domestic.

Statistic 7

Last-minute bookings (under 7 days) comprised 22% of all vacation rental reservations in 2023.

Statistic 8

Beachfront properties had 10% higher occupancy than urban rentals in 2023.

Statistic 9

Q4 2023 occupancy dipped to 45% globally due to off-season.

Statistic 10

Nashville vacation rentals achieved 58% occupancy in 2023.

Statistic 11

Average U.S. vacation rental occupancy rate was 52% in 2023.

Statistic 12

Peak summer occupancy for vacation rentals reached 75% in 2023.

Statistic 13

68% of vacation rental bookings in 2023 were made more than 30 days in advance.

Statistic 14

Weekend nights saw 20% higher occupancy rates than weekdays in 2023.

Statistic 15

Florida vacation rentals had 65% annual occupancy in 2023.

Statistic 16

International travelers booked vacation rentals 15% more in 2023 vs. domestic.

Statistic 17

Last-minute bookings (under 7 days) comprised 22% of all vacation rental reservations in 2023.

Statistic 18

Beachfront properties had 10% higher occupancy than urban rentals in 2023.

Statistic 19

Q4 2023 occupancy dipped to 45% globally due to off-season.

Statistic 20

Nashville vacation rentals achieved 58% occupancy in 2023.

Statistic 21

The global vacation rental market size was valued at USD 85.6 billion in 2020 and is expected to grow at a CAGR of 11.2% from 2021 to 2028.

Statistic 22

In 2023, the U.S. vacation rental market generated over $100 billion in revenue.

Statistic 23

Vacation rentals accounted for 38% of all leisure travel bookings in 2022.

Statistic 24

The European short-term rental market is projected to reach €37.5 billion by 2025.

Statistic 25

Global vacation rental supply grew by 15% year-over-year in 2023.

Statistic 26

U.S. vacation rental nights booked increased 12% in 2023 compared to 2022.

Statistic 27

Asia-Pacific vacation rental market CAGR expected at 13.5% through 2030.

Statistic 28

Short-term rentals represented 14% of U.S. lodging supply in 2023.

Statistic 29

Global vacation rental revenue hit $147 billion in 2023.

Statistic 30

Mexico's vacation rental market grew 20% in 2023.

Statistic 31

Global vacation rental market size was valued at USD 85.6 billion in 2020 and is expected to grow at a CAGR of 11.2% from 2021 to 2028.

Statistic 32

In 2023, the U.S. vacation rental market generated over $100 billion in revenue.

Statistic 33

Vacation rentals accounted for 38% of all leisure travel bookings in 2022.

Statistic 34

The European short-term rental market is projected to reach €37.5 billion by 2025.

Statistic 35

Global vacation rental supply grew by 15% year-over-year in 2023.

Statistic 36

U.S. vacation rental nights booked increased 12% in 2023 compared to 2022.

Statistic 37

Asia-Pacific vacation rental market CAGR expected at 13.5% through 2030.

Statistic 38

Short-term rentals represented 14% of U.S. lodging supply in 2023.

Statistic 39

Global vacation rental revenue hit $147 billion in 2023.

Statistic 40

Mexico's vacation rental market grew 20% in 2023.

Statistic 41

Airbnb has 7.5 million active listings worldwide in 2023.

Statistic 42

Vrbo listings grew 8% to 2 million in 2023.

Statistic 43

150 million guest arrivals on Airbnb in 2023.

Statistic 44

Booking.com has 6.5 million vacation rental listings.

Statistic 45

45% of bookings made via mobile apps in 2023.

Statistic 46

AI-powered pricing tools used by 60% of hosts.

Statistic 47

92% of listings have professional photos in 2023.

Statistic 48

Superhosts on Airbnb number over 2 million.

Statistic 49

Instant Book feature used in 70% of reservations.

Statistic 50

55% of platforms integrate smart locks by 2023.

Statistic 51

Airbnb app downloads reached 500 million globally by 2023.

Statistic 52

40% of bookings are now contactless via apps.

Statistic 53

VR/AR tours implemented in 15% of premium listings.

Statistic 54

Channel managers used by 75% of professional hosts.

Statistic 55

85% of guests leave reviews post-stay.

Statistic 56

Blockchain payments in 5% of platforms tested in 2023.

Statistic 57

Sustainability filters used in 35% of searches.

Statistic 58

Global average daily rate (ADR) for vacation rentals was $132 in 2023.

Statistic 59

U.S. hosts earned $18.5 billion from Airbnb in 2023.

Statistic 60

Vacation rentals contributed $42 billion to U.S. GDP in 2022.

Statistic 61

Average revenue per available rental (RevPAR) was $68 in Europe 2023.

Statistic 62

Top 10% of U.S. hosts earned over $44,000 annually in 2023.

Statistic 63

Vacation rental taxes generated $3.8 billion for U.S. governments in 2022.

Statistic 64

Median host income from Vrbo was $14,000 in 2023.

Statistic 65

Luxury vacation rentals saw 25% revenue growth in 2023.

Statistic 66

Short-term rentals added 1.2 million jobs to U.S. economy in 2023.

Statistic 67

Australian vacation rental RevPAR increased 18% YoY in 2023.

Statistic 68

Global average daily rate (ADR) for vacation rentals was $132 in 2023.

Statistic 69

U.S. hosts earned $18.5 billion from Airbnb in 2023.

Statistic 70

Vacation rentals contributed $42 billion to U.S. GDP in 2022.

Statistic 71

Average revenue per available rental (RevPAR) was $68 in Europe 2023.

Statistic 72

Top 10% of U.S. hosts earned over $44,000 annually in 2023.

Statistic 73

Vacation rental taxes generated $3.8 billion for U.S. governments in 2022.

Statistic 74

Median host income from Vrbo was $14,000 in 2023.

Statistic 75

Luxury vacation rentals saw 25% revenue growth in 2023.

Statistic 76

Short-term rentals added 1.2 million jobs to U.S. economy in 2023.

Statistic 77

Australian vacation rental RevPAR increased 18% YoY in 2023.

Statistic 78

54% of travelers prefer families/groups booking vacation rentals.

Statistic 79

Millennials make up 42% of vacation rental users in 2023.

Statistic 80

73% of renters seek pet-friendly vacation homes.

Statistic 81

Women account for 60% of vacation rental bookers.

Statistic 82

65% of bookings are for stays longer than 7 nights.

Statistic 83

Solo travelers represent 12% of vacation rental market in 2023.

Statistic 84

82% prioritize location over amenities in rentals.

Statistic 85

Gen Z travelers increased 30% in vacation rentals 2023.

Statistic 86

47% of renters are repeat bookers on same platform.

Statistic 87

Remote workers book 28% of vacation rentals for 30+ days.

Statistic 88

71% of U.S. travelers choose vacation rentals over hotels.

Statistic 89

54% of travelers prefer families/groups booking vacation rentals.

Statistic 90

Millennials make up 42% of vacation rental users in 2023.

Statistic 91

73% of renters seek pet-friendly vacation homes.

Statistic 92

Women account for 60% of vacation rental bookers.

Statistic 93

65% of bookings are for stays longer than 7 nights.

Statistic 94

Solo travelers represent 12% of vacation rental market in 2023.

Statistic 95

82% prioritize location over amenities in rentals.

Statistic 96

Gen Z travelers increased 30% in vacation rentals 2023.

Statistic 97

47% of renters are repeat bookers on same platform.

Statistic 98

Remote workers book 28% of vacation rentals for 30+ days.

1/98

Sources

Trusted by 500+ publications

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Forget hotels, because last year 71% of American travelers chose a vacation rental instead—and that explosive $147 billion global trend is just the beginning of a travel revolution.

Key Takeaways

The global vacation rental market size was valued at USD 85.6 billion in 2020 and is expected to grow at a CAGR of 11.2% from 2021 to 2028.
In 2023, the U.S. vacation rental market generated over $100 billion in revenue.
Vacation rentals accounted for 38% of all leisure travel bookings in 2022.
Average U.S. vacation rental occupancy rate was 52% in 2023.
Peak summer occupancy for vacation rentals reached 75% in 2023.
68% of vacation rental bookings in 2023 were made more than 30 days in advance.
Global average daily rate (ADR) for vacation rentals was $132 in 2023.
U.S. hosts earned $18.5 billion from Airbnb in 2023.
Vacation rentals contributed $42 billion to U.S. GDP in 2022.
54% of travelers prefer families/groups booking vacation rentals.
Millennials make up 42% of vacation rental users in 2023.
73% of renters seek pet-friendly vacation homes.
Airbnb has 7.5 million active listings worldwide in 2023.
Vrbo listings grew 8% to 2 million in 2023.
150 million guest arrivals on Airbnb in 2023.

The vacation rental industry is booming globally with strong growth and high traveler demand.

Booking & Occupancy Trends

1Average U.S. vacation rental occupancy rate was 52% in 2023.

Verified

2Peak summer occupancy for vacation rentals reached 75% in 2023.

Verified

368% of vacation rental bookings in 2023 were made more than 30 days in advance.

Verified

4Weekend nights saw 20% higher occupancy rates than weekdays in 2023.

Directional

5Florida vacation rentals had 65% annual occupancy in 2023.

Single source

6International travelers booked vacation rentals 15% more in 2023 vs. domestic.

Verified

7Last-minute bookings (under 7 days) comprised 22% of all vacation rental reservations in 2023.

Verified

8Beachfront properties had 10% higher occupancy than urban rentals in 2023.

Verified

9Q4 2023 occupancy dipped to 45% globally due to off-season.

Directional

10Nashville vacation rentals achieved 58% occupancy in 2023.

Single source

11Average U.S. vacation rental occupancy rate was 52% in 2023.

Verified

12Peak summer occupancy for vacation rentals reached 75% in 2023.

Verified

1368% of vacation rental bookings in 2023 were made more than 30 days in advance.

Verified

14Weekend nights saw 20% higher occupancy rates than weekdays in 2023.

Directional

15Florida vacation rentals had 65% annual occupancy in 2023.

Single source

16International travelers booked vacation rentals 15% more in 2023 vs. domestic.

Verified

17Last-minute bookings (under 7 days) comprised 22% of all vacation rental reservations in 2023.

Verified

18Beachfront properties had 10% higher occupancy than urban rentals in 2023.

Verified

19Q4 2023 occupancy dipped to 45% globally due to off-season.

Directional

20Nashville vacation rentals achieved 58% occupancy in 2023.

Single source

Booking & Occupancy Trends Interpretation

The data reveals a rental landscape where guests are predictably optimistic planners booking sunny weekends months in advance, yet the industry humbly acknowledges that a 'full house' is often just a summer weekend fantasy, as it quietly spends half the year dressed as a very spacious ghost town.

Market Size & Growth

1The global vacation rental market size was valued at USD 85.6 billion in 2020 and is expected to grow at a CAGR of 11.2% from 2021 to 2028.

Verified

2In 2023, the U.S. vacation rental market generated over $100 billion in revenue.

Verified

3Vacation rentals accounted for 38% of all leisure travel bookings in 2022.

Verified

4The European short-term rental market is projected to reach €37.5 billion by 2025.

Directional

5Global vacation rental supply grew by 15% year-over-year in 2023.

Single source

6U.S. vacation rental nights booked increased 12% in 2023 compared to 2022.

Verified

7Asia-Pacific vacation rental market CAGR expected at 13.5% through 2030.

Verified

8Short-term rentals represented 14% of U.S. lodging supply in 2023.

Verified

9Global vacation rental revenue hit $147 billion in 2023.

Directional

10Mexico's vacation rental market grew 20% in 2023.

Single source

11Global vacation rental market size was valued at USD 85.6 billion in 2020 and is expected to grow at a CAGR of 11.2% from 2021 to 2028.

Verified

12In 2023, the U.S. vacation rental market generated over $100 billion in revenue.

Verified

13Vacation rentals accounted for 38% of all leisure travel bookings in 2022.

Verified

14The European short-term rental market is projected to reach €37.5 billion by 2025.

Directional

15Global vacation rental supply grew by 15% year-over-year in 2023.

Single source

16U.S. vacation rental nights booked increased 12% in 2023 compared to 2022.

Verified

17Asia-Pacific vacation rental market CAGR expected at 13.5% through 2030.

Verified

18Short-term rentals represented 14% of U.S. lodging supply in 2023.

Verified

19Global vacation rental revenue hit $147 billion in 2023.

Directional

20Mexico's vacation rental market grew 20% in 2023.

Single source

Market Size & Growth Interpretation

Hotels might want to check their own occupancy rates, because vacation rentals are no longer just an alternative but the main attraction, swallowing nearly 40% of leisure travel and expanding with the relentless cheer of a tourist with a confirmed booking.

Platform & Technology Stats

1Airbnb has 7.5 million active listings worldwide in 2023.

Verified

2Vrbo listings grew 8% to 2 million in 2023.

Verified

3150 million guest arrivals on Airbnb in 2023.

Verified

4Booking.com has 6.5 million vacation rental listings.

Directional

545% of bookings made via mobile apps in 2023.

Single source

6AI-powered pricing tools used by 60% of hosts.

Verified

792% of listings have professional photos in 2023.

Verified

8Superhosts on Airbnb number over 2 million.

Verified

9Instant Book feature used in 70% of reservations.

Directional

1055% of platforms integrate smart locks by 2023.

Single source

11Airbnb app downloads reached 500 million globally by 2023.

Verified

1240% of bookings are now contactless via apps.

Verified

13VR/AR tours implemented in 15% of premium listings.

Verified

14Channel managers used by 75% of professional hosts.

Directional

1585% of guests leave reviews post-stay.

Single source

16Blockchain payments in 5% of platforms tested in 2023.

Verified

17Sustainability filters used in 35% of searches.

Verified

Platform & Technology Stats Interpretation

In a race to dominate the digital doorstep, platforms are arming millions of hosts with AI, slick apps, and smart locks, all to effortlessly serve a tidal wave of mobile-first guests who now expect a flawless, nearly invisible booking and arrival process.

Revenue & Economic Impact

1Global average daily rate (ADR) for vacation rentals was $132 in 2023.

Verified

2U.S. hosts earned $18.5 billion from Airbnb in 2023.

Verified

3Vacation rentals contributed $42 billion to U.S. GDP in 2022.

Verified

4Average revenue per available rental (RevPAR) was $68 in Europe 2023.

Directional

5Top 10% of U.S. hosts earned over $44,000 annually in 2023.

Single source

6Vacation rental taxes generated $3.8 billion for U.S. governments in 2022.

Verified

7Median host income from Vrbo was $14,000 in 2023.

Verified

8Luxury vacation rentals saw 25% revenue growth in 2023.

Verified

9Short-term rentals added 1.2 million jobs to U.S. economy in 2023.

Directional

10Australian vacation rental RevPAR increased 18% YoY in 2023.

Single source

11Global average daily rate (ADR) for vacation rentals was $132 in 2023.

Verified

12U.S. hosts earned $18.5 billion from Airbnb in 2023.

Verified

13Vacation rentals contributed $42 billion to U.S. GDP in 2022.

Verified

14Average revenue per available rental (RevPAR) was $68 in Europe 2023.

Directional

15Top 10% of U.S. hosts earned over $44,000 annually in 2023.

Single source

16Vacation rental taxes generated $3.8 billion for U.S. governments in 2022.

Verified

17Median host income from Vrbo was $14,000 in 2023.

Verified

18Luxury vacation rentals saw 25% revenue growth in 2023.

Verified

19Short-term rentals added 1.2 million jobs to U.S. economy in 2023.

Directional

20Australian vacation rental RevPAR increased 18% YoY in 2023.

Single source

Revenue & Economic Impact Interpretation

Forget side hustles, the vacation rental industry has matured into a full-blown economic juggernaut where the top hosts are making serious money, governments are collecting billions in taxes, and luxury stays are booming, all while creating millions of jobs.

Traveler Demographics & Preferences

154% of travelers prefer families/groups booking vacation rentals.

Verified

2Millennials make up 42% of vacation rental users in 2023.

Verified

373% of renters seek pet-friendly vacation homes.

Verified

4Women account for 60% of vacation rental bookers.

Directional

565% of bookings are for stays longer than 7 nights.

Single source

6Solo travelers represent 12% of vacation rental market in 2023.

Verified

782% prioritize location over amenities in rentals.

Verified

8Gen Z travelers increased 30% in vacation rentals 2023.

Verified

947% of renters are repeat bookers on same platform.

Directional

10Remote workers book 28% of vacation rentals for 30+ days.

Single source

1171% of U.S. travelers choose vacation rentals over hotels.

Verified

1254% of travelers prefer families/groups booking vacation rentals.

Verified

13Millennials make up 42% of vacation rental users in 2023.

Verified

1473% of renters seek pet-friendly vacation homes.

Directional

15Women account for 60% of vacation rental bookers.

Single source

1665% of bookings are for stays longer than 7 nights.

Verified

17Solo travelers represent 12% of vacation rental market in 2023.

Verified

1882% prioritize location over amenities in rentals.

Verified

19Gen Z travelers increased 30% in vacation rentals 2023.

Directional

2047% of renters are repeat bookers on same platform.

Single source

21Remote workers book 28% of vacation rentals for 30+ days.

Verified

Traveler Demographics & Preferences Interpretation

The modern vacation rental market is a long-term, location-obsessed kingdom ruled by pet-loving, group-traveling women and millennials, with a growing Gen Z rebellion and a loyal army of remote-working repeat customers, leaving solo adventurers to quietly wonder where the welcome mat went.