GITNUXREPORT 2025

Ux Industry Statistics

Enhanced UX boosts loyalty, conversions, reputation; poor UX damages trust.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

95% of UX professionals believe that a well-designed user interface improves brand perception

Statistic 2

85% of UX designers believe that user research is essential before starting the design process

Statistic 3

89% of companies say that investing in UX design improves customer satisfaction

Statistic 4

77% of businesses believe UX is critical to their overall brand strategy

Statistic 5

91% of users say they are more likely to shop with brands that provide relevant offers and recommendations

Statistic 6

70% of buying experiences are based on how customers feel they are being treated

Statistic 7

Companies that prioritize customer experience generate 5.7 times more revenue than their competitors

Statistic 8

80% of users say that the overall experience a company provides is as important as its products and services

Statistic 9

52% of users say that a bad mobile experience makes them less likely to engage with a brand

Statistic 10

87% of customers think brands need to put more effort into providing a seamless omnichannel experience

Statistic 11

85% of users trust online reviews as much as personal recommendations

Statistic 12

50% of customers say they are more likely to buy from a website that remembers their preferences and purchase history

Statistic 13

60% of users in the US have completed a purchase via a mobile app

Statistic 14

78% of users won't revisit a website that offers a poor user experience

Statistic 15

59% of consumers prefer to shop from brands with personalized online experiences

Statistic 16

84% of users say that their experience with a company is as important as its products or services

Statistic 17

83% of users prefer a consistent experience across all devices and channels

Statistic 18

47% of online shoppers say easy website navigation is their top priority

Statistic 19

89% of consumers think a personalized experience influences their shopping decisions

Statistic 20

81% of users want their experience with a brand to be consistent across all channels

Statistic 21

73% of online shoppers say they are more likely to buy from a site that personalizes the user experience

Statistic 22

67% of consumers expect companies to have a mobile-friendly website

Statistic 23

83% of consumers believe that a seamless omnichannel experience influences their loyalty

Statistic 24

54% of consumers say that fast-loading websites are more trustworthy

Statistic 25

53% of online shoppers say that trust seals and security icons increase their confidence in a site

Statistic 26

68% of customers say that a personalized shopping experience leads to higher conversion rates

Statistic 27

92% of mobile users are more likely to purchase from a business with a mobile-friendly website

Statistic 28

45% of users say that inconsistent branding across channels harms their trust

Statistic 29

74% of online shoppers are more likely to purchase from a site that offers a straightforward checkout process

Statistic 30

81% of consumers say they want consistent user experiences across all devices and channels

Statistic 31

69% of users report that slow website loading times adversely affect their satisfaction

Statistic 32

58% of eCommerce visitors are more likely to buy from a site with personalized product recommendations

Statistic 33

89% of users expect a seamless experience when switching between devices

Statistic 34

80% of customers say that visual content influences their purchasing decisions

Statistic 35

71% of users say they are more likely to purchase from a site with a fast and responsive design

Statistic 36

84% of users prefer to give feedback if they have a positive experience

Statistic 37

89% of consumers would recommend a company that provides excellent UX

Statistic 38

90% of consumers consider customer service an important factor in their purchasing decisions

Statistic 39

72% of users expect companies to provide support via multiple channels, including chat, email, and phone

Statistic 40

55% of users spend fewer than 15 seconds on a website before deciding whether to stay or leave

Statistic 41

43% of users say they are more likely to engage with a website that offers personalized experiences

Statistic 42

69% of companies see a return on investment within 6 to 12 months after improving user experience

Statistic 43

59% of users report that a lack of clear calls to action reduces engagement

Statistic 44

88% of online consumers are less likely to return to a website after a bad user experience

Statistic 45

75% of users admit to making judgments on a company’s credibility based on their website’s design

Statistic 46

65% of users find mobile-friendly websites easier to navigate

Statistic 47

38% of users will stop engaging with a website if the content or layout is unattractive

Statistic 48

74% of users get frustrated when content is not optimized for their device

Statistic 49

68% of visitors will abandon a online shopping cart due to complicated checkout processes

Statistic 50

66% of consumers feel that a company’s app should be as good or better than its website

Statistic 51

57% of web users say they won’t recommend a brand after a poor UX experience

Statistic 52

42% of companies invest over 20% of their digital budgets into UX design

Statistic 53

78% of digital teams say they’ve seen measurable improvements after redesigning their website with UX in mind

Statistic 54

55% of users said that clear navigation and a simple layout are the most important features for good UX

Statistic 55

59% of users will leave a website if they find it difficult to get the information they need quickly

Statistic 56

62% of companies believe that improving UX design directly increases conversion rates

Statistic 57

76% of users say that they want more visual content on websites to enhance their experience

Statistic 58

58% of users will not recommend a brand after poor UX

Statistic 59

70% of users will abandon a cart if the checkout process is complicated

Statistic 60

79% of people say they are more likely to return to a website that offers easy navigation

Statistic 61

65% of users prefer websites that load within 3 seconds

Statistic 62

72% of mobile users are more likely to abandon a website if it isn't optimized for their device

Statistic 63

77% of users say they decide to stay or leave a website based on visual appeal

Statistic 64

60% of users are more likely to revisit a website if it is easy to navigate

Statistic 65

77% of businesses report seeing measurable improvement after UX redesigns

Statistic 66

65% of consumers abandon a website if they experience errors or bugs

Statistic 67

44% of online shoppers will leave a site if it takes longer than 3 seconds to load

Statistic 68

83% of users say a confusing website design is a major reason for leaving a site prematurely

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

91% of users say they are more likely to shop with brands that provide relevant offers and recommendations
88% of online consumers are less likely to return to a website after a bad user experience
70% of buying experiences are based on how customers feel they are being treated
75% of users admit to making judgments on a company’s credibility based on their website’s design
55% of users spend fewer than 15 seconds on a website before deciding whether to stay or leave
Companies that prioritize customer experience generate 5.7 times more revenue than their competitors
65% of users find mobile-friendly websites easier to navigate
80% of users say that the overall experience a company provides is as important as its products and services
52% of users say that a bad mobile experience makes them less likely to engage with a brand
38% of users will stop engaging with a website if the content or layout is unattractive
87% of customers think brands need to put more effort into providing a seamless omnichannel experience
74% of users get frustrated when content is not optimized for their device
85% of users trust online reviews as much as personal recommendations

In today’s digital landscape, a stunning user experience isn’t just a bonus—it’s a business imperative, with 91% of consumers favoring brands that offer relevant recommendations and 78% abandoning sites with poor navigation, highlighting the critical role UX plays in driving revenue, loyalty, and brand perception.

Business Perceptions of UX and Recommendations

95% of UX professionals believe that a well-designed user interface improves brand perception
85% of UX designers believe that user research is essential before starting the design process
89% of companies say that investing in UX design improves customer satisfaction
77% of businesses believe UX is critical to their overall brand strategy

Business Perceptions of UX and Recommendations Interpretation

With nearly all UX professionals and companies agreeing on its impact, investing in user research and design isn't just good practice—it's the secret sauce that elevates brand perception, customer satisfaction, and overall strategy.

Customer Behavior and Purchase Drivers

91% of users say they are more likely to shop with brands that provide relevant offers and recommendations
70% of buying experiences are based on how customers feel they are being treated
Companies that prioritize customer experience generate 5.7 times more revenue than their competitors
80% of users say that the overall experience a company provides is as important as its products and services
52% of users say that a bad mobile experience makes them less likely to engage with a brand
87% of customers think brands need to put more effort into providing a seamless omnichannel experience
85% of users trust online reviews as much as personal recommendations
50% of customers say they are more likely to buy from a website that remembers their preferences and purchase history
60% of users in the US have completed a purchase via a mobile app
78% of users won't revisit a website that offers a poor user experience
59% of consumers prefer to shop from brands with personalized online experiences
84% of users say that their experience with a company is as important as its products or services
83% of users prefer a consistent experience across all devices and channels
47% of online shoppers say easy website navigation is their top priority
89% of consumers think a personalized experience influences their shopping decisions
81% of users want their experience with a brand to be consistent across all channels
73% of online shoppers say they are more likely to buy from a site that personalizes the user experience
67% of consumers expect companies to have a mobile-friendly website
83% of consumers believe that a seamless omnichannel experience influences their loyalty
54% of consumers say that fast-loading websites are more trustworthy
53% of online shoppers say that trust seals and security icons increase their confidence in a site
68% of customers say that a personalized shopping experience leads to higher conversion rates
92% of mobile users are more likely to purchase from a business with a mobile-friendly website
45% of users say that inconsistent branding across channels harms their trust
74% of online shoppers are more likely to purchase from a site that offers a straightforward checkout process
81% of consumers say they want consistent user experiences across all devices and channels
69% of users report that slow website loading times adversely affect their satisfaction
58% of eCommerce visitors are more likely to buy from a site with personalized product recommendations
89% of users expect a seamless experience when switching between devices
80% of customers say that visual content influences their purchasing decisions
71% of users say they are more likely to purchase from a site with a fast and responsive design
84% of users prefer to give feedback if they have a positive experience
89% of consumers would recommend a company that provides excellent UX

Customer Behavior and Purchase Drivers Interpretation

In an era where 91% of users favor relevant offers, 87% crave seamless omnichannel journeys, and 84% rely on feedback, it's clear that in UX, excellence isn't just a perk—it's the revenue-generating, loyalty-building heartbeat of modern commerce.

Customer Support Expectations

90% of consumers consider customer service an important factor in their purchasing decisions
72% of users expect companies to provide support via multiple channels, including chat, email, and phone

Customer Support Expectations Interpretation

With 90% of consumers valuing customer service and 72% demanding multichannel support, businesses ignoring this digital omnipresence risk turning their customers into silent skeptics rather than loyal advocates.

User Engagement and Interaction

55% of users spend fewer than 15 seconds on a website before deciding whether to stay or leave
43% of users say they are more likely to engage with a website that offers personalized experiences
69% of companies see a return on investment within 6 to 12 months after improving user experience
59% of users report that a lack of clear calls to action reduces engagement

User Engagement and Interaction Interpretation

In a digital world where seconds matter, personalized experiences and clear calls to action are the keys to turning fleeting visits into lasting engagement and measurable ROI.

Website Usability and Design

88% of online consumers are less likely to return to a website after a bad user experience
75% of users admit to making judgments on a company’s credibility based on their website’s design
65% of users find mobile-friendly websites easier to navigate
38% of users will stop engaging with a website if the content or layout is unattractive
74% of users get frustrated when content is not optimized for their device
68% of visitors will abandon a online shopping cart due to complicated checkout processes
66% of consumers feel that a company’s app should be as good or better than its website
57% of web users say they won’t recommend a brand after a poor UX experience
42% of companies invest over 20% of their digital budgets into UX design
78% of digital teams say they’ve seen measurable improvements after redesigning their website with UX in mind
55% of users said that clear navigation and a simple layout are the most important features for good UX
59% of users will leave a website if they find it difficult to get the information they need quickly
62% of companies believe that improving UX design directly increases conversion rates
76% of users say that they want more visual content on websites to enhance their experience
58% of users will not recommend a brand after poor UX
70% of users will abandon a cart if the checkout process is complicated
79% of people say they are more likely to return to a website that offers easy navigation
65% of users prefer websites that load within 3 seconds
72% of mobile users are more likely to abandon a website if it isn't optimized for their device
77% of users say they decide to stay or leave a website based on visual appeal
60% of users are more likely to revisit a website if it is easy to navigate
77% of businesses report seeing measurable improvement after UX redesigns
65% of consumers abandon a website if they experience errors or bugs
44% of online shoppers will leave a site if it takes longer than 3 seconds to load
83% of users say a confusing website design is a major reason for leaving a site prematurely

Website Usability and Design Interpretation

With nearly nine out of ten consumers unplugging from poor UX and over three-quarters craving seamless, visually compelling digital experiences, it's clear that in the online world, making users stay is less about luck and more about designing for clarity, speed, and simplicity—because if your site isn't intuitive and attractive, you're essentially telling visitors, "Goodbye, and don't come back."