GITNUXREPORT 2025

Upskilling And Reskilling In The Music Industry Statistics

Music industry invests heavily in digital upskilling to stay competitive.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Key Statistics

Statistic 1

44% of musicians reskilled in live streaming to adapt to changing performance formats

Statistic 2

38% of music teachers worldwide now incorporate digital skills training in their instruction

Statistic 3

61% of music production courses now include modules on AI-assisted composition

Statistic 4

64% of music streaming companies offer onboarding and training for new artist clients on platform analytics

Statistic 5

The global music industry’s revenue from online streaming increased by 12% in 2023

Statistic 6

Investment in music technology upskilling platforms increased by 40% in 2022

Statistic 7

30% of professional musicians have reskilled in visual media to diversify their revenue streams

Statistic 8

67% of music industry professionals believe upskilling is essential to stay competitive

Statistic 9

45% of music companies invested in digital skills training for their staff in 2022

Statistic 10

38% of musicians took online courses to learn about music production in the past year

Statistic 11

Reskilling in data analysis grew by 25% among music industry roles between 2020 and 2023

Statistic 12

52% of music educators reported an increase in demand for digital skills training among students

Statistic 13

50% of record labels now offer internal upskilling programs for their artists and staff

Statistic 14

72% of industry professionals agree that learning new digital tools is vital to career growth

Statistic 15

55% of audio engineers reported needing reskilling in AI-based mixing technologies in 2023

Statistic 16

Only 20% of musicians feel confident using advanced music production software without training

Statistic 17

60% of companies increased their budget for upskilling programs in 2023

Statistic 18

82% of music industry workers have taken at least one course on digital marketing in the last year

Statistic 19

68% of music streaming platforms have implemented training initiatives for artists on platform use and analytics

Statistic 20

40% of music educators believe formal upskilling in digital domains is lacking in current curricula

Statistic 21

Reskilling in copyright and licensing increased by 30% among music professionals between 2020 and 2023

Statistic 22

48% of independent musicians reported taking online courses to improve their digital presence

Statistic 23

55% of music festival organizers engaged staff in digital skills training for virtual events in 2023

Statistic 24

77% of record labels prioritize upskilling for their A&R teams in data analytics and AI tools

Statistic 25

33% of musicians have used upskilling to transition from live to digital performances during the pandemic

Statistic 26

28% of music industry startups cite upskilling as a core part of their growth strategy

Statistic 27

65% of music production studios plan to increase training programs in virtual and augmented reality in 2024

Statistic 28

53% of jazz musicians took courses on digital audio workstations (DAWs) in the last year

Statistic 29

70% of music educators believe that upskilling teachers in digital tools improves student engagement

Statistic 30

41% of music streaming services offer incentives for artists to participate in upskilling programs

Statistic 31

54% of concert promoters invested in staff upskilling in event technology and virtual venues in 2023

Statistic 32

60% of music industry professionals believe that reskilling is necessary due to rapid technological evolution

Statistic 33

25% of musicians have engaged in reskilling programs focused on social media analytics and branding

Statistic 34

66% of record labels have started offering in-house digital skill workshops for their teams

Statistic 35

46% of music industry workers reported a lack of formal training programs for digital transformation

Statistic 36

62% of artists used online tutorials and courses to learn about monetizing digital content

Statistic 37

71% of music managers prioritized digital literacy and upskilling in their team development strategies

Statistic 38

55% of independent record labels plan to expand their upskilling programs in the next two years

Statistic 39

34% of musicians have improved their income by reskilling into music production and sound engineering

Statistic 40

43% of music venues increased staff training in digital event management post-pandemic

Statistic 41

53% of streaming service employees have undergone training in new user engagement tools in 2023

Statistic 42

49% of musicians believe reskilling in new digital platforms will be critical for their career longevity

Statistic 43

58% of major labels have established internal reskilling programs aimed at digital innovation

Statistic 44

23% of music industry professionals participated in cross-sector upskilling initiatives, combining music with tech and business skills

Statistic 45

69% of music festival staff reported that digital upskilling improved operational efficiency

Statistic 46

42% of independent artists received grants or support to upskill in digital marketing in 2023

Statistic 47

80% of music rights organizations invested in reskilling their staff to handle complex digital licensing issues

Statistic 48

57% of musicians have reskilled into content creation for social media to boost their engagement

Slide 1 of 48
Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

  • 67% of music industry professionals believe upskilling is essential to stay competitive
  • 45% of music companies invested in digital skills training for their staff in 2022
  • The global music industry’s revenue from online streaming increased by 12% in 2023
  • 38% of musicians took online courses to learn about music production in the past year
  • Reskilling in data analysis grew by 25% among music industry roles between 2020 and 2023
  • 52% of music educators reported an increase in demand for digital skills training among students
  • Investment in music technology upskilling platforms increased by 40% in 2022
  • 50% of record labels now offer internal upskilling programs for their artists and staff
  • 72% of industry professionals agree that learning new digital tools is vital to career growth
  • 55% of audio engineers reported needing reskilling in AI-based mixing technologies in 2023
  • Only 20% of musicians feel confident using advanced music production software without training
  • 60% of companies increased their budget for upskilling programs in 2023
  • 82% of music industry workers have taken at least one course on digital marketing in the last year

In an era where digital transformation is revolutionizing every beat of the music industry, compelling statistics reveal that over 60% of music professionals recognize upskilling and reskilling as essential to staying competitive, with investments in digital education soaring and revenue from online streaming surging by 12% in 2023.

Digital Transformation and Online Learning

  • 44% of musicians reskilled in live streaming to adapt to changing performance formats
  • 38% of music teachers worldwide now incorporate digital skills training in their instruction
  • 61% of music production courses now include modules on AI-assisted composition
  • 64% of music streaming companies offer onboarding and training for new artist clients on platform analytics

Digital Transformation and Online Learning Interpretation

The music industry’s rapid digital evolution—spanning reskilling musicians in live streaming, educators embedding tech into curricula, production courses embracing AI, and streaming platforms training artists—serves as a rhythmic reminder that in the age of algorithms and online audiences, adaptability is the new platinum record.

Industry Investment and Budget Allocations

  • The global music industry’s revenue from online streaming increased by 12% in 2023
  • Investment in music technology upskilling platforms increased by 40% in 2022

Industry Investment and Budget Allocations Interpretation

As streaming revenue surges and tech upskilling investments boom, the music industry hits a high note—proving that in a digital era, mastering new skills is the real chart-topper.

Technology Adoption and Platform Enhancements

  • 30% of professional musicians have reskilled in visual media to diversify their revenue streams

Technology Adoption and Platform Enhancements Interpretation

With nearly a third of professional musicians branching into visual media, the industry is harmonizing traditional artistry with digital innovation to hit a high note of diversified revenue.

Upskilling and Professional Development

  • 67% of music industry professionals believe upskilling is essential to stay competitive
  • 45% of music companies invested in digital skills training for their staff in 2022
  • 38% of musicians took online courses to learn about music production in the past year
  • Reskilling in data analysis grew by 25% among music industry roles between 2020 and 2023
  • 52% of music educators reported an increase in demand for digital skills training among students
  • 50% of record labels now offer internal upskilling programs for their artists and staff
  • 72% of industry professionals agree that learning new digital tools is vital to career growth
  • 55% of audio engineers reported needing reskilling in AI-based mixing technologies in 2023
  • Only 20% of musicians feel confident using advanced music production software without training
  • 60% of companies increased their budget for upskilling programs in 2023
  • 82% of music industry workers have taken at least one course on digital marketing in the last year
  • 68% of music streaming platforms have implemented training initiatives for artists on platform use and analytics
  • 40% of music educators believe formal upskilling in digital domains is lacking in current curricula
  • Reskilling in copyright and licensing increased by 30% among music professionals between 2020 and 2023
  • 48% of independent musicians reported taking online courses to improve their digital presence
  • 55% of music festival organizers engaged staff in digital skills training for virtual events in 2023
  • 77% of record labels prioritize upskilling for their A&R teams in data analytics and AI tools
  • 33% of musicians have used upskilling to transition from live to digital performances during the pandemic
  • 28% of music industry startups cite upskilling as a core part of their growth strategy
  • 65% of music production studios plan to increase training programs in virtual and augmented reality in 2024
  • 53% of jazz musicians took courses on digital audio workstations (DAWs) in the last year
  • 70% of music educators believe that upskilling teachers in digital tools improves student engagement
  • 41% of music streaming services offer incentives for artists to participate in upskilling programs
  • 54% of concert promoters invested in staff upskilling in event technology and virtual venues in 2023
  • 60% of music industry professionals believe that reskilling is necessary due to rapid technological evolution
  • 25% of musicians have engaged in reskilling programs focused on social media analytics and branding
  • 66% of record labels have started offering in-house digital skill workshops for their teams
  • 46% of music industry workers reported a lack of formal training programs for digital transformation
  • 62% of artists used online tutorials and courses to learn about monetizing digital content
  • 71% of music managers prioritized digital literacy and upskilling in their team development strategies
  • 55% of independent record labels plan to expand their upskilling programs in the next two years
  • 34% of musicians have improved their income by reskilling into music production and sound engineering
  • 43% of music venues increased staff training in digital event management post-pandemic
  • 53% of streaming service employees have undergone training in new user engagement tools in 2023
  • 49% of musicians believe reskilling in new digital platforms will be critical for their career longevity
  • 58% of major labels have established internal reskilling programs aimed at digital innovation
  • 23% of music industry professionals participated in cross-sector upskilling initiatives, combining music with tech and business skills
  • 69% of music festival staff reported that digital upskilling improved operational efficiency
  • 42% of independent artists received grants or support to upskill in digital marketing in 2023
  • 80% of music rights organizations invested in reskilling their staff to handle complex digital licensing issues
  • 57% of musicians have reskilled into content creation for social media to boost their engagement

Upskilling and Professional Development Interpretation

Amidst a rapidly evolving digital landscape, over 80% of music industry professionals are embracing upskilling and reskilling—from mastering AI tools to virtual event management—highlighting that in today’s industry, musical talent alone isn't enough; survival depends on staying digitally savvy, with only 20% of musicians feeling fully confident in advanced software—proving that the real hit song might just be lifelong learning.