GITNUXREPORT 2025

Upskilling And Reskilling In The Media Industry Statistics

Media industry invests heavily in upskilling to adapt and stay competitive.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of media companies report a skills gap in digital storytelling and content creation

Statistic 2

37% of media organizations faced talent shortages due to lack of skills in emerging technologies

Statistic 3

44% of media companies have reported difficulties in sourcing the right digital skills talent

Statistic 4

68% of media companies are investing more in upskilling their employees to adapt to digital transformations

Statistic 5

54% of media professionals believe that reskilling is crucial for career growth

Statistic 6

72% of media organizations plan to increase their training budgets in the next year

Statistic 7

60% of media firms have implemented or are planning to implement AI-based tools, requiring new skills

Statistic 8

78% of media professionals see upskilling as essential to remain competitive in a rapidly changing industry

Statistic 9

52% of media companies offer reskilling programs specifically tailored for digital media roles

Statistic 10

65% of media companies reported increased demand for data analytics skills among their staff

Statistic 11

59% of media firms have partnered with educational institutions for upskilling initiatives

Statistic 12

43% of media professionals have taken online courses to improve their digital skills in the past year

Statistic 13

48% of media companies consider soft skills alongside technical skills crucial in upskilling efforts

Statistic 14

70% of digital media roles now require proficiency in data visualization and analytics tools

Statistic 15

83% of media companies are exploring virtual reality and augmented reality as part of their reskilling programs

Statistic 16

55% of media employees report that their organizations have formal upskilling pathways

Statistic 17

66% of media companies view upskilling as a strategy to increase employee retention

Statistic 18

53% of media firms have seen measurable productivity improvements after implementing upskilling initiatives

Statistic 19

40% of media industry leaders believe that automation will lead to the creation of new jobs requiring new skill sets

Statistic 20

62% of media organizations provide digital skills training to entry-level staff

Statistic 21

50% of media companies increased their focus on reskilling particularly for remote work environments

Statistic 22

46% of media professionals feel they lack sufficient training resources to fully upskill for future roles

Statistic 23

75% of media companies are investing in artificial intelligence and machine learning training programs

Statistic 24

67% of media organizations see a positive ROI from their upskilling programs

Statistic 25

49% of media professionals say reskilling has helped them adapt to industry changes faster

Statistic 26

58% of media companies report increased customer engagement as a result of improved digital skills among staff

Statistic 27

54% of media industry reskilling initiatives focus on multimedia storytelling and digital content creation

Statistic 28

82% of media companies believe that ongoing upskilling is mandatory to keep pace with technological advancements

Statistic 29

69% of media professionals feel that access to continuous learning opportunities is a key factor in job satisfaction

Statistic 30

63% of media organizations use gamification techniques in their upskilling programs to improve engagement

Statistic 31

74% of media professionals believe that upskilling now is essential for their future career prospects

Statistic 32

47% of media companies are integrating cross-functional training to ensure versatility among staff

Statistic 33

51% of media firms have introduced mentorship programs as part of their reskilling efforts

Statistic 34

70% of media organizations report that investment in upskilling has led to a more innovative work culture

Statistic 35

43% of media professionals state that digital transformation has increased their need for reskilling

Statistic 36

80% of media companies plan to expand their online training offerings in the next year

Statistic 37

65% of media employees say that reskilling initiatives have enhanced their ability to work with emerging technologies

Statistic 38

49% of media companies have adopted microlearning modules to facilitate ongoing education

Statistic 39

61% of media organizations have identified content creation and video editing as critical skill areas for upskilling

Statistic 40

55% of media firms report that reskilling efforts have contributed to higher employee morale

Statistic 41

76% of media industry leaders assert that continual skill development is key to future business sustainability

Statistic 42

64% of media professionals are participating in virtual reality training programs to learn immersive content creation

Statistic 43

57% of media organizations have established dedicated teams for digital upskilling and reskilling initiatives

Statistic 44

69% of media professionals have reported that reskilling has helped them adapt quicker to industry disruptions

Statistic 45

44% of media companies emphasize the importance of diversity and inclusion in their upskilling programs

Statistic 46

70% of media organizations view upskilling as a strategic priority for digital transformation

Statistic 47

50% of media firms are piloting new digital skills training platforms, such as VR and AR-based modules, to enhance engagement

Slide 1 of 47

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Key Highlights

68% of media companies are investing more in upskilling their employees to adapt to digital transformations
54% of media professionals believe that reskilling is crucial for career growth
72% of media organizations plan to increase their training budgets in the next year
45% of media companies report a skills gap in digital storytelling and content creation
60% of media firms have implemented or are planning to implement AI-based tools, requiring new skills
78% of media professionals see upskilling as essential to remain competitive in a rapidly changing industry
52% of media companies offer reskilling programs specifically tailored for digital media roles
37% of media organizations faced talent shortages due to lack of skills in emerging technologies
65% of media companies reported increased demand for data analytics skills among their staff
59% of media firms have partnered with educational institutions for upskilling initiatives
43% of media professionals have taken online courses to improve their digital skills in the past year
48% of media companies consider soft skills alongside technical skills crucial in upskilling efforts
70% of digital media roles now require proficiency in data visualization and analytics tools

In a rapidly evolving media landscape driven by technological breakthroughs, upwards of 68% of media companies are doubling down on upskilling and reskilling initiatives—highlighting a strategic shift to stay competitive, foster innovation, and bridge critical skills gaps in digital storytelling and emerging tech.

Skills Gaps and Talent Shortages

45% of media companies report a skills gap in digital storytelling and content creation
37% of media organizations faced talent shortages due to lack of skills in emerging technologies
44% of media companies have reported difficulties in sourcing the right digital skills talent

Skills Gaps and Talent Shortages Interpretation

With nearly half of media companies struggling to fill digital storytelling and emerging tech roles, it's clear that unless the industry invests in upskilling and reskilling, it risks falling behind in the rapidly evolving digital frontier.

Workforce Development and Upskilling Initiatives

68% of media companies are investing more in upskilling their employees to adapt to digital transformations
54% of media professionals believe that reskilling is crucial for career growth
72% of media organizations plan to increase their training budgets in the next year
60% of media firms have implemented or are planning to implement AI-based tools, requiring new skills
78% of media professionals see upskilling as essential to remain competitive in a rapidly changing industry
52% of media companies offer reskilling programs specifically tailored for digital media roles
65% of media companies reported increased demand for data analytics skills among their staff
59% of media firms have partnered with educational institutions for upskilling initiatives
43% of media professionals have taken online courses to improve their digital skills in the past year
48% of media companies consider soft skills alongside technical skills crucial in upskilling efforts
70% of digital media roles now require proficiency in data visualization and analytics tools
83% of media companies are exploring virtual reality and augmented reality as part of their reskilling programs
55% of media employees report that their organizations have formal upskilling pathways
66% of media companies view upskilling as a strategy to increase employee retention
53% of media firms have seen measurable productivity improvements after implementing upskilling initiatives
40% of media industry leaders believe that automation will lead to the creation of new jobs requiring new skill sets
62% of media organizations provide digital skills training to entry-level staff
50% of media companies increased their focus on reskilling particularly for remote work environments
46% of media professionals feel they lack sufficient training resources to fully upskill for future roles
75% of media companies are investing in artificial intelligence and machine learning training programs
67% of media organizations see a positive ROI from their upskilling programs
49% of media professionals say reskilling has helped them adapt to industry changes faster
58% of media companies report increased customer engagement as a result of improved digital skills among staff
54% of media industry reskilling initiatives focus on multimedia storytelling and digital content creation
82% of media companies believe that ongoing upskilling is mandatory to keep pace with technological advancements
69% of media professionals feel that access to continuous learning opportunities is a key factor in job satisfaction
63% of media organizations use gamification techniques in their upskilling programs to improve engagement
74% of media professionals believe that upskilling now is essential for their future career prospects
47% of media companies are integrating cross-functional training to ensure versatility among staff
51% of media firms have introduced mentorship programs as part of their reskilling efforts
70% of media organizations report that investment in upskilling has led to a more innovative work culture
43% of media professionals state that digital transformation has increased their need for reskilling
80% of media companies plan to expand their online training offerings in the next year
65% of media employees say that reskilling initiatives have enhanced their ability to work with emerging technologies
49% of media companies have adopted microlearning modules to facilitate ongoing education
61% of media organizations have identified content creation and video editing as critical skill areas for upskilling
55% of media firms report that reskilling efforts have contributed to higher employee morale
76% of media industry leaders assert that continual skill development is key to future business sustainability
64% of media professionals are participating in virtual reality training programs to learn immersive content creation
57% of media organizations have established dedicated teams for digital upskilling and reskilling initiatives
69% of media professionals have reported that reskilling has helped them adapt quicker to industry disruptions
44% of media companies emphasize the importance of diversity and inclusion in their upskilling programs
70% of media organizations view upskilling as a strategic priority for digital transformation
50% of media firms are piloting new digital skills training platforms, such as VR and AR-based modules, to enhance engagement

Workforce Development and Upskilling Initiatives Interpretation

As media companies pour into upskilling and reskilling—investing heavily in AI, virtual reality, and data analytics—they're not just future-proofing their workforce but proving that in a rapidly evolving industry, staying skilled is the ultimate canvas for innovation, competitiveness, and career longevity.