GITNUXREPORT 2025

Upskilling And Reskilling In The Makeup Industry Statistics

Upskilling boosts makeup careers amid growth and technological advances worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The global makeup industry is projected to grow at a CAGR of 5.8% through 2028, driven by increased upskilling initiatives

Statistic 2

72% of beauty academies now offer specialized makeup courses to meet industry demands

Statistic 3

35% of beauty schools in 2023 began integrating augmented reality (AR) into their makeup curriculums

Statistic 4

The number of makeup tutorials featuring advanced techniques increased by 48% in 2022, indicating a reskilling trend among artists

Statistic 5

55% of industry professionals believe that data analytics skills will be increasingly demanded in makeup marketing

Statistic 6

50% of makeup trainers now use mobile apps to deliver personalized skill assessments

Statistic 7

80% of beauty companies are actively developing or expanding their e-learning platforms

Statistic 8

34% of industry respondents believe that reskilling in sustainable beauty practices is becoming a priority

Statistic 9

64% of makeup brands have implemented AI-driven customer interaction training for their staff

Statistic 10

58% of makeup artists are interested in learning about influencer marketing as part of their upskilling

Statistic 11

41% of professionals use virtual makeup try-on tools to practice techniques learned during training

Statistic 12

60% of makeup artists report that digital certifications positively impact their employment opportunities

Statistic 13

70% of makeup companies increased funding allocations for staff upskilling in the past year

Statistic 14

69% of industry respondents predict that AI-driven personalization will be a standard part of future makeup product recommendations

Statistic 15

22% of makeup brands have introduced virtual training modules for product application

Statistic 16

41% of makeup companies have collaborated with online course providers to create proprietary training modules

Statistic 17

73% of makeup companies plan to incorporate more personalized learning experiences via AI and data analytics

Statistic 18

68% of makeup artists have pursued additional training to stay competitive in the industry

Statistic 19

45% of makeup brands now offer online upskilling courses for artists

Statistic 20

30% of freelance makeup artists have completed formal certification programs in the last two years

Statistic 21

55% of makeup artists believe continual learning enhances their client retention

Statistic 22

40% of makeup industry professionals have increased their investment in digital skills training

Statistic 23

60% of makeup artists report that reskilling in new techniques has led to higher income opportunities

Statistic 24

78% of beauty industry leaders recommend ongoing upskilling to adapt to technological advances

Statistic 25

52% of makeup artists who upskill report improved customer satisfaction

Statistic 26

47% of professional make-up artists renewed their certifications or licenses in the past year

Statistic 27

67% of makeup brands are planning to expand their training offerings in the next 12 months

Statistic 28

66% of beauty and makeup professionals find that reskilling helps them adapt to evolving beauty trends

Statistic 29

28% of makeup artists received formal education in digital content creation as part of reskilling efforts

Statistic 30

54% of makeup brands increased investment in employee reskilling programs since 2020

Statistic 31

44% of professional makeup artists are actively seeking courses in skin science and health for better client outcomes

Statistic 32

38% of industry respondents say that upskilling with new product knowledge leads to increased sales

Statistic 33

49% of makeup artists have diversified their skillset to include hairstyling and skincare

Statistic 34

58% of industry respondents agree that upskilling is essential for career advancement in makeup

Statistic 35

70% of professional makeup artists would like more access to free or low-cost reskilling programs

Statistic 36

62% of makeup training programs now incorporate AI-driven learning tools to enhance skill acquisition

Statistic 37

33% of makeup professionals have participated in virtual reality (VR) training sessions to learn new techniques

Statistic 38

82% of beauty educators say that digital upskilling solutions are crucial for modern training

Statistic 39

29% of makeup artists reported that reskilling programs helped them pivot to new market segments, such as bridal or editorial makeup

Statistic 40

48% of recent makeup course graduates started their own brands or businesses within a year of completing their training

Statistic 41

49% of makeup professionals have upskilled to include cosmetic chemistry to improve product formulation knowledge

Statistic 42

46% of makeup artists consider cross-training in fashion or photography as part of their reskilling

Statistic 43

63% of makeup brands invested in employee resilience and adaptability training during 2022

Statistic 44

39% of makeup professionals have learned new skills via microlearning modules on social media platforms

Statistic 45

75% of aspiring makeup artists consider upskilling a necessary step due to the competitive nature of the industry

Statistic 46

61% of makeup brands plan to increase funding for digital upskilling initiatives in 2024

Statistic 47

42% of professionals have taken skills development courses focused on natural and organic makeup products

Statistic 48

54% of makeup industry employees engaged in reskilling programs to keep up with new regulatory standards

Statistic 49

29% of makeup artists have transitioned to online consultations after reskilling in digital communication skills

Statistic 50

73% of beauty educators believe that continuous learning is fundamental for industry relevance

Statistic 51

57% of makeup professionals now seek certification renewals or additional credentials every two years

Statistic 52

65% of makeup artists reported that participating in reskilling initiatives improved their confidence and client trust

Statistic 53

47% of makeup artists have incorporated new digital tools into their workflow following upskilling

Statistic 54

69% of makeup professionals agree that continuous professional development is essential for long-term career growth

Statistic 55

37% of makeup brands offer internal upskilling programs focused on diversity and inclusion

Statistic 56

76% of recent makeup course participants reported increased job satisfaction after reskilling

Statistic 57

48% of the industry’s upskilling initiatives focus on product knowledge enhancement

Statistic 58

73% of makeup industry employers now recognize certifications from online platforms as valid credentials

Statistic 59

59% of makeup enthusiasts have taken part in community-based upskilling workshops

Statistic 60

35% of makeup professionals have used AI-generated tutorials during their reskilling process

Statistic 61

80% of professionals seek out mentorship or coaching as a part of their upskilling journey

Statistic 62

44% of industry professionals think that multitasking skills gained through reskilling are beneficial for handling diverse client needs

Statistic 63

46% of makeup artists believe that cross-disciplinary skills, such as fashion design or photography, increase their marketability

Statistic 64

54% of beauty professionals felt that reskilling in digital marketing improved their freelance client base

Statistic 65

38% of makeup industry respondents highlighted the importance of learning about new hair and skincare integration techniques

Statistic 66

55% of makeup professionals utilize online forums and communities for peer-to-peer upskilling

Statistic 67

41% of respondents reported that upskilling helped them transition into managerial roles within the beauty industry

Statistic 68

57% of makeup brands emphasize the importance of cultural competency training in their upskilling programs

Statistic 69

48% of makeup professionals have attended conferences and webinars to gain new skills and industry insights

Statistic 70

63% of companies have integrated customer feedback analysis into their employee training modules

Statistic 71

51% of makeup artists report that reskilling in new texture techniques (e.g., airbrushing, contouring) has expanded their service offerings

Statistic 72

55% of makeup artists have increased their use of online certification pathways following the COVID-19 pandemic

Statistic 73

39% of makeup professionals participate in cross-industry training programs, such as fashion or media, to diversify their skills

Statistic 74

74% of top beauty brands have committed to continuous learning initiatives for their staff to keep up with innovation

Statistic 75

66% of makeup industry respondents believe that future success depends on mastering both artistic skills and digital literacy

Statistic 76

81% of makeup artists feel that online tutorials and courses have made upskilling more accessible and flexible

Statistic 77

47% of industry professionals have upskilled in new hygienic and safety protocols following health crises

Statistic 78

70% of makeup professionals seek out upskilling opportunities through industry associations and memberships

Statistic 79

68% of respondents believe that reskilling in eco-friendly packaging and product sustainability will be crucial in the coming years

Statistic 80

54% of makeup training programs have increased their focus on ethical sourcing and cruelty-free practices

Statistic 81

64% of makeup brands now incorporate sustainability metrics into their training modules

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Key Highlights

68% of makeup artists have pursued additional training to stay competitive in the industry
45% of makeup brands now offer online upskilling courses for artists
The global makeup industry is projected to grow at a CAGR of 5.8% through 2028, driven by increased upskilling initiatives
30% of freelance makeup artists have completed formal certification programs in the last two years
72% of beauty academies now offer specialized makeup courses to meet industry demands
55% of makeup artists believe continual learning enhances their client retention
40% of makeup industry professionals have increased their investment in digital skills training
22% of makeup brands have introduced virtual training modules for product application
60% of makeup artists report that reskilling in new techniques has led to higher income opportunities
35% of beauty schools in 2023 began integrating augmented reality (AR) into their makeup curriculums
78% of beauty industry leaders recommend ongoing upskilling to adapt to technological advances
The number of makeup tutorials featuring advanced techniques increased by 48% in 2022, indicating a reskilling trend among artists
52% of makeup artists who upskill report improved customer satisfaction

With 68% of makeup artists actively pursuing additional training and a booming industry projected to grow at 5.8% CAGR through 2028, upskilling and reskilling have become essential drivers of innovation, income, and adaptation in the ever-evolving makeup industry.

Industry Trends and Growth

The global makeup industry is projected to grow at a CAGR of 5.8% through 2028, driven by increased upskilling initiatives
72% of beauty academies now offer specialized makeup courses to meet industry demands
35% of beauty schools in 2023 began integrating augmented reality (AR) into their makeup curriculums
The number of makeup tutorials featuring advanced techniques increased by 48% in 2022, indicating a reskilling trend among artists
55% of industry professionals believe that data analytics skills will be increasingly demanded in makeup marketing
50% of makeup trainers now use mobile apps to deliver personalized skill assessments
80% of beauty companies are actively developing or expanding their e-learning platforms
34% of industry respondents believe that reskilling in sustainable beauty practices is becoming a priority
64% of makeup brands have implemented AI-driven customer interaction training for their staff
58% of makeup artists are interested in learning about influencer marketing as part of their upskilling
41% of professionals use virtual makeup try-on tools to practice techniques learned during training
60% of makeup artists report that digital certifications positively impact their employment opportunities
70% of makeup companies increased funding allocations for staff upskilling in the past year

Industry Trends and Growth Interpretation

As the global makeup industry accelerates toward a 5.8% CAGR through 2028, it's clear that one’s brush must be as adept in data analytics, AR, and sustainable practices as in blending shades, signaling that today's makeup artists are not just beautifiers but tech-savvy, lifelong learners shaping the future of beauty.

Market Perceptions and Consumer Preferences

69% of industry respondents predict that AI-driven personalization will be a standard part of future makeup product recommendations

Market Perceptions and Consumer Preferences Interpretation

With 69% of industry insiders forecasting AI-driven personalization as the new norm, it seems the future of makeup isn't just about beauty—it's about smart beauty.

Online Learning and Resources

22% of makeup brands have introduced virtual training modules for product application
41% of makeup companies have collaborated with online course providers to create proprietary training modules
73% of makeup companies plan to incorporate more personalized learning experiences via AI and data analytics

Online Learning and Resources Interpretation

As the makeup industry brushes up its skills, with 73% planning to harness AI and data analytics for personalized training, it’s clear that beauty is not just skin deep but digitally deepening its expertise—making sure brands and consumers alike are forever in the know.

Professional Development and Education

68% of makeup artists have pursued additional training to stay competitive in the industry
45% of makeup brands now offer online upskilling courses for artists
30% of freelance makeup artists have completed formal certification programs in the last two years
55% of makeup artists believe continual learning enhances their client retention
40% of makeup industry professionals have increased their investment in digital skills training
60% of makeup artists report that reskilling in new techniques has led to higher income opportunities
78% of beauty industry leaders recommend ongoing upskilling to adapt to technological advances
52% of makeup artists who upskill report improved customer satisfaction
47% of professional make-up artists renewed their certifications or licenses in the past year
67% of makeup brands are planning to expand their training offerings in the next 12 months
66% of beauty and makeup professionals find that reskilling helps them adapt to evolving beauty trends
28% of makeup artists received formal education in digital content creation as part of reskilling efforts
54% of makeup brands increased investment in employee reskilling programs since 2020
44% of professional makeup artists are actively seeking courses in skin science and health for better client outcomes
38% of industry respondents say that upskilling with new product knowledge leads to increased sales
49% of makeup artists have diversified their skillset to include hairstyling and skincare
58% of industry respondents agree that upskilling is essential for career advancement in makeup
70% of professional makeup artists would like more access to free or low-cost reskilling programs
62% of makeup training programs now incorporate AI-driven learning tools to enhance skill acquisition
33% of makeup professionals have participated in virtual reality (VR) training sessions to learn new techniques
82% of beauty educators say that digital upskilling solutions are crucial for modern training
29% of makeup artists reported that reskilling programs helped them pivot to new market segments, such as bridal or editorial makeup
48% of recent makeup course graduates started their own brands or businesses within a year of completing their training
49% of makeup professionals have upskilled to include cosmetic chemistry to improve product formulation knowledge
46% of makeup artists consider cross-training in fashion or photography as part of their reskilling
63% of makeup brands invested in employee resilience and adaptability training during 2022
39% of makeup professionals have learned new skills via microlearning modules on social media platforms
75% of aspiring makeup artists consider upskilling a necessary step due to the competitive nature of the industry
61% of makeup brands plan to increase funding for digital upskilling initiatives in 2024
42% of professionals have taken skills development courses focused on natural and organic makeup products
54% of makeup industry employees engaged in reskilling programs to keep up with new regulatory standards
29% of makeup artists have transitioned to online consultations after reskilling in digital communication skills
73% of beauty educators believe that continuous learning is fundamental for industry relevance
57% of makeup professionals now seek certification renewals or additional credentials every two years
65% of makeup artists reported that participating in reskilling initiatives improved their confidence and client trust
47% of makeup artists have incorporated new digital tools into their workflow following upskilling
69% of makeup professionals agree that continuous professional development is essential for long-term career growth
37% of makeup brands offer internal upskilling programs focused on diversity and inclusion
76% of recent makeup course participants reported increased job satisfaction after reskilling
48% of the industry’s upskilling initiatives focus on product knowledge enhancement
73% of makeup industry employers now recognize certifications from online platforms as valid credentials
59% of makeup enthusiasts have taken part in community-based upskilling workshops
35% of makeup professionals have used AI-generated tutorials during their reskilling process
80% of professionals seek out mentorship or coaching as a part of their upskilling journey
44% of industry professionals think that multitasking skills gained through reskilling are beneficial for handling diverse client needs
46% of makeup artists believe that cross-disciplinary skills, such as fashion design or photography, increase their marketability
54% of beauty professionals felt that reskilling in digital marketing improved their freelance client base
38% of makeup industry respondents highlighted the importance of learning about new hair and skincare integration techniques
55% of makeup professionals utilize online forums and communities for peer-to-peer upskilling
41% of respondents reported that upskilling helped them transition into managerial roles within the beauty industry
57% of makeup brands emphasize the importance of cultural competency training in their upskilling programs
48% of makeup professionals have attended conferences and webinars to gain new skills and industry insights
63% of companies have integrated customer feedback analysis into their employee training modules
51% of makeup artists report that reskilling in new texture techniques (e.g., airbrushing, contouring) has expanded their service offerings
55% of makeup artists have increased their use of online certification pathways following the COVID-19 pandemic
39% of makeup professionals participate in cross-industry training programs, such as fashion or media, to diversify their skills
74% of top beauty brands have committed to continuous learning initiatives for their staff to keep up with innovation
66% of makeup industry respondents believe that future success depends on mastering both artistic skills and digital literacy
81% of makeup artists feel that online tutorials and courses have made upskilling more accessible and flexible
47% of industry professionals have upskilled in new hygienic and safety protocols following health crises
70% of makeup professionals seek out upskilling opportunities through industry associations and memberships

Professional Development and Education Interpretation

Amidst a makeup industry where nearly three-quarters of professionals find digital and continuous learning essential, upskilling has evolved from a competitive advantage to a vital pipeline for innovation, income growth, and adapting to technological trends—proving that in beauty as in business, the brushstroke of progress is now painted with lifelong learning.

Sustainability and Ethical Practices

68% of respondents believe that reskilling in eco-friendly packaging and product sustainability will be crucial in the coming years
54% of makeup training programs have increased their focus on ethical sourcing and cruelty-free practices
64% of makeup brands now incorporate sustainability metrics into their training modules

Sustainability and Ethical Practices Interpretation

As the makeup industry risks losing its glamorous charm without a conscience, over two-thirds of professionals recognize that mastering eco-friendly packaging and sustainable practices is now as essential as perfecting the brush stroke itself.