GITNUXREPORT 2025

Upskilling And Reskilling In The E Commerce Industry Statistics

E-commerce invests heavily in upskilling, boosting growth and competitiveness rapidly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

53% of online shoppers are likely to abandon a purchase if website navigation is poor, highlighting the need for upskilled web design experts

Statistic 2

The global e-commerce upskilling market is expected to grow at a CAGR of 14.2% from 2023 to 2030

Statistic 3

70% of e-commerce CEOs believe upskilling their workforce is critical for growth

Statistic 4

80% of online marketplaces have integrated upskilling as part of their employment strategy

Statistic 5

65% of online retail companies are investing in AI-powered learning platforms for workforce upskilling

Statistic 6

71% of e-commerce businesses include upskilling as a core part of their digital transformation strategy

Statistic 7

37% of e-commerce firms report that upskilling has directly contributed to revenue growth

Statistic 8

54% of online retail companies have integrated feedback-based learning modules to enhance upskilling

Statistic 9

73% of e-commerce CEO’s cite upskilling as a vital component of sustainable growth

Statistic 10

44% of e-commerce professionals find that upskilling reduces technology obsolescence risks

Statistic 11

68% of digital marketing teams in e-commerce claim that upskilling in content creation has directly increased conversion rates

Statistic 12

78% of e-commerce companies plan to increase training programs to upskill their workforce

Statistic 13

65% of online retailers view upskilling as essential to competitive advantage

Statistic 14

48% of e-commerce employees consider digital skills as their top learning priority

Statistic 15

62% of e-commerce firms have introduced reskilling initiatives in the past year

Statistic 16

72% of e-commerce companies report difficulty in finding skilled digital marketing professionals

Statistic 17

58% of retailers increased investment in employee training during 2023

Statistic 18

40% of e-commerce businesses offer online training modules for their staff

Statistic 19

55% of online retail staff received formal reskilling training in AI and data analytics in 2023

Statistic 20

65% of e-commerce customer service representatives have completed training in chatbot and AI support tools

Statistic 21

49% of e-commerce companies have implemented virtual reality training for staff

Statistic 22

67% of online retail organizations are participating in cross-functional upskilling programs

Statistic 23

44% of e-commerce companies report that digital literacy gaps are the biggest obstacle to growth

Statistic 24

60% of e-commerce startups prioritize reskilling as part of their hiring process

Statistic 25

75% of e-commerce companies plan to increase budget allocations for employee development in the next fiscal year

Statistic 26

53% of e-commerce logistics staff underwent training in new supply chain technologies in 2023

Statistic 27

78% of e-commerce businesses reported a positive ROI after investing in employee reskilling programs

Statistic 28

47% of online retailers use gamification techniques to enhance employee upskilling programs

Statistic 29

62% of e-commerce firms believe that continuous learning environments improve overall productivity

Statistic 30

55% of e-commerce project managers report improved project delivery times after upskilling in Agile methodologies

Statistic 31

58% of e-commerce customer support teams have received training in multilingual support tactics

Statistic 32

72% of e-commerce companies have incorporated soft skills training such as communication and teamwork

Statistic 33

50% of online retail staff reported feeling more confident in their roles after participating in targeted reskilling programs

Statistic 34

60% of e-commerce firms have adopted microlearning modules to facilitate ongoing training

Statistic 35

43% of e-commerce organizations see employee turnover decrease after implementing upskilling initiatives

Statistic 36

69% of e-commerce logistics managers say reskilling helps optimize warehouse operations

Statistic 37

59% of e-commerce companies invest in cybersecurity training for their staff, to reduce data breach risks

Statistic 38

74% of online retailers consider upskilling in digital marketing essential for future success

Statistic 39

46% of e-commerce employees have participated in courses on data privacy and compliance

Statistic 40

64% of e-commerce companies believe that AI and machine learning skills are critical for their future workforce

Statistic 41

55% of employees in online retail report greater job satisfaction after receiving relevant training programs

Statistic 42

69% of e-commerce organizations plan to expand their digital learning offerings in response to industry changes

Statistic 43

50% of e-commerce customer experience teams have improved their skills in analytics and personalization techniques

Statistic 44

65% of online retailers use virtual training webinars for staff development

Statistic 45

57% of e-commerce entrepreneurs believe that reskilling their team is a key factor for scaling their business

Statistic 46

38% of e-commerce supply chain professionals have participated in training related to sustainable practices

Statistic 47

66% of e-commerce businesses have leveraged AI chatbots to personalize employee training experiences

Statistic 48

48% of e-commerce organizations prioritize strategic reskilling to adapt to rapid technological changes

Statistic 49

59% of e-commerce digital teams have reported improved collaboration after upskilling in cross-functional tools

Statistic 50

69% of online retail companies have increased their use of online courses and certifications for staff development

Statistic 51

51% of e-commerce brands are investing in internally developed training apps to improve skill acquisition

Slide 1 of 51

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

78% of e-commerce companies plan to increase training programs to upskill their workforce
65% of online retailers view upskilling as essential to competitive advantage
48% of e-commerce employees consider digital skills as their top learning priority
62% of e-commerce firms have introduced reskilling initiatives in the past year
53% of online shoppers are likely to abandon a purchase if website navigation is poor, highlighting the need for upskilled web design experts
The global e-commerce upskilling market is expected to grow at a CAGR of 14.2% from 2023 to 2030
72% of e-commerce companies report difficulty in finding skilled digital marketing professionals
58% of retailers increased investment in employee training during 2023
40% of e-commerce businesses offer online training modules for their staff
55% of online retail staff received formal reskilling training in AI and data analytics in 2023
70% of e-commerce CEOs believe upskilling their workforce is critical for growth
80% of online marketplaces have integrated upskilling as part of their employment strategy
65% of e-commerce customer service representatives have completed training in chatbot and AI support tools

In a rapidly evolving digital marketplace, where 78% of e-commerce companies are ramping up training efforts and 70% of CEOs see workforce development as vital for growth, upskilling and reskilling have become the cornerstones of staying competitive and driving innovation in the industry.

Customer Experience and Engagement Strategies

53% of online shoppers are likely to abandon a purchase if website navigation is poor, highlighting the need for upskilled web design experts

Customer Experience and Engagement Strategies Interpretation

With over half of online shoppers ready to abandon their carts due to poor website navigation, the e-commerce industry must prioritize upskilling web design experts to turn browsing frustrations into seamless buying experiences.

Upskilling and Reskilling Initiatives

The global e-commerce upskilling market is expected to grow at a CAGR of 14.2% from 2023 to 2030
70% of e-commerce CEOs believe upskilling their workforce is critical for growth
80% of online marketplaces have integrated upskilling as part of their employment strategy
65% of online retail companies are investing in AI-powered learning platforms for workforce upskilling
71% of e-commerce businesses include upskilling as a core part of their digital transformation strategy
37% of e-commerce firms report that upskilling has directly contributed to revenue growth
54% of online retail companies have integrated feedback-based learning modules to enhance upskilling
73% of e-commerce CEO’s cite upskilling as a vital component of sustainable growth
44% of e-commerce professionals find that upskilling reduces technology obsolescence risks
68% of digital marketing teams in e-commerce claim that upskilling in content creation has directly increased conversion rates

Upskilling and Reskilling Initiatives Interpretation

As e-commerce companies race toward digital agility, the surging upskilling market—projected to grow at 14.2% annually—becomes the ultimate secret weapon, with 70% of CEOs viewing workforce training as essential for growth, yet only 37% seeing direct revenue gains, highlighting that in this era, a well-trained workforce isn't just a cost but the fastest route to staying relevant and profitable.

Workforce Development and Training Programs

78% of e-commerce companies plan to increase training programs to upskill their workforce
65% of online retailers view upskilling as essential to competitive advantage
48% of e-commerce employees consider digital skills as their top learning priority
62% of e-commerce firms have introduced reskilling initiatives in the past year
72% of e-commerce companies report difficulty in finding skilled digital marketing professionals
58% of retailers increased investment in employee training during 2023
40% of e-commerce businesses offer online training modules for their staff
55% of online retail staff received formal reskilling training in AI and data analytics in 2023
65% of e-commerce customer service representatives have completed training in chatbot and AI support tools
49% of e-commerce companies have implemented virtual reality training for staff
67% of online retail organizations are participating in cross-functional upskilling programs
44% of e-commerce companies report that digital literacy gaps are the biggest obstacle to growth
60% of e-commerce startups prioritize reskilling as part of their hiring process
75% of e-commerce companies plan to increase budget allocations for employee development in the next fiscal year
53% of e-commerce logistics staff underwent training in new supply chain technologies in 2023
78% of e-commerce businesses reported a positive ROI after investing in employee reskilling programs
47% of online retailers use gamification techniques to enhance employee upskilling programs
62% of e-commerce firms believe that continuous learning environments improve overall productivity
55% of e-commerce project managers report improved project delivery times after upskilling in Agile methodologies
58% of e-commerce customer support teams have received training in multilingual support tactics
72% of e-commerce companies have incorporated soft skills training such as communication and teamwork
50% of online retail staff reported feeling more confident in their roles after participating in targeted reskilling programs
60% of e-commerce firms have adopted microlearning modules to facilitate ongoing training
43% of e-commerce organizations see employee turnover decrease after implementing upskilling initiatives
69% of e-commerce logistics managers say reskilling helps optimize warehouse operations
59% of e-commerce companies invest in cybersecurity training for their staff, to reduce data breach risks
74% of online retailers consider upskilling in digital marketing essential for future success
46% of e-commerce employees have participated in courses on data privacy and compliance
64% of e-commerce companies believe that AI and machine learning skills are critical for their future workforce
55% of employees in online retail report greater job satisfaction after receiving relevant training programs
69% of e-commerce organizations plan to expand their digital learning offerings in response to industry changes
50% of e-commerce customer experience teams have improved their skills in analytics and personalization techniques
65% of online retailers use virtual training webinars for staff development
57% of e-commerce entrepreneurs believe that reskilling their team is a key factor for scaling their business
38% of e-commerce supply chain professionals have participated in training related to sustainable practices
66% of e-commerce businesses have leveraged AI chatbots to personalize employee training experiences
48% of e-commerce organizations prioritize strategic reskilling to adapt to rapid technological changes
59% of e-commerce digital teams have reported improved collaboration after upskilling in cross-functional tools
69% of online retail companies have increased their use of online courses and certifications for staff development
51% of e-commerce brands are investing in internally developed training apps to improve skill acquisition

Workforce Development and Training Programs Interpretation

With nearly four out of five e-commerce companies ramping up training efforts and over 70% seeing ROI, it's clear that in the race for digital dominance, upskilling isn't just a competitive advantage—it's the digital lifeline turning workforce anxiety into agile advantage.