GITNUXREPORT 2025

Upskilling And Reskilling In The Creative Industry Statistics

Most creative firms prioritize upskilling, boosting competitiveness, innovation, and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of creative companies plan to integrate augmented and virtual reality training modules in the next two years

Statistic 2

45% of creative companies increased training budgets in 2023

Statistic 3

60% of creatives feel unprepared for new technological tools

Statistic 4

70% of creative firms report a skills gap in digital marketing

Statistic 5

30% of creative workers lost jobs due to skill mismatches

Statistic 6

48% of recent graduates in creative fields feel they lack practical skills for the industry

Statistic 7

58% of creative organizations believe reskilling can reduce turnover

Statistic 8

40% of creative professionals report that their current skills are insufficient for industry demands

Statistic 9

62% of creative industry employers look for soft skills in addition to technical skills

Statistic 10

54% of creative roles require knowledge of new media tools

Statistic 11

49% of creative companies have experienced a skills shortage in the last 12 months

Statistic 12

73% of creative firms report that digital transformation has increased the need for reskilling

Statistic 13

35% of creative professionals have changed careers due to lack of skill development opportunities

Statistic 14

54% of creative workers feel that soft skills are undervalued

Statistic 15

88% of creative industry leaders believe that reskilling can close skills gaps faster than hiring

Statistic 16

78% of creative industry employers believe upskilling is essential to remain competitive

Statistic 17

65% of creative professionals plan to reskill within the next year

Statistic 18

82% of creative agencies find that upskilling improves project outcomes

Statistic 19

50% of creative professionals have taken online courses to enhance their skills

Statistic 20

40% of creative companies offer in-house reskilling programs

Statistic 21

55% of creative freelancers seek continuous learning opportunities

Statistic 22

80% of creative agencies prioritize AI training for their staff

Statistic 23

75% of creative industry leaders believe future growth depends on upskilling

Statistic 24

85% of creative companies plan to increase digital skills training next year

Statistic 25

65% of creative teams use virtual reality for training purposes

Statistic 26

70% of creative startups plan to invest in employee upskilling by 2024

Statistic 27

67% of creative industry professionals believe that upskilling leads to higher job satisfaction

Statistic 28

39% of creative workers have participated in mentorship programs focused on reskilling

Statistic 29

68% of creative agencies see value in cross-disciplinary training

Statistic 30

45% of creative freelancers feel that upskilling is necessary to stay competitive

Statistic 31

52% of creative professionals have gained new skills through peer-to-peer learning

Statistic 32

41% of creative companies have implemented gamified training programs

Statistic 33

66% of creative workers believe that upskilling can lead to higher income

Statistic 34

79% of creative agencies are investing in AI and machine learning training

Statistic 35

72% of creative companies believe that investing in employee training improves client satisfaction

Statistic 36

44% of creatives use augmented reality tools in their training processes

Statistic 37

60% of creative firms offer specialized training in emerging tech such as blockchain

Statistic 38

57% of creative professionals see reskilling as necessary for career longevity

Statistic 39

83% of creative leaders report that upskilling improves innovation

Statistic 40

50% of creative industry employees have participated in formal training programs in the past year

Statistic 41

46% of creative agencies have adopted e-learning platforms for training

Statistic 42

69% of creative professionals are interested in microlearning modules for rapid skill development

Statistic 43

76% of creative organizations see upskilling as a strategic priority for sustainable growth

Statistic 44

64% of creative professionals have engaged in multi-disciplinary training programs

Statistic 45

73% of creative workers see upskilling as a pathway to leadership roles

Statistic 46

49% of creative companies have developed internal reskilling curriculums

Statistic 47

62% of creative professionals participate regularly in industry webinars and online conferences for skill development

Statistic 48

55% of creative freelancers invest time in self-directed learning outside of work hours

Statistic 49

34% of creative companies have seen increased productivity after upskilling initiatives

Statistic 50

77% of creative industry professionals prioritize learning new digital tools annually

Statistic 51

41% of creative organizations provide mentorship programs focused on skill development

Statistic 52

49% of creative professionals consider upskilling essential for negotiating better freelance rates

Statistic 53

47% of creative industry employees have reported that online courses helped them secure new job opportunities

Statistic 54

85% of creative leaders believe that organizations that prioritize upskilling will outperform their competitors

Statistic 55

56% of creative professionals engage in skills development during industry-specific boot camps

Statistic 56

88% of creative organizations believe future success depends on reskilling

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Key Highlights

78% of creative industry employers believe upskilling is essential to remain competitive
65% of creative professionals plan to reskill within the next year
45% of creative companies increased training budgets in 2023
82% of creative agencies find that upskilling improves project outcomes
60% of creatives feel unprepared for new technological tools
70% of creative firms report a skills gap in digital marketing
50% of creative professionals have taken online courses to enhance their skills
40% of creative companies offer in-house reskilling programs
55% of creative freelancers seek continuous learning opportunities
80% of creative agencies prioritize AI training for their staff
30% of creative workers lost jobs due to skill mismatches
75% of creative industry leaders believe future growth depends on upskilling
48% of recent graduates in creative fields feel they lack practical skills for the industry

With 78% of creative industry employers deeming upskilling essential for staying competitive and nearly two-thirds of professionals planning to reskill within the next year, the creative sector is undergoing a rapid transformation driven by continuous learning and technological innovation.

Digital Transformation and Technology Adoption

60% of creative companies plan to integrate augmented and virtual reality training modules in the next two years

Digital Transformation and Technology Adoption Interpretation

With 60% of creative companies planning to adopt augmented and virtual reality training in the next two years, the industry is clearly doubling down on immersive skills to stay ahead in an ever-evolving digital landscape.

Investment in Training and Future Skills

45% of creative companies increased training budgets in 2023

Investment in Training and Future Skills Interpretation

With nearly half of creative companies boosting their training budgets in 2023, it’s clear that the industry is betting on continuous upskilling as the creative horsepower for future innovation.

Skills Gap and Workforce Preparedness

60% of creatives feel unprepared for new technological tools
70% of creative firms report a skills gap in digital marketing
30% of creative workers lost jobs due to skill mismatches
48% of recent graduates in creative fields feel they lack practical skills for the industry
58% of creative organizations believe reskilling can reduce turnover
40% of creative professionals report that their current skills are insufficient for industry demands
62% of creative industry employers look for soft skills in addition to technical skills
54% of creative roles require knowledge of new media tools
49% of creative companies have experienced a skills shortage in the last 12 months
73% of creative firms report that digital transformation has increased the need for reskilling
35% of creative professionals have changed careers due to lack of skill development opportunities
54% of creative workers feel that soft skills are undervalued
88% of creative industry leaders believe that reskilling can close skills gaps faster than hiring

Skills Gap and Workforce Preparedness Interpretation

With nearly nine out of ten industry leaders advocating reskilling as the swift cure for pervasive skills gaps, the creative sector's urgent call for practical, soft, and digital competencies underscores that in a rapidly evolving landscape, only those who learn to adapt will remain artistically relevant and professionally resilient.

Upskilling and Continuous Learning

78% of creative industry employers believe upskilling is essential to remain competitive
65% of creative professionals plan to reskill within the next year
82% of creative agencies find that upskilling improves project outcomes
50% of creative professionals have taken online courses to enhance their skills
40% of creative companies offer in-house reskilling programs
55% of creative freelancers seek continuous learning opportunities
80% of creative agencies prioritize AI training for their staff
75% of creative industry leaders believe future growth depends on upskilling
85% of creative companies plan to increase digital skills training next year
65% of creative teams use virtual reality for training purposes
70% of creative startups plan to invest in employee upskilling by 2024
67% of creative industry professionals believe that upskilling leads to higher job satisfaction
39% of creative workers have participated in mentorship programs focused on reskilling
68% of creative agencies see value in cross-disciplinary training
45% of creative freelancers feel that upskilling is necessary to stay competitive
52% of creative professionals have gained new skills through peer-to-peer learning
41% of creative companies have implemented gamified training programs
66% of creative workers believe that upskilling can lead to higher income
79% of creative agencies are investing in AI and machine learning training
72% of creative companies believe that investing in employee training improves client satisfaction
44% of creatives use augmented reality tools in their training processes
60% of creative firms offer specialized training in emerging tech such as blockchain
57% of creative professionals see reskilling as necessary for career longevity
83% of creative leaders report that upskilling improves innovation
50% of creative industry employees have participated in formal training programs in the past year
46% of creative agencies have adopted e-learning platforms for training
69% of creative professionals are interested in microlearning modules for rapid skill development
76% of creative organizations see upskilling as a strategic priority for sustainable growth
64% of creative professionals have engaged in multi-disciplinary training programs
73% of creative workers see upskilling as a pathway to leadership roles
49% of creative companies have developed internal reskilling curriculums
62% of creative professionals participate regularly in industry webinars and online conferences for skill development
55% of creative freelancers invest time in self-directed learning outside of work hours
34% of creative companies have seen increased productivity after upskilling initiatives
77% of creative industry professionals prioritize learning new digital tools annually
41% of creative organizations provide mentorship programs focused on skill development
49% of creative professionals consider upskilling essential for negotiating better freelance rates
47% of creative industry employees have reported that online courses helped them secure new job opportunities
85% of creative leaders believe that organizations that prioritize upskilling will outperform their competitors
56% of creative professionals engage in skills development during industry-specific boot camps

Upskilling and Continuous Learning Interpretation

In a creative industry increasingly fueled by AI, VR, and blockchain, a staggering 78-85% of employers and professionals alike recognize upskilling as the secret sauce for staying competitive, innovating boldly, and ultimately, avoiding becoming yesterday’s masterpiece.

Workforce Development

88% of creative organizations believe future success depends on reskilling

Workforce Development Interpretation

With 88% of creative organizations recognizing that reskilling is their ticket to future success, it's clear that in the fast-evolving world of creativity, upgrading skills isn’t just an option—it's the new standard for staying relevant.