GITNUXREPORT 2025

Upskilling And Reskilling In The Advertising Industry Statistics

Most advertising professionals see upskilling as vital for industry adaptation success.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

62% of ad agencies believe that upskilling in content marketing yields higher ROI

Statistic 2

73% of ad professionals believe that reskilling can help adapt to rapidly changing digital platforms

Statistic 3

68% of advertising professionals believe upskilling is critical for their career progression

Statistic 4

54% of advertising agencies increased their training budgets in 2023 to facilitate upskilling

Statistic 5

72% of advertisers see technology-based upskilling as essential to stay competitive

Statistic 6

65% of recent advertising job postings now require digital skills due to upskilling efforts

Statistic 7

45% of senior ad executives have completed at least one reskilling program in the past year

Statistic 8

80% of advertising companies believe that reskilling will help bridge the talent gap

Statistic 9

55% of ad agencies report a skills shortage in data analytics, prompting reskilling initiatives

Statistic 10

60% of marketing professionals have undergone upskilling in AI tools over the past 18 months

Statistic 11

48% of advertising firms plan to implement more comprehensive upskilling programs by 2024

Statistic 12

40% of digital advertising roles now require proficiency in programmatic advertising, due to upskilling efforts

Statistic 13

70% of ad professionals agree that continuous learning is vital for adapting to evolving technology

Statistic 14

29% of advertising industry workers participated in formal reskilling programs in 2022

Statistic 15

67% of ad agencies have launched internal upskilling initiatives focused on creative skills

Statistic 16

52% of advertising companies increased investment in online learning platforms in 2023

Statistic 17

83% of advertising professionals believe upskilling in digital marketing is critical for career growth

Statistic 18

36% of advertising agencies identified data-driven decision-making as a key area for reskilling

Statistic 19

75% of advertising experts view upskilling as a way to reduce reliance on external hiring

Statistic 20

42% of advertising roles are expected to evolve significantly within the next two years, fueling reskilling demand

Statistic 21

58% of marketing teams have dedicated budgets for reskilling in new advertising technologies

Statistic 22

65% of ad industry leaders see AI as an essential skill area to develop through upskilling

Statistic 23

46% of advertising firms report a higher number of layoffs linked to digital transformation needs requiring reskilling

Statistic 24

73% of advertising professionals believe that reskilling can lead to better client briefs and outcomes

Statistic 25

57% of agencies have increased cross-functional training programs, focusing on reskilling employees

Statistic 26

49% of advertising industry workers say they need to reskill to handle new social media platforms effectively

Statistic 27

78% of advertising companies see continuous education as a vital part of talent retention

Statistic 28

41% of advertising professionals report that reskilling projects have increased their productivity

Statistic 29

69% of marketers report investing in virtual and augmented reality reskilling programs

Statistic 30

54% of ad firms are experimenting with gamification as part of reskilling employees

Statistic 31

75% of top advertising firms have dedicated teams for continuous learning and reskilling

Statistic 32

50% of advertising courses now include modules on data privacy and ethical advertising due to upskilling trends

Statistic 33

65% of ad practitioners believe that reskilling can reduce digital skill gaps within teams

Statistic 34

59% of advertising recruiters prioritize candidates with recent upskilling certifications

Statistic 35

62% of digital ad professionals report self-directed learning as a key part of their upskilling process

Statistic 36

84% of advertising executives see the integration of AI and machine learning as a top upskilling priority

Statistic 37

48% of advertising professionals view upskilling in influencer marketing as crucial for future campaigns

Statistic 38

70% of marketing managers report a positive correlation between reskilling efforts and client satisfaction

Statistic 39

64% of advertising firms have adopted micro-learning approaches for ongoing employee upskilling

Statistic 40

80% of companies invest in specialized digital marketing bootcamps for upskilling employees

Statistic 41

59% of advertising teams reported that reskilling initiatives improved their campaign effectiveness

Statistic 42

42% of ad agencies are considering AI-driven personalized learning platforms for employee reskilling

Statistic 43

75% of ad professionals agree that continuous upskilling is necessary to keep up with evolving platform algorithms

Statistic 44

55% of agencies plan to implement VR/AR training modules for creative teams within the next year

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Key Highlights

68% of advertising professionals believe upskilling is critical for their career progression
54% of advertising agencies increased their training budgets in 2023 to facilitate upskilling
72% of advertisers see technology-based upskilling as essential to stay competitive
65% of recent advertising job postings now require digital skills due to upskilling efforts
45% of senior ad executives have completed at least one reskilling program in the past year
80% of advertising companies believe that reskilling will help bridge the talent gap
55% of ad agencies report a skills shortage in data analytics, prompting reskilling initiatives
60% of marketing professionals have undergone upskilling in AI tools over the past 18 months
48% of advertising firms plan to implement more comprehensive upskilling programs by 2024
40% of digital advertising roles now require proficiency in programmatic advertising, due to upskilling efforts
70% of ad professionals agree that continuous learning is vital for adapting to evolving technology
29% of advertising industry workers participated in formal reskilling programs in 2022
67% of ad agencies have launched internal upskilling initiatives focused on creative skills

In a rapidly transforming industry where 68% of advertising professionals see upskilling as vital for career growth and 72% believe technology-driven training is essential to stay competitive, the advertising sector is experiencing a reskilling revolution that promises to redefine talent and innovation.

Industry Perceptions and Attitudes Towards Change

62% of ad agencies believe that upskilling in content marketing yields higher ROI
73% of ad professionals believe that reskilling can help adapt to rapidly changing digital platforms

Industry Perceptions and Attitudes Towards Change Interpretation

With 62% of ad agencies seeing higher ROI from upskilling in content marketing and 73% recognizing reskilling as essential to navigating the ever-evolving digital landscape, it's clear that in advertising, staying sharp isn’t just a strategy—it's survival.

Skills Development and Upskilling Initiatives

68% of advertising professionals believe upskilling is critical for their career progression
54% of advertising agencies increased their training budgets in 2023 to facilitate upskilling
72% of advertisers see technology-based upskilling as essential to stay competitive
65% of recent advertising job postings now require digital skills due to upskilling efforts
45% of senior ad executives have completed at least one reskilling program in the past year
80% of advertising companies believe that reskilling will help bridge the talent gap
55% of ad agencies report a skills shortage in data analytics, prompting reskilling initiatives
60% of marketing professionals have undergone upskilling in AI tools over the past 18 months
48% of advertising firms plan to implement more comprehensive upskilling programs by 2024
40% of digital advertising roles now require proficiency in programmatic advertising, due to upskilling efforts
70% of ad professionals agree that continuous learning is vital for adapting to evolving technology
29% of advertising industry workers participated in formal reskilling programs in 2022
67% of ad agencies have launched internal upskilling initiatives focused on creative skills
52% of advertising companies increased investment in online learning platforms in 2023
83% of advertising professionals believe upskilling in digital marketing is critical for career growth
36% of advertising agencies identified data-driven decision-making as a key area for reskilling
75% of advertising experts view upskilling as a way to reduce reliance on external hiring
42% of advertising roles are expected to evolve significantly within the next two years, fueling reskilling demand
58% of marketing teams have dedicated budgets for reskilling in new advertising technologies
65% of ad industry leaders see AI as an essential skill area to develop through upskilling
46% of advertising firms report a higher number of layoffs linked to digital transformation needs requiring reskilling
73% of advertising professionals believe that reskilling can lead to better client briefs and outcomes
57% of agencies have increased cross-functional training programs, focusing on reskilling employees
49% of advertising industry workers say they need to reskill to handle new social media platforms effectively
78% of advertising companies see continuous education as a vital part of talent retention
41% of advertising professionals report that reskilling projects have increased their productivity
69% of marketers report investing in virtual and augmented reality reskilling programs
54% of ad firms are experimenting with gamification as part of reskilling employees
75% of top advertising firms have dedicated teams for continuous learning and reskilling
50% of advertising courses now include modules on data privacy and ethical advertising due to upskilling trends
65% of ad practitioners believe that reskilling can reduce digital skill gaps within teams
59% of advertising recruiters prioritize candidates with recent upskilling certifications
62% of digital ad professionals report self-directed learning as a key part of their upskilling process
84% of advertising executives see the integration of AI and machine learning as a top upskilling priority
48% of advertising professionals view upskilling in influencer marketing as crucial for future campaigns
70% of marketing managers report a positive correlation between reskilling efforts and client satisfaction
64% of advertising firms have adopted micro-learning approaches for ongoing employee upskilling
80% of companies invest in specialized digital marketing bootcamps for upskilling employees
59% of advertising teams reported that reskilling initiatives improved their campaign effectiveness
42% of ad agencies are considering AI-driven personalized learning platforms for employee reskilling
75% of ad professionals agree that continuous upskilling is necessary to keep up with evolving platform algorithms

Skills Development and Upskilling Initiatives Interpretation

With over two-thirds of advertising professionals emphasizing upskilling as essential for career growth and a significant budget shift toward digital and technological training, the industry is rapidly transforming—making continuous learning not just an advantage but a necessity to stay competitive, adapt to digital disruptions, and bridge talent gaps, lest agencies risk falling behind in an era where skills evolve faster than campaigns.

Technological Adoption and Digital Transformation

55% of agencies plan to implement VR/AR training modules for creative teams within the next year

Technological Adoption and Digital Transformation Interpretation

With over half of agencies gearing up to harness VR and AR for training, the advertising industry is clearly betting on immersive technology to elevate creativity—and stay ahead in the digital age.