GITNUXREPORT 2025

Trend Statistics

Personalization, mobile, video, social media, reviews dominate modern digital marketing trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

72% of consumers say they are more likely to buy from a brand that personalizes content and offers

Statistic 2

43% of consumers say they would pay more for products from a brand that offers a personalized experience

Statistic 3

65% of customers say your company’s responsiveness impacts their loyalty

Statistic 4

61% of brands report an increase in sales after implementing personalization strategies

Statistic 5

89% of marketers believe that engaging customers through social media improves brand loyalty

Statistic 6

77% of marketers say that personalization has improved customer engagement

Statistic 7

91% of marketers agree that creating personalized experiences increases customer engagement

Statistic 8

70% of consumers say they are more loyal to brands that engage them personally

Statistic 9

67% of customers have stopped engaging with a brand after a poor digital experience

Statistic 10

80% of companies see a measurable increase in brand engagement after implementing chatbots

Statistic 11

84% of consumers trust a brand more when it offers personalized customer service

Statistic 12

74% of businesses have seen increased customer engagement due to personalization

Statistic 13

67% of marketers believe in the importance of omnichannel marketing for customer retention

Statistic 14

82% of consumers are more loyal to brands that offer personalized experiences

Statistic 15

63% of marketers see a positive ROI from content marketing efforts

Statistic 16

77% of consumers are willing to switch brands for better personalization

Statistic 17

59% of marketers cite personalized marketing as a key driver for customer retention

Statistic 18

65% of consumers are more likely to purchase from brands that deliver personalized experiences

Statistic 19

70% of consumers prefer to learn about a company through articles rather than ads

Statistic 20

Email marketing has an average ROI of 4200%, making it one of the most effective digital marketing channels

Statistic 21

90% of Instagram users follow at least one business

Statistic 22

55% of online shoppers abandon their cart before completing a purchase

Statistic 23

47% of buyers view 3-5 pieces of content before speaking to a sales representative

Statistic 24

The global e-commerce market is expected to reach $8.1 trillion in 2026, up from $4.9 trillion in 2021

Statistic 25

81% of consumers have either stopped using a brand or not bought from them after a poor customer experience

Statistic 26

42% of people say they would purchase more online if the checkout process was faster

Statistic 27

78% of Instagram users say they have discovered a new product on the platform

Statistic 28

69% of shoppers say that relevant visual content influences their purchasing decisions

Statistic 29

84% of consumers trust online reviews as much as a personal recommendation

Statistic 30

45% of consumers say they will abandon a purchase if the website is not mobile-friendly

Statistic 31

50% of consumers say they are more likely to buy from a brand that offers personalized discounts

Statistic 32

53% of social media users report discovering new brands via social platforms

Statistic 33

75% of shoppers say reading reviews influences their purchasing decisions

Statistic 34

88% of consumers say they trust online reviews as much as personal recommendations

Statistic 35

39% of consumers prefer to shop via mobile apps rather than mobile browsers

Statistic 36

80% of Instagram followers cite the platform as a primary source of brand discovery

Statistic 37

54% of shoppers say video influences their purchasing decision

Statistic 38

67% of consumers read online reviews before making a purchase

Statistic 39

70% of customers are influenced by customer reviews and ratings

Statistic 40

65% of consumers find personalized marketing to be more relevant

Statistic 41

72% of consumers research products online before purchasing in-store

Statistic 42

54% of email users prefer to receive promotional emails in the morning

Statistic 43

38% of consumers say they are more likely to trust peer-generated content over brand content

Statistic 44

48% of consumers say they are more likely to purchase from a brand that engages with them on social media

Statistic 45

63% of users say they are more likely to buy from brands that respond promptly to customer inquiries online

Statistic 46

52% of consumers report that fast-loading websites increase their chances of purchase

Statistic 47

44% of companies use chatbots to enhance customer service interactions

Statistic 48

69% of consumers say they are more likely to buy from a brand with good online reviews

Statistic 49

53% of digital marketers consider email marketing their most effective strategy

Statistic 50

70% of marketers believe that integrating AI into marketing can significantly improve campaign performance

Statistic 51

58% of consumers prefer brands that provide AI-driven assistance, such as chatbots or personalized recommendations

Statistic 52

45% of online shoppers abandon their cart because of high shipping costs

Statistic 53

80% of Gen Z respondents say they follow at least one brand on social media

Statistic 54

83% of consumers trust recommendations from peers over other forms of advertising

Statistic 55

66% of marketers use data analytics to inform their marketing strategies

Statistic 56

74% of consumers are more likely to trust a brand that personalizes their content

Statistic 57

69% of shoppers prefer brands that offer seamless omnichannel experiences

Statistic 58

42% of consumers find augmented reality features helpful when shopping online

Statistic 59

59% of consumers say they are more likely to buy from brands that provide personalized product recommendations

Statistic 60

77% of experience-driven companies report higher customer satisfaction scores

Statistic 61

65% of consumers prefer brands with sustainable and eco-friendly practices

Statistic 62

55% of marketers are focusing more on user-generated content in 2024

Statistic 63

83% of shoppers say online reviews influence their purchasing decisions

Statistic 64

61% of consumers are more likely to recommend brands with a strong social media presence

Statistic 65

44% of email recipients have made a purchase based on a promotional email

Statistic 66

75% of consumers value brands that are transparent about their data security practices

Statistic 67

81% of users research a product online before buying in-store

Statistic 68

55% of consumers say that their purchase decisions are influenced by social proof

Statistic 69

71% of consumers are more likely to make a purchase from a brand that responds quickly to questions on social media

Statistic 70

58% of users say personalized advertisements increase their likelihood of clicking or purchasing

Statistic 71

69% of consumers say live shopping events influence their purchasing decisions

Statistic 72

77% of users are more likely to buy from brands that offer seamless checkout experiences

Statistic 73

60% of marketing budgets are allocated to digital channels, with a rising emphasis on personalized content

Statistic 74

65% of consumers believe that brands should use AI to improve their shopping experience

Statistic 75

90% of companies report that data-driven marketing increases their understanding of customer preferences

Statistic 76

73% of consumers say personalized emails are more relevant to them

Statistic 77

58% of online shoppers prioritize free shipping over other factors when making purchasing decisions

Statistic 78

80% of Gen Z consumers prefer shopping via mobile apps over desktop

Statistic 79

69% of consumers are more likely to engage with brands that create interactive content

Statistic 80

55% of consumers say social proof influences their decision to buy

Statistic 81

60% of shoppers want brands to offer personalized product recommendations

Statistic 82

44% of consumers prefer to buy from brands that are environmentally responsible

Statistic 83

85% of shoppers research products online before making a purchase

Statistic 84

75% of consumers say they are more likely to buy from a brand with strong social media engagement

Statistic 85

88% of consumers trust online reviews as much as personal recommendations

Statistic 86

52% of companies report that customer experience improves with faster service response times

Statistic 87

81% of consumers check social media before making a purchase decision

Statistic 88

70% of shoppers say that user-generated content influences their buying decisions

Statistic 89

44% of brands are increasing their focus on sustainability initiatives in marketing campaigns

Statistic 90

69% of consumers feel more connected to brands that engage through social media

Statistic 91

83% of consumers prefer brands that provide easy mobile navigation

Statistic 92

81% of consumers check social media before making a purchase decision

Statistic 93

Mobile devices account for approximately 54.8% of global website traffic

Statistic 94

Voice search is used by 47% of smart device users

Statistic 95

60% of searches are now conducted via mobile devices

Statistic 96

60% of digital media time is spent on social media

Statistic 97

44% of marketers rate SEO as the highest priority for their digital marketing efforts

Statistic 98

56% of people watch videos daily, with a significant portion watching on mobile devices

Statistic 99

45% of mobile users say they will abandon a website if it takes more than 3 seconds to load

Statistic 100

81% of consumers check their social media daily, influencing brand interactions

Statistic 101

55% of shoppers use their mobile devices for price comparison in-store

Statistic 102

43% of businesses say they will increase their investment in AI tools for marketing in 2024

Statistic 103

59% of companies have integrated or plan to integrate augmented reality into their marketing

Statistic 104

Social media ad spend reached over $132 billion worldwide in 2023

Statistic 105

68% of marketers believe paid social media advertising is effective for brand awareness

Statistic 106

92% of marketers consider influencer marketing an effective tactic

Statistic 107

59% of marketers plan to increase their investment in influencer marketing in the next year

Statistic 108

52% of companies plan to increase their budget for social media advertising in 2024

Statistic 109

58% of marketers plan to increase investment in influencer marketing during 2024

Statistic 110

85% of video marketers say video has helped increase traffic to their website

Statistic 111

Video content is projected to make up 82% of all consumer internet traffic by 2024

Statistic 112

62% of companies use content marketing as part of their overall marketing strategy

Statistic 113

47% of B2B buyers view 3-5 pieces of content before engaging with a sales rep

Statistic 114

76% of marketers utilize content marketing to boost brand awareness

Statistic 115

50% of viewers prefer live video content over other types of content

Statistic 116

90% of B2B marketers plan to increase their content marketing budget in 2024

Statistic 117

86% of businesses say content marketing has increased their brand awareness

Statistic 118

47% of users say they are more likely to engage with video content than static images

Statistic 119

44% of people say they would share a brand’s content if it was highly relevant and engaging

Statistic 120

63% of marketers report improved ROI from content marketing strategies implemented in the last year

Statistic 121

44% of brands plan to focus more on video marketing in 2024 to increase engagement

Slide 1 of 121

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

65% of consumers are more likely to purchase from brands that deliver personalized experiences
Mobile devices account for approximately 54.8% of global website traffic
85% of video marketers say video has helped increase traffic to their website
Social media ad spend reached over $132 billion worldwide in 2023
70% of consumers prefer to learn about a company through articles rather than ads
Email marketing has an average ROI of 4200%, making it one of the most effective digital marketing channels
90% of Instagram users follow at least one business
55% of online shoppers abandon their cart before completing a purchase
47% of buyers view 3-5 pieces of content before speaking to a sales representative
Voice search is used by 47% of smart device users
72% of consumers say they are more likely to buy from a brand that personalizes content and offers
The global e-commerce market is expected to reach $8.1 trillion in 2026, up from $4.9 trillion in 2021
68% of marketers believe paid social media advertising is effective for brand awareness

In a digital landscape where 90% of companies report that data-driven and personalized marketing strategies significantly boost engagement, staying ahead of the trend is essential for brands aiming to captivate modern consumers.

Brand Loyalty and Personalization

72% of consumers say they are more likely to buy from a brand that personalizes content and offers
43% of consumers say they would pay more for products from a brand that offers a personalized experience
65% of customers say your company’s responsiveness impacts their loyalty
61% of brands report an increase in sales after implementing personalization strategies
89% of marketers believe that engaging customers through social media improves brand loyalty
77% of marketers say that personalization has improved customer engagement
91% of marketers agree that creating personalized experiences increases customer engagement
70% of consumers say they are more loyal to brands that engage them personally
67% of customers have stopped engaging with a brand after a poor digital experience
80% of companies see a measurable increase in brand engagement after implementing chatbots
84% of consumers trust a brand more when it offers personalized customer service
74% of businesses have seen increased customer engagement due to personalization
67% of marketers believe in the importance of omnichannel marketing for customer retention
82% of consumers are more loyal to brands that offer personalized experiences
63% of marketers see a positive ROI from content marketing efforts
77% of consumers are willing to switch brands for better personalization
59% of marketers cite personalized marketing as a key driver for customer retention

Brand Loyalty and Personalization Interpretation

In an era where nearly three-quarters of consumers crave personalized experiences, brands that ignore this trend risk losing loyalty faster than a digital step missed, as data underscores that personalized engagement not only boosts sales but also transforms casual customers into passionate advocates—yet, one poor digital encounter can swiftly turn loyalty into apathy or abandonment.

Consumer Preferences and Purchase Behavior

65% of consumers are more likely to purchase from brands that deliver personalized experiences
70% of consumers prefer to learn about a company through articles rather than ads
Email marketing has an average ROI of 4200%, making it one of the most effective digital marketing channels
90% of Instagram users follow at least one business
55% of online shoppers abandon their cart before completing a purchase
47% of buyers view 3-5 pieces of content before speaking to a sales representative
The global e-commerce market is expected to reach $8.1 trillion in 2026, up from $4.9 trillion in 2021
81% of consumers have either stopped using a brand or not bought from them after a poor customer experience
42% of people say they would purchase more online if the checkout process was faster
78% of Instagram users say they have discovered a new product on the platform
69% of shoppers say that relevant visual content influences their purchasing decisions
84% of consumers trust online reviews as much as a personal recommendation
45% of consumers say they will abandon a purchase if the website is not mobile-friendly
50% of consumers say they are more likely to buy from a brand that offers personalized discounts
53% of social media users report discovering new brands via social platforms
75% of shoppers say reading reviews influences their purchasing decisions
88% of consumers say they trust online reviews as much as personal recommendations
39% of consumers prefer to shop via mobile apps rather than mobile browsers
80% of Instagram followers cite the platform as a primary source of brand discovery
54% of shoppers say video influences their purchasing decision
67% of consumers read online reviews before making a purchase
70% of customers are influenced by customer reviews and ratings
65% of consumers find personalized marketing to be more relevant
72% of consumers research products online before purchasing in-store
54% of email users prefer to receive promotional emails in the morning
38% of consumers say they are more likely to trust peer-generated content over brand content
48% of consumers say they are more likely to purchase from a brand that engages with them on social media
63% of users say they are more likely to buy from brands that respond promptly to customer inquiries online
52% of consumers report that fast-loading websites increase their chances of purchase
44% of companies use chatbots to enhance customer service interactions
69% of consumers say they are more likely to buy from a brand with good online reviews
53% of digital marketers consider email marketing their most effective strategy
70% of marketers believe that integrating AI into marketing can significantly improve campaign performance
58% of consumers prefer brands that provide AI-driven assistance, such as chatbots or personalized recommendations
45% of online shoppers abandon their cart because of high shipping costs
80% of Gen Z respondents say they follow at least one brand on social media
83% of consumers trust recommendations from peers over other forms of advertising
66% of marketers use data analytics to inform their marketing strategies
74% of consumers are more likely to trust a brand that personalizes their content
69% of shoppers prefer brands that offer seamless omnichannel experiences
42% of consumers find augmented reality features helpful when shopping online
59% of consumers say they are more likely to buy from brands that provide personalized product recommendations
77% of experience-driven companies report higher customer satisfaction scores
65% of consumers prefer brands with sustainable and eco-friendly practices
55% of marketers are focusing more on user-generated content in 2024
83% of shoppers say online reviews influence their purchasing decisions
61% of consumers are more likely to recommend brands with a strong social media presence
44% of email recipients have made a purchase based on a promotional email
75% of consumers value brands that are transparent about their data security practices
81% of users research a product online before buying in-store
55% of consumers say that their purchase decisions are influenced by social proof
71% of consumers are more likely to make a purchase from a brand that responds quickly to questions on social media
58% of users say personalized advertisements increase their likelihood of clicking or purchasing
69% of consumers say live shopping events influence their purchasing decisions
77% of users are more likely to buy from brands that offer seamless checkout experiences
60% of marketing budgets are allocated to digital channels, with a rising emphasis on personalized content
65% of consumers believe that brands should use AI to improve their shopping experience
90% of companies report that data-driven marketing increases their understanding of customer preferences
73% of consumers say personalized emails are more relevant to them
58% of online shoppers prioritize free shipping over other factors when making purchasing decisions
80% of Gen Z consumers prefer shopping via mobile apps over desktop
69% of consumers are more likely to engage with brands that create interactive content
55% of consumers say social proof influences their decision to buy
60% of shoppers want brands to offer personalized product recommendations
44% of consumers prefer to buy from brands that are environmentally responsible
85% of shoppers research products online before making a purchase
75% of consumers say they are more likely to buy from a brand with strong social media engagement
88% of consumers trust online reviews as much as personal recommendations
52% of companies report that customer experience improves with faster service response times
81% of consumers check social media before making a purchase decision
70% of shoppers say that user-generated content influences their buying decisions
44% of brands are increasing their focus on sustainability initiatives in marketing campaigns
69% of consumers feel more connected to brands that engage through social media
83% of consumers prefer brands that provide easy mobile navigation
81% of consumers check social media before making a purchase decision

Consumer Preferences and Purchase Behavior Interpretation

In the evolving landscape of digital commerce, consumers crave personalized experiences and trustworthy peer insights—such as reviews and user-generated content—while brands that master seamless omnichannel interactions and leverage data-driven, eco-conscious marketing are positioning themselves for a trillion-dollar future.

Digital and Mobile Device Usage

Mobile devices account for approximately 54.8% of global website traffic
Voice search is used by 47% of smart device users
60% of searches are now conducted via mobile devices
60% of digital media time is spent on social media
44% of marketers rate SEO as the highest priority for their digital marketing efforts
56% of people watch videos daily, with a significant portion watching on mobile devices
45% of mobile users say they will abandon a website if it takes more than 3 seconds to load
81% of consumers check their social media daily, influencing brand interactions
55% of shoppers use their mobile devices for price comparison in-store
43% of businesses say they will increase their investment in AI tools for marketing in 2024
59% of companies have integrated or plan to integrate augmented reality into their marketing

Digital and Mobile Device Usage Interpretation

With over half of all web traffic now roaming on mobile devices and nearly half of users relying on voice search, marketers must prioritize speed, SEO, and immersive experiences—because in today’s digital race, those who adapt fastest will win the audience's fleeting attention.

Social Media Advertising and Spending

Social media ad spend reached over $132 billion worldwide in 2023
68% of marketers believe paid social media advertising is effective for brand awareness
92% of marketers consider influencer marketing an effective tactic
59% of marketers plan to increase their investment in influencer marketing in the next year
52% of companies plan to increase their budget for social media advertising in 2024
58% of marketers plan to increase investment in influencer marketing during 2024

Social Media Advertising and Spending Interpretation

With social media ad spend soaring past $132 billion in 2023 and over half of marketers intent on increasing influencer marketing and social media budgets for 2024, it’s clear that brands are betting big on the visual and viral power of digital influence to stay ahead in the crowded online arena.

Video Marketing and Content Engagement

85% of video marketers say video has helped increase traffic to their website
Video content is projected to make up 82% of all consumer internet traffic by 2024
62% of companies use content marketing as part of their overall marketing strategy
47% of B2B buyers view 3-5 pieces of content before engaging with a sales rep
76% of marketers utilize content marketing to boost brand awareness
50% of viewers prefer live video content over other types of content
90% of B2B marketers plan to increase their content marketing budget in 2024
86% of businesses say content marketing has increased their brand awareness
47% of users say they are more likely to engage with video content than static images
44% of people say they would share a brand’s content if it was highly relevant and engaging
63% of marketers report improved ROI from content marketing strategies implemented in the last year
44% of brands plan to focus more on video marketing in 2024 to increase engagement

Video Marketing and Content Engagement Interpretation

With nearly all marketers backing video and content marketing as their secret weapon—driving traffic, brand awareness, and ROI—2024 is set to be the year where video content doesn't just complement strategy, but dominates the digital landscape, proving that if you're not speaking their language through video, you're practically whispering in a storm.