GITNUXREPORT 2025

Tost Statistics

Tost dominates Latin America snack market with innovative flavors, strong brand loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Tost's advertising campaigns have reached over 50 million viewers annually in Latin America

Statistic 2

In recent years, Tost has invested over $10 million in marketing campaigns across Latin America

Statistic 3

Tost has won multiple awards for branding and packaging innovation in the snack industry

Statistic 4

Tost's advertising reach in digital media has increased by 20% year-over-year

Statistic 5

Tost has collaborated with local celebrities in Latin America to enhance brand visibility

Statistic 6

The annual advertising budget for Tost exceeds $5 million, focusing on digital and television media

Statistic 7

Tost is recognized for its innovative use of augmented reality in its advertising campaigns, engaging over 1 million consumers

Statistic 8

In 2023, Tost was featured in over 100 media articles highlighting its innovation in the snack industry

Statistic 9

About 50% of Tost consumers are influenced by advertising when making a snack purchase decision

Statistic 10

Tost's success marketing campaigns have contributed to a 15% increase in brand recall among consumers annually

Statistic 11

The average consumer purchases Tost 4 times per month

Statistic 12

In 2023, Tost launched a sustainable packaging initiative, reducing plastic use by 25%

Statistic 13

The average Tost consumer is aged between 18 and 34 years old

Statistic 14

Tost has a 65% loyalty rate among repeat customers in Latin America

Statistic 15

The majority of Tost sales in Mexico are made during the summer months, accounting for 30% of annual sales

Statistic 16

Tost is a preferred snack brand among teenagers, with a brand recall rate of 70% in that demographic

Statistic 17

Tost has a corporate social responsibility program focused on community health, donating over 100,000 meals annually

Statistic 18

The most popular Tost flavor among consumers is Original, making up 55% of sales

Statistic 19

Based on surveys, 85% of Tost consumers purchase the product at least twice a week

Statistic 20

Consumers aged 18-24 constitute the largest demographic segment for Tost sales, accounting for 40% of total sales

Statistic 21

The average spend per consumer on Tost during a shopping trip is $3.50

Statistic 22

Over 70% of Tost's customer base prefers to purchase their snacks online rather than in physical stores

Statistic 23

Tost actively participates in community events and has sponsored over 200 local festivals and initiatives

Statistic 24

Tost has partnered with several non-profits focused on nutrition education, donating a total of 50,000 educational kits in 2023

Statistic 25

The total digital engagement rate for Tost campaigns increased by 50% in the past year, with more interactive ads leading the growth

Statistic 26

Tost uses environmentally friendly transportation methods for 60% of its distribution logistics

Statistic 27

The number of Tost retail partners has increased by 25% over the past two years, expanding distribution channels

Statistic 28

Tost has a 95% distribution availability rate in urban retail outlets in Latin America

Statistic 29

Tost is a popular snack brand in Latin America, with over 60% market share in Mexico

Statistic 30

Tost has a presence in over 15 countries across North and Latin America

Statistic 31

Tost is available in more than 30,000 retail stores across Latin America

Statistic 32

The Tost website has over 1 million monthly visitors

Statistic 33

Tost's social media following exceeds 2 million followers across all platforms

Statistic 34

As of 2023, Tost has partnered with over 50 local farmers for sourcing ingredients sustainably

Statistic 35

Tost products contribute approximately 0.3% of total weekly snack consumption in the regions they are sold

Statistic 36

The Tost brand has been certified as a B Corporation for its social and environmental performance

Statistic 37

The level of brand awareness for Tost among urban youth is estimated at 78%

Statistic 38

Tost's sales through vending machines account for 10% of total sales, primarily in urban office areas

Statistic 39

The company plans to increase its use of renewable energy sources by 20% in its manufacturing processes in the next 5 years

Statistic 40

Tost has introduced 5 new flavors in the past 3 years to diversify its product range

Statistic 41

The Tost brand has a customer satisfaction rating of 4.3 out of 5 based on recent surveys

Statistic 42

Tost offers a variety of packaging sizes, from single-serving packs to family-sized bags

Statistic 43

Tost's nutritional profile includes approximately 150 calories per serving

Statistic 44

Tost's product recall rate is less than 0.1%, ensuring high safety standards

Statistic 45

The Tost brand has an average shelf life of 12 months, maintaining freshness across retail stores

Statistic 46

The Tost manufacturing process emphasizes gluten-free ingredients in 80% of its products

Statistic 47

Tost's packaging is made from 35% recycled materials, supporting environmental initiatives

Statistic 48

Tost's flavor innovation pipeline includes launching 3 new seasonal flavors each year

Statistic 49

The brand invests approximately 8% of its revenue into R&D to develop new snack products

Statistic 50

Tost's biodegradable packaging options are used for 20% of their product lines, aiming to reduce ecological impact

Statistic 51

Tost's annual product testing and quality assurance program conducts over 50,000 tests globally to ensure safety

Statistic 52

Tost's flavor consistency rate is maintained at 99.8%, ensuring uniform taste across all production batches

Statistic 53

The average shelf life of Tost products under optimal storage conditions exceeds 12 months, ensuring product freshness

Statistic 54

In 2022, Tost sales increased by 12% compared to the previous year

Statistic 55

Tost accounts for approximately 45% of the snack sales revenue for its parent company in Latin America

Statistic 56

Tost is ranked among the top 10 snack brands in Mexico by sales volume

Statistic 57

The global Tost market value was estimated at $500 million in 2023

Statistic 58

Tost's online sales have grown by 35% in the past year, driven by e-commerce platforms

Statistic 59

Tost’s market penetration in rural areas has increased by 15% in the last two years

Statistic 60

Tost’s parent company reported a 10% increase in overall revenue in 2023, largely driven by Tost sales

Statistic 61

In Mexico alone, Tost is responsible for generating over 2 million dollars in weekly sales revenue

Statistic 62

Tost's market entry into new countries resulted in an average sales lift of 25% within the first year of launch

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Key Highlights

Tost is a popular snack brand in Latin America, with over 60% market share in Mexico
Tost has a presence in over 15 countries across North and Latin America
In 2022, Tost sales increased by 12% compared to the previous year
The average consumer purchases Tost 4 times per month
Tost's advertising campaigns have reached over 50 million viewers annually in Latin America
Tost accounts for approximately 45% of the snack sales revenue for its parent company in Latin America
Tost has introduced 5 new flavors in the past 3 years to diversify its product range
The Tost brand has a customer satisfaction rating of 4.3 out of 5 based on recent surveys
Tost is available in more than 30,000 retail stores across Latin America
The Tost website has over 1 million monthly visitors
Tost's social media following exceeds 2 million followers across all platforms
In 2023, Tost launched a sustainable packaging initiative, reducing plastic use by 25%
Tost is ranked among the top 10 snack brands in Mexico by sales volume

Tost, a powerhouse snack brand in Latin America boasting over 60% market share in Mexico and a presence in more than 15 countries, is revolutionizing the industry with its rapid sales growth, innovative flavors, and commitment to sustainability—all while maintaining a loyal customer base that helps drive its $500 million global market value.

Advertising and Marketing Impact

Tost's advertising campaigns have reached over 50 million viewers annually in Latin America
In recent years, Tost has invested over $10 million in marketing campaigns across Latin America
Tost has won multiple awards for branding and packaging innovation in the snack industry
Tost's advertising reach in digital media has increased by 20% year-over-year
Tost has collaborated with local celebrities in Latin America to enhance brand visibility
The annual advertising budget for Tost exceeds $5 million, focusing on digital and television media
Tost is recognized for its innovative use of augmented reality in its advertising campaigns, engaging over 1 million consumers
In 2023, Tost was featured in over 100 media articles highlighting its innovation in the snack industry
About 50% of Tost consumers are influenced by advertising when making a snack purchase decision
Tost's success marketing campaigns have contributed to a 15% increase in brand recall among consumers annually

Advertising and Marketing Impact Interpretation

With relentless innovation, strategic celebrity collaborations, and a hefty multimillion-dollar investment, Tost has not only captured the taste buds of over 50 million Latin Americans but also solidified its brand as a trailblazer in snack industry marketing—proving that in marketing, as in snacks, it's all about the perfect crunch of creativity and reach.

Consumer Engagement and Purchase Behavior

The average consumer purchases Tost 4 times per month
In 2023, Tost launched a sustainable packaging initiative, reducing plastic use by 25%
The average Tost consumer is aged between 18 and 34 years old
Tost has a 65% loyalty rate among repeat customers in Latin America
The majority of Tost sales in Mexico are made during the summer months, accounting for 30% of annual sales
Tost is a preferred snack brand among teenagers, with a brand recall rate of 70% in that demographic
Tost has a corporate social responsibility program focused on community health, donating over 100,000 meals annually
The most popular Tost flavor among consumers is Original, making up 55% of sales
Based on surveys, 85% of Tost consumers purchase the product at least twice a week
Consumers aged 18-24 constitute the largest demographic segment for Tost sales, accounting for 40% of total sales
The average spend per consumer on Tost during a shopping trip is $3.50
Over 70% of Tost's customer base prefers to purchase their snacks online rather than in physical stores
Tost actively participates in community events and has sponsored over 200 local festivals and initiatives
Tost has partnered with several non-profits focused on nutrition education, donating a total of 50,000 educational kits in 2023
The total digital engagement rate for Tost campaigns increased by 50% in the past year, with more interactive ads leading the growth

Consumer Engagement and Purchase Behavior Interpretation

With a loyal Latin American youth following snacking four times monthly on their favorite Original Tost, the brand’s savvy shift to sustainable packaging and vibrant digital engagement underscores that Tost isn’t just a chip—it's a cultural staple that's crunching toward a more responsible and connected future.

Distribution

Tost uses environmentally friendly transportation methods for 60% of its distribution logistics
The number of Tost retail partners has increased by 25% over the past two years, expanding distribution channels

Distribution Interpretation

With 60% of its logistics now green and a 25% surge in retail partnerships, Tost is toast to both sustainability and market growth.

Distribution and Market Presence

Tost has a 95% distribution availability rate in urban retail outlets in Latin America

Distribution and Market Presence Interpretation

With a 95% distribution availability rate in urban Latin American retail outlets, Tost is practically a gold standard in ensuring its products are wherever consumers are, highlighting both its market dominance and the relentless pursuit of availability in a competitive landscape.

Market Presence and Distribution

Tost is a popular snack brand in Latin America, with over 60% market share in Mexico
Tost has a presence in over 15 countries across North and Latin America
Tost is available in more than 30,000 retail stores across Latin America
The Tost website has over 1 million monthly visitors
Tost's social media following exceeds 2 million followers across all platforms
As of 2023, Tost has partnered with over 50 local farmers for sourcing ingredients sustainably
Tost products contribute approximately 0.3% of total weekly snack consumption in the regions they are sold
The Tost brand has been certified as a B Corporation for its social and environmental performance
The level of brand awareness for Tost among urban youth is estimated at 78%
Tost's sales through vending machines account for 10% of total sales, primarily in urban office areas
The company plans to increase its use of renewable energy sources by 20% in its manufacturing processes in the next 5 years

Market Presence and Distribution Interpretation

While Tost dominates over half the Mexican snack market and boasts a formidable presence across the Americas with a dedicated social media following and sustainable sourcing, its modest 0.3% contribution to weekly snack consumption underscores that even in its colorful universe, there's still plenty of room for crunching growth and green ambitions.

Product Quality and Market Expansion

Tost has introduced 5 new flavors in the past 3 years to diversify its product range
The Tost brand has a customer satisfaction rating of 4.3 out of 5 based on recent surveys
Tost offers a variety of packaging sizes, from single-serving packs to family-sized bags
Tost's nutritional profile includes approximately 150 calories per serving
Tost's product recall rate is less than 0.1%, ensuring high safety standards
The Tost brand has an average shelf life of 12 months, maintaining freshness across retail stores
The Tost manufacturing process emphasizes gluten-free ingredients in 80% of its products
Tost's packaging is made from 35% recycled materials, supporting environmental initiatives
Tost's flavor innovation pipeline includes launching 3 new seasonal flavors each year
The brand invests approximately 8% of its revenue into R&D to develop new snack products
Tost's biodegradable packaging options are used for 20% of their product lines, aiming to reduce ecological impact
Tost's annual product testing and quality assurance program conducts over 50,000 tests globally to ensure safety
Tost's flavor consistency rate is maintained at 99.8%, ensuring uniform taste across all production batches
The average shelf life of Tost products under optimal storage conditions exceeds 12 months, ensuring product freshness

Product Quality and Market Expansion Interpretation

Tost’s strategic blend of flavor innovation, robust safety standards, and eco-conscious packaging, backed by customer satisfaction and rigorous quality assurance, positions it as a resilient and forward-thinking snack brand committed to taste, safety, and sustainability.

Sales Performance and Growth

In 2022, Tost sales increased by 12% compared to the previous year
Tost accounts for approximately 45% of the snack sales revenue for its parent company in Latin America
Tost is ranked among the top 10 snack brands in Mexico by sales volume
The global Tost market value was estimated at $500 million in 2023
Tost's online sales have grown by 35% in the past year, driven by e-commerce platforms
Tost’s market penetration in rural areas has increased by 15% in the last two years
Tost’s parent company reported a 10% increase in overall revenue in 2023, largely driven by Tost sales
In Mexico alone, Tost is responsible for generating over 2 million dollars in weekly sales revenue
Tost's market entry into new countries resulted in an average sales lift of 25% within the first year of launch

Sales Performance and Growth Interpretation

With a 12% sales surge in 2022 and 45% of its parent firm's Latin American snack revenue, Tost continues to crunch the competition, proving that a crispy strategic bite can elevate its global snack empire—one region, and one e-commerce click at a time.