GITNUXREPORT 2025

The Pink Tax Statistics

Women pay significantly more for similar products, costing them thousands annually.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

According to surveys, 50% of women are unaware that they pay a pink tax

Statistic 2

The overall perception is that gender-specific prices unfairly reinforce societal gender roles and stereotypes, affecting social attitudes toward gender equality

Statistic 3

Women’s lifetime expenditure on pink taxed items is estimated at over $20,000

Statistic 4

The average additional expenditure due to the pink tax in personal care in the U.S. is around $300 annually per woman

Statistic 5

The pink tax affects women across all income levels, but its impact is particularly significant for low-income women, with a reported 20% higher expenditure on taxed products

Statistic 6

The pink tax can contribute to an overall wealth gap between men and women by approximately 5%, according to economic studies

Statistic 7

According to research, the pink tax causes women to spend an extra $250 annually on fashion accessories

Statistic 8

The pink tax leads to a cumulative extra spending of more than $50,000 over a lifetime for women, depending on product choices and usage

Statistic 9

Women pay up to 13% more than men for the same products and services

Statistic 10

The pink tax adds approximately $1,350 annually to women’s expenses

Statistic 11

In the U.S., female consumers pay an extra $1,400 per year on average due to the pink tax

Statistic 12

Approximately 60% of women report paying more for similar products than men

Statistic 13

The pink tax is prevalent in at least 25 product categories, including personal care, clothing, and toys

Statistic 14

Women’s razors often cost 30% more than men’s razors, despite similar production costs

Statistic 15

The cost difference for women’s deodorant versus men’s can reach up to 25%

Statistic 16

Female-focused personal care products are priced 7% higher on average than their male counterparts

Statistic 17

The pink tax in clothing can lead to women’s shirts costing up to $10 more than equivalent men’s shirts

Statistic 18

Toys marketed toward girls cost roughly 6% more than similar toys marketed toward boys

Statistic 19

Female hair care products tend to be priced 10-15% higher than male products

Statistic 20

Women’s clothing tags often cost 20-30% more than men’s comparable garments

Statistic 21

The pink tax is more pronounced in low-income households where women spend a higher percentage of their income on taxed products

Statistic 22

The gender-based pricing disparity affects up to 7 out of 10 products marketed toward women

Statistic 23

Cosmetics and skincare products for women are often priced 20% higher than identical products for men

Statistic 24

Family budget studies show women spend approximately 8% more on essentials due to the pink tax

Statistic 25

Female consumers are more likely to pay the pink tax for products like shampoos, body washes, and lotions, with a disparity of up to 15%

Statistic 26

Kids’ toys marketed towards girls cost on average $0.50 more than those marketed towards boys

Statistic 27

The pink tax can amount to an additional $400 annually in the cost of health and wellness products

Statistic 28

In 2020, women paid on average 7% more for shoes, even when similar styles were available

Statistic 29

Female-specific financial services and insurance products are typically priced higher than male-oriented counterparts, adding up to 10% extra cost annually

Statistic 30

The pink tax leads to women spending up to 50% more on grooming and personal care annually

Statistic 31

An analysis found that in the beauty industry, women’s skincare products cost 15-25% more than similar men’s products

Statistic 32

Women pay more for subscription services, such as streaming and magazines, with an average premium of 12%

Statistic 33

Women’s pricing disparity in retail clothing can reach up to 25% more than men’s clothing when comparing similar products

Statistic 34

In live service industries like tailoring or dry cleaning, women’s services tend to cost 10-20% more, impacting women’s overall expenses

Statistic 35

Gender-based pricing disparities persist across online and brick-and-mortar stores, with up to 12% difference in similar product pricing

Statistic 36

Studies show that the pink tax leads to women investing more in appearance, which can reinforce gender stereotypes, with 65% of women reporting this being a concern

Statistic 37

Female consumers tend to purchase more grooming products because of the pink tax, which can amount to 15% higher yearly expenditure

Statistic 38

The pink tax impacts the pricing of fitness and wellness memberships, with women’s memberships often costing 10-15% more

Statistic 39

Female-oriented tech accessories and gadgets are priced 12% higher than similar male-oriented products

Statistic 40

The pink tax is also evident in dry cleaning and laundry services with women’s clothing costing more to clean

Statistic 41

In some states, laws have been proposed or passed to ban gender-based pricing, affecting about 10% of states

Statistic 42

Cosmetics and beauty retail chains are increasingly pressured to eliminate gender-based pricing disparities following consumer advocacy, with about 30% of stores reporting policy changes

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Key Highlights

Women pay up to 13% more than men for the same products and services
The pink tax adds approximately $1,350 annually to women’s expenses
In the U.S., female consumers pay an extra $1,400 per year on average due to the pink tax
Approximately 60% of women report paying more for similar products than men
The pink tax is prevalent in at least 25 product categories, including personal care, clothing, and toys
Women’s razors often cost 30% more than men’s razors, despite similar production costs
The cost difference for women’s deodorant versus men’s can reach up to 25%
Female-focused personal care products are priced 7% higher on average than their male counterparts
The pink tax in clothing can lead to women’s shirts costing up to $10 more than equivalent men’s shirts
Toys marketed toward girls cost roughly 6% more than similar toys marketed toward boys
Female hair care products tend to be priced 10-15% higher than male products
Women’s clothing tags often cost 20-30% more than men’s comparable garments
The pink tax is also evident in dry cleaning and laundry services with women’s clothing costing more to clean

Did you know that women pay up to 13% more than men for identical products and services, resulting in an astonishing $1,350 extra annual expense—a costly bias known as the Pink Tax that’s quietly impacting women across countless industries.

Consumer Awareness and Perception

According to surveys, 50% of women are unaware that they pay a pink tax
The overall perception is that gender-specific prices unfairly reinforce societal gender roles and stereotypes, affecting social attitudes toward gender equality

Consumer Awareness and Perception Interpretation

Despite half of women being unaware they’re paying the pink tax, the lingering perception that gender-specific prices reinforce stereotypes underscores how economic injustice subtly perpetuates social inequality, whether or not we’re paying attention.

Financial Impact and Expenditure

Women’s lifetime expenditure on pink taxed items is estimated at over $20,000
The average additional expenditure due to the pink tax in personal care in the U.S. is around $300 annually per woman
The pink tax affects women across all income levels, but its impact is particularly significant for low-income women, with a reported 20% higher expenditure on taxed products
The pink tax can contribute to an overall wealth gap between men and women by approximately 5%, according to economic studies
According to research, the pink tax causes women to spend an extra $250 annually on fashion accessories
The pink tax leads to a cumulative extra spending of more than $50,000 over a lifetime for women, depending on product choices and usage

Financial Impact and Expenditure Interpretation

The pink tax not only adds up to over $50,000 in lifetime costs for women but also subtly widens the gender wealth gap by approximately 5%, proving that paying more for being female is a tax rooted in both society's biases and economic disparity.

Gender-based Price Disparities

Women pay up to 13% more than men for the same products and services
The pink tax adds approximately $1,350 annually to women’s expenses
In the U.S., female consumers pay an extra $1,400 per year on average due to the pink tax
Approximately 60% of women report paying more for similar products than men
The pink tax is prevalent in at least 25 product categories, including personal care, clothing, and toys
Women’s razors often cost 30% more than men’s razors, despite similar production costs
The cost difference for women’s deodorant versus men’s can reach up to 25%
Female-focused personal care products are priced 7% higher on average than their male counterparts
The pink tax in clothing can lead to women’s shirts costing up to $10 more than equivalent men’s shirts
Toys marketed toward girls cost roughly 6% more than similar toys marketed toward boys
Female hair care products tend to be priced 10-15% higher than male products
Women’s clothing tags often cost 20-30% more than men’s comparable garments
The pink tax is more pronounced in low-income households where women spend a higher percentage of their income on taxed products
The gender-based pricing disparity affects up to 7 out of 10 products marketed toward women
Cosmetics and skincare products for women are often priced 20% higher than identical products for men
Family budget studies show women spend approximately 8% more on essentials due to the pink tax
Female consumers are more likely to pay the pink tax for products like shampoos, body washes, and lotions, with a disparity of up to 15%
Kids’ toys marketed towards girls cost on average $0.50 more than those marketed towards boys
The pink tax can amount to an additional $400 annually in the cost of health and wellness products
In 2020, women paid on average 7% more for shoes, even when similar styles were available
Female-specific financial services and insurance products are typically priced higher than male-oriented counterparts, adding up to 10% extra cost annually
The pink tax leads to women spending up to 50% more on grooming and personal care annually
An analysis found that in the beauty industry, women’s skincare products cost 15-25% more than similar men’s products
Women pay more for subscription services, such as streaming and magazines, with an average premium of 12%
Women’s pricing disparity in retail clothing can reach up to 25% more than men’s clothing when comparing similar products
In live service industries like tailoring or dry cleaning, women’s services tend to cost 10-20% more, impacting women’s overall expenses
Gender-based pricing disparities persist across online and brick-and-mortar stores, with up to 12% difference in similar product pricing
Studies show that the pink tax leads to women investing more in appearance, which can reinforce gender stereotypes, with 65% of women reporting this being a concern
Female consumers tend to purchase more grooming products because of the pink tax, which can amount to 15% higher yearly expenditure
The pink tax impacts the pricing of fitness and wellness memberships, with women’s memberships often costing 10-15% more
Female-oriented tech accessories and gadgets are priced 12% higher than similar male-oriented products

Gender-based Price Disparities Interpretation

Despite paying up to 13% more for the same products—adding roughly $1,350 annually—women are caught in a pink tax trap where gender-based pricing not only escalates personal expenses but also subtly reinforces stereotypes, illustrating how market disparities pinkly persist in 25+ product categories across the U.S.

Industry and Product Specifics

The pink tax is also evident in dry cleaning and laundry services with women’s clothing costing more to clean

Industry and Product Specifics Interpretation

The pink tax's reach extends beyond retail racks, sneaking into dry cleaning bills and proving that even our laundry can bear a gendered price tag.

Legal and Regulatory Responses

In some states, laws have been proposed or passed to ban gender-based pricing, affecting about 10% of states
Cosmetics and beauty retail chains are increasingly pressured to eliminate gender-based pricing disparities following consumer advocacy, with about 30% of stores reporting policy changes

Legal and Regulatory Responses Interpretation

While only around 10% of states have taken legislative action against the Pink Tax, a growing 30% of beauty retailers are voluntarily ditching gender-based pricing, signaling a shift from legal battles to consumer-driven change in the fight for equality.