Thailand Tourism Statistics: Market Report & Data

In this post, we explore a comprehensive collection of key statistics relating to tourism in Thailand, shedding light on various aspects such as visitor numbers, spending trends, demographic patterns, and economic contributions. From the impact of the pandemic on international tourist arrivals to the significance of domestic tourism, these statistics offer valuable insights into the country’s dynamic tourism industry.

Statistic 1

"In 2020, Thailand received only 6.7 million international tourists due to the pandemic, a significant drop from 39.8 million in 2019."

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Statistic 2

"According to the World Bank, tourism contributes about 20% of Thailand's GDP."

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Statistic 3

"Thailand is the most visited country in Southeast Asia in 2019."

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Statistic 4

"In 2018, almost 35% of tourists came to Thailand for vacation purposes."

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Statistic 5

"Chiang Mai was visited by 10.2 million tourists in 2018."

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Statistic 6

"In 2018, the tourism and travel industry's total contribution to Thailand’s employment was 21.4%."

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Statistic 7

"People from East Asia accounted for the most significant percentage of tourists to Thailand in 2018, totaling 84%."

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Statistic 8

"The average length of stay of tourists in Thailand in 2019 was 9.71 days."

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Statistic 9

"Tourists spent an average of 48,000 Thai Baht per person per trip in Thailand in 2017."

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Statistic 10

"China is the largest source of tourists to Thailand, constituting 27.6% of all tourists in 2018."

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Statistic 11

"In 2018, 31.5% of Thailand’s international tourists were aged between 30-39 years."

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Statistic 12

"About 58.2% of international tourists to Thailand were repeat visitors in 2018."

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Statistic 13

"Around 54% of tourists to Thailand were men in 2018."

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Statistic 14

"Visitor exports generated 1.03 trillion Thai Baht ($33.9 billion) in Thailand in 2017."

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Statistic 15

"Thailand earned 1.9 trillion Thai Baht ($59.6 billion) from international tourism in 2019."

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Statistic 16

"The number of domestic tourists in Thailand reached about 167.9 million in 2018."

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Statistic 17

"Domestic tourists in Thailand spent an average of 3,037 Thai Baht per person per trip in 2017."

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Statistic 18

"In 2019, leisure travel spending in Thailand contributed about 689.8 billion Thai Baht to GDP."

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Statistic 19

"Pattaya was ranked the world's 15th most visited city, with 9.44 million visitors in 2017."

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In conclusion, the tourism industry in Thailand has experienced significant fluctuations in recent years, influenced by various factors such as global pandemics, economic conditions, and regional preferences. The statistics highlight the critical role of tourism in Thailand’s economy, with substantial contributions to GDP and employment. While international tourist numbers may have fluctuated, the country continues to attract a diverse range of visitors, with notable spending patterns and preferences observed. It is evident that Thailand remains a top destination in Southeast Asia, drawing in tourists from various regions and demonstrating the importance of the tourism sector to the country’s overall economic well-being.

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