GITNUXREPORT 2025

Text Statistics

Text messaging's dominance boosts global marketing, engagement, and revenue growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Nearly 60% of businesses worldwide plan to increase their SMS marketing budgets in 2023

Statistic 2

80% of businesses plan to increase their use of SMS marketing in the next two years

Statistic 3

The average cost per SMS campaign varies between $0.01 and $0.05 per message, depending on provider and volume

Statistic 4

The average person sends and receives about 41 text messages per day

Statistic 5

Around 98% of texts are opened within the first 3 minutes of receipt

Statistic 6

75% of consumers prefer to receive promotions via text message

Statistic 7

77% of consumers want to receive discounts and promotions via SMS

Statistic 8

85% of users would like to receive customer service via text message

Statistic 9

90% of SMS messages are read within the first three minutes

Statistic 10

52% of consumers say that they have bought a product after receiving a text message from a brand

Statistic 11

65% of consumers prefer SMS over voice calls for customer service interactions

Statistic 12

77% of consumers opt-in to receive SMS messages from brands

Statistic 13

Text messages have a 97% customer satisfaction rate

Statistic 14

In 2023, over 75% of mobile users in the US received at least one promotional SMS message per week

Statistic 15

The opt-out rate for SMS marketing campaigns is approximately 1.5% per message sent

Statistic 16

69% of consumers check their texts within 5 minutes of receiving

Statistic 17

Worldwide, 70% of mobile users prefer texting over calling for customer support

Statistic 18

90% of U.S. consumers prefer to communicate with brands via text message

Statistic 19

More than 50% of consumers say they want to receive appointment reminders via SMS

Statistic 20

44% of consumers have made a purchase after receiving a promotional text message

Statistic 21

85% of consumers are more likely to make a purchase from a business that offers SMS as a communication channel

Statistic 22

The average length of an SMS message is 160 characters

Statistic 23

69% of consumers have opted in to receive SMS alerts from their banks

Statistic 24

50% of consumers say that receiving a text message from a brand influences their purchasing decision

Statistic 25

41% of consumers say they prefer text messages for customer service over email or phone calls

Statistic 26

42% of consumers say that they find SMS marketing more convenient than email

Statistic 27

70% of consumers use SMS regularly to communicate with friends and family

Statistic 28

Over 3.5 billion people worldwide use text messaging

Statistic 29

In 2022, SMS marketing revenue in the US reached approximately $49 billion

Statistic 30

The global mobile marketing market, including SMS, is projected to reach $133 billion by 2024

Statistic 31

The use of SMS for two-factor authentication grew 75% from 2018 to 2020

Statistic 32

86% of small businesses in the US use SMS marketing

Statistic 33

The global SMS marketing industry is expected to grow at a compound annual growth rate (CAGR) of 20% from 2023 to 2028

Statistic 34

Text messaging contributes to 75% of all mobile marketing revenues

Statistic 35

Approximately 14.9 billion SMS messages are sent each day globally

Statistic 36

The global mobile messaging market is projected to reach $225 billion by 2025

Statistic 37

Nearly 2 trillion SMS messages are sent annually worldwide

Statistic 38

90% of businesses consider SMS marketing to be an essential part of their digital marketing strategy

Statistic 39

Text messaging has an open rate of 98% compared to email's average open rate of 20%

Statistic 40

SMS marketing ROI is $43 for every dollar spent

Statistic 41

Personalization in SMS marketing increases conversion rates by 50%

Statistic 42

The average click-through rate for SMS campaigns is 8.17%, higher than email marketing’s average of 1.11%

Statistic 43

62% of businesses say SMS has helped increase customer engagement

Statistic 44

76% of companies believe SMS marketing delivers higher engagement than email

Statistic 45

The average redemption rate for SMS coupons is approximately 10%, higher than digital coupons overall

Statistic 46

49% of marketers cite SMS as their most effective marketing channel for mobile engagement

Statistic 47

60% of small businesses report that SMS marketing has helped them save time and improve communication

Slide 1 of 47

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Over 3.5 billion people worldwide use text messaging
The average person sends and receives about 41 text messages per day
In 2022, SMS marketing revenue in the US reached approximately $49 billion
Around 98% of texts are opened within the first 3 minutes of receipt
Text messaging has an open rate of 98% compared to email's average open rate of 20%
75% of consumers prefer to receive promotions via text message
77% of consumers want to receive discounts and promotions via SMS
SMS marketing ROI is $43 for every dollar spent
Nearly 60% of businesses worldwide plan to increase their SMS marketing budgets in 2023
The global mobile marketing market, including SMS, is projected to reach $133 billion by 2024
85% of users would like to receive customer service via text message
The use of SMS for two-factor authentication grew 75% from 2018 to 2020
90% of SMS messages are read within the first three minutes

In a world where over 3.5 billion people rely on text messages daily, SMS marketing has become a powerhouse, delivering astonishing open rates, skyrocketing revenues, and unprecedented consumer engagement that more businesses than ever are eager to harness.

Business Adoption and Strategies

Nearly 60% of businesses worldwide plan to increase their SMS marketing budgets in 2023
80% of businesses plan to increase their use of SMS marketing in the next two years
The average cost per SMS campaign varies between $0.01 and $0.05 per message, depending on provider and volume

Business Adoption and Strategies Interpretation

With nearly 60% of businesses boosting their SMS marketing budgets and 80% planning to do so within two years, it’s clear that in the era of tight budgets and fierce competition, texting is not just a cost-effective tactic but a must-have storefront for engaging consumers—promptly, personally, and profitably.

Consumer Preferences and Behavior

The average person sends and receives about 41 text messages per day
Around 98% of texts are opened within the first 3 minutes of receipt
75% of consumers prefer to receive promotions via text message
77% of consumers want to receive discounts and promotions via SMS
85% of users would like to receive customer service via text message
90% of SMS messages are read within the first three minutes
52% of consumers say that they have bought a product after receiving a text message from a brand
65% of consumers prefer SMS over voice calls for customer service interactions
77% of consumers opt-in to receive SMS messages from brands
Text messages have a 97% customer satisfaction rate
In 2023, over 75% of mobile users in the US received at least one promotional SMS message per week
The opt-out rate for SMS marketing campaigns is approximately 1.5% per message sent
69% of consumers check their texts within 5 minutes of receiving
Worldwide, 70% of mobile users prefer texting over calling for customer support
90% of U.S. consumers prefer to communicate with brands via text message
More than 50% of consumers say they want to receive appointment reminders via SMS
44% of consumers have made a purchase after receiving a promotional text message
85% of consumers are more likely to make a purchase from a business that offers SMS as a communication channel
The average length of an SMS message is 160 characters
69% of consumers have opted in to receive SMS alerts from their banks
50% of consumers say that receiving a text message from a brand influences their purchasing decision
41% of consumers say they prefer text messages for customer service over email or phone calls
42% of consumers say that they find SMS marketing more convenient than email
70% of consumers use SMS regularly to communicate with friends and family

Consumer Preferences and Behavior Interpretation

With over 90% of texts read within minutes and a 97% satisfaction rate, it's clear that in the bustling world of modern communication, consumers trust and prefer texting—not just for catching up with friends, but for making purchases, securing discounts, and even managing customer service—proving that the humble SMS is still king of the digital throne.

Market Penetration and Usage

Over 3.5 billion people worldwide use text messaging
In 2022, SMS marketing revenue in the US reached approximately $49 billion
The global mobile marketing market, including SMS, is projected to reach $133 billion by 2024
The use of SMS for two-factor authentication grew 75% from 2018 to 2020
86% of small businesses in the US use SMS marketing
The global SMS marketing industry is expected to grow at a compound annual growth rate (CAGR) of 20% from 2023 to 2028
Text messaging contributes to 75% of all mobile marketing revenues
Approximately 14.9 billion SMS messages are sent each day globally
The global mobile messaging market is projected to reach $225 billion by 2025
Nearly 2 trillion SMS messages are sent annually worldwide
90% of businesses consider SMS marketing to be an essential part of their digital marketing strategy

Market Penetration and Usage Interpretation

With over 3.5 billion users globally and SMS generating nearly $49 billion in the US alone in 2022, it’s clear that text messaging has evolved from an informal chat tool into a vital, billion-dollar pillar of modern marketing—so much so that 90% of businesses now see it as essential for their digital strategy, and the industry is poised to grow at a 20% CAGR through 2028.

Marketing Effectiveness and ROI

Text messaging has an open rate of 98% compared to email's average open rate of 20%
SMS marketing ROI is $43 for every dollar spent
Personalization in SMS marketing increases conversion rates by 50%
The average click-through rate for SMS campaigns is 8.17%, higher than email marketing’s average of 1.11%
62% of businesses say SMS has helped increase customer engagement
76% of companies believe SMS marketing delivers higher engagement than email
The average redemption rate for SMS coupons is approximately 10%, higher than digital coupons overall
49% of marketers cite SMS as their most effective marketing channel for mobile engagement
60% of small businesses report that SMS marketing has helped them save time and improve communication

Marketing Effectiveness and ROI Interpretation

While email may be lurking in the digital shadows with a dismal 20% open rate, SMS shines brightly with a 98% open rate and a staggering $43 return for every dollar invested, proving that in the race for customer engagement, personalized text messages are the marketing equivalent of a red carpet—impossible to ignore.