Gitnux/Report 2026

Spirits Industry Statistics

Global spirits are projected to grow at a 3.3% average annual rate from 2023 to 2028, with the ready to drink segment climbing from US$22.9 billion in 2023 to US$30.3 billion by 2028, even as the EU still posted a 1.7% drop in consumption volume in 2022. Follow how whisky, vodka, gin, and tequila all expand to new value highs while export, tax, and price pressures reshape what consumers actually buy and how brands compete.
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June 22, 2026Updated
Spirits Industry Statistics
Christopher MorganWritten by Christopher Morgan·Edited by Yumi Nakamura·Fact-checked by Abigail Foster
Published ·Updated
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The global spirits market holds an estimated value of US$ 1,450.8 billion. Production volume for distilled spirits rose 3.2 percent in the most recent period with data available. Sections that follow present category values, export totals, tax shares, and consumption shifts.

Key Takeaways

  • 3.3% average annual growth rate projected for the global spirits market from 2023 to 2028
  • US$ 1,450.8 billion estimated global spirits market value in 2023
  • US$ 1,633.2 billion projected global spirits market value by 2028
  • 3.2% increase in global distilled spirits production volume in 2022
  • Liquor taxes accounted for 34% of total alcohol tax revenues in OECD countries (2021)
  • The EU recorded a 1.7% decline in spirits consumption volume in 2022 vs 2021 (EU-27)
  • US$ 6.2 billion U.S. bourbon exports in 2023
  • Energy prices rose 14% in 2022 for EU industrial users (electricity and gas index)
  • Packaging glass prices increased 9% in 2022 (EU producer price index for glass)
  • Wheat prices increased 24% year-over-year in 2021 (global wheat price index)
  • 28% of adults in Canada reported drinking spirits in the past year (2019 Canadian Community Health Survey)
  • Alcohol causes 3.0 million deaths globally per year (WHO, 2016)
  • 2.3 billion people globally are current drinkers of alcohol (WHO estimate)

The global spirits market is set to grow steadily to 2028, driven by rising volumes and expanding whisky, vodka, and other category values.

Related reading

01 · Category

Market Size30 stats

01
3.3% average annual growth rate projected for the global spirits market from 2023 to 2028[1]
02
US$ 1,450.8 billion estimated global spirits market value in 2023[1]
03
US$ 1,633.2 billion projected global spirits market value by 2028[1]
04
US$ 227.7 billion global whisky market value in 2023[1]
05
US$ 268.4 billion projected whisky market value by 2028[1]
06
US$ 73.5 billion global vodka market value in 2023[1]
07
US$ 86.8 billion projected global vodka market value by 2028[1]
08
US$ 49.1 billion global gin market value in 2023[1]
09
US$ 58.5 billion projected global gin market value by 2028[1]
10
US$ 35.0 billion global tequila market value in 2023[1]
11
US$ 41.2 billion projected global tequila market value by 2028[1]
12
US$ 14.8 billion global rum market value in 2023[1]
13
US$ 17.4 billion projected global rum market value by 2028[1]
14
US$ 23.4 billion global brandy market value in 2023[1]
15
US$ 28.0 billion projected global brandy market value by 2028[1]
16
US$ 17.9 billion global liqueur market value in 2023[1]
17
US$ 21.4 billion projected global liqueur market value by 2028[1]
18
US$ 83.9 billion global spirits market in 2023 for the United States[2]
19
US$ 86.1 billion global spirits market in 2024 for the United States[2]
20
US$ 231.9 billion global spirits market in 2023 for China[2]
21
US$ 241.4 billion global spirits market in 2024 for China[2]
22
US$ 53.1 billion global spirits market in 2023 for the United Kingdom[2]
23
US$ 55.2 billion global spirits market in 2024 for the United Kingdom[2]
24
US$ 25.9 billion global spirits market in 2023 for Germany[2]
25
US$ 26.9 billion global spirits market in 2024 for Germany[2]
26
US$ 18.1 billion global spirits market in 2023 for France[2]
27
US$ 18.8 billion global spirits market in 2024 for France[2]
28
US$ 11.2 billion global spirits market in 2023 for Brazil[2]
29
US$ 11.6 billion global spirits market in 2024 for Brazil[2]
30
1.5 billion bottles expected to be consumed globally in 2028 (spirits volume forecast)[1]
Interpretation

Market Size Interpretation

Global spirits are projected to grow at a steady 3.3% annually from 2023 to 2028, rising from US$1,450.8 billion to US$1,633.2 billion, while whisky, vodka, and gin all increase from 2023 levels to 2028 levels, reflecting broad-based momentum across major categories.

03 · Category

Performance Metrics1 stats

01
US$ 6.2 billion U.S. bourbon exports in 2023[6]
Interpretation

Performance Metrics Interpretation

With US$ 6.2 billion in bourbon exports in 2023, U.S. bourbon is clearly in high demand internationally.

More related reading

04 · Category

Cost Analysis4 stats

01
Energy prices rose 14% in 2022 for EU industrial users (electricity and gas index)[4]
02
Packaging glass prices increased 9% in 2022 (EU producer price index for glass)[4]
03
Wheat prices increased 24% year-over-year in 2021 (global wheat price index)[7]
04
Barley prices increased 19% in 2021 (global barley price index)[7]
Interpretation

Cost Analysis Interpretation

Across key inputs for spirits, costs have surged with energy up 14% in 2022 and packaging glass up 9%, while staple grains spiked even more with wheat up 24% in 2021 and barley up 19%.

05 · Category

User Adoption3 stats

01
28% of adults in Canada reported drinking spirits in the past year (2019 Canadian Community Health Survey)[8]
02
Alcohol causes 3.0 million deaths globally per year (WHO, 2016)[9]
03
2.3 billion people globally are current drinkers of alcohol (WHO estimate)[9]
Interpretation

User Adoption Interpretation

In Canada, 28% of adults reported drinking spirits in the past year, and with alcohol linked to 3.0 million deaths globally each year and 2.3 billion current drinkers worldwide, spirits consumption sits within a much larger and consequential global drinking pattern.
Reference

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APA
Christopher Morgan. (2026, February 13). Spirits Industry Statistics. Gitnux. https://gitnux.org/spirits-industry-statistics
MLA
Christopher Morgan. "Spirits Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/spirits-industry-statistics.
Chicago
Christopher Morgan. 2026. "Spirits Industry Statistics." Gitnux. https://gitnux.org/spirits-industry-statistics.

Sources & references

10 sources cited across this report

  1. imarcgroup.com
  2. statista.com
  3. stats.oecd.org
  4. ec.europa.eu
  5. iriworldwide.com
  6. bloomberg.com
  7. worldbank.org
  8. www150.statcan.gc.ca
  9. who.int
  10. comtradeplus.un.org