GITNUXREPORT 2025

Skin Care Industry Statistics

Global skincare market expanding rapidly with rising consumer preferences for natural, sustainable products.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Approximately 85% of women in the U.S. use skincare products regularly

Statistic 2

The average woman owns about 15 skincare products

Statistic 3

Over 50% of consumers prefer cruelty-free skincare products

Statistic 4

The majority of skincare consumers prefer products with eco-friendly packaging, with 65% expressing this preference in recent surveys

Statistic 5

The average consumer uses three different types of skincare products in their daily routine

Statistic 6

In 2023, over 65% of consumers preferred skincare products with sustainable sourcing labels

Statistic 7

40% of skincare consumers prefer products with minimal ingredients lists

Statistic 8

Over 70% of skincare consumers check product labels for environmental claims

Statistic 9

55% of skincare consumers say they prefer products with natural fragrances over synthetic ones

Statistic 10

The most common skin type among consumers is combination skin, affecting approximately 40% of users worldwide

Statistic 11

Consumer satisfaction rates for serums are higher than for creams, with 78% of users reporting positive results

Statistic 12

The most popular ingredient in skincare products in 2023 was hyaluronic acid, used by over 70% of consumers

Statistic 13

The share of collagen-based skincare products increased by 18% between 2019 and 2022

Statistic 14

Natural ingredients like aloe vera and tea tree oil are among the top ingredients in skincare products, used by over 60% of consumers in surveys

Statistic 15

Men’s skincare products account for approximately 20% of the skincare market share globally

Statistic 16

The average price of a skincare serum is $45, with premium serums costing over $100

Statistic 17

Only 20% of skincare products on the market contain SPF, despite increased awareness of sun protection

Statistic 18

The global skincare market is projected to reach USD 189.3 billion by 2025

Statistic 19

The anti-aging skincare segment is expected to grow at a CAGR of 6.2% from 2021 to 2028

Statistic 20

In 2020, natural and organic skincare products made up about 15% of the global skincare market

Statistic 21

Millennials constitute approximately 30% of the total skincare consumers worldwide

Statistic 22

Skincare sales via e-commerce increased by 15% during 2020

Statistic 23

The global demand for facial masks is expected to grow at a CAGR of 8.5% from 2022 to 2030

Statistic 24

The top three skin concerns worldwide are acne, hyperpigmentation, and aging

Statistic 25

The use of SPF in daily skincare routines increased by over 25% between 2018 and 2022

Statistic 26

In the U.S., spending on skincare products by women aged 18-34 has doubled in the past five years

Statistic 27

The segment of clean beauty products is expected to grow to USD 22 billion by 2024

Statistic 28

The number of new skincare product launches globally increased by 10% in 2022 compared to 2021

Statistic 29

The global demand for sheet masks was valued at USD 1.2 billion in 2021, anticipated to grow at a CAGR of 9.2% through 2028

Statistic 30

Skin sensitivity concerns affect approximately 60% of skincare consumers globally

Statistic 31

The global men’s skincare market is projected to reach USD 13.8 billion by 2028, growing at a CAGR of 7%

Statistic 32

The skincare segment in Asia-Pacific is expected to witness a CAGR of over 7% through 2026

Statistic 33

Sun protection product sales accounted for roughly 25% of global skincare sales in 2022

Statistic 34

The Asia-Pacific region holds about 40% of the global skincare market share

Statistic 35

The percentage of consumers using anti-acne products increased by 8% in the last three years

Statistic 36

The global aromatherapy skincare market is projected to reach USD 1.8 billion by 2027, growing at a CAGR of 8.5%

Statistic 37

The anti-pollution skincare segment is expected to grow at a CAGR of 6.9% through 2026

Statistic 38

The global demand for exfoliating products is projected to grow at 7.3% CAGR until 2027

Statistic 39

The global market for CBD skincare products is projected to reach USD 2.9 billion by 2028, growing at a CAGR of 31.4%

Statistic 40

The demand for vegan skincare products has increased by 25% in the past three years

Statistic 41

The global amber and musk-based fragrances segment is expected to grow at 4.5% CAGR through 2026, impacting skincare scented products

Statistic 42

Consumers in Europe account for over 35% of the global skincare market share, with Asia-Pacific following closely behind

Statistic 43

In 2022, the average annual spending on skincare per consumer in the U.S. was approximately $150

Statistic 44

The number of men using anti-aging skincare products increased by 25% from 2019 to 2022

Statistic 45

The global organic skincare market is projected to grow to USD 21.8 billion by 2027, at a CAGR of 9.1%

Statistic 46

The adoption of personalized skincare products has increased by 40% in the last two years, driven by advancements in AI and diagnostics

Statistic 47

Innovation in skincare includes the rise of microbiome-friendly products, which grew by 12% in 2023

Statistic 48

Spontaneous new skincare product launches account for approximately 30% of all beauty product introductions globally

Statistic 49

The popularity of innovative delivery systems like rollerballs and no-rub formulas has increased by 12% in 2023

Slide 1 of 49

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global skincare market is projected to reach USD 189.3 billion by 2025
Approximately 85% of women in the U.S. use skincare products regularly
The anti-aging skincare segment is expected to grow at a CAGR of 6.2% from 2021 to 2028
In 2020, natural and organic skincare products made up about 15% of the global skincare market
Millennials constitute approximately 30% of the total skincare consumers worldwide
Skincare sales via e-commerce increased by 15% during 2020
The average woman owns about 15 skincare products
Men’s skincare products account for approximately 20% of the skincare market share globally
The global demand for facial masks is expected to grow at a CAGR of 8.5% from 2022 to 2030
The top three skin concerns worldwide are acne, hyperpigmentation, and aging
The use of SPF in daily skincare routines increased by over 25% between 2018 and 2022
In the U.S., spending on skincare products by women aged 18-34 has doubled in the past five years
The segment of clean beauty products is expected to grow to USD 22 billion by 2024

The skincare industry is experiencing unprecedented growth and innovation, projected to reach nearly $189 billion by 2025, as consumers worldwide increasingly prioritize natural ingredients, sustainable practices, and personalized solutions.

Consumer Preferences and Behaviors

Approximately 85% of women in the U.S. use skincare products regularly
The average woman owns about 15 skincare products
Over 50% of consumers prefer cruelty-free skincare products
The majority of skincare consumers prefer products with eco-friendly packaging, with 65% expressing this preference in recent surveys
The average consumer uses three different types of skincare products in their daily routine
In 2023, over 65% of consumers preferred skincare products with sustainable sourcing labels
40% of skincare consumers prefer products with minimal ingredients lists
Over 70% of skincare consumers check product labels for environmental claims
55% of skincare consumers say they prefer products with natural fragrances over synthetic ones
The most common skin type among consumers is combination skin, affecting approximately 40% of users worldwide
Consumer satisfaction rates for serums are higher than for creams, with 78% of users reporting positive results

Consumer Preferences and Behaviors Interpretation

In an era where nearly every woman is skincare-obsessed, the industry’s shift toward cruelty-free, eco-friendly, and minimalist products—along with the prominence of serums—reflects a consumers' desire for transparency, sustainability, and visible results in their daily routines.

Ingredients, Ingredients Trends, and Product Composition

The most popular ingredient in skincare products in 2023 was hyaluronic acid, used by over 70% of consumers
The share of collagen-based skincare products increased by 18% between 2019 and 2022
Natural ingredients like aloe vera and tea tree oil are among the top ingredients in skincare products, used by over 60% of consumers in surveys

Ingredients, Ingredients Trends, and Product Composition Interpretation

As hydration and natural remedies continue to dominate the skincare scene, hyaluronic acid, collagen, and botanical ingredients are reaffirming that today's consumers favor scientifically-backed yet nature-inspired solutions for youthful, glowing skin.

Market Segments and Consumer Demographics

Men’s skincare products account for approximately 20% of the skincare market share globally
The average price of a skincare serum is $45, with premium serums costing over $100
Only 20% of skincare products on the market contain SPF, despite increased awareness of sun protection

Market Segments and Consumer Demographics Interpretation

Despite men commanding a fifth of the global skincare market and premium serums reaching luxury levels, the industry's neglect of SPF—despite rising sun safety awareness—suggests that even in skincare, some battles between value, virility, and protection are still being lost.

Market Size, Growth, and Regional Insights

The global skincare market is projected to reach USD 189.3 billion by 2025
The anti-aging skincare segment is expected to grow at a CAGR of 6.2% from 2021 to 2028
In 2020, natural and organic skincare products made up about 15% of the global skincare market
Millennials constitute approximately 30% of the total skincare consumers worldwide
Skincare sales via e-commerce increased by 15% during 2020
The global demand for facial masks is expected to grow at a CAGR of 8.5% from 2022 to 2030
The top three skin concerns worldwide are acne, hyperpigmentation, and aging
The use of SPF in daily skincare routines increased by over 25% between 2018 and 2022
In the U.S., spending on skincare products by women aged 18-34 has doubled in the past five years
The segment of clean beauty products is expected to grow to USD 22 billion by 2024
The number of new skincare product launches globally increased by 10% in 2022 compared to 2021
The global demand for sheet masks was valued at USD 1.2 billion in 2021, anticipated to grow at a CAGR of 9.2% through 2028
Skin sensitivity concerns affect approximately 60% of skincare consumers globally
The global men’s skincare market is projected to reach USD 13.8 billion by 2028, growing at a CAGR of 7%
The skincare segment in Asia-Pacific is expected to witness a CAGR of over 7% through 2026
Sun protection product sales accounted for roughly 25% of global skincare sales in 2022
The Asia-Pacific region holds about 40% of the global skincare market share
The percentage of consumers using anti-acne products increased by 8% in the last three years
The global aromatherapy skincare market is projected to reach USD 1.8 billion by 2027, growing at a CAGR of 8.5%
The anti-pollution skincare segment is expected to grow at a CAGR of 6.9% through 2026
The global demand for exfoliating products is projected to grow at 7.3% CAGR until 2027
The global market for CBD skincare products is projected to reach USD 2.9 billion by 2028, growing at a CAGR of 31.4%
The demand for vegan skincare products has increased by 25% in the past three years
The global amber and musk-based fragrances segment is expected to grow at 4.5% CAGR through 2026, impacting skincare scented products
Consumers in Europe account for over 35% of the global skincare market share, with Asia-Pacific following closely behind
In 2022, the average annual spending on skincare per consumer in the U.S. was approximately $150
The number of men using anti-aging skincare products increased by 25% from 2019 to 2022
The global organic skincare market is projected to grow to USD 21.8 billion by 2027, at a CAGR of 9.1%
The adoption of personalized skincare products has increased by 40% in the last two years, driven by advancements in AI and diagnostics

Market Size, Growth, and Regional Insights Interpretation

With the skincare industry set to surpass $189 billion by 2025, a surge driven by Millennials, men, and clean, organic, and personalized innovations—proof that in beauty, as in life, we’re all chasing the perfect glow, no matter the age, gender, or region.

Product Trends and Innovation

Innovation in skincare includes the rise of microbiome-friendly products, which grew by 12% in 2023
Spontaneous new skincare product launches account for approximately 30% of all beauty product introductions globally
The popularity of innovative delivery systems like rollerballs and no-rub formulas has increased by 12% in 2023

Product Trends and Innovation Interpretation

As the skincare industry accelerates towards microbiome-friendly formulations, inventive delivery systems, and a surge in spontaneous product launches, it's clear that innovation is not just skin deep but fundamentally reshaping our beauty routines—proving that in skincare, as in science, curiosity keeps the skin youthful.