Must-Know Saas Industry Statistics [Latest Report]

Highlights: SaaS Industry Statistics

  • By 2022, the SaaS market is expected to reach $141 billion.
  • 80% of United States end users prefer SaaS for organization and communication.
  • 38% of companies work almost entirely on SaaS.
  • The SaaS market is to grow at a CAGR of 27.7% from 2020 to 2027.
  • 73% of organizations say nearly all their apps will be SaaS by 2021.
  • Public cloud service market is expected to reach $623.3 billion by 2023 worldwide.
  • By 2021, SaaS will generate nearly $141 billion.
  • The global SaaS market is projected to grow at 18.6% CAGR between 2021 and 2026.
  • In 2020, 89% of companies used SaaS-based applications.
  • Software as a Service (SaaS) market share is expected to reach $157 billion in 2020.
  • The average organization uses 137 unique SaaS apps.
  • The worldwide cloud computing market grew to $209.2 billion in 2019.
  • The Customer Relationship Management (CRM) SaaS market was the largest segment of the SaaS market accounting for 35.4% of the total in 2020.
  • Adoption of SaaS among organizations increased by 33% in 2020.

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In today’s digitally-dominated business landscape, Software as a Service (SaaS) has emerged as an indispensable tool, steering the progress of both fledgling startups and legacy corporations alike. As we delve deeper into the intricacies of the SaaS industry, it becomes essential to stay updated with the latest trends, predictions, and statistics that guide its growth trajectory.

This blog post aims to take readers on a data-driven journey through the SaaS universe, highlighting the most relevant industry statistics to equip businesses with actionable insights, and helping individuals understand the SaaS ecosystem with greater clarity. So strap in, as we lift the curtain on the world of SaaS, illuminating its past, exploring its present, and speculating about its future.

The Latest SaaS Industry Statistics Unveiled

By 2022, the SaaS market is expected to reach $141 billion.

This intriguing forecast offers a clear sign of the overwhelming growth and potential within the SaaS industry. The projected figure of $141 billion by the year 2022 introduces an astronomical increase, reflecting the market’s adaptability and emerging prominence in the global economy. It frames just how enormous the opportunity is for investors and entrepreneurs exploring the cloud software battleground.

In the context of a blog post about SaaS Industry Statistics, this key piece of data provides a lens to view the forthcoming economic landscape, adding depth to our understanding of the subject, and painting a picture of an industry that is not only flourishing but is set to dominate.

80% of United States end users prefer SaaS for organization and communication.

The pulsating heart of this statistic lies in its revelation of an overwhelming preference, measured at 80%, for SaaS solutions among US end users when it comes to organization and communication. This striking figure is a clarion call to existing SaaS vendors to continue refining their products and an irresistible siren song luring prospective vendors to a market ripe with potential.

Highlighted prominently in a blog post about SaaS industry statistics, this data point stands as a firm testament to end user preference trends and a vivid signpost directing the industry’s future trajectory. This digital chorus of end user preference feeds into the larger narrative about the SaaS industry’s growth, demand, and innovations, and gives dimension to the more human elements of these technological advances.

38% of companies work almost entirely on SaaS.

The vibrant pulse of the SaaS industry can be felt in the resonating statistic that reveals a compelling 38% of companies operating almost entirely on SaaS platforms. This potent data paints a vivid picture of the industry’s traction, bolstering the argument about SaaS’s revolutionizing impact on the business realm. Not only does it underline the increasing reliance on software as a service, but also hints at the trajectory of future trends, making it an indispensable element in our exploration of SaaS Industry statistics.

The SaaS market is to grow at a CAGR of 27.7% from 2020 to 2027.

In the vibrant canvas of SaaS industry statistics, the projection of the market growth at a CAGR of 27.7% from 2020 to 2027 emerges as a vibrant splash of color, signaling an exciting era of expansion and innovation. This pulsating rhythm of growth sheds light on the relentless momentum pushing the industry forward, undeniably catching the eyes of investors, stakeholders, and market analysts.

From this lens, this statistic stands as a testament of potential profitability and robust development, and it could majorly steer the strategic decisions for businesses, whether they are newcomers or established entities in the SaaS landscape.

73% of organizations say nearly all their apps will be SaaS by 2021.

Highlighting a striking statistic such as ‘73% of organizations affirming that nearly all their apps will be SaaS by 2021’ allows us to glimpse the swiftly transitioning landscape of the software industry. It signifies not just a trend, but an apparent tidal wave of transition as companies steer away from traditional software methods.

Emphasizing such a statistic transforms the narrative from hypothetical musings to grounded predictions of substantial upswing in SaaS adoption. This serves as a clear indicator of the projected dominance of SaaS in the software market, thereby shedding light on the need to understand, adopt and adapt to SaaS for businesses striving for future growth and survival.

Public cloud service market is expected to reach $623.3 billion by 2023 worldwide.

Delving into the promising tapestry of the SaaS industry, the potent projection that the public cloud service market worldwide may balloon to a staggering $623.3 billion by 2023 forms a remarkable focal point. This forecast not only signifies robust growth and potential for the SaaS market but also exemplifies the accelerating acceptance and adoption of cloud services.

In the vortex of this digital transformation, this statistic radiates like a lighthouse for stakeholders – prospective entrepreneurs, investors, and existing companies – honing the compass towards promising SaaS opportunities. The sheer scale of the projected figure is indicative of robust revenue streams and profitable business models, underscoring the viability and plausibility of SaaS-dependent operations.

Moreover, as the protagonists in the play of cloud services, SaaS companies are poised to ride on this wave of market expansion. The prediction also nudges towards a future where SaaS might become an integral part of the organizational blueprint, navigating the industry towards innovation, efficiency, and sustainability.

By 2021, SaaS will generate nearly $141 billion.

Exploring the massive potential of the SaaS market, the bold prediction that SaaS will generate nearly $141 billion by 2021 captures our attention. This monumental figure is not just a number, it underscores the extraordinary growth trajectory and dominance of SaaS in the tech industry.

The blog post, therefore, paints a vivid picture of an industry galvanized by innovation that may potentially outweigh conventional software selling models, thrusting SaaS products as a notable game-changer. The revenue projection communicates the scope and magnitude of opportunities lying within this burgeoning sector, making it an intriguing point of discussion for entrepreneurs, investors, and stakeholders.

The global SaaS market is projected to grow at 18.6% CAGR between 2021 and 2026.

As we dive headfirst into the wondrous world of SaaS, today’s powerful statistic unfurls an exciting prospect – an impressive impending growth of 18.6% CAGR projected for the global SaaS market from 2021 to 2026. This rosy projection doesn’t just make a great headline but offers a valuable compass pointing towards the industry’s escalating potential. Embedding this statistic into our discussion provides an essential foundation to appreciate the magnitude and pace of evolution in the SaaS landscape.

Culminating in a sweeping wave, it underscores the industry’s dynamic progress, solidifying the importance of SaaS as a key player in the digital transformation journey. Hence, docking at the port of this significant statistic offers readers a powerful launchpad to understand the thriving SaaS industry and its influential role in shaping our digital future.

In 2020, 89% of companies used SaaS-based applications.

Diving into the heart of the 2020 SaaS landscape, the formidable statistic that 89% of companies used SaaS-based applications presents itself as an indisputable testament to the growing dominance of the SaaS model across industries. It symbolically underlines the burgeoning reliance on SaaS applications, thereby underscoring its catalytic role in today’s rapidly transitioning digital economy.

Strikingly, it also serves as a predictor, projecting an expanse where a vast majority of businesses are likely to intertwine their functional drivers with SaaS platforms. Thus, this statistic serves as a loud clarion call for peers, competitors, and emerging enterprises to embrace and understand the dynamic SaaS terrain for success in their digital journey.

Software as a Service (SaaS) market share is expected to reach $157 billion in 2020.

The projected explosive surge of the Software as a Service (SaaS) market share to a whopping $157 billion in 2020 underlines an irreversible shift in the technological landscape. This estimated value crystallizes the growing momentum and sizable potential of the SaaS industry, gifting prospective investors, tech aficionados, and curious observers an incisive perspective of where the digital winds are blowing.

In the illuminated framework of SaaS Industry Statistics, this powerful figure casts its lengthening shadow, shaping perceptions of the industry’s monetary might, the escalating customer adoption, and the increasingly central role of SaaS solutions in an increasingly digital world.

The average organization uses 137 unique SaaS apps.

Immerse yourself in a realm where the median organization harnesses the power of an astonishing 137 unique SaaS apps. This impressive figure is integral to understanding the vibrant landscape of the SaaS industry, painting a vivid picture of how deeply embedded these solutions have become in the operational structure of organizations.

Just as numbers weave tales in a mathematics class, the 137 unique SaaS apps leveraged by the average organization underscores the pervasiveness and influence of these software services. This highlights a shift in the modern business narrative, where SaaS apps are no longer mere adjuncts but vital components in an organization’s machinery.

Moreover, this number triggers two strands of thought: On one hand, it emphasizes the robust demand for SaaS offerings, on the other, it possibly suggests a vibrant and highly competitive supplier market eagerly meeting these needs. Consequently, this statistic can be the launchpad for deeper inquiries into market saturation, growth potential, and supplier competition within the SaaS industry.

Peeling back more layers, this staggering statistic also signals the crucial role of SaaS in achieving efficiency, scalability, and innovation in the digital age. Indeed, it raises a toast to the transformative power of the SaaS revolution. In essence, the magical number 137 is more than just a statistic; it’s a multifaceted cipher to the SaaS industry’s evolving story.

The worldwide cloud computing market grew to $209.2 billion in 2019.

A 2019 crescendo in the global cloud computing market, capping off at a hefty $209.2 billion, suggests an explosive movement worth dwelling on, particularly in the realm of SaaS (Software as a Service) industry statistics. This numerical leap paints a larger picture of an evolving digital landscape where the demand for flexible, scalable, and economically efficient computing solutions is soaring.

For those navigating through the ebbs and flows of the SaaS universe, this digit is not just a statistic, it’s a concrete marker of dynamic growth. This digit paves a path, shedding light on the potential prosperity awaiting businesses that harness the power of cloud infrastructure. It rings the bell of a growing reliance on SaaS, signalling that businesses, big and small, are ditching traditional software models to board the cloud train, unveiling substantial opportunities for SaaS providers.

Furthermore, it unveils the elevated heights that the SaaS industry can reach on the wings of the cloud. With such a powerful tailwind propelling the market, SaaS businesses and stakeholders could redefine their aspirations and strategies to tap into a wealth of opportunities unfolding in this burgeoning field.

The Customer Relationship Management (CRM) SaaS market was the largest segment of the SaaS market accounting for 35.4% of the total in 2020.

Diving into the depths of the SaaS ocean, one cannot overlook the shimmering gem that is the CRM SaaS market. Dominating the scene with a commanding share of 35.4% in 2020, it boldly stakes its claim as the largest segment of the SaaS market.

Providing an intriguing reflection, this signal illuminates the importance and popularity of CRM solutions within the industry, showcasing the prioritization of customer relationships in our technology-driven business world. It offers critical insights to industry leaders, startups, and investors who are constantly charting their course on the SaaS map, seeking data-inspired leads and smart strategies.

Adoption of SaaS among organizations increased by 33% in 2020.

In the expansive realm of the ever-growing SaaS industry, the statistic that signified a 33% increase in SaaS adoption among organizations in 2020 serves as a beacon of growth and potentials. This engaging uptick not only punctuates the accelerating pace of digital transformation but also demonstrates the increasing reliance of businesses on efficient, cost-effective software solutions.

As this powerful metric reverberates within the SaaS arena, one can’t help but perceive the swelling wave of opportunities for service providers and the incessant demand for innovation. Consequently, the statistic implicates the urgency for existing and aspiring players in the SaaS industry to stay informed, adaptive and responsive to this upward trend, pushing forward the conversation about SaaS industry growth and future projections.


The SaaS industry continues to demonstrate exponential growth and influence, pushing the boundaries of modern business operations and digital transformations. The statistics clearly highlight its significant impact, underlining its immense potential for businesses of all sectors and sizes. As SaaS becomes the new normal, companies that leverage this technology will be better positioned to streamline their operations, reduce costs, and stay competitive in the evolving digital landscape.

Whether an enterprise, small business, or startup, exploring and integrating SaaS solutions is increasingly becoming not a choice but a necessity for future success. Keep a close eye on these SaaS industry statistics – they are not just numbers but indicators of the digital wave that’s upon us.


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What does SaaS stand for in the tech industry?

SaaS stands for Software as a Service. It refers to a cloud computing model where users access software applications over the internet, typically through a subscription model.

What are the key growth trends in the SaaS industry?

Key growth trends in the SaaS industry include a rise in cloud-based solutions, an increase in remote working, growing adoption by SMEs (Small and Medium-sized Enterprises), emergence of AI and ML in SaaS, and growing security concerns leading to enhanced security solutions.

How does the subscription model work in SaaS?

In the SaaS model, users pay a monthly or annual subscription fee to access the software application over the internet. This might include various pricing tiers based on user need.

What are some examples of SaaS companies?

Examples of SaaS companies include Salesforce, Adobe, Microsoft (Office 365), Slack, and Zoom, among others.

What are the main advantages for businesses using SaaS?

Businesses using SaaS can benefit from lower upfront costs as it eliminates the need to install and maintain software on individual computers or in data centers. It also enhances mobility because users can access the software from anywhere as long as they have internet connectivity. SaaS typically also offers scalable usage, allowing businesses to easily scale up or down based on their needs.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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