GITNUXREPORT 2025

Residential Cleaning Industry Statistics

Global industry valued at $50 billion; adoption of eco-friendly services driving growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

About 70% of cleaning companies report difficulty in recruiting and retaining staff

Statistic 2

The average customer retention rate for residential cleaning services is approximately 65%

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The average response time for initial contact by cleaning companies is under 2 hours

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The average profit margin for residential cleaning companies is around 10-15%

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The average lifespan of a cleaning franchise in the US is approximately 8 years

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Over 70% of residential cleaning companies have adopted environmentally sustainable business practices, such as reducing water and energy usage

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The industry’s employment is projected to grow by 7% from 2022 to 2032, faster than the average for all occupations

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Over 80% of residential cleaning companies believe that eco-friendly services give them a competitive edge

Statistic 9

The average number of recurring clients per month for a small cleaning business is about 60, with an annual retention rate of 70%

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The most common complaint among customers is inconsistent cleaning quality, reported by 35%

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Lack of proper training is cited as a major reason for inconsistent cleaning quality in 40% of cases

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The most significant barrier to growth for small cleaning businesses is access to capital, cited by 45%

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Approximately 64% of American households use professional cleaning services at least once a year

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Millennials represent around 35% of the residential cleaning service customer base

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72% of consumers prefer environmentally friendly cleaning products

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Approximately 85% of residential cleaning companies are small businesses with fewer than 50 employees

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The top three factors influencing customer choice of cleaning services are price, reputation, and referral

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Approximately 30% of homeowners automate their cleaning appointments through online booking platforms

Statistic 19

The use of robotic vacuum cleaners in homes has increased by 45% from 2019 to 2023

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About 80% of cleaning companies in North America are family-owned

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Women make up about 75% of the workforce in the residential cleaning industry

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The industry has seen an increase of 18% in the use of online reviews and ratings for choosing cleaning services from 2019 to 2023

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The average number of cleaning clients per company is approximately 150

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The key driver for growth in the residential cleaning industry is increasing disposable income among middle-class households

Statistic 25

The majority of new residential cleaning clients discover services via online platforms rather than traditional advertising, accounting for over 65% of new leads

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Approximately 40% of homebuyers request professional cleaning before purchase inspections, increasing industry demand

Statistic 27

The global residential cleaning services market was valued at approximately $50 billion in 2022

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The US residential cleaning industry generated about $61 billion in revenue in 2021

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Year-over-year growth in residential cleaning services is estimated at 4.5% globally

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Green cleaning products account for roughly 25% of all cleaning product sales in the US

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The residential cleaning industry is projected to grow at a compound annual growth rate (CAGR) of 5% from 2023 to 2028

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The average size of a residential cleaning business ranges from 1 to 10 employees

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The average annual growth rate for eco-friendly cleaning products is about 6%

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The average revenue per employee in the residential cleaning industry is around $80,000 annually

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The average starting price for franchised cleaning businesses is around $100,000 including initial fees and setup costs

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The industry’s total employment is estimated to be around 2 million individuals in the United States alone

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The average annual spend per household on cleaning services in the US is about $850

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The most common cleaning frequency for residential clients is bi-weekly, with 45% of clients choosing this option

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The COVID-19 pandemic increased demand for residential cleaning by 25% in 2020

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The average price for a standard house cleaning (roughly 2,000 sq ft) ranges from $120 to $250

Statistic 41

Eco-friendly cleaning services experienced a growth rate of over 20% annually from 2018 to 2023

Statistic 42

Digital marketing accounts for over 50% of new customer acquisition in the residential cleaning industry

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The average duration of a typical residential cleaning session is about 2 hours

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The most preferred payment method among cleaning service customers is credit/debit card, used by over 70%

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Approximately 55% of residential cleaning firms offer eco-friendly cleaning options as a standard service feature

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60% of customers prefer cleaning services with flexible scheduling options

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The average customer spends around $150 per cleaning visit

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About 65% of residential cleaning businesses report increasing their marketing efforts post-pandemic

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The most common disinfectants used in residential cleaning are sodium hypochlorite and quaternary ammonium compounds

Statistic 50

Eco-friendly cleaning services tend to have a higher customer retention rate, estimated at 75%, compared to traditional services

Statistic 51

The customer satisfaction rate in residential cleaning services is approximately 90%

Statistic 52

Approximately 15% of residential cleaning companies report offering subscription-based or weekly cleaning packages

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The average cost of cleaning supplies per household is approximately $15 per month

Statistic 54

45% of cleaning companies report increasing their use of eco-friendly products in 2023

Statistic 55

Demand for specialized cleaning services such as allergy-friendly cleaning increased by 12% from 2019 to 2022

Statistic 56

The industry is witnessing a shift towards on-demand cleaning services, increasing by 15% annually

Statistic 57

About 55% of residential cleaning clients prefer booking through mobile apps

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Residential cleaning services with green certifications see an average revenue increase of 10-15%

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The average customer spends around $200 monthly on various cleaning services and products

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60% of cleaning companies offer some form of subscription-based services to ensure ongoing revenue

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Over 60% of residential cleaning businesses use social media platforms for marketing and customer engagement

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The most common method for marketing loyalty programs in residential cleaning is email marketing, used by over 60% of companies

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The top advanced technology used in residential cleaning companies includes scheduling apps, CRM systems, and automated billing software, adopted by over 55%

Statistic 64

The use of UV sterilization in residential cleaning is projected to grow by 20% annually from 2023 to 2028

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Key Highlights

The global residential cleaning services market was valued at approximately $50 billion in 2022
The US residential cleaning industry generated about $61 billion in revenue in 2021
Approximately 64% of American households use professional cleaning services at least once a year
Millennials represent around 35% of the residential cleaning service customer base
The average annual spend per household on cleaning services in the US is about $850
72% of consumers prefer environmentally friendly cleaning products
The most common cleaning frequency for residential clients is bi-weekly, with 45% of clients choosing this option
The COVID-19 pandemic increased demand for residential cleaning by 25% in 2020
Approximately 85% of residential cleaning companies are small businesses with fewer than 50 employees
The average price for a standard house cleaning (roughly 2,000 sq ft) ranges from $120 to $250
Eco-friendly cleaning services experienced a growth rate of over 20% annually from 2018 to 2023
About 70% of cleaning companies report difficulty in recruiting and retaining staff
The average customer retention rate for residential cleaning services is approximately 65%

The residential cleaning industry is booming, with a global valuation of over $50 billion in 2022 and innovative trends like eco-friendly services, digital booking, and robotic cleaning transforming how households keep their homes spotless.

Challenges and Barriers to Growth

About 70% of cleaning companies report difficulty in recruiting and retaining staff
The average customer retention rate for residential cleaning services is approximately 65%
The average response time for initial contact by cleaning companies is under 2 hours
The average profit margin for residential cleaning companies is around 10-15%
The average lifespan of a cleaning franchise in the US is approximately 8 years
Over 70% of residential cleaning companies have adopted environmentally sustainable business practices, such as reducing water and energy usage
The industry’s employment is projected to grow by 7% from 2022 to 2032, faster than the average for all occupations
Over 80% of residential cleaning companies believe that eco-friendly services give them a competitive edge
The average number of recurring clients per month for a small cleaning business is about 60, with an annual retention rate of 70%
The most common complaint among customers is inconsistent cleaning quality, reported by 35%
Lack of proper training is cited as a major reason for inconsistent cleaning quality in 40% of cases
The most significant barrier to growth for small cleaning businesses is access to capital, cited by 45%

Challenges and Barriers to Growth Interpretation

Despite a promising industry poised for steady growth and a strong shift toward eco-friendly practices, the residential cleaning sector continues to struggle with staff retention and inconsistent service quality—highlighting that even in a brightening market, skilled workforce and capital access remain the dirtier aspects to scrub away.

Demographics and Consumer Behavior

Approximately 64% of American households use professional cleaning services at least once a year
Millennials represent around 35% of the residential cleaning service customer base
72% of consumers prefer environmentally friendly cleaning products
Approximately 85% of residential cleaning companies are small businesses with fewer than 50 employees
The top three factors influencing customer choice of cleaning services are price, reputation, and referral
Approximately 30% of homeowners automate their cleaning appointments through online booking platforms
The use of robotic vacuum cleaners in homes has increased by 45% from 2019 to 2023
About 80% of cleaning companies in North America are family-owned
Women make up about 75% of the workforce in the residential cleaning industry
The industry has seen an increase of 18% in the use of online reviews and ratings for choosing cleaning services from 2019 to 2023
The average number of cleaning clients per company is approximately 150
The key driver for growth in the residential cleaning industry is increasing disposable income among middle-class households
The majority of new residential cleaning clients discover services via online platforms rather than traditional advertising, accounting for over 65% of new leads
Approximately 40% of homebuyers request professional cleaning before purchase inspections, increasing industry demand

Demographics and Consumer Behavior Interpretation

As the residential cleaning industry becomes increasingly driven by digital savvy, ecological consciousness, and family-owned roots, it’s clear that while most households still seek trustworthy, affordable service—often found online—millennials and robots are quietly transforming the way America keeps its homes sparkling.

Market Size and Revenue

The global residential cleaning services market was valued at approximately $50 billion in 2022
The US residential cleaning industry generated about $61 billion in revenue in 2021
Year-over-year growth in residential cleaning services is estimated at 4.5% globally
Green cleaning products account for roughly 25% of all cleaning product sales in the US
The residential cleaning industry is projected to grow at a compound annual growth rate (CAGR) of 5% from 2023 to 2028
The average size of a residential cleaning business ranges from 1 to 10 employees
The average annual growth rate for eco-friendly cleaning products is about 6%
The average revenue per employee in the residential cleaning industry is around $80,000 annually
The average starting price for franchised cleaning businesses is around $100,000 including initial fees and setup costs
The industry’s total employment is estimated to be around 2 million individuals in the United States alone

Market Size and Revenue Interpretation

With a booming $50 billion global valuation and a steady 4.5% annual growth, the residential cleaning industry—supported by eco-friendly innovations and averaging $80,000 per employee—cleanly demonstrates that in this business, a tidy profit and sustainable future go hand in hand.

Spending Patterns and Customer Preferences

The average annual spend per household on cleaning services in the US is about $850
The most common cleaning frequency for residential clients is bi-weekly, with 45% of clients choosing this option
The COVID-19 pandemic increased demand for residential cleaning by 25% in 2020
The average price for a standard house cleaning (roughly 2,000 sq ft) ranges from $120 to $250
Eco-friendly cleaning services experienced a growth rate of over 20% annually from 2018 to 2023
Digital marketing accounts for over 50% of new customer acquisition in the residential cleaning industry
The average duration of a typical residential cleaning session is about 2 hours
The most preferred payment method among cleaning service customers is credit/debit card, used by over 70%
Approximately 55% of residential cleaning firms offer eco-friendly cleaning options as a standard service feature
60% of customers prefer cleaning services with flexible scheduling options
The average customer spends around $150 per cleaning visit
About 65% of residential cleaning businesses report increasing their marketing efforts post-pandemic
The most common disinfectants used in residential cleaning are sodium hypochlorite and quaternary ammonium compounds
Eco-friendly cleaning services tend to have a higher customer retention rate, estimated at 75%, compared to traditional services
The customer satisfaction rate in residential cleaning services is approximately 90%
Approximately 15% of residential cleaning companies report offering subscription-based or weekly cleaning packages
The average cost of cleaning supplies per household is approximately $15 per month
45% of cleaning companies report increasing their use of eco-friendly products in 2023
Demand for specialized cleaning services such as allergy-friendly cleaning increased by 12% from 2019 to 2022
The industry is witnessing a shift towards on-demand cleaning services, increasing by 15% annually
About 55% of residential cleaning clients prefer booking through mobile apps
Residential cleaning services with green certifications see an average revenue increase of 10-15%
The average customer spends around $200 monthly on various cleaning services and products
60% of cleaning companies offer some form of subscription-based services to ensure ongoing revenue

Spending Patterns and Customer Preferences Interpretation

Clearly, as households spend around $850 annually on cleaning—primarily bi-weekly, eco-friendly, and digitally booked—industry growth driven by pandemic-induced demand and green certifications suggests that cleanliness isn't just next to godliness but also a profitable, tech-savvy, and sustainability-focused business trend.

Technologies and Innovations

Over 60% of residential cleaning businesses use social media platforms for marketing and customer engagement
The most common method for marketing loyalty programs in residential cleaning is email marketing, used by over 60% of companies
The top advanced technology used in residential cleaning companies includes scheduling apps, CRM systems, and automated billing software, adopted by over 55%
The use of UV sterilization in residential cleaning is projected to grow by 20% annually from 2023 to 2028

Technologies and Innovations Interpretation

With over 60% of residential cleaners leveraging social media and email marketing alongside advanced tech like scheduling apps and CRM systems, the industry is polishing its image as much as its homes—while UV sterilization's projected 20% annual growth signals a bright, sanitized future.