Key Takeaways
- The global resale market was valued at $177 billion in 2022 and is projected to reach $350 billion by 2027, growing at a CAGR of 15%.
- In the US, the resale apparel market hit $53 billion in 2023, representing 10% of total apparel sales.
- Europe's second-hand fashion market grew by 20% year-over-year in 2023 to €30 billion.
- 52% of US consumers bought second-hand in 2023, up from 45% in 2022.
- Millennials represent 62% of resale shoppers in the US.
- 78% of Gen Z prefer sustainable resale over new purchases.
- Apparel resale accounts for 60% of ThredUp transactions.
- Luxury handbags represent 40% of high-end resale value.
- Sneakers make up 25% of StockX's $2B annual GMV.
- Depop has 35 million users, 70% fashion-focused.
- Poshmark's GMV reached $1.5B in 2023.
- eBay's resale category GMV $30B annually.
- Resale reduces fashion waste by 2.5 billion pounds annually in US.
- Second-hand clothing saves 20,000 liters water per ton vs new.
- Resale apparel cuts CO2 emissions by 82% per item.
The multi-billion dollar global resale market is experiencing rapid and widespread growth across categories.
Consumer Behavior & Demographics
- 52% of US consumers bought second-hand in 2023, up from 45% in 2022.
- Millennials represent 62% of resale shoppers in the US.
- 78% of Gen Z prefer sustainable resale over new purchases.
- Women account for 65% of global resale apparel buyers.
- 40% of US consumers under 30 bought resale clothing monthly in 2023.
- Urban dwellers 2x more likely to engage in resale than rural.
- 67% cite affordability as top reason for resale buying.
- 55% of parents buy second-hand kids' clothes regularly.
- High-income earners ($100k+) now 25% of resale buyers, up 10%.
- 72% of Europeans aged 18-34 shop resale platforms weekly.
- Black Friday 2023 saw 30% resale sales spike among US shoppers.
- 48% of men now buy second-hand fashion, up from 30% in 2019.
- Boomers (55+) increased resale participation by 15% in 2023.
- 60% of college students rely on resale for wardrobe.
- Hispanic consumers 20% above average in resale spending.
- 35% use resale for gifting during holidays.
- Social media influences 80% of Gen Z resale purchases.
- 50% of resale buyers resell items within a year.
- Loyalty to resale brands at 45%, similar to fast fashion.
- Pandemic boosted resale adoption by 25% among families.
- 65% prefer in-app resale over physical thrift stores.
- Eco-conscious buyers 3x more likely to buy resale.
- Average resale shopper age dropped to 32 in 2023.
- 70% of UK consumers under 25 own resale items.
- Apparel is 52% of resale purchases for US women.
- 42% cite variety/uniqueness as resale appeal.
- Electronics resale popular among 25-34 year olds at 55%.
Consumer Behavior & Demographics Interpretation
Key Segments & Products
- Apparel resale accounts for 60% of ThredUp transactions.
- Luxury handbags represent 40% of high-end resale value.
- Sneakers make up 25% of StockX's $2B annual GMV.
- Furniture & home goods 15% of Facebook Marketplace sales.
- Electronics hold 20% share in eBay resale listings.
- Vintage clothing 30% of Depop's top sellers.
- Used cars 50% of total resale auto market volume.
- Books comprise 18% of BookScouter resale volume.
- Toys & games 12% of Mercari US transactions.
- Watches 15% of Chrono24's €10B market.
- Beauty products 8% growth in resale, top Poshmark category.
- Bikes 10% of Craigslist top resale items.
- Jewelry 22% of The RealReal revenue.
- Sports gear 14% on OfferUp platform.
- Vinyl records 25% of Discogs sales growth.
- Kids clothing 35% of Kidizen listings.
- Video games 16% of GameStop trade-ins.
- Art & collectibles 11% of Heritage Auctions resale.
- Hand tools 9% in resale hardware market.
- Musical instruments 13% on Reverb.
- Pet supplies 7% emerging resale segment.
- Golf equipment 20% of 2nd Swing sales.
- Designer shoes 28% of Vestiaire Collective.
- Board games 10% on BoardGameGeek marketplace.
- Luxury eyewear 5% but high margin in resale.
- Camping gear 12% on REI used gear.
- Luxury resale platforms like The RealReal dominate handbags at 45% of listings.
- ThredUp processes 100,000 items daily, mostly apparel.
Key Segments & Products Interpretation
Major Players & Platforms
- Depop has 35 million users, 70% fashion-focused.
- Poshmark's GMV reached $1.5B in 2023.
- eBay's resale category GMV $30B annually.
- Vinted European GMV €2.5B in 2023.
- StockX traded $3.5B in 2023 sneakers/streetwear.
- Facebook Marketplace 1B listings, $20B+ GMV.
- Mercari Japan $2B GMV, US growing 50%.
- The RealReal $600M revenue in 2023.
- Vestiaire Collective €300M GMV 2023.
- GOAT app $1B+ in sneaker resale.
- OfferUp 50M users, $10B GMV est.
- Chairish luxury home resale $100M+ sales.
- Rebag handbags $150M valuation transactions.
- SidelineSwap sports gear $200M marketplace.
- Poshmark acquired by Naver for $1.2B.
- ThredUp 50M items listed, $300M valuation.
- Farfetch used luxury integration $500M segment.
- Grailed menswear resale $100M GMV.
- Whatnot live shopping resale $1B GMV.
- AptDeco furniture $50M transactions.
- BookScouter 30+ buyers for books.
- Swappa electronics safe resale $1B+.
- 1stdibs art/luxury $300M marketplace.
- Kidizen kids items 1M+ listings.
- Reverb music gear $500M sales.
- Fashionphile bags $400M revenue.
- Craigslist still 50M monthly users for local resale.
Major Players & Platforms Interpretation
Market Size & Growth
- The global resale market was valued at $177 billion in 2022 and is projected to reach $350 billion by 2027, growing at a CAGR of 15%.
- In the US, the resale apparel market hit $53 billion in 2023, representing 10% of total apparel sales.
- Europe's second-hand fashion market grew by 20% year-over-year in 2023 to €30 billion.
- The luxury resale segment worldwide reached $33 billion in 2022, expected to double by 2026.
- India's resale market for electronics is forecasted to grow from $10 billion in 2023 to $25 billion by 2028 at 20% CAGR.
- UK resale clothing sales increased 18% in 2023, totaling £7.4 billion.
- Global sneaker resale market valued at $2 billion in 2022, projected to $6 billion by 2025.
- US furniture resale market was $19 billion in 2023, up 12% from prior year.
- China's second-hand market exceeded 500 billion yuan ($70 billion) in 2023.
- Handbag resale globally hit $28 billion in 2023, with 25% growth.
- Brazil's resale apparel market grew 22% to R$15 billion in 2023.
- Australian second-hand goods market reached AUD 5 billion in 2023.
- Global book resale market at $20 billion in 2023, CAGR 8% to 2028.
- Canada resale fashion market $4.5 billion in 2023, 15% YoY growth.
- Middle East luxury resale market $3 billion in 2023, 30% growth.
- US toy resale market $1.2 billion in 2023, up 10%.
- France second-hand market €25 billion in 2023, 17% increase.
- Global sports equipment resale $8 billion in 2023.
- Japan used car resale market ¥20 trillion in 2023.
- South Korea beauty product resale $500 million in 2023, 25% growth.
- Worldwide vinyl record resale $1.5 billion in 2023.
- Mexico furniture resale market $2 billion in 2023.
- Global watch resale $24 billion in 2023.
- Turkey apparel resale 10 billion TRY in 2023.
- US jewelry resale $12 billion in 2023.
- Africa second-hand clothing imports $1 billion annually.
- Global bike resale market $7 billion in 2023.
- Singapore luxury resale $800 million in 2023.
- US video game resale $5 billion in 2023.
- Worldwide art resale $65 billion in 2023.
Market Size & Growth Interpretation
Sustainability & Challenges
- Resale reduces fashion waste by 2.5 billion pounds annually in US.
- Second-hand clothing saves 20,000 liters water per ton vs new.
- Resale apparel cuts CO2 emissions by 82% per item.
- Global resale diverts 10 million tons waste yearly.
- Thrift stores reduce landfill methane by 15% in apparel.
- Resale extends product life by 9 months, cuts production 30%.
- 95% less water used in resale vs virgin cotton.
- Electronics resale prevents 1M tons e-waste annually.
- Furniture resale saves 700M trees yearly.
- Luxury resale reduces overproduction by 25% in fashion.
- Bike resale cuts urban emissions 12% per city.
- Book resale saves 300M tons paper production CO2.
- Toy resale reduces plastic waste 500K tons/year.
- Sports gear resale lowers manufacturing energy 50%.
- Vinyl resale cuts new plastic pressing 20%.
- Car resale reduces new vehicle emissions 27% lifecycle.
- Jewelry resale saves 99% gold mining impact.
- Home goods resale diverts 5M tons from landfills US.
- Fashion resale projected to reduce industry emissions 10% by 2030.
- Challenges: 30% counterfeit risk in luxury resale.
- Supply chain logistics emit 15% of resale carbon footprint.
- Quality verification costs 20% of resale margins.
- 25% returns rate higher in resale due to condition.
- Scaling authentication tech needed for 50% growth.
- Regulatory hurdles in 40% countries for cross-border resale.
- Consumer trust issues affect 35% potential buyers.
- Packaging waste 10% of resale environmental cost.
- Labor in sorting adds 12% to operational emissions.
- Digital resale platforms cut physical store emissions 40%.
- Resale supports 2.5M jobs globally in circular economy.
- Blockchain reduces fraud 60% in luxury resale.
- Microplastics from new fashion 500K tons, resale cuts 20%.
Sustainability & Challenges Interpretation
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