GITNUXREPORT 2025

Reputation Management Statistics

Effective review response boosts trust, loyalty, and revenue significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

90% of consumers read online reviews before visiting a business

Statistic 2

85% of consumers trust online reviews as much as personal recommendations

Statistic 3

70% of consumers say that a positive online review makes them trust a local business more

Statistic 4

60% of consumers have used online reviews to make a decision

Statistic 5

73% of consumers say reviews are trustworthy when they are written within the last month

Statistic 6

92% of consumers now read online reviews, even for local businesses

Statistic 7

87% of consumers say that local business reviews are important

Statistic 8

77% of consumers have been influenced by reviews when choosing a service provider

Statistic 9

57% of consumers will only use a business if it has at least a 4-star rating

Statistic 10

31% of consumers say they are more likely to use a business that responds to reviews

Statistic 11

64% of consumers check online reviews before making a local purchase

Statistic 12

71% of consumers say that online reviews are as important as personal recommendations

Statistic 13

48% of consumers only consider reviews written within the last two weeks

Statistic 14

92% of consumers read online reviews for local businesses

Statistic 15

80% of consumers have changed their opinion about a business based on online reviews

Statistic 16

70% of consumers use online reviews to evaluate a business’s products or services

Statistic 17

76% of consumers trust reviews as much as personal recommendations

Statistic 18

77% of consumers read reviews before making a local purchase

Statistic 19

33% of consumers say they will only use a business if it has at least a 4-star rating

Statistic 20

49% of consumers have left a review in the past year

Statistic 21

82% of consumers trust a local business more if it responds to reviews

Statistic 22

60% of consumers say that the star rating is the most important factor when reading reviews

Statistic 23

88% of consumers trust online reviews as much as personal recommendations

Statistic 24

58% of consumers check online reviews before visiting a business

Statistic 25

48% of consumers say that reviews written within the past week are the most influential

Statistic 26

68% of consumers form their opinion about a business after reading 6 or fewer reviews

Statistic 27

45% of consumers say that reviews with photos are more trustworthy

Statistic 28

79% of local consumers are influenced by reviews when choosing a restaurant

Statistic 29

85% of consumers have read reviews in the last month

Statistic 30

Businesses that respond to reviews see a 10% increase in customer loyalty

Statistic 31

40% of consumers will visit or avoid a business based on its reviews

Statistic 32

A business’s star rating can increase revenue by up to 25%

Statistic 33

A single review can influence about 15 new customers

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Businesses with consistently high review ratings see an average revenue increase of 9%

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Negative reviews are 22 times more influential than positive reviews

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74% of people say that a negative review makes them less likely to use a business

Statistic 37

Negative reviews negatively impact 22% of potential customers’ perception of a business

Statistic 38

35% of negative reviews are ignored by businesses, which can damage reputation

Statistic 39

53% of customers expect businesses to respond to reviews within a week

Statistic 40

Responding to reviews can increase a business’s star rating by an average of 0.2 stars

Statistic 41

80% of consumers would stop engaging with a business after negative reviews, unless the business responds effectively

Statistic 42

40% of negative reviews are responded to within 24 hours

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50% of consumers expect businesses to respond to reviews within 3 days

Statistic 44

Responding to reviews can improve customer satisfaction scores by up to 20%

Statistic 45

Negative reviews that are responded to publicly tend to be more effective in restoring consumer trust

Statistic 46

62% of consumers expect a business to respond to reviews within 48 hours

Statistic 47

52% of consumers say their opinion of a business has been positively affected by a good review response

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

90% of consumers read online reviews before visiting a business
85% of consumers trust online reviews as much as personal recommendations
53% of customers expect businesses to respond to reviews within a week
Businesses that respond to reviews see a 10% increase in customer loyalty
Negative reviews are 22 times more influential than positive reviews
70% of consumers say that a positive online review makes them trust a local business more
60% of consumers have used online reviews to make a decision
73% of consumers say reviews are trustworthy when they are written within the last month
92% of consumers now read online reviews, even for local businesses
40% of consumers will visit or avoid a business based on its reviews
87% of consumers say that local business reviews are important
A business’s star rating can increase revenue by up to 25%
77% of consumers have been influenced by reviews when choosing a service provider

In an era where 92% of consumers turn to online reviews before making a purchasing decision, mastering reputation management has become the secret weapon for businesses aiming to boost trust, loyalty, and revenue.

Consumer Behavior and Trust in Reviews

90% of consumers read online reviews before visiting a business
85% of consumers trust online reviews as much as personal recommendations
70% of consumers say that a positive online review makes them trust a local business more
60% of consumers have used online reviews to make a decision
73% of consumers say reviews are trustworthy when they are written within the last month
92% of consumers now read online reviews, even for local businesses
87% of consumers say that local business reviews are important
77% of consumers have been influenced by reviews when choosing a service provider
57% of consumers will only use a business if it has at least a 4-star rating
31% of consumers say they are more likely to use a business that responds to reviews
64% of consumers check online reviews before making a local purchase
71% of consumers say that online reviews are as important as personal recommendations
48% of consumers only consider reviews written within the last two weeks
92% of consumers read online reviews for local businesses
80% of consumers have changed their opinion about a business based on online reviews
70% of consumers use online reviews to evaluate a business’s products or services
76% of consumers trust reviews as much as personal recommendations
77% of consumers read reviews before making a local purchase
33% of consumers say they will only use a business if it has at least a 4-star rating
49% of consumers have left a review in the past year
82% of consumers trust a local business more if it responds to reviews
60% of consumers say that the star rating is the most important factor when reading reviews
88% of consumers trust online reviews as much as personal recommendations
58% of consumers check online reviews before visiting a business
48% of consumers say that reviews written within the past week are the most influential
68% of consumers form their opinion about a business after reading 6 or fewer reviews
45% of consumers say that reviews with photos are more trustworthy
79% of local consumers are influenced by reviews when choosing a restaurant
85% of consumers have read reviews in the last month

Consumer Behavior and Trust in Reviews Interpretation

In an era where 90% of consumers read online reviews and 80% have changed their opinions based on them, it's clear that in the battle for customers’ trust, a timely, positive, and visually supported review isn’t just helpful—it’s essential for any local business aiming to thrive.

Impact of Reviews on Business Outcomes

Businesses that respond to reviews see a 10% increase in customer loyalty
40% of consumers will visit or avoid a business based on its reviews
A business’s star rating can increase revenue by up to 25%
A single review can influence about 15 new customers
Businesses with consistently high review ratings see an average revenue increase of 9%

Impact of Reviews on Business Outcomes Interpretation

In the high-stakes game of reputation management, responding to reviews and cultivating stellar ratings isn't just good manners—it's a 25% revenue booster that transforms mere comments into loyal customers and measurable profit.

Negative Reviews and Their Effects

Negative reviews are 22 times more influential than positive reviews
74% of people say that a negative review makes them less likely to use a business
Negative reviews negatively impact 22% of potential customers’ perception of a business
35% of negative reviews are ignored by businesses, which can damage reputation

Negative Reviews and Their Effects Interpretation

In the high-stakes game of reputation management, ignoring negative reviews is like leaving a small fire to smolder unattended—because with negative opinions wielding 22 times more influence, silence is the fastest way to turn a bonfire of lost customers.

Response Strategies and Customer Engagement

53% of customers expect businesses to respond to reviews within a week
Responding to reviews can increase a business’s star rating by an average of 0.2 stars
80% of consumers would stop engaging with a business after negative reviews, unless the business responds effectively
40% of negative reviews are responded to within 24 hours
50% of consumers expect businesses to respond to reviews within 3 days
Responding to reviews can improve customer satisfaction scores by up to 20%
Negative reviews that are responded to publicly tend to be more effective in restoring consumer trust
62% of consumers expect a business to respond to reviews within 48 hours
52% of consumers say their opinion of a business has been positively affected by a good review response

Response Strategies and Customer Engagement Interpretation

In the high-stakes world of reputation management, timely responses—especially within 48 hours—are not just courteous but crucial, as they can boost star ratings, turn negative reviews into opportunities for trust, and ultimately shape customer loyalty in a competitive landscape.