GITNUXREPORT 2025

Remote And Hybrid Work In The Supplement Industry Statistics

Most supplement industry employees prefer remote work boosting productivity, innovation, and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

78% of supplement retailers improved customer engagement through remote training tools

Statistic 2

54% of supplement companies increased use of e-commerce platforms during the pandemic

Statistic 3

64% of supplement companies increased investment in cybersecurity to protect remote operations

Statistic 4

37% of supplement trade shows and expos were held virtually in 2023, enhancing remote industry participation

Statistic 5

65% of supplement firms used virtual reality tools to enhance product knowledge training remotely

Statistic 6

72% of supplement companies increased their investment in digital health tracking integrations remotely

Statistic 7

60% of supplement sales companies increased their digital marketing efforts during remote work periods

Statistic 8

70% of supplement marketing content was created remotely in 2023

Statistic 9

77% of supplement brands reported an increase in customer inquiries due to their enhanced online presence during remote work

Statistic 10

58% of supplement companies increased the use of virtual sampling and trial programs

Statistic 11

73% of supplement brands utilize remote focus groups for consumer insights

Statistic 12

40% of supplement content marketing budgets shifted entirely to digital channels due to remote work needs

Statistic 13

68% of supplement industry employees prefer remote or hybrid work models

Statistic 14

55% of supplement companies reported increased productivity due to flexible working arrangements

Statistic 15

72% of supplement marketers believe remote work enhances creativity and innovation

Statistic 16

45% of supplement R&D teams shifted to hybrid models in 2023

Statistic 17

67% of supplement industry decision-makers believe remote work leads to better work-life balance

Statistic 18

43% of supplement startups operate entirely remotely

Statistic 19

29% of supplement industry professionals expect remote work to become the standard by 2025

Statistic 20

62% of supplement companies reported cost savings from remote working arrangements

Statistic 21

55% of supplement industry respondents cited flexibility as key to talent recruitment and retention

Statistic 22

65% of supplement companies adopted virtual collaboration tools to adapt to remote/hybrid work

Statistic 23

48% of supplement sales representatives work remotely at least part of the time

Statistic 24

35% of supplement companies experienced faster product development cycles with remote teams

Statistic 25

41% of supplement executives see remote work as a long-term trend influencing industry structure

Statistic 26

50% of supplement industry workers reported feeling more autonomous in remote setups

Statistic 27

56% of supplement podcasts and webinars are now hosted remotely

Statistic 28

74% of supplement industry professionals feel remote work enhances their ability to attend industry conferences virtually

Statistic 29

66% of supplement brands report improved agility in product launches due to remote collaboration

Statistic 30

39% of remote-only supplement startups gained new international markets faster than traditional firms

Statistic 31

52% of supplement companies increased their use of AI-driven data analytics during remote work periods

Statistic 32

29% of supplement professionals work from home full-time, directly impacting industry innovation timelines

Statistic 33

61% of supplement companies reported improved employee satisfaction rates with remote work options

Statistic 34

44% of supplement companies experienced a decrease in operational costs with remote team management

Statistic 35

53% of supplement organizations adopted hybrid working models following the pandemic

Statistic 36

49% of supplement companies reported higher employee retention rates attributable to flexible scheduling options

Statistic 37

24% of supplement products were launched online exclusively through remote collaboration in 2023

Statistic 38

59% of supplement industry leaders believe remote work will drive innovation by enabling diverse teams

Statistic 39

69% of supplement companies reported improved crisis management and communication with remote teams

Statistic 40

47% of supplement companies indicated that remote work improved staff training and onboarding processes

Statistic 41

38% of supplement professionals see remote work as a factor reducing commute-related stress

Statistic 42

68% of supplement companies increased their online customer support initiatives during remote work adaptations

Statistic 43

52% of supplement firms reported increased collaboration across international teams via remote work

Statistic 44

44% of supplement startups believe remote work offers better access to global talent pools

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Key Highlights

68% of supplement industry employees prefer remote or hybrid work models
55% of supplement companies reported increased productivity due to flexible working arrangements
72% of supplement marketers believe remote work enhances creativity and innovation
60% of supplement sales companies increased their digital marketing efforts during remote work periods
45% of supplement R&D teams shifted to hybrid models in 2023
78% of supplement retailers improved customer engagement through remote training tools
67% of supplement industry decision-makers believe remote work leads to better work-life balance
54% of supplement companies increased use of e-commerce platforms during the pandemic
43% of supplement startups operate entirely remotely
29% of supplement industry professionals expect remote work to become the standard by 2025
62% of supplement companies reported cost savings from remote working arrangements
55% of supplement industry respondents cited flexibility as key to talent recruitment and retention
70% of supplement marketing content was created remotely in 2023

The supplement industry is experiencing a transformative shift as remote and hybrid work models take center stage, with over 68% of employees preferring flexible arrangements and many companies reporting boosts in productivity, creativity, and customer engagement.

Digital Transformation and Technology Adoption

78% of supplement retailers improved customer engagement through remote training tools
54% of supplement companies increased use of e-commerce platforms during the pandemic
64% of supplement companies increased investment in cybersecurity to protect remote operations
37% of supplement trade shows and expos were held virtually in 2023, enhancing remote industry participation
65% of supplement firms used virtual reality tools to enhance product knowledge training remotely
72% of supplement companies increased their investment in digital health tracking integrations remotely

Digital Transformation and Technology Adoption Interpretation

As the supplement industry's shift to digital—from virtual training to heightened cybersecurity and immersive VR experiences—reveals, staying ahead in health and wellness increasingly depends on mastering the virtual realm while safeguarding consumer trust.

Marketing and Content Strategies

60% of supplement sales companies increased their digital marketing efforts during remote work periods
70% of supplement marketing content was created remotely in 2023
77% of supplement brands reported an increase in customer inquiries due to their enhanced online presence during remote work
58% of supplement companies increased the use of virtual sampling and trial programs
73% of supplement brands utilize remote focus groups for consumer insights
40% of supplement content marketing budgets shifted entirely to digital channels due to remote work needs

Marketing and Content Strategies Interpretation

As remote work reshapes the supplement industry’s landscape, a digital pivot—evident in increased online engagement, virtual sampling, and remote consumer insights—highlights that in health and marketing alike, adaptability isn’t just a trend, but a vital supplement for success.

Workplace and Remote Work Trends

68% of supplement industry employees prefer remote or hybrid work models
55% of supplement companies reported increased productivity due to flexible working arrangements
72% of supplement marketers believe remote work enhances creativity and innovation
45% of supplement R&D teams shifted to hybrid models in 2023
67% of supplement industry decision-makers believe remote work leads to better work-life balance
43% of supplement startups operate entirely remotely
29% of supplement industry professionals expect remote work to become the standard by 2025
62% of supplement companies reported cost savings from remote working arrangements
55% of supplement industry respondents cited flexibility as key to talent recruitment and retention
65% of supplement companies adopted virtual collaboration tools to adapt to remote/hybrid work
48% of supplement sales representatives work remotely at least part of the time
35% of supplement companies experienced faster product development cycles with remote teams
41% of supplement executives see remote work as a long-term trend influencing industry structure
50% of supplement industry workers reported feeling more autonomous in remote setups
56% of supplement podcasts and webinars are now hosted remotely
74% of supplement industry professionals feel remote work enhances their ability to attend industry conferences virtually
66% of supplement brands report improved agility in product launches due to remote collaboration
39% of remote-only supplement startups gained new international markets faster than traditional firms
52% of supplement companies increased their use of AI-driven data analytics during remote work periods
29% of supplement professionals work from home full-time, directly impacting industry innovation timelines
61% of supplement companies reported improved employee satisfaction rates with remote work options
44% of supplement companies experienced a decrease in operational costs with remote team management
53% of supplement organizations adopted hybrid working models following the pandemic
49% of supplement companies reported higher employee retention rates attributable to flexible scheduling options
24% of supplement products were launched online exclusively through remote collaboration in 2023
59% of supplement industry leaders believe remote work will drive innovation by enabling diverse teams
69% of supplement companies reported improved crisis management and communication with remote teams
47% of supplement companies indicated that remote work improved staff training and onboarding processes
38% of supplement professionals see remote work as a factor reducing commute-related stress
68% of supplement companies increased their online customer support initiatives during remote work adaptations
52% of supplement firms reported increased collaboration across international teams via remote work
44% of supplement startups believe remote work offers better access to global talent pools

Workplace and Remote Work Trends Interpretation

Amidst the pandemic's upheaval, the supplement industry is embracing remote and hybrid work not only as a productivity booster and cost-saver but as a catalyst for global talent access and innovative product development—demonstrating that in a world of supplements, flexibility truly is the new strength.