GITNUXREPORT 2025

Remote And Hybrid Work In The Spa Industry Statistics

Remote and hybrid work boost spa industry growth, engagement, and customer satisfaction.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of spa customers are more likely to book treatments when offered virtual consultations

Statistic 2

55% of spa clients prefer to schedule appointments online, including virtual booking options

Statistic 3

35% increase in spa memberships that include hybrid or virtual sessions

Statistic 4

65% of spa clients prefer contactless check-ins and digital payment options

Statistic 5

78% of consumers cite convenience as the primary reason for choosing remote or hybrid spa services

Statistic 6

83% of spa clients are interested in virtual wellness classes such as yoga and meditation

Statistic 7

46% of spa employees report an improvement in customer engagement through virtual communication channels

Statistic 8

33% of spa businesses are exploring virtual or augmented reality tools to enhance remote client experiences

Statistic 9

58% of spa clients are willing to pay more for virtual or hybrid wellness programs

Statistic 10

49% of spa brands report increased online engagement after implementing hybrid work options

Statistic 11

55% of consumers prefer virtual follow-up sessions after in-person treatments

Statistic 12

66% of spa consumers are interested in personalized virtual wellness plans

Statistic 13

62% of clients prefer to access spa services via mobile apps, including virtual booking and consultations

Statistic 14

58% of spa customers would recommend virtual wellness programs to others

Statistic 15

41% of spa clients participate in at least one virtual wellness class monthly

Statistic 16

70% of spa brands are investing in digital transformation to support remote service delivery

Statistic 17

60% of spa providers increased their use of telehealth platforms for consultations and follow-ups

Statistic 18

64% of spas have integrated digital health tracking tools for remote wellness coaching

Statistic 19

77% of spa industry meetings and training are now conducted online or in hybrid formats

Statistic 20

65% of spa industry webinars are now held in a hybrid format, combining in-person and virtual audiences

Statistic 21

50% of spa marketing budgets are allocated to digital and virtual engagement strategies

Statistic 22

69% of spa companies see positive ROI from adopting hybrid business models

Statistic 23

40% of spa industry profit growth is attributed to remote wellness coaching services

Statistic 24

48% of spa businesses introduced virtual wellness sessions during the pandemic

Statistic 25

37% of spa owners have added at least one virtual service in their portfolio since 2022

Statistic 26

43% of spa guests engage more frequently with brands via social media when virtual options are offered

Statistic 27

39% of health and wellness insurance policies now include coverage for virtual consultations

Statistic 28

51% of spa brands have experienced an increase in international clients due to remote service offerings

Statistic 29

29% of spa businesses have experienced cost reductions by switching to virtual service delivery models

Statistic 30

68% of spa industry employees prefer hybrid work models

Statistic 31

52% of spa managers report increased productivity with remote work options

Statistic 32

45% of spa staff have experienced improved work-life balance due to flexible working arrangements

Statistic 33

29% of spa staff reported a decrease in manual administrative tasks due to remote work tools

Statistic 34

42% of spa practitioners report higher job satisfaction when able to work remotely at least part of the time

Statistic 35

72% of spa chains have adopted hybrid working models for their corporate and administrative staff

Statistic 36

41% of spa practitioners believe remote work enhances their ability to offer personalized services

Statistic 37

30% of spa staff report reduced burnout since shifting to flexible remote working

Statistic 38

54% of employees in the spa industry feel more valued when remotely included in company updates and meetings

Statistic 39

47% of spa operators plan to reduce in-person staffing hours to accommodate remote and hybrid services

Statistic 40

84% of spa staff believe remote work has positively affected their mental health

Statistic 41

48% of spa practitioners report being more creative in designing wellness programs when working remotely

Statistic 42

73% of spa industry leaders see remote work as vital to future growth strategies

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Sources

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Key Highlights

68% of spa industry employees prefer hybrid work models
52% of spa managers report increased productivity with remote work options
60% of spa customers are more likely to book treatments when offered virtual consultations
45% of spa staff have experienced improved work-life balance due to flexible working arrangements
70% of spa brands are investing in digital transformation to support remote service delivery
55% of spa clients prefer to schedule appointments online, including virtual booking options
40% of spa industry profit growth is attributed to remote wellness coaching services
35% increase in spa memberships that include hybrid or virtual sessions
48% of spa businesses introduced virtual wellness sessions during the pandemic
65% of spa clients prefer contactless check-ins and digital payment options
29% of spa staff reported a decrease in manual administrative tasks due to remote work tools
78% of consumers cite convenience as the primary reason for choosing remote or hybrid spa services
50% of spa marketing budgets are allocated to digital and virtual engagement strategies

With 68% of spa industry employees preferring hybrid work models and over half of spa clients embracing digital and virtual offerings, the future of relaxation is clearly shifting towards remote and hybrid experiences that boost productivity, customer engagement, and overall industry growth.

Customer Preferences and Engagement

60% of spa customers are more likely to book treatments when offered virtual consultations
55% of spa clients prefer to schedule appointments online, including virtual booking options
35% increase in spa memberships that include hybrid or virtual sessions
65% of spa clients prefer contactless check-ins and digital payment options
78% of consumers cite convenience as the primary reason for choosing remote or hybrid spa services
83% of spa clients are interested in virtual wellness classes such as yoga and meditation
46% of spa employees report an improvement in customer engagement through virtual communication channels
33% of spa businesses are exploring virtual or augmented reality tools to enhance remote client experiences
58% of spa clients are willing to pay more for virtual or hybrid wellness programs
49% of spa brands report increased online engagement after implementing hybrid work options
55% of consumers prefer virtual follow-up sessions after in-person treatments
66% of spa consumers are interested in personalized virtual wellness plans
62% of clients prefer to access spa services via mobile apps, including virtual booking and consultations
58% of spa customers would recommend virtual wellness programs to others
41% of spa clients participate in at least one virtual wellness class monthly

Customer Preferences and Engagement Interpretation

In an era where relaxation meets innovation, over half of spa clients now prefer online booking and contactless check-ins—highlighting that even in the pursuit of tranquility, convenience and virtual wellness are signaling a transformative shift toward digital serenity that no future spa experience can afford to ignore.

Digital Transformation and Technology Adoption

70% of spa brands are investing in digital transformation to support remote service delivery
60% of spa providers increased their use of telehealth platforms for consultations and follow-ups
64% of spas have integrated digital health tracking tools for remote wellness coaching
77% of spa industry meetings and training are now conducted online or in hybrid formats
65% of spa industry webinars are now held in a hybrid format, combining in-person and virtual audiences

Digital Transformation and Technology Adoption Interpretation

With the spa industry increasingly embracing digital tools—from telehealth consultations to hybrid training sessions—it's clear that even in wellness, tech detoxes are being replaced by virtual detoxes, proving that relaxation now has a digital heartbeat.

Marketing Strategies and Business Growth

50% of spa marketing budgets are allocated to digital and virtual engagement strategies
69% of spa companies see positive ROI from adopting hybrid business models

Marketing Strategies and Business Growth Interpretation

With half their marketing dollars pouring into digital and virtual channels and nearly 70% reaping positive returns, spas are discovering that blending traditional serenity with tech-savvy approaches is the true path to relaxation—and revenue— in the modern wellness landscape.

Virtual Services and Remote Access

40% of spa industry profit growth is attributed to remote wellness coaching services
48% of spa businesses introduced virtual wellness sessions during the pandemic
37% of spa owners have added at least one virtual service in their portfolio since 2022
43% of spa guests engage more frequently with brands via social media when virtual options are offered
39% of health and wellness insurance policies now include coverage for virtual consultations
51% of spa brands have experienced an increase in international clients due to remote service offerings
29% of spa businesses have experienced cost reductions by switching to virtual service delivery models

Virtual Services and Remote Access Interpretation

As the spa industry shifts from scrubs to screens, remote and hybrid wellness services are not only expanding global reach and customer engagement but also fueling profit growth and cost efficiency — proving that sometimes, the best way to relax is through a virtual touch.

Work Environment and Employee Wellbeing

68% of spa industry employees prefer hybrid work models
52% of spa managers report increased productivity with remote work options
45% of spa staff have experienced improved work-life balance due to flexible working arrangements
29% of spa staff reported a decrease in manual administrative tasks due to remote work tools
42% of spa practitioners report higher job satisfaction when able to work remotely at least part of the time
72% of spa chains have adopted hybrid working models for their corporate and administrative staff
41% of spa practitioners believe remote work enhances their ability to offer personalized services
30% of spa staff report reduced burnout since shifting to flexible remote working
54% of employees in the spa industry feel more valued when remotely included in company updates and meetings
47% of spa operators plan to reduce in-person staffing hours to accommodate remote and hybrid services
84% of spa staff believe remote work has positively affected their mental health
48% of spa practitioners report being more creative in designing wellness programs when working remotely
73% of spa industry leaders see remote work as vital to future growth strategies

Work Environment and Employee Wellbeing Interpretation

Amidst a sea of relaxation and rejuvenation, the spa industry's shift toward hybrid and remote work reflects a deeper transformation—balancing improved staff well-being, elevated productivity, and personalized services—highlighting that even in a field devoted to care and touch, flexible work arrangements are becoming the new touchstone for growth and innovation.