GITNUXREPORT 2025

Remote And Hybrid Work In The Fitness Industry Statistics

Remote and hybrid fitness models boost demand, engagement, retention, and digital growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

80% of gym owners started offering hybrid memberships post-2020

Statistic 2

62% of gym members prefer hybrid models combining in-person and remote training

Statistic 3

50% of consumers who adopted virtual fitness during the pandemic intend to continue using it post-pandemic

Statistic 4

55% of remote fitness consumers are younger than 35

Statistic 5

38% of remote fitness users cite convenience as the primary reason for choosing online workouts

Statistic 6

60% of fitness consumers report trusting virtual trainers more than 2 years ago

Statistic 7

35% of remote fitness consumers participate in live-streamed classes weekly

Statistic 8

28% of gym members who switched to virtual workouts increased their frequency of exercise

Statistic 9

52% of fitness consumers report saving time by working out remotely

Statistic 10

66% of remote fitness participants use apps or wearable tech to track progress

Statistic 11

55% of remote fitness classes are accessed via mobile devices

Statistic 12

54% of consumers engaging in remote fitness are more likely to try new workout types

Statistic 13

29% of remote fitness consumers are from rural areas lacking nearby gyms

Statistic 14

80% of users prefer hybrid gym memberships over solely in-person or virtual options

Statistic 15

37% of remote fitness users find virtual classes more affordable than in-person memberships

Statistic 16

67% of remote fitness consumers report that remote workouts motivate them more due to flexibility

Statistic 17

65% of remote fitness users prefer live classes over pre-recorded content

Statistic 18

27% of fitness surveys indicate that remote work has increased overall workout frequency

Statistic 19

51% of remote fitness consumers use social media to find new virtual classes or trainers

Statistic 20

35% of remote workouts are now designed for equipment-free routines, increasing access

Statistic 21

48% of remote fitness clients have increased their overall exercise time compared to pre-pandemic

Statistic 22

54% of remote fitness users utilize online forums or community groups for motivation and accountability

Statistic 23

64% of fitness consumers say that they are more likely to stick with exercise routines if they can do them remotely

Statistic 24

36% of remote fitness participants report higher motivation levels because they can workout at their preferred time

Statistic 25

77% of remote fitness consumers use online reviews and ratings to select trainers or programs

Statistic 26

59% of remote fitness participants prefer workout routines that require minimal or no equipment

Statistic 27

70% of fitness clubs integrated digital platforms for scheduling and virtual classes during 2020-2022

Statistic 28

40% of fitness brands increased their investment in virtual reality and AR experiences in 2023

Statistic 29

25% of fitness instructors deliver virtual classes daily

Statistic 30

40% of health clubs invested in new digital equipment in 2021-22 to support remote and hybrid models

Statistic 31

72% of fitness startups launched during the pandemic focus entirely on digital or hybrid models

Statistic 32

41% of professional athletes participate in remote coaching during off-season

Statistic 33

57% of fitness businesses report a need for training staff on virtual engagement techniques

Statistic 34

46% of fitness equipment manufacturers focus on creating devices compatible with remote and hybrid workouts

Statistic 35

53% of fitness instructors have received formal training in virtual coaching techniques

Statistic 36

50% of fitness-related firms have increased their marketing budgets for digital content in 2023

Statistic 37

41% of fitness facilities offer online-only memberships, up from 15% pre-pandemic

Statistic 38

22% of fitness facilities report that remote and hybrid offerings account for more than 20% of their total revenue

Statistic 39

45% of fitness trainers believe remote coaching is here to stay alongside in-person training

Statistic 40

33% of remote fitness classes are led by trainers working for multiple gyms or organizations

Statistic 41

68% of fitness professionals agree that remote training increases client retention

Statistic 42

42% of remote and hybrid fitness programs include nutrition or wellness coaching components

Statistic 43

49% of fitness professionals have increased their use of social media for virtual training promotion

Statistic 44

78% of fitness brands see digital transformation as critical for survival post-pandemic

Statistic 45

81% of fitness industry professionals agree that virtual and hybrid fitness models enhance overall customer experience

Statistic 46

63% of fitness trainers report that remote coaching has helped them reach clients outside their local area

Statistic 47

45% of fitness industry professionals report increased demand for virtual classes since 2020

Statistic 48

48% of fitness companies have experienced increased revenue from remote options in 2022

Statistic 49

84% of fitness apps experienced a user growth spike during the pandemic

Statistic 50

25% of fitness industry surveys indicate that remote work has led to a rise in personalized virtual training programs

Statistic 51

47% of fitness business owners see virtual and hybrid as a growth opportunity

Statistic 52

54% of fitness businesses report challenges in managing hybrid memberships effectively

Statistic 53

60% of fitness facilities plan to expand virtual and hybrid offerings in the next two years

Statistic 54

23% of fitness trainers transitioned fully to online platforms post-2020

Statistic 55

39% of gyms increased their virtual class offerings by more than 50% during the pandemic

Statistic 56

69% of health clubs that adopted hybrid models experienced improved member retention

Statistic 57

29% of fitness clubs believe that remote memberships will grow significantly in the next five years

Statistic 58

30% of fitness trainers offer remote coaching sessions regularly

Statistic 59

43% of remote fitness programs are designed to be accessible with minimal equipment, increasing participation

Statistic 60

44% of fitness apps have added new features to support live virtual sessions in 2023

Slide 1 of 60

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

45% of fitness industry professionals report increased demand for virtual classes since 2020
62% of gym members prefer hybrid models combining in-person and remote training
30% of fitness trainers offer remote coaching sessions regularly
50% of consumers who adopted virtual fitness during the pandemic intend to continue using it post-pandemic
70% of fitness clubs integrated digital platforms for scheduling and virtual classes during 2020-2022
55% of remote fitness consumers are younger than 35
40% of fitness brands increased their investment in virtual reality and AR experiences in 2023
25% of fitness instructors deliver virtual classes daily
38% of remote fitness users cite convenience as the primary reason for choosing online workouts
80% of gym owners started offering hybrid memberships post-2020
60% of fitness consumers report trusting virtual trainers more than 2 years ago
48% of fitness companies have experienced increased revenue from remote options in 2022
22% of fitness facilities report that remote and hybrid offerings account for more than 20% of their total revenue

The fitness industry is experiencing a seismic shift as nearly half of professionals and a majority of consumers embrace the convenience, flexibility, and innovation of remote and hybrid workout models, transforming how we stay fit in the digital age.

Business Strategy

80% of gym owners started offering hybrid memberships post-2020

Business Strategy Interpretation

The fitness industry’s pivot to hybrid memberships—embraced by 80% of gym owners post-2020—shows that staying flexible isn't just for workouts anymore, but a vital cardio for business survival.

Consumer Preferences and Demographics

62% of gym members prefer hybrid models combining in-person and remote training
50% of consumers who adopted virtual fitness during the pandemic intend to continue using it post-pandemic
55% of remote fitness consumers are younger than 35
38% of remote fitness users cite convenience as the primary reason for choosing online workouts
60% of fitness consumers report trusting virtual trainers more than 2 years ago
35% of remote fitness consumers participate in live-streamed classes weekly
28% of gym members who switched to virtual workouts increased their frequency of exercise
52% of fitness consumers report saving time by working out remotely
66% of remote fitness participants use apps or wearable tech to track progress
55% of remote fitness classes are accessed via mobile devices
54% of consumers engaging in remote fitness are more likely to try new workout types
29% of remote fitness consumers are from rural areas lacking nearby gyms
80% of users prefer hybrid gym memberships over solely in-person or virtual options
37% of remote fitness users find virtual classes more affordable than in-person memberships
67% of remote fitness consumers report that remote workouts motivate them more due to flexibility
65% of remote fitness users prefer live classes over pre-recorded content
27% of fitness surveys indicate that remote work has increased overall workout frequency
51% of remote fitness consumers use social media to find new virtual classes or trainers
35% of remote workouts are now designed for equipment-free routines, increasing access
48% of remote fitness clients have increased their overall exercise time compared to pre-pandemic
54% of remote fitness users utilize online forums or community groups for motivation and accountability
64% of fitness consumers say that they are more likely to stick with exercise routines if they can do them remotely
36% of remote fitness participants report higher motivation levels because they can workout at their preferred time
77% of remote fitness consumers use online reviews and ratings to select trainers or programs
59% of remote fitness participants prefer workout routines that require minimal or no equipment

Consumer Preferences and Demographics Interpretation

As remote and hybrid fitness models become the new normal—driven by convenience, tech-savvy younger users, and a quest for flexible, cost-effective routines—the industry is witnessing a paradigm shift toward virtual empowerment and personalized accountability that’s here to stay.

Digital and Technology Integration

70% of fitness clubs integrated digital platforms for scheduling and virtual classes during 2020-2022
40% of fitness brands increased their investment in virtual reality and AR experiences in 2023
25% of fitness instructors deliver virtual classes daily
40% of health clubs invested in new digital equipment in 2021-22 to support remote and hybrid models
72% of fitness startups launched during the pandemic focus entirely on digital or hybrid models
41% of professional athletes participate in remote coaching during off-season
57% of fitness businesses report a need for training staff on virtual engagement techniques
46% of fitness equipment manufacturers focus on creating devices compatible with remote and hybrid workouts
53% of fitness instructors have received formal training in virtual coaching techniques
50% of fitness-related firms have increased their marketing budgets for digital content in 2023
41% of fitness facilities offer online-only memberships, up from 15% pre-pandemic

Digital and Technology Integration Interpretation

As the fitness industry flexes its digital muscles, with over 70% adopting virtual platforms and half of instructors mastering virtual coaching, it’s clear that breaking a sweat no longer requires leaving the house — but staying tech-savvy remains the real workout for fitness professionals.

Industry Adoption and Business Strategy

22% of fitness facilities report that remote and hybrid offerings account for more than 20% of their total revenue
45% of fitness trainers believe remote coaching is here to stay alongside in-person training
33% of remote fitness classes are led by trainers working for multiple gyms or organizations
68% of fitness professionals agree that remote training increases client retention
42% of remote and hybrid fitness programs include nutrition or wellness coaching components
49% of fitness professionals have increased their use of social media for virtual training promotion
78% of fitness brands see digital transformation as critical for survival post-pandemic
81% of fitness industry professionals agree that virtual and hybrid fitness models enhance overall customer experience
63% of fitness trainers report that remote coaching has helped them reach clients outside their local area

Industry Adoption and Business Strategy Interpretation

As the fitness industry flexes into a hybrid future, the data underscores a paradigm shift where remote and digital modalities are not just supplementary but essential for growth, client retention, and global outreach—proving that in this workout economy, staying ahead means lifting your online game.

Market Growth, Challenges, and Trends

45% of fitness industry professionals report increased demand for virtual classes since 2020
48% of fitness companies have experienced increased revenue from remote options in 2022
84% of fitness apps experienced a user growth spike during the pandemic
25% of fitness industry surveys indicate that remote work has led to a rise in personalized virtual training programs
47% of fitness business owners see virtual and hybrid as a growth opportunity
54% of fitness businesses report challenges in managing hybrid memberships effectively
60% of fitness facilities plan to expand virtual and hybrid offerings in the next two years
23% of fitness trainers transitioned fully to online platforms post-2020
39% of gyms increased their virtual class offerings by more than 50% during the pandemic
69% of health clubs that adopted hybrid models experienced improved member retention
29% of fitness clubs believe that remote memberships will grow significantly in the next five years

Market Growth, Challenges, and Trends Interpretation

The surge in virtual and hybrid fitness solutions, driven by a 45% demand increase and nearly half of companies reporting revenue gains, signals a transformative shift where adaptability is now as essential as a good workout, even if managing this digital version remains a tough set.

Virtual Fitness Program Development and Delivery

30% of fitness trainers offer remote coaching sessions regularly
43% of remote fitness programs are designed to be accessible with minimal equipment, increasing participation
44% of fitness apps have added new features to support live virtual sessions in 2023

Virtual Fitness Program Development and Delivery Interpretation

These stats reveal that the fitness industry is flexing its remote muscles, making workouts more accessible and interactive than ever, all while proving that fitness is truly going virtual and versatile.