GITNUXREPORT 2025

Remote And Hybrid Work In The Cpg Industry Statistics

CPG industry adopts remote work, boosting productivity, engagement, and cost savings.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of CPG companies plan to invest in digital collaboration tools in 2024

Statistic 2

52% of CPG companies increased use of automation in remote work processes, leading to improved efficiency

Statistic 3

54% of CPG brands increased digital engagement efforts during remote work periods, boosting online sales

Statistic 4

54% of CPG brands reported an increase in online consumer engagement due to remote work and digital initiatives, boosting revenue

Statistic 5

55% of CPG consumers prefer to purchase from brands with strong digital and remote engagement, influencing industry marketing strategies

Statistic 6

36% of CPG sales teams increased digital customer outreach efforts while working remotely, leading to higher conversion rates

Statistic 7

54% of CPG organizations enhanced their virtual communication strategies in 2023 to keep remote teams aligned

Statistic 8

44% of CPG companies increased their use of virtual reality (VR) and augmented reality (AR) tools for remote training and product demos, boosting engagement

Statistic 9

49% of CPG organizations have seen increased data-driven decision-making as a result of remote work analytics tools

Statistic 10

36% of CPG companies have introduced virtual reality for remote team-building exercises, according to industry reports

Statistic 11

45% of CPG brands increased their digital advertising budgets during periods of high remote work activity, correlating with increased online sales

Statistic 12

29% of CPG supply chain managers have adopted remote monitoring of logistics operations, leading to better real-time adjustments

Statistic 13

48% of CPG firms have integrated chatbots and AI-driven customer support in their remote service channels, improving responsiveness

Statistic 14

37% of CPG organizations report that remote work has increased their focus on digital skills training, to better equip employees for remote roles

Statistic 15

58% of CPG brands increased their focus on digital customer engagement strategies during remote work periods, resulting in improved brand loyalty

Statistic 16

55% of CPG firms have reported a positive ROI from investing in remote work technologies and infrastructure, leading to cost savings and productivity gains

Statistic 17

29% of CPG companies are exploring the use of blockchain to enhance transparency and security in remote supply chain operations

Statistic 18

60% of CPG organizations have increased their use of social intranet platforms to facilitate remote employee communication and culture-building

Statistic 19

38% of CPG organizations are utilizing artificial intelligence to personalize customer interactions remotely, improving customer satisfaction and sales

Statistic 20

54% of CPG firms increased investment in cybersecurity training for remote employees to prevent data breaches, according to recent reports

Statistic 21

50% of CPG brands increased their digital presence on social media platforms during remote work phases, resulting in higher consumer interactions

Statistic 22

42% of CPG firms are investing in digital literacy programs to prepare employees for remote work environments, according to recent industry data

Statistic 23

60% of employees in the CPG industry prefer hybrid models over fully remote work

Statistic 24

70% of CPG employees consider flexible work arrangements as a key factor in job satisfaction

Statistic 25

50% of CPG companies report an increase in employee retention due to flexible work policies

Statistic 26

42% of remote CPG workers say they are more productive than in-office counterparts

Statistic 27

60% of CPG employees report improved work-life balance with hybrid work arrangements

Statistic 28

29% of CPG employees reported feelings of isolation while working remotely, prompting companies to enhance virtual team building

Statistic 29

78% of CPG employees who work remotely report high levels of engagement, compared to 62% of in-office employees

Statistic 30

37% of CPG companies report difficulty in maintaining corporate culture with remote work, though many are adopting virtual culture-building initiatives

Statistic 31

45% of remote work arrangements in CPG include flexible hours, improving employee satisfaction

Statistic 32

57% of CPG employees working remotely believe they have greater autonomy in their roles, leading to higher job satisfaction

Statistic 33

47% of CPG employees working remotely participate in virtual training and development programs regularly, enhancing skills

Statistic 34

61% of CPG firms say remote work has helped them attract younger talent, particularly millennials and Gen Z, into their workforce

Statistic 35

51% of CPG remote employees report participating in virtual social events organized by their companies, improving team cohesion

Statistic 36

44% of CPG firms report that remote work has contributed to better work-life integration for employees

Statistic 37

59% of CPG employees working remotely report higher engagement levels when their work aligns with personal values, according to recent survey data

Statistic 38

44% of CPG employees working remotely express a preference for hybrid arrangements over fully remote, aiming for a balance of flexibility and team interaction

Statistic 39

47% of CPG remote workers participate in virtual wellness programs offered by their companies, contributing to higher well-being and productivity

Statistic 40

45% of CPG companies reported increased employee engagement when utilizing gamification and digital incentives in remote work environments

Statistic 41

48% of CPG companies measure the success of remote work policies through employee retention and satisfaction metrics, aligning HR strategies accordingly

Statistic 42

66% of CPG companies have faced challenges in measuring remote worker productivity but are developing new metrics to address this

Statistic 43

45% of CPG companies plan to increase their remote work policies in 2024

Statistic 44

35% of CPG firms reported productivity improvements after transitioning to remote or hybrid work setups

Statistic 45

55% of CPG companies used video conferencing tools for more than 20 hours per week in 2023

Statistic 46

Remote work in the CPG industry increased by 25% from 2022 to 2023

Statistic 47

40% of CPG marketing teams shifted to remote collaboration during the pandemic, with 65% planning to maintain this model

Statistic 48

58% of CPG supply chain roles are now performed remotely or in hybrid models

Statistic 49

48% of CPG companies reported challenges in managing remote teams, including communication and accountability

Statistic 50

38% of CPG employees believe remote work helps reduce stress and improve mental health

Statistic 51

62% of decision-makers in CPG expect remote work to become more prevalent in the next 3 years

Statistic 52

55% of remote CPG employees work from rural or suburban locations, expanding talent pools

Statistic 53

46% of CPG companies have reported cost savings from implementing remote or hybrid work policies

Statistic 54

54% of CPG customer service teams operate remotely, improving response times and customer satisfaction

Statistic 55

43% of CPG roles that traditionally required physical presence have moved to hybrid or fully remote models

Statistic 56

32% of CPG companies face cybersecurity challenges with increased remote work, according to recent surveys

Statistic 57

70% of CPG marketing campaigns were managed remotely in 2023, up from 40% in 2021

Statistic 58

41% of supply chain managers in CPG believe remote work has streamlined their operations

Statistic 59

67% of senior executives in CPG see remote work as key to attracting top talent

Statistic 60

35% of CPG companies have implemented virtual onboarding for new remote hires, improving integration

Statistic 61

50% of CPG research teams conduct remote consumer behavior analysis, increasing insight quality

Statistic 62

66% of CPG leaders believe remote work helps foster innovation through diverse perspectives

Statistic 63

63% of CPG companies reported a positive impact on sustainability efforts due to remote work reducing commuting and office resource use

Statistic 64

28% of CPG companies have reported data security incidents related to remote work, prompting increased cybersecurity measures

Statistic 65

48% of CPG organizations are investing in remote work training programs for managers, to improve remote team leadership

Statistic 66

44% of CPG firms report that remote work has led to a more diverse talent pool, especially in underrepresented regions

Statistic 67

71% of CPG companies use cloud-based collaboration tools to facilitate remote teamwork, a significant increase from 50% in 2021

Statistic 68

68% of CPG company leaders believe remote work is critical for future resilience and agility

Statistic 69

39% of CPG companies have adopted hybrid working policies specifically for R&D teams to foster innovation

Statistic 70

31% of remote CPG project teams report improved collaboration compared to traditional office setups, according to recent surveys

Statistic 71

21% of CPG firms plan to fully revert to in-office work by 2025, while 48% plan to maintain or expand remote and hybrid models

Statistic 72

43% of CPG supply chain disruptions in 2023 were related to remote work challenges such as logistics coordination, according to industry reports

Statistic 73

29% of CPG companies offer remote work stipends or allowances to support home office setups, improving employee comfort

Statistic 74

49% of CPG marketing teams reported increased creative output with remote working environments, according to survey data

Statistic 75

30% of CPG HR departments now prioritize remote work flexibility as a key factor in talent acquisition, according to recent HR surveys

Statistic 76

65% of CPG executives believe remote work has positively influenced organizational agility and innovation

Statistic 77

57% of CPG companies experienced higher levels of collaboration across departments thanks to remote work tools, according to recent surveys

Statistic 78

43% of CPG companies have implemented flexible scheduling to accommodate remote employees across different time zones, improving productivity

Statistic 79

66% of CPG companies report that remote work contributed to reducing overall operational costs by over 15%, including office space and utilities

Statistic 80

53% of CPG organizations use AI and machine learning tools to optimize remote work processes, leading to increased efficiency

Statistic 81

39% of CPG research and development teams work remotely at least part of the time, fostering more flexible innovation processes

Statistic 82

64% of CPG companies surveyed believe remote work has improved their ability to adapt to market changes quickly

Statistic 83

63% of corporate leaders in CPG anticipate that remote work will be essential to future business models, according to recent industry surveys

Statistic 84

41% of CPG companies report that remote work has improved their innovation output by enabling more diverse idea generation

Statistic 85

49% of CPG companies adopted mobile-first strategies to support remote work, especially for field and sales teams, boosting operational agility

Statistic 86

31% of CPG companies are piloting remote working models for R&D teams to speed up innovation cycles, according to industry surveys

Statistic 87

63% of CPG supply chain professionals believe remote work has improved their problem-solving capabilities through enhanced collaboration tools

Statistic 88

37% of CPG companies report that remote work has led to an increase in cross-functional projects, fostering better overall organizational agility

Statistic 89

59% of CPG leadership see remote work as a strategic advantage in times of crisis, such as supply chain disruptions or economic downturns

Statistic 90

64% of CPG organizations believe that remote work has improved their ability to attract diverse talent pools, especially internationally, increasing innovation and growth potential

Slide 1 of 90

Sources

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Key Highlights

45% of CPG companies plan to increase their remote work policies in 2024
60% of employees in the CPG industry prefer hybrid models over fully remote work
35% of CPG firms reported productivity improvements after transitioning to remote or hybrid work setups
55% of CPG companies used video conferencing tools for more than 20 hours per week in 2023
70% of CPG employees consider flexible work arrangements as a key factor in job satisfaction
Remote work in the CPG industry increased by 25% from 2022 to 2023
40% of CPG marketing teams shifted to remote collaboration during the pandemic, with 65% planning to maintain this model
58% of CPG supply chain roles are now performed remotely or in hybrid models
48% of CPG companies reported challenges in managing remote teams, including communication and accountability
72% of CPG companies plan to invest in digital collaboration tools in 2024
38% of CPG employees believe remote work helps reduce stress and improve mental health
62% of decision-makers in CPG expect remote work to become more prevalent in the next 3 years
50% of CPG companies report an increase in employee retention due to flexible work policies

Remote and hybrid work models are transforming the Consumer Packaged Goods (CPG) industry, with 45% of companies planning to expand remote policies in 2024 and 70% of employees citing flexibility as key to job satisfaction, highlighting a shift toward digital collaboration, increased productivity, and new opportunities for innovation and talent acquisition.

Digital Transformation and Technology Investment

72% of CPG companies plan to invest in digital collaboration tools in 2024
52% of CPG companies increased use of automation in remote work processes, leading to improved efficiency
54% of CPG brands increased digital engagement efforts during remote work periods, boosting online sales
54% of CPG brands reported an increase in online consumer engagement due to remote work and digital initiatives, boosting revenue
55% of CPG consumers prefer to purchase from brands with strong digital and remote engagement, influencing industry marketing strategies
36% of CPG sales teams increased digital customer outreach efforts while working remotely, leading to higher conversion rates
54% of CPG organizations enhanced their virtual communication strategies in 2023 to keep remote teams aligned
44% of CPG companies increased their use of virtual reality (VR) and augmented reality (AR) tools for remote training and product demos, boosting engagement
49% of CPG organizations have seen increased data-driven decision-making as a result of remote work analytics tools
36% of CPG companies have introduced virtual reality for remote team-building exercises, according to industry reports
45% of CPG brands increased their digital advertising budgets during periods of high remote work activity, correlating with increased online sales
29% of CPG supply chain managers have adopted remote monitoring of logistics operations, leading to better real-time adjustments
48% of CPG firms have integrated chatbots and AI-driven customer support in their remote service channels, improving responsiveness
37% of CPG organizations report that remote work has increased their focus on digital skills training, to better equip employees for remote roles
58% of CPG brands increased their focus on digital customer engagement strategies during remote work periods, resulting in improved brand loyalty
55% of CPG firms have reported a positive ROI from investing in remote work technologies and infrastructure, leading to cost savings and productivity gains
29% of CPG companies are exploring the use of blockchain to enhance transparency and security in remote supply chain operations
60% of CPG organizations have increased their use of social intranet platforms to facilitate remote employee communication and culture-building
38% of CPG organizations are utilizing artificial intelligence to personalize customer interactions remotely, improving customer satisfaction and sales
54% of CPG firms increased investment in cybersecurity training for remote employees to prevent data breaches, according to recent reports
50% of CPG brands increased their digital presence on social media platforms during remote work phases, resulting in higher consumer interactions
42% of CPG firms are investing in digital literacy programs to prepare employees for remote work environments, according to recent industry data

Digital Transformation and Technology Investment Interpretation

As remote and hybrid work reshape the Consumer Packaged Goods industry, 72% of companies are betting heavily on digital tools—proving that in today’s market, staying connected isn’t just a convenience but a key ingredient for boosting sales, enhancing consumer engagement, and securing a competitive edge in a digital-first world.

Employee Preferences and Satisfaction

60% of employees in the CPG industry prefer hybrid models over fully remote work
70% of CPG employees consider flexible work arrangements as a key factor in job satisfaction
50% of CPG companies report an increase in employee retention due to flexible work policies
42% of remote CPG workers say they are more productive than in-office counterparts
60% of CPG employees report improved work-life balance with hybrid work arrangements
29% of CPG employees reported feelings of isolation while working remotely, prompting companies to enhance virtual team building
78% of CPG employees who work remotely report high levels of engagement, compared to 62% of in-office employees
37% of CPG companies report difficulty in maintaining corporate culture with remote work, though many are adopting virtual culture-building initiatives
45% of remote work arrangements in CPG include flexible hours, improving employee satisfaction
57% of CPG employees working remotely believe they have greater autonomy in their roles, leading to higher job satisfaction
47% of CPG employees working remotely participate in virtual training and development programs regularly, enhancing skills
61% of CPG firms say remote work has helped them attract younger talent, particularly millennials and Gen Z, into their workforce
51% of CPG remote employees report participating in virtual social events organized by their companies, improving team cohesion
44% of CPG firms report that remote work has contributed to better work-life integration for employees
59% of CPG employees working remotely report higher engagement levels when their work aligns with personal values, according to recent survey data
44% of CPG employees working remotely express a preference for hybrid arrangements over fully remote, aiming for a balance of flexibility and team interaction
47% of CPG remote workers participate in virtual wellness programs offered by their companies, contributing to higher well-being and productivity
45% of CPG companies reported increased employee engagement when utilizing gamification and digital incentives in remote work environments
48% of CPG companies measure the success of remote work policies through employee retention and satisfaction metrics, aligning HR strategies accordingly

Employee Preferences and Satisfaction Interpretation

In the evolving landscape of the CPG industry, nearly three-quarters of employees favor hybrid arrangements for their boost in productivity and satisfaction, even as companies grapple with maintaining culture and promoting engagement; clearly, flexibility isn't just a perk—it's a strategic necessity for attracting and retaining the next generation of consumers and creators alike.

Productivity and Performance Metrics

66% of CPG companies have faced challenges in measuring remote worker productivity but are developing new metrics to address this

Productivity and Performance Metrics Interpretation

With 66% of CPG companies grappling with measuring remote worker productivity, it's clear the industry is innovating new metrics—because in the world of consumer goods, even productivity needs a fresh packaging.

Workplace Flexibility and Remote Work Adoption

45% of CPG companies plan to increase their remote work policies in 2024
35% of CPG firms reported productivity improvements after transitioning to remote or hybrid work setups
55% of CPG companies used video conferencing tools for more than 20 hours per week in 2023
Remote work in the CPG industry increased by 25% from 2022 to 2023
40% of CPG marketing teams shifted to remote collaboration during the pandemic, with 65% planning to maintain this model
58% of CPG supply chain roles are now performed remotely or in hybrid models
48% of CPG companies reported challenges in managing remote teams, including communication and accountability
38% of CPG employees believe remote work helps reduce stress and improve mental health
62% of decision-makers in CPG expect remote work to become more prevalent in the next 3 years
55% of remote CPG employees work from rural or suburban locations, expanding talent pools
46% of CPG companies have reported cost savings from implementing remote or hybrid work policies
54% of CPG customer service teams operate remotely, improving response times and customer satisfaction
43% of CPG roles that traditionally required physical presence have moved to hybrid or fully remote models
32% of CPG companies face cybersecurity challenges with increased remote work, according to recent surveys
70% of CPG marketing campaigns were managed remotely in 2023, up from 40% in 2021
41% of supply chain managers in CPG believe remote work has streamlined their operations
67% of senior executives in CPG see remote work as key to attracting top talent
35% of CPG companies have implemented virtual onboarding for new remote hires, improving integration
50% of CPG research teams conduct remote consumer behavior analysis, increasing insight quality
66% of CPG leaders believe remote work helps foster innovation through diverse perspectives
63% of CPG companies reported a positive impact on sustainability efforts due to remote work reducing commuting and office resource use
28% of CPG companies have reported data security incidents related to remote work, prompting increased cybersecurity measures
48% of CPG organizations are investing in remote work training programs for managers, to improve remote team leadership
44% of CPG firms report that remote work has led to a more diverse talent pool, especially in underrepresented regions
71% of CPG companies use cloud-based collaboration tools to facilitate remote teamwork, a significant increase from 50% in 2021
68% of CPG company leaders believe remote work is critical for future resilience and agility
39% of CPG companies have adopted hybrid working policies specifically for R&D teams to foster innovation
31% of remote CPG project teams report improved collaboration compared to traditional office setups, according to recent surveys
21% of CPG firms plan to fully revert to in-office work by 2025, while 48% plan to maintain or expand remote and hybrid models
43% of CPG supply chain disruptions in 2023 were related to remote work challenges such as logistics coordination, according to industry reports
29% of CPG companies offer remote work stipends or allowances to support home office setups, improving employee comfort
49% of CPG marketing teams reported increased creative output with remote working environments, according to survey data
30% of CPG HR departments now prioritize remote work flexibility as a key factor in talent acquisition, according to recent HR surveys
65% of CPG executives believe remote work has positively influenced organizational agility and innovation
57% of CPG companies experienced higher levels of collaboration across departments thanks to remote work tools, according to recent surveys
43% of CPG companies have implemented flexible scheduling to accommodate remote employees across different time zones, improving productivity
66% of CPG companies report that remote work contributed to reducing overall operational costs by over 15%, including office space and utilities
53% of CPG organizations use AI and machine learning tools to optimize remote work processes, leading to increased efficiency
39% of CPG research and development teams work remotely at least part of the time, fostering more flexible innovation processes
64% of CPG companies surveyed believe remote work has improved their ability to adapt to market changes quickly
63% of corporate leaders in CPG anticipate that remote work will be essential to future business models, according to recent industry surveys
41% of CPG companies report that remote work has improved their innovation output by enabling more diverse idea generation
49% of CPG companies adopted mobile-first strategies to support remote work, especially for field and sales teams, boosting operational agility
31% of CPG companies are piloting remote working models for R&D teams to speed up innovation cycles, according to industry surveys
63% of CPG supply chain professionals believe remote work has improved their problem-solving capabilities through enhanced collaboration tools
37% of CPG companies report that remote work has led to an increase in cross-functional projects, fostering better overall organizational agility
59% of CPG leadership see remote work as a strategic advantage in times of crisis, such as supply chain disruptions or economic downturns
64% of CPG organizations believe that remote work has improved their ability to attract diverse talent pools, especially internationally, increasing innovation and growth potential

Workplace Flexibility and Remote Work Adoption Interpretation

As the CPG industry embraces remote and hybrid models like a well-crafted supply chain, it's clear that while the move boosts productivity, innovation, and diversity, it also calls for sharper cybersecurity and management skills to keep the wheels turning smoothly in this increasingly flexible future.