GITNUXREPORT 2025

Remote And Hybrid Work In The Consumer Goods Industry Statistics

Remote and hybrid work boost productivity, engagement, and digital transformation efforts.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

54% of consumer goods companies increased their digital customer engagement efforts

Statistic 2

58% of consumer goods companies increased their investment in remote IT support services

Statistic 3

29% of consumer goods customer experience teams increased their use of virtual customer journey mapping

Statistic 4

39% of consumer goods firms increased their use of social media for remote consumer insights

Statistic 5

45% of consumer goods employees work in hybrid arrangements

Statistic 6

70% of consumer goods companies plan to maintain flexible work options post-pandemic

Statistic 7

55% of consumer goods employees prefer hybrid work models

Statistic 8

66% of consumer goods companies report implementing new remote work policies in 2023

Statistic 9

53% of consumer goods employees worked from home at least three days a week in 2023

Statistic 10

60% of consumer goods companies enhanced employee wellness programs to support remote workers

Statistic 11

29% of consumer goods employees reported feeling more work-life balance with remote arrangements

Statistic 12

58% of consumer goods companies are exploring hybrid models combining remote and office work

Statistic 13

43% of consumer goods employers provided mental health support specifically for remote workers

Statistic 14

42% of consumer goods firms reported better integration of remote and in-office teams

Statistic 15

29% of consumer goods employees reported feeling more autonomous in remote work settings

Statistic 16

65% of consumer goods executives believe remote work increases productivity

Statistic 17

40% of consumer goods companies report cost savings from remote work

Statistic 18

60% of consumer goods sales teams use virtual tools for client meetings

Statistic 19

35% of consumer goods researchers report improved data collection with remote work tools

Statistic 20

48% of consumer goods companies experiencing remote work face challenges with team collaboration

Statistic 21

47% of consumer goods managers report difficulty in maintaining company culture remotely

Statistic 22

54% of consumer goods brands increased social media engagement during remote work

Statistic 23

58% of consumer goods companies saw a rise in consumer engagement remotely

Statistic 24

38% of consumer goods supply chain disruptions were attributed to remote work challenges

Statistic 25

52% of consumer goods companies have seen an increase in employee retention with remote work policies

Statistic 26

44% of consumer goods companies reported a decrease in office space costs due to remote working arrangements

Statistic 27

49% of consumer goods companies reported challenges with remote onboarding of new employees

Statistic 28

71% of consumer goods companies increased cybersecurity measures for remote work forces

Statistic 29

68% of consumer goods companies adopted asynchronous communication platforms in 2023

Statistic 30

41% of consumer goods supply chain coordinators faced delays due to remote work limitations

Statistic 31

27% of consumer goods logistics teams noted improved coordination through remote digital tools

Statistic 32

31% of consumer goods companies experienced increased innovation output during remote work periods

Statistic 33

41% of consumer goods firms increased digital training for remote employees

Statistic 34

39% of consumer goods sectors experienced increased remote work-related cybersecurity threats

Statistic 35

61% of consumer goods companies experienced improved data-driven decision making with remote access to analytics tools

Statistic 36

47% of consumer goods companies reported reductions in commuting time contributing to employee satisfaction

Statistic 37

55% of consumer goods companies increased investment in virtual collaboration training programs

Statistic 38

49% of consumer goods customer support operations transitioned to remote-only in 2023

Statistic 39

57% of consumer goods companies reported an increase in digital marketing ROI during remote work periods

Statistic 40

66% of consumer goods firms increased use of cloud storage solutions to support remote work

Statistic 41

39% of consumer goods firms reported challenges with remote project management

Statistic 42

45% of consumer goods companies report that remote work has accelerated digital transformation initiatives

Statistic 43

37% of consumer goods companies experienced increased employee engagement through virtual team-building activities

Statistic 44

46% of consumer goods supply chain leaders reported greater transparency through remote digital tools

Statistic 45

68% of consumer goods companies reported that remote work led to better work-life balance for teams

Statistic 46

54% of consumer goods companies reported faster product-to-market timelines due to remote collaboration

Statistic 47

42% of consumer goods organizations faced challenges in maintaining remote employee productivity

Statistic 48

68% of consumer goods companies believe remote work supports diversity and inclusion initiatives

Statistic 49

60% of consumer goods executives see remote work as a growth driver for digital sales channels

Statistic 50

48% of consumer goods teams reported improved data accuracy with remote digital tools

Statistic 51

44% of consumer packaged goods brands reported investing in remote-first environment infrastructure

Statistic 52

72% of consumer goods companies increased investment in collaboration technology in 2023

Statistic 53

37% of consumer goods marketing campaigns shifted to digital-first strategies during remote work

Statistic 54

42% of consumer goods companies increased their use of virtual trade shows and product launches

Statistic 55

54% of consumer goods companies used virtual reality tools for product demonstrations in remote sales

Statistic 56

63% of consumer goods marketing teams increased their use of video conferencing for campaigns

Statistic 57

52% of consumer goods companies reported improved sustainability tracking due to remote digital tools

Statistic 58

68% of consumer goods logistics managers increased reliance on digital tracking during remote work periods

Statistic 59

63% of consumer goods organizations increased their use of AI-powered customer insights tools remotely

Statistic 60

54% of consumer goods firms started utilizing virtual prototypes for product development

Statistic 61

31% of consumer goods marketers integrated virtual reality into customer experiences during remote deployment

Statistic 62

66% of consumer goods logistics teams adopted new digital tools to improve remote coordination

Statistic 63

57% of consumer goods companies expanded virtual event offerings to engage consumers remotely

Statistic 64

69% of consumer goods companies accelerated digital marketing efforts in remote work settings

Statistic 65

58% of consumer goods companies adopted remote work policies in 2023

Statistic 66

82% of consumer goods marketers increased digital collaboration during remote work

Statistic 67

50% of consumer packaged goods supply chain managers transitioned some roles to remote in 2023

Statistic 68

64% of consumer goods marketing teams rely on virtual brainstorming sessions

Statistic 69

29% of consumer goods R&D teams collaborated virtually more frequently in 2023

Statistic 70

33% of consumer goods customer service teams operate entirely remotely

Statistic 71

55% of consumer goods companies intend to increase remote work policies in the next year

Statistic 72

46% of consumer goods companies report faster decision-making processes remotely

Statistic 73

77% of consumer goods IT teams report faster deployment of remote tools and platforms

Statistic 74

49% of consumer goods companies offer remote work stipends or allowances

Statistic 75

36% of consumer goods companies faced employee engagement challenges in remote settings

Statistic 76

67% of consumer goods professionals see remote work as critical for attracting young talent

Statistic 77

65% of consumer goods teams transitioned to cloud-based collaboration platforms during remote work shifts

Statistic 78

33% of consumer goods remote workers reported higher job satisfaction

Statistic 79

40% of consumer goods supply chain stakeholders participated in virtual logistics planning sessions more frequently

Statistic 80

31% of consumer goods companies adopted flexible work hours to facilitate remote logistics coordination

Statistic 81

52% of consumer goods companies experienced an increase in cross-functional virtual meetings

Statistic 82

34% of consumer goods marketing teams reported improved creativity through virtual brainstorms

Statistic 83

55% of consumer goods organizations observed improved agility in responding to market changes remotely

Statistic 84

63% of consumer goods firms increased the frequency of remote leadership training sessions

Statistic 85

41% of consumer goods companies increased use of project management software for remote teams

Statistic 86

49% of consumer goods firms increased their investment in remote cybersecurity training

Statistic 87

55% of consumer goods firms adopted flexible scheduling for remote customer service reps

Statistic 88

64% of consumer goods companies report increased acceptance of remote work within leadership ranks

Statistic 89

33% of consumer goods remote workers cited increased autonomy as a key benefit

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Sources

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Key Highlights

58% of consumer goods companies adopted remote work policies in 2023
45% of consumer goods employees work in hybrid arrangements
70% of consumer goods companies plan to maintain flexible work options post-pandemic
65% of consumer goods executives believe remote work increases productivity
55% of consumer goods employees prefer hybrid work models
40% of consumer goods companies report cost savings from remote work
82% of consumer goods marketers increased digital collaboration during remote work
50% of consumer packaged goods supply chain managers transitioned some roles to remote in 2023
60% of consumer goods sales teams use virtual tools for client meetings
35% of consumer goods researchers report improved data collection with remote work tools
48% of consumer goods companies experiencing remote work face challenges with team collaboration
72% of consumer goods companies increased investment in collaboration technology in 2023
47% of consumer goods managers report difficulty in maintaining company culture remotely

Remote and hybrid work models are transforming the consumer goods industry in 2023, with over half of companies adopting flexible policies that boost productivity, cut costs, and enhance digital engagement—yet they also face unique challenges in team collaboration and maintaining company culture.

Future Planning and Strategic Initiatives

54% of consumer goods companies increased their digital customer engagement efforts
58% of consumer goods companies increased their investment in remote IT support services
29% of consumer goods customer experience teams increased their use of virtual customer journey mapping
39% of consumer goods firms increased their use of social media for remote consumer insights

Future Planning and Strategic Initiatives Interpretation

As consumer goods companies ramp up their digital engagement and remote support initiatives—ranging from virtual journey mapping to social media insights—their embrace of technology underscores a cautious yet strategic pivot towards a more connected and data-driven future in an increasingly virtual marketplace.

Hybrid Work Trends and Employee Preferences

45% of consumer goods employees work in hybrid arrangements
70% of consumer goods companies plan to maintain flexible work options post-pandemic
55% of consumer goods employees prefer hybrid work models
66% of consumer goods companies report implementing new remote work policies in 2023
53% of consumer goods employees worked from home at least three days a week in 2023
60% of consumer goods companies enhanced employee wellness programs to support remote workers
29% of consumer goods employees reported feeling more work-life balance with remote arrangements
58% of consumer goods companies are exploring hybrid models combining remote and office work
43% of consumer goods employers provided mental health support specifically for remote workers
42% of consumer goods firms reported better integration of remote and in-office teams
29% of consumer goods employees reported feeling more autonomous in remote work settings

Hybrid Work Trends and Employee Preferences Interpretation

As consumer goods companies embrace a hybrid revolution—balancing increased flexibility, remote work, and wellness initiatives—they're not just adapting to post-pandemic realities but also redefining what workforce engagement and productivity look like in the modern era.

Impact of Remote Work on Business Performance

65% of consumer goods executives believe remote work increases productivity
40% of consumer goods companies report cost savings from remote work
60% of consumer goods sales teams use virtual tools for client meetings
35% of consumer goods researchers report improved data collection with remote work tools
48% of consumer goods companies experiencing remote work face challenges with team collaboration
47% of consumer goods managers report difficulty in maintaining company culture remotely
54% of consumer goods brands increased social media engagement during remote work
58% of consumer goods companies saw a rise in consumer engagement remotely
38% of consumer goods supply chain disruptions were attributed to remote work challenges
52% of consumer goods companies have seen an increase in employee retention with remote work policies
44% of consumer goods companies reported a decrease in office space costs due to remote working arrangements
49% of consumer goods companies reported challenges with remote onboarding of new employees
71% of consumer goods companies increased cybersecurity measures for remote work forces
68% of consumer goods companies adopted asynchronous communication platforms in 2023
41% of consumer goods supply chain coordinators faced delays due to remote work limitations
27% of consumer goods logistics teams noted improved coordination through remote digital tools
31% of consumer goods companies experienced increased innovation output during remote work periods
41% of consumer goods firms increased digital training for remote employees
39% of consumer goods sectors experienced increased remote work-related cybersecurity threats
61% of consumer goods companies experienced improved data-driven decision making with remote access to analytics tools
47% of consumer goods companies reported reductions in commuting time contributing to employee satisfaction
55% of consumer goods companies increased investment in virtual collaboration training programs
49% of consumer goods customer support operations transitioned to remote-only in 2023
57% of consumer goods companies reported an increase in digital marketing ROI during remote work periods
66% of consumer goods firms increased use of cloud storage solutions to support remote work
39% of consumer goods firms reported challenges with remote project management
45% of consumer goods companies report that remote work has accelerated digital transformation initiatives
37% of consumer goods companies experienced increased employee engagement through virtual team-building activities
46% of consumer goods supply chain leaders reported greater transparency through remote digital tools
68% of consumer goods companies reported that remote work led to better work-life balance for teams
54% of consumer goods companies reported faster product-to-market timelines due to remote collaboration
42% of consumer goods organizations faced challenges in maintaining remote employee productivity
68% of consumer goods companies believe remote work supports diversity and inclusion initiatives
60% of consumer goods executives see remote work as a growth driver for digital sales channels
48% of consumer goods teams reported improved data accuracy with remote digital tools
44% of consumer packaged goods brands reported investing in remote-first environment infrastructure

Impact of Remote Work on Business Performance Interpretation

While remote and hybrid work models are fueling cost savings, digital transformation, and employee satisfaction in the consumer goods industry, they simultaneously challenge team cohesion, cybersecurity, and supply chain agility—making it clear that adaptability is the true product in today’s remote-driven market.

Industry Changes and Digital Transformation

72% of consumer goods companies increased investment in collaboration technology in 2023
37% of consumer goods marketing campaigns shifted to digital-first strategies during remote work
42% of consumer goods companies increased their use of virtual trade shows and product launches
54% of consumer goods companies used virtual reality tools for product demonstrations in remote sales
63% of consumer goods marketing teams increased their use of video conferencing for campaigns
52% of consumer goods companies reported improved sustainability tracking due to remote digital tools
68% of consumer goods logistics managers increased reliance on digital tracking during remote work periods
63% of consumer goods organizations increased their use of AI-powered customer insights tools remotely
54% of consumer goods firms started utilizing virtual prototypes for product development
31% of consumer goods marketers integrated virtual reality into customer experiences during remote deployment
66% of consumer goods logistics teams adopted new digital tools to improve remote coordination
57% of consumer goods companies expanded virtual event offerings to engage consumers remotely
69% of consumer goods companies accelerated digital marketing efforts in remote work settings

Industry Changes and Digital Transformation Interpretation

As remote work reshapes the consumer goods industry, from boosting virtual trade shows to pioneering AI-driven insights, it's clear that digital transformation is no longer optional—it's the new norm for staying competitive, engaging consumers, and tracking sustainability in a rapidly virtualized marketplace.

Remote Work Adoption and Preferences

58% of consumer goods companies adopted remote work policies in 2023
82% of consumer goods marketers increased digital collaboration during remote work
50% of consumer packaged goods supply chain managers transitioned some roles to remote in 2023
64% of consumer goods marketing teams rely on virtual brainstorming sessions
29% of consumer goods R&D teams collaborated virtually more frequently in 2023
33% of consumer goods customer service teams operate entirely remotely
55% of consumer goods companies intend to increase remote work policies in the next year
46% of consumer goods companies report faster decision-making processes remotely
77% of consumer goods IT teams report faster deployment of remote tools and platforms
49% of consumer goods companies offer remote work stipends or allowances
36% of consumer goods companies faced employee engagement challenges in remote settings
67% of consumer goods professionals see remote work as critical for attracting young talent
65% of consumer goods teams transitioned to cloud-based collaboration platforms during remote work shifts
33% of consumer goods remote workers reported higher job satisfaction
40% of consumer goods supply chain stakeholders participated in virtual logistics planning sessions more frequently
31% of consumer goods companies adopted flexible work hours to facilitate remote logistics coordination
52% of consumer goods companies experienced an increase in cross-functional virtual meetings
34% of consumer goods marketing teams reported improved creativity through virtual brainstorms
55% of consumer goods organizations observed improved agility in responding to market changes remotely
63% of consumer goods firms increased the frequency of remote leadership training sessions
41% of consumer goods companies increased use of project management software for remote teams
49% of consumer goods firms increased their investment in remote cybersecurity training
55% of consumer goods firms adopted flexible scheduling for remote customer service reps
64% of consumer goods companies report increased acceptance of remote work within leadership ranks
33% of consumer goods remote workers cited increased autonomy as a key benefit

Remote Work Adoption and Preferences Interpretation

In a consumer goods industry where remote work is gradually shifting from a novelty to a necessity, over half of the companies have adopted flexible policies, increased digital collaboration, and prioritized cloud-based platforms—proving that even in a sector rooted in physical products, the future belongs increasingly to virtual innovation, faster decision-making, and attracting the next generation of talent.