GITNUXREPORT 2025

Remote And Hybrid Work In The Alcohol Industry Statistics

Majority of alcohol industry adopts remote work boosting innovation, satisfaction, and costs.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

33% of alcohol companies reported cost savings due to remote work arrangements

Statistic 2

53% of alcohol marketing collaborations happen remotely, reducing logistical costs

Statistic 3

70% of alcohol brands increased their digital marketing efforts during remote work periods

Statistic 4

44% of alcohol companies invested in virtual reality experiences to connect with consumers remotely

Statistic 5

51% of alcohol industry digital campaigns were launched virtually due to remote work constraints

Statistic 6

66% of alcohol brands increased their online community engagement through remote collaboration tools

Statistic 7

61% of alcohol brands see remote work as a driver for digital innovation

Statistic 8

50% of alcohol companies increased their focus on digital health and wellness initiatives remotely

Statistic 9

44% of alcohol brands increased their use of influencer marketing during remote work periods

Statistic 10

71% of alcohol brands reported an increased ability to monitor and analyze remote team performance

Statistic 11

58% of alcohol industry marketing teams increased their use of virtual events

Statistic 12

46% of alcohol industry event planning shifted entirely to virtual or hybrid formats

Statistic 13

54% of alcohol industry events were hosted virtually in 2023, indicating adaptation to remote work environments

Statistic 14

43% of alcohol companies reported a decline in in-person event attendance but an increase in virtual engagement

Statistic 15

48% of alcohol industry leaders believe remote work will remain a core part of their future strategy

Statistic 16

41% of alcohol industry executives believe remote work will lead to more innovative marketing strategies

Statistic 17

68% of alcohol industry companies reported an increase in remote work policies since 2020

Statistic 18

45% of alcohol brands have adopted hybrid work models for their marketing teams

Statistic 19

52% of alcohol industry employees said remote work improved their productivity

Statistic 20

60% of alcohol industry teams use video conferencing tools daily

Statistic 21

55% of alcohol industry employees prefer hybrid working arrangements over fully remote or onsite work

Statistic 22

40% of alcohol companies saw an increase in employee satisfaction since adopting remote/hybrid models

Statistic 23

32% of alcohol industry sales teams reported better customer engagement via remote tools

Statistic 24

25% of alcohol industry startups operate exclusively remotely

Statistic 25

65% of remote workers in the alcohol industry reported better work-life balance

Statistic 26

38% of alcohol brand ambassadors work remotely or in hybrid settings

Statistic 27

47% of alcohol companies reported challenges in remote team collaboration

Statistic 28

59% of alcohol industry HR managers see remote work as a key factor in talent retention

Statistic 29

29% of alcohol companies use remote work to access global talent pools

Statistic 30

57% of alcohol sales employees reported increased flexibility leading to higher job satisfaction

Statistic 31

49% of alcohol companies report that remote work has helped reduce employee turnover

Statistic 32

62% of alcohol companies invested in remote team training and development programs

Statistic 33

72% of alcohol industry employees reported better focus during remote work

Statistic 34

36% of alcohol brands used remote work as a selling point in their marketing campaigns

Statistic 35

49% of alcohol companies have adopted flexible work hours specifically to accommodate remote teams

Statistic 36

64% of alcohol industry remote workers reported a decrease in commuting time, improving overall work satisfaction

Statistic 37

37% of alcohol brands use remote work as a selling point to appeal to younger, digitally-native consumers

Statistic 38

55% of alcohol industry employees believe remote work has improved team communication efficiency

Statistic 39

49% of alcohol companies report that remote work has facilitated more diverse and inclusive work environments

Statistic 40

58% of alcohol marketing teams collaborated remotely on branding strategies, leading to more innovative campaigns

Statistic 41

66% of alcohol industry HR managers believe remote work attracts talent that values work flexibility

Statistic 42

75% of beverage companies plan to maintain or increase remote work policies post-pandemic

Slide 1 of 42

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

68% of alcohol industry companies reported an increase in remote work policies since 2020
45% of alcohol brands have adopted hybrid work models for their marketing teams
52% of alcohol industry employees said remote work improved their productivity
33% of alcohol companies reported cost savings due to remote work arrangements
70% of alcohol brands increased their digital marketing efforts during remote work periods
60% of alcohol industry teams use video conferencing tools daily
55% of alcohol industry employees prefer hybrid working arrangements over fully remote or onsite work
40% of alcohol companies saw an increase in employee satisfaction since adopting remote/hybrid models
48% of alcohol industry leaders believe remote work will remain a core part of their future strategy
32% of alcohol industry sales teams reported better customer engagement via remote tools
25% of alcohol industry startups operate exclusively remotely
58% of alcohol industry marketing teams increased their use of virtual events
44% of alcohol companies invested in virtual reality experiences to connect with consumers remotely

With more than two-thirds of alcohol industry companies embracing remote and hybrid work models since 2020, the sector is undergoing a digital transformation that is reshaping marketing, boosting employee satisfaction, and opening up new avenues for innovation.

Cost Savings and Business Efficiency

33% of alcohol companies reported cost savings due to remote work arrangements
53% of alcohol marketing collaborations happen remotely, reducing logistical costs

Cost Savings and Business Efficiency Interpretation

While the alcohol industry toasts to a third of companies saving costs through remote work and over half of marketing collaborations going virtual, it's clear that even in spirits, a good strategy is about more than just the bottle—it's about smarter logistics.

Digital Transformation and Online Presence

70% of alcohol brands increased their digital marketing efforts during remote work periods
44% of alcohol companies invested in virtual reality experiences to connect with consumers remotely
51% of alcohol industry digital campaigns were launched virtually due to remote work constraints
66% of alcohol brands increased their online community engagement through remote collaboration tools
61% of alcohol brands see remote work as a driver for digital innovation
50% of alcohol companies increased their focus on digital health and wellness initiatives remotely
44% of alcohol brands increased their use of influencer marketing during remote work periods
71% of alcohol brands reported an increased ability to monitor and analyze remote team performance

Digital Transformation and Online Presence Interpretation

As remote work reshapes the alcohol industry, brands are mixing digital innovation with virtual engagement—proving that even in a bottle, the future is rooted in pixels and online connections.

Event Planning and Virtual Collaborations

58% of alcohol industry marketing teams increased their use of virtual events
46% of alcohol industry event planning shifted entirely to virtual or hybrid formats
54% of alcohol industry events were hosted virtually in 2023, indicating adaptation to remote work environments
43% of alcohol companies reported a decline in in-person event attendance but an increase in virtual engagement

Event Planning and Virtual Collaborations Interpretation

As the alcohol industry toasts to new digital horizons, a shift towards virtual and hybrid events not only fuels innovative marketing strategies but also signals a permanent pivot towards remote engagement, transforming how brands connect in a post-pandemic world.

Industry Leadership Perceptions and Strategic Plans

48% of alcohol industry leaders believe remote work will remain a core part of their future strategy
41% of alcohol industry executives believe remote work will lead to more innovative marketing strategies

Industry Leadership Perceptions and Strategic Plans Interpretation

With nearly half of alcohol industry leaders embracing remote work as a staple and a significant portion linking it to innovative marketing, it's clear that in this industry, pouring a glass might soon be accompanied by pouring new ideas from afar.

Remote Work Adoption and Preferences

68% of alcohol industry companies reported an increase in remote work policies since 2020
45% of alcohol brands have adopted hybrid work models for their marketing teams
52% of alcohol industry employees said remote work improved their productivity
60% of alcohol industry teams use video conferencing tools daily
55% of alcohol industry employees prefer hybrid working arrangements over fully remote or onsite work
40% of alcohol companies saw an increase in employee satisfaction since adopting remote/hybrid models
32% of alcohol industry sales teams reported better customer engagement via remote tools
25% of alcohol industry startups operate exclusively remotely
65% of remote workers in the alcohol industry reported better work-life balance
38% of alcohol brand ambassadors work remotely or in hybrid settings
47% of alcohol companies reported challenges in remote team collaboration
59% of alcohol industry HR managers see remote work as a key factor in talent retention
29% of alcohol companies use remote work to access global talent pools
57% of alcohol sales employees reported increased flexibility leading to higher job satisfaction
49% of alcohol companies report that remote work has helped reduce employee turnover
62% of alcohol companies invested in remote team training and development programs
72% of alcohol industry employees reported better focus during remote work
36% of alcohol brands used remote work as a selling point in their marketing campaigns
49% of alcohol companies have adopted flexible work hours specifically to accommodate remote teams
64% of alcohol industry remote workers reported a decrease in commuting time, improving overall work satisfaction
37% of alcohol brands use remote work as a selling point to appeal to younger, digitally-native consumers
55% of alcohol industry employees believe remote work has improved team communication efficiency
49% of alcohol companies report that remote work has facilitated more diverse and inclusive work environments
58% of alcohol marketing teams collaborated remotely on branding strategies, leading to more innovative campaigns
66% of alcohol industry HR managers believe remote work attracts talent that values work flexibility
75% of beverage companies plan to maintain or increase remote work policies post-pandemic

Remote Work Adoption and Preferences Interpretation

As the alcohol industry pours into the remote and hybrid revolution, with over 75% planning to sustain these policies, it's clear that even in spirits, the best kind of social distillation happens behind screens, fostering productivity, satisfaction, and a more inclusive workplace—even if some teams find collaboration—isn't always a toast-worthy endeavor.