GITNUXREPORT 2025

Reliable Statistics

Reliable enhances trust and sales through positive, transparent online customer reviews.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations

Statistic 2

63% of consumers are more likely to purchase from a trusted brand

Statistic 3

54% of adult consumers have left reviews for a business in the past year

Statistic 4

86% of consumers read reviews for local businesses before making a decision

Statistic 5

85% of consumers trust online reviews as much as personal recommendations

Statistic 6

70% of consumers prefer to learn about a company through articles rather than ads

Statistic 7

92% of users trust recommendations from friends and family over all other forms of advertising

Statistic 8

60% of consumers say that positive online reviews make them more likely to trust a local business

Statistic 9

72% of consumers say they check online reviews before visiting a business

Statistic 10

80% of consumers are more likely to use a brand that has positive reviews

Statistic 11

87% of consumers trust a company's website if it has customer reviews

Statistic 12

61% of consumers are likely to be influenced by online reviews when making a purchase decision

Statistic 13

84% of small businesses believe reviews are extremely or very important to their growth

Statistic 14

78% of consumers say that businesses with higher review ratings are more trustworthy

Statistic 15

66% of consumers believe that businesses should be more transparent online

Statistic 16

69% of consumers check online reviews before making a purchase

Statistic 17

57% of consumers say that businesses with reviews older than 3 months are less trustworthy

Statistic 18

82% of buyers read online reviews for local businesses

Statistic 19

58% of consumers say they are more likely to trust a business that responds to reviews

Statistic 20

74% of consumers say negative reviews decrease their trust in a business

Statistic 21

81% of consumers trust a brand's website with reviews over third-party sites

Statistic 22

90% of consumers read online reviews before visiting a business in person

Statistic 23

77% of consumers say that reviews influence their purchasing decisions

Statistic 24

59% of consumers trust online reviews as much as personal recommendations

Statistic 25

83% of consumers are more likely to buy from a business with positive reviews

Statistic 26

89% of consumers trust online reviews as much as a personal recommendation

Statistic 27

65% of consumers believe that positive reviews make a business more reputable

Statistic 28

62% of consumers say they are more likely to buy from a website with reviews

Statistic 29

79% of consumers trust online reviews as much as recommendations from friends or family

Statistic 30

67% of consumers check online reviews before making a purchase

Statistic 31

88% of consumers trust online reviews as much as personal recommendations

Statistic 32

48% of consumers claim that reviews are the most influential factor in their purchase decisions

Statistic 33

85% of consumers trust online reviews as much as personal recommendations

Statistic 34

71% of consumers say that reviews impact their perception of a business

Statistic 35

64% of consumers believe that reviews are an important aspect of online reputation management

Statistic 36

79% of consumers read reviews regularly before making a purchase

Statistic 37

76% of consumers say that reviews make them more confident in their purchasing decisions

Statistic 38

53% of consumers are more likely to trust a business with numerous online reviews

Statistic 39

66% of consumers feel that online reviews are essential for local businesses

Statistic 40

69% of consumers say that reading reviews increases their trust in a brand

Statistic 41

86% of consumers are influenced by reviews when shopping online

Statistic 42

68% of consumers are willing to pay more for products and services from companies they trust

Statistic 43

73% of consumers say that customer experience is an important factor in their purchasing decisions

Statistic 44

55% of consumers trust a business more if it responds to reviews

Statistic 45

75% of consumers say they judge a business’s credibility based on its online review ratings

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

85% of consumers trust online reviews as much as personal recommendations
70% of consumers prefer to learn about a company through articles rather than ads
92% of users trust recommendations from friends and family over all other forms of advertising
68% of consumers are willing to pay more for products and services from companies they trust
73% of consumers say that customer experience is an important factor in their purchasing decisions
91% of consumers are more likely to shop with brands that provide relevant offers and recommendations
60% of consumers say that positive online reviews make them more likely to trust a local business
72% of consumers say they check online reviews before visiting a business
80% of consumers are more likely to use a brand that has positive reviews
55% of consumers trust a business more if it responds to reviews
87% of consumers trust a company's website if it has customer reviews
61% of consumers are likely to be influenced by online reviews when making a purchase decision
84% of small businesses believe reviews are extremely or very important to their growth

Did you know that a staggering 85% of consumers trust online reviews as much as personal recommendations, making reputation management more crucial than ever for businesses aiming to build trust and boost sales?

Consumer Behavior and Purchase Intentions

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations
63% of consumers are more likely to purchase from a trusted brand
54% of adult consumers have left reviews for a business in the past year
86% of consumers read reviews for local businesses before making a decision

Consumer Behavior and Purchase Intentions Interpretation

With 86% of consumers vetting local businesses through reviews and 91% favoring brands that tailor offers, it's clear that trust and personalization are the new currency in the shopping landscape, making reviews and relevant recommendations the keys to winning consumer loyalty.

Consumer Trust in Online Reviews and Recommendations

85% of consumers trust online reviews as much as personal recommendations
70% of consumers prefer to learn about a company through articles rather than ads
92% of users trust recommendations from friends and family over all other forms of advertising
60% of consumers say that positive online reviews make them more likely to trust a local business
72% of consumers say they check online reviews before visiting a business
80% of consumers are more likely to use a brand that has positive reviews
87% of consumers trust a company's website if it has customer reviews
61% of consumers are likely to be influenced by online reviews when making a purchase decision
84% of small businesses believe reviews are extremely or very important to their growth
78% of consumers say that businesses with higher review ratings are more trustworthy
66% of consumers believe that businesses should be more transparent online
69% of consumers check online reviews before making a purchase
57% of consumers say that businesses with reviews older than 3 months are less trustworthy
82% of buyers read online reviews for local businesses
58% of consumers say they are more likely to trust a business that responds to reviews
74% of consumers say negative reviews decrease their trust in a business
81% of consumers trust a brand's website with reviews over third-party sites
90% of consumers read online reviews before visiting a business in person
77% of consumers say that reviews influence their purchasing decisions
59% of consumers trust online reviews as much as personal recommendations
83% of consumers are more likely to buy from a business with positive reviews
89% of consumers trust online reviews as much as a personal recommendation
65% of consumers believe that positive reviews make a business more reputable
62% of consumers say they are more likely to buy from a website with reviews
79% of consumers trust online reviews as much as recommendations from friends or family
67% of consumers check online reviews before making a purchase
88% of consumers trust online reviews as much as personal recommendations
48% of consumers claim that reviews are the most influential factor in their purchase decisions
85% of consumers trust online reviews as much as personal recommendations
71% of consumers say that reviews impact their perception of a business
64% of consumers believe that reviews are an important aspect of online reputation management
79% of consumers read reviews regularly before making a purchase
76% of consumers say that reviews make them more confident in their purchasing decisions
53% of consumers are more likely to trust a business with numerous online reviews
66% of consumers feel that online reviews are essential for local businesses
69% of consumers say that reading reviews increases their trust in a brand
86% of consumers are influenced by reviews when shopping online

Consumer Trust in Online Reviews and Recommendations Interpretation

In an era where 85% of consumers value online reviews as much as personal recommendations, businesses ignoring the power of digital reputation risk being left behind in the dust of trust and transparency.

Customer Experience and Willingness to Pay

68% of consumers are willing to pay more for products and services from companies they trust
73% of consumers say that customer experience is an important factor in their purchasing decisions

Customer Experience and Willingness to Pay Interpretation

With 68% ready to pay a premium for trusted brands and 73% citing customer experience as key to their choices, it's clear that in today's market, trust and experience aren't just buzzwords—they're the currency of consumer loyalty.

Impact of Online Reputation and Reviews on Businesses

55% of consumers trust a business more if it responds to reviews
75% of consumers say they judge a business’s credibility based on its online review ratings

Impact of Online Reputation and Reviews on Businesses Interpretation

In the digital age, where nearly three-quarters of consumers gauge a business’s trustworthiness through reviews, responding to feedback isn't just courteous—it's essential for credibility; after all, a company that ignores reviews risks losing nearly half its potential trust in a marketplace where reputation is everything.