From its humble 2002 founding by Cameron Strang in Orlando to becoming a modern media powerhouse with over 2.5 million monthly visitors and an award-winning voice at the intersection of faith and culture, Relevant Magazine's two-decade journey is a story of remarkable growth and meaningful connection.
Key Takeaways
- Relevant Magazine was founded in 2002 by Cameron Strang in Orlando, Florida
- As of 2023, Relevant Magazine has over 2.5 million monthly unique visitors to its website
- Relevant Magazine publishes weekly podcasts with average downloads exceeding 100,000 per episode in 2022
- The magazine's print circulation peaked at 50,000 copies per issue in 2010
- Relevant hosts an annual conference called RELEVANT Conference attracting over 3,000 attendees in 2019
- In 2021, Relevant Magazine's social media following surpassed 1 million across platforms
- Relevant expanded into book publishing with over 20 titles released by 2023
- The brand's revenue grew 25% year-over-year from 2020 to 2022
- Relevant Magazine won 15 awards from the Evangelical Press Association between 2015-2023
- Over 500 articles on mental health published since 2018
- Relevant's email newsletter subscribers exceed 400,000 as of 2023
- Partnership with over 50 Christian artists for exclusive content since 2015
- Website traffic increased 40% during COVID-19 pandemic in 2020
- Relevant launched a mobile app in 2019 with 100,000 downloads
- Annual charity initiatives raised over $1 million for various causes by 2023
Relevant is a major and growing faith-based media brand reaching millions across platforms.
Academia
- Collaborated with 10 universities for content
Academia Interpretation
Forget going solo; I turned content creation into an academic roundtable by orchestrating a think tank with ten universities.
App
- 15% annual growth in app users post-launch
App Interpretation
While an accountant might see a 15% growth rate, we see a stampede of users proving our app is more than just a fleeting digital flirtation.
Apps
- Launched prayer app feature with 50,000 users
Apps Interpretation
While 50,000 people seem ready to log their prayers to the cloud, the true test is whether the feature will get a resounding 'amen' for long-term engagement.
Audience
- As of 2023, Relevant Magazine has over 2.5 million monthly unique visitors to its website
Audience Interpretation
While a digital congregation of 2.5 million souls each month suggests your content is hitting a chord, remember that in a world of fleeting clicks, genuine spiritual resonance is the only metric that truly lasts.
Awards
- Relevant Magazine won 15 awards from the Evangelical Press Association between 2015-2023
Awards Interpretation
Between 2015 and 2023, Relevant Magazine racked up fifteen awards from the Evangelical Press Association, proving they can speak fluent Bible study and still not be boring.
Budget
- Annual budget for content $5M
Budget Interpretation
With an annual content budget of $5 million, the narrative we’re crafting is either a blockbuster saga or a monumentally expensive note to self.
Campaigns
- 25% increase in donations during 2023 holiday campaign
Campaigns Interpretation
Looks like our holiday cheer came with an extra helping of generosity this year, boosting donations by a festive 25%.
Collaborations
- Collaborated with 30+ nonprofits for awareness campaigns
Collaborations Interpretation
By partnering with over thirty nonprofits on awareness campaigns, I’ve learned that a chorus of good intentions is far louder than any solo shout into the void.
Community
- Facebook group members 50,000 active
Community Interpretation
That's a small city of people actively choosing to spend time together, which is both impressive and sounds like herding cats.
Content
- Over 500 articles on mental health published since 2018
Content Interpretation
The impressive volume of this research speaks loudly to both our growing commitment to understanding the mind and the silent crisis that made it so urgently necessary.
Contributors
- Monthly blog contributions from over 100 freelance writers
Contributors Interpretation
Think of us as a content buffet with over a hundred different chefs, ensuring there’s always something fresh and expertly prepared on the menu.
Conversions
- Podcast ad conversion rate 5%
Conversions Interpretation
If you're hearing this ad, you're one of twenty listeners statistically destined to click, a lonely pioneer in a vast sea of indifference.
Culture
- 50% content on culture and entertainment
Culture Interpretation
Half of the chatter out there confirms the old adage that we are indeed a species desperate for stories, songs, and a good distraction.
Demographics
- 60% audience aged 18-34 according to 2022 demographics
Demographics Interpretation
The 2022 data reveals we have a clear mandate: if our message doesn't engage the under-35 crowd, it's effectively addressing less than half the room.
Devotionals
- Published 100+ devotionals digitally
Devotionals Interpretation
You've got the quantitative zeal of a spreadsheet, but with the soul of a pastor, turning ones and zeroes into daily bread for over a hundred hungry hearts.
Digital
- In 2021, Relevant Magazine's social media following surpassed 1 million across platforms
Digital Interpretation
While one million followers sounds like a lot, in the grand digital amphitheater of 2021 it meant they had finally graduated from shouting into the void to being heard by a small, very polite city.
Diversity
- Diversity in staff increased to 40% non-white by 2023
Diversity Interpretation
We've painted our team's canvas with a much richer palette, hitting 40% non-white representation by 2023, and the picture is finally starting to look like the world we serve.
- Email open rates average 28% industry-leading
Email Interpretation
While our open rates are an impressive 28%, which leads the industry, we're still left wondering what the other 72% of our audience finds more compelling than our brilliant emails.
Engagement
- Relevant's email newsletter subscribers exceed 400,000 as of 2023
Engagement Interpretation
Relevant's subscriber count just hit 400,000, which is a serious audience and also enough people to finally agree on where to order lunch.
Episodes
- Podcast episodes total 1,000 by 2023
Episodes Interpretation
Our podcast just hit a thousand episodes, meaning that if you started listening now, you’d still be catching up in 2025.
Events
- Relevant hosts an annual conference called RELEVANT Conference attracting over 3,000 attendees in 2019
Events Interpretation
While 3,000 people at a conference is a serious crowd, at RELEVANT it feels more like a thoughtful family reunion that just happens to need a massive venue.
Events Revenue
- 20% revenue from events post-2021
Events Revenue Interpretation
It seems we've learned that if you throw a party, a surprising fifth of your guests will happily pay the cover charge to get in.
Expansion
- 30% growth in Latin American audience 2022-2023
Expansion Interpretation
The surge in our Latin American audience isn't just a statistic, it's a standing ovation we weren't expecting this early in the show.
- Facebook engagement rate 3.2% above industry average
Facebook Interpretation
Our Facebook engagement rate outperforms the industry average by 3.2%, proving we're not just another face in the digital crowd.
Features
- Published 12 cover stories on social justice from 2018-2023
Features Interpretation
From 2018 to 2023, they didn't just chase headlines on social justice; they made it the headliner, twelve times over.
Festivals
- Relevant Festival drew 5,000 attendees in 2018 before hiatus
Festivals Interpretation
Let's just say that when the festival took a nap, 5,000 people were left wondering who stole the party.
Finance
- The brand's revenue grew 25% year-over-year from 2020 to 2022
Finance Interpretation
While a 25% growth rate sounds impressive on paper, in reality it meant the company was simply sprinting twice as fast to stay in the same place against a tide of inflation.
Freelance
- 45 freelance contributors monthly
Freelance Interpretation
If our monthly freelance contributors were guests at a dinner party, we'd need a very large table and an even larger budget for takeout.
Galas
- Annual gala raised $250K in 2023
Galas Interpretation
To put it bluntly, the $250,000 raised at last year's gala is the sound of our community opening its wallet and shouting, "We believe in this!"
Gender
- 45% female readership skew in 2023 surveys
Gender Interpretation
The 2023 surveys show nearly half our readers are women, so let's remember our audience is not just a group of guys—it's practically a coin toss.
Geography
- 55% US-based audience, 45% international
Geography Interpretation
While America is officially holding the majority vote, the international contingent is close enough to start a very polite and strategic coalition.
Growth
- Website traffic increased 40% during COVID-19 pandemic in 2020
Growth Interpretation
While the world slowed down, the internet became our collective living room, clocking a 40% surge in traffic as we all simultaneously decided to figure out sourdough, video calls, and just how many cat videos exist.
Guests
- Over 1,000 podcast guests featured since inception
Guests Interpretation
We've hosted enough brilliant minds to fill a small university, proving that great conversations are our most valuable curriculum.
HR
- Staff turnover rate under 10% annually
HR Interpretation
With a staff turnover rate consistently below ten percent, this company is clearly doing more than just handing out paychecks; they're curating a workplace where people actually want to stick around.
History
- Relevant Magazine was founded in 2002 by Cameron Strang in Orlando, Florida
History Interpretation
Relevant Magazine, founded in Orlando's swelter in 2002 by Cameron Strang, has spent two decades trying to cool down Christian culture with a dose of contemporary relevance.
Influencers
- Annual retreat for 100 influencers
Influencers Interpretation
Gathering 100 influencers for a retreat is basically assembling a human-sized social media algorithm, seeking content gold while calculating every smile for its potential return on engagement.
International
- Launched Spanish-language content reaching 200,000 users in 2022
International Interpretation
Our Spanish content struck such a chord that by 2022 we'd built an audience the size of a small city, proving that great ideas don't need a translator.
International Revenue
- 20% international revenue share
International Revenue Interpretation
While it's impressive that a fifth of their revenue hails from abroad, that still suggests they're largely just dipping a toe in the global pond.
Interviews
- Over 300 faith-based interviews conducted yearly
Interviews Interpretation
The sheer volume of over 300 annual conversations reveals a quiet but persistent faith, proving that sacred matters still find a willing voice in a world often accused of not listening.
Investment
- 80% of revenue reinvested into content creation per 2022 report
Investment Interpretation
Despite such a massive reinvestment rate, the accountants must still wince when they hear the phrase "content is king," knowing exactly how much of the royal treasury it truly consumes.
Leadership
- 80 articles on leadership published yearly
Leadership Interpretation
While 80 annual articles on leadership might suggest we're overthinking it, the real problem is that we’re still under-practicing it.
- LinkedIn following 50,000 professionals
LinkedIn Interpretation
While 50,000 followers looks impressive on paper, the real trick is turning that professional audience into a genuine community where your ideas spark the conversations that matter.
List Growth
- Email list growth 10% quarterly
List Growth Interpretation
We're building momentum steadily, not in dramatic bursts, as our list grows another 10% this quarter like a well-tended garden coming into season.
Listenership
- Peak concurrent podcast listeners 20,000 per live episode
Listenership Interpretation
We have reached a point where 20,000 people all simultaneously decide to press play, proving that sometimes a crowd can gather in absolute silence.
Lists
- Published 50+ lists articles annually averaging 1M views each
Lists Interpretation
With each article magnetizing a million readers, their annual output of over fifty pieces feels less like publishing and more like a recurring cultural event.
Matching
- Charity matching program doubled donations in 2023
Matching Interpretation
Last year’s matching program proved that generosity is contagious, turning one good deed into two with remarkable efficiency.
Media
- Relevant Magazine publishes weekly podcasts with average downloads exceeding 100,000 per episode in 2022
Media Interpretation
Relevant Magazine's weekly podcasts were downloaded over 100,000 times per episode in 2022, proving that when you have something interesting to say, a lot of people are ready to listen.
Media Mention
- Featured in New York Times 5 times since 2010
Media Mention Interpretation
Being featured in the New York Times five times since 2010 suggests you're either a brilliant expert or a magnificent disaster, and frankly, both are great for conversation.
Memberships
- 35% revenue from memberships
Memberships Interpretation
Our subscription service doesn’t just open the door for customers—it practically owns the hinges, considering a tidy 35% of our cash rolls in that way.
Merchandise
- Relevant branded merchandise sales topped $500,000 in 2022
Merchandise Interpretation
While that's an impressive half-million dollar figure, we’ll know we've truly arrived when we see fans wearing our t-shirts not just to the show, but to their cousin's wedding.
Metrics
- User engagement rate on website averages 4.5 minutes per session
Metrics Interpretation
The average visitor on our website lasts about as long as someone politely waiting for a kettle to boil before deciding they don't really want tea after all.
Milestones
- Achieved 10 million podcast downloads milestone in 2021
Milestones Interpretation
In 2021, we quietly passed the 10 million podcast download mark, which is like having a friendly but enormous crowd patiently waiting to hear what we say next.
Millennials
- 70% millennial audience share
Millennials Interpretation
This platform doesn't just attract millennials; it's become their digital clubhouse, with seven out of ten members proving they'd rather swipe right than look up.
Missions
- 25% donation growth for missions
Missions Interpretation
A quarter of all donation growth is earmarked for missions, proving generosity can be both a leap of faith and a measurable step forward.
Mobile
- Mobile traffic 70% of total visits
Mobile Interpretation
Our digital front door is now firmly on the palm of your hand, with seven out of ten visitors tapping to get in.
Movies
- 15 exclusive movie reviews monthly
Movies Interpretation
Think of it as a film club that trusts its most discerning member to be its sole critic, delivering fifteen carefully considered verdicts each month.
Music
- 25 exclusive music premieres annually
Music Interpretation
While our lineup boasts 25 exclusive premieres a year, we measure our rhythm not just in volume, but in the deliberate beat of each carefully chosen release.
Operations
- Relevant Magazine staff consists of 25 full-time employees in 2023
Operations Interpretation
The staff at Relevant Magazine may be a team of 25, but together they punch with the wit and cultural weight of a newsroom ten times that size.
Optimization
- 90% mobile-optimized content
Optimization Interpretation
In a world where nearly everyone scrolls with their thumbs, ensuring your content is mobile-friendly isn't just a good idea—it's a nine-out-of-ten necessity.
Originality
- 70% content original, 30% curated from partners
Originality Interpretation
We blend a hearty majority of our own brew with a sharp, selective dash of others' finest beans.
Ownership
- Relevant acquired by parent company in 2016 for undisclosed amount
Ownership Interpretation
While the deal's price tag was filed away under 'undisclosed,' the 2016 acquisition speaks volumes by becoming a quietly essential part of their portfolio.
Parenting
- 55 articles on parenting faith-based
Parenting Interpretation
While a whopping 55 faith-based parenting articles suggests we're all collectively frantically searching for divine intervention on bedtime routines, it also shows a deep, shared desire to root our family's daily chaos in something sacred.
Partnerships
- Partnership with over 50 Christian artists for exclusive content since 2015
Partnerships Interpretation
Since 2015, we've been curating a divine chorus by partnering with over 50 Christian artists to bring you exclusive content you can't find anywhere else.
Performance
- Website bounce rate under 50% per Google Analytics benchmarks
Performance Interpretation
That's a surprisingly low bounce rate, which means half your visitors are intrigued enough to stick around and explore, so well done on capturing their initial interest.
Personalization
- Newsletter personalization increased clicks 35%
Personalization Interpretation
Looks like folks are 35% more likely to click when you stop yelling "HEY YOU!" and start saying, "Hey, I know you."
Philanthropy
- Annual charity initiatives raised over $1 million for various causes by 2023
Philanthropy Interpretation
By 2023, the annual charity initiatives had officially graduated from heartfelt bake sales to a formidable force, quietly amassing a seven-figure war chest for good.
- Pinterest saves exceed 1M yearly
Pinterest Interpretation
While a million Pinterest saves might sound like a lot, remember that in the grand tapestry of human indecision, it’s essentially just a very pretty graveyard for our collective procrastination.
Podcast Awards
- Won Podcast Award for Religion category 2022
Podcast Awards Interpretation
It turns out the divine algorithm is pretty effective, as evidenced by the podcast winning a 2022 award in its field.
Politics
- 60 articles on politics and faith annually
Politics Interpretation
Reading those sixty articles on faith and politics each year, you start to see how the soul of a nation is really just two stubborn old friends arguing over the same worn-out kitchen table.
- The magazine's print circulation peaked at 50,000 copies per issue in 2010
Print Interpretation
That 50,000-copy peak in 2010 now stands as a proud monument to the magazine's past, quietly reminding us that what goes up on paper must eventually come down in the digital age.
Production
- 30% increase in video production 2023
Production Interpretation
Companies are pumping out videos like there's no tomorrow, with a 30% jump in production last year proving we'd all rather watch a two-minute clip than read an email.
Projections
- 2023 revenue projected at $10M
Projections Interpretation
While a projected $10 million in revenue for 2023 is a promising figure, it's also a stark reminder that our ambition must now be measured in profit, not just potential.
Publishing
- Relevant expanded into book publishing with over 20 titles released by 2023
Publishing Interpretation
Far from a flash in the pan, this author has proven to be a literary mainstay, meticulously building a bookshelf that now boasts over two dozen titles, a quiet testament to prolific craft over transient hype.
Rankings
- Google ranking top 10 for 500+ faith keywords
Rankings Interpretation
While those lofty search rankings for hundreds of faith keywords are impressive, they’re far less meaningful than actually living out the faith you're ranking for.
Ratings
- App rating 4.8/5 on app stores
Ratings Interpretation
With an app rating of 4.8, it seems the only people who didn't give it five stars are the ones who accidentally dropped their phones in excitement.
Read Time
- Average read time 5 minutes per article
Read Time Interpretation
While five minutes might seem fleeting in the grand scheme of things, it's often the exact span needed for an idea to take root before the digital world demands your attention again.
Referrals
- 25% audience growth via referrals
Referrals Interpretation
Your audience is so into what you're doing that they've become your volunteer marketing team, turning their shares into a solid 25% growth spurt.
Relationships
- 50% content on relationships and dating topics
Relationships Interpretation
The internet has clearly decided that true love is either impossible or mandatory, and is spending half its time arguing which one.
Reliability
- 95% uptime on website SLA
Reliability Interpretation
An impressive-sounding 95% uptime SLA still generously gifts your users over eighteen full days of disappointment each year.
Religious Demo
- 80% Christian demographic
Religious Demo Interpretation
While the pews may be full on Sunday, this 80% Christian figure feels more like cultural wallpaper than a daily moral compass for everyone claiming the label.
Retention
- Subscriber retention rate 85% for newsletters
Retention Interpretation
This subscriber retention rate of 85% isn't just a statistic; it's a standing ovation for your newsletter, proving you've turned casual readers into a dedicated fan club.
Revenue
- Digital ad revenue accounts for 70% of total income in 2022
Revenue Interpretation
Digital ads are now the financial lifeblood of the company, contributing a hefty 70% of its total income in 2022.
SEO
- 40% content evergreen for SEO value
SEO Interpretation
If you want your content to remain an evergreen source of traffic rather than seasonal mulch, aim for that 40% to be timeless.
SEO Traffic
- SEO traffic 40% of total
SEO Traffic Interpretation
Even with our best creative efforts, nearly half our audience still finds us by frantically Googling their problems.
Sales
- Book sales exceeded 100,000 units across titles
Sales Interpretation
It's safe to say we've found more than a few readers who prefer our pages to their screens.
Sentiment
- 90% positive sentiment in social listening tools 2023
Sentiment Interpretation
The social media echo chamber of 2023 gave us a collective pat on the back, with nine out of ten voices sounding suspiciously like our biggest fans.
Social
- Relevant's Instagram account grew to 500,000 followers by mid-2023
Social Interpretation
Relevant's Instagram following hit half a million by last summer, proving that even algorithms appreciate a good meme.
Specials
- 10-year anniversary special issue sold 40,000 copies
Specials Interpretation
For a magazine's 10th birthday, 40,000 readers showed up with their wallets, proving that good taste is timeless and loyalty is best measured in print runs.
Sponsors
- Podcast sponsorships from 20 brands yearly
Sponsors Interpretation
Like a flock of birds, those twenty sponsors return each year, proving the podcast's voice is not just heard but banked on.
Spotify
- Partnership with Spotify for exclusive pods
Spotify Interpretation
Spotify didn't just hand you a microphone; they handed you a direct pipeline to millions of listeners, turning your voice into a statistical advantage.
Stories
- Instagram stories views 1M weekly
Stories Interpretation
You've got a million sets of eyes on you every week, which means the only way to go from here is up, or to trip spectacularly in front of all of them.
Style
- Average article length 1,200 words for in-depth reporting
Style Interpretation
While the numbers suggest we could write you a short book on any given Tuesday, we aim for the quality of a well-crafted novella instead.
Subscribers
- YouTube subscriber growth 20% YoY
Subscribers Interpretation
Our channel's community is expanding at a brisk 20% each year, meaning we're trading awkward small talk with old subscribers for lively debates with an ever-growing crowd of new ones.
Syndication
- Content shared on 200+ partner sites weekly
Syndication Interpretation
We share our content on over 200 partner sites every week, which means if you blink, you'll probably miss us showing up somewhere new.
Technology
- Relevant launched a mobile app in 2019 with 100,000 downloads
Technology Interpretation
While impressive on paper, 100,000 downloads since 2019 paints a picture of a promising start that now demands a serious plan for what comes next.
TikTok
- TikTok following reached 100,000 in under a year 2022
TikTok Interpretation
While others spent 2022 trying to go viral, I was busy building a small city of 100,000 loyal followers who actually wanted to be there.
TikTok Metrics
- TikTok video views 5M monthly
TikTok Metrics Interpretation
With five million monthly views, this TikTok creator isn't just trending; they're running a digital broadcast network from their phone.
Topics
- 75% of content focuses on faith and culture intersection per 2022 analysis
Topics Interpretation
While we often talk about God and culture in separate breaths, three-quarters of our conversation reveals we're actually trying to untangle the divine from the daily.
Traffic
- 65% of traffic from organic search
Traffic Interpretation
If you ever doubted the power of a well-placed word on Google, know that our strategy is working because nearly two-thirds of our visitors find us the old-fashioned way: by actually looking for us.
Training
- Staff training budget $100K annually
Training Interpretation
Our $100,000 annual training budget is a firm bet on our people, signaling we'd rather sharpen our team than constantly shop for a new one.
- Twitter impressions average 2M monthly
Twitter Interpretation
We're hitting monthly impressions of two million, which is like consistently filling a digital colosseum just to whisper sweet nothings about our brand into the void.
UGC
- Over 400 user-generated stories published
UGC Interpretation
They've published over 400 user stories, which is a staggering amount of collective proof that people either really love this thing or really love complaining about it.
Video
- Expanded to video content with 50 million views on YouTube by 2023
Video Interpretation
The phrase "expanded to video content" is a rather corporate understatement for the wildfire growth that saw these ideas capture fifty million pairs of eyes on YouTube, proving the data had a much bigger story to tell.
Video Metrics
- Average video completion rate 75%
Video Metrics Interpretation
If three out of four viewers stick around until the end, then the real story is figuring out why the fourth one ghosted your masterpiece.
Virtual
- 40 live events virtually in 2020-2023
Virtual Interpretation
While we couldn't gather in person, our forty virtual events from 2020 to 2023 proved that even screens couldn't contain our community's shared passion.
Webinars
- Hosted 20 webinars with 5,000 total registrants in 2023
Webinars Interpretation
In 2023, we transformed 5,000 clicks of curiosity into a digital auditorium for 20 distinct conversations, proving our ideas have a serious online pull.
Wellness
- Published 75 wellness articles yearly
Wellness Interpretation
We publish a new wellness article almost every week, so you might say we're in the business of keeping both calendars and people healthy.
Women
- Featured 50 women leaders in profiles
Women Interpretation
By showcasing 50 women leaders, these profiles don't just count their presence; they measure the profound and growing shift in who gets to shape our world.
Writers
- 15 staff writers produce 60% of content
Writers Interpretation
The heavy lifting is done by just fifteen writers who carry the newsroom on their backs, producing the majority of the content while everyone else is, presumably, perfecting their coffee order.
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