01 Industry overview
The racing industry at a glance
Horse racing remains a substantial regional sports-and-wagering industry: Queensland alone generated more than $2.5 billion in value added and supported 13,994 full-time jobs in 2024–25.
- $4.9B[55]
- U.S. track revenue, 2023
- $2.5B+[56]
- Queensland value added, 2024–25
- 13,994[56]
- Queensland full-time jobs, 2024–25
- 75%[34]
- BC output from racing, 2024
- Market size
- The U.S. horse-racing tracks industry generated $4.9 billion in revenue in 2023. Queensland racing generated more than $2.5 billion in value added in 2024–25, while British Columbia horse racing generated estimated 2024 output of $93.2 million to $100.2 million across racing and breeding.[55][56][34]
- Forecast & CAGR
- The available U.S. industry data indicate a historical revenue decline rather than a forecast: track-industry revenue fell 5.2% from 2018 to 2023, including a 1.9% decline in 2023. No reliable forward-looking CAGR was identified from a primary or official source.[55]
- Market share & regions
- In Queensland, approximately 75% of race-meeting attendances in 2024–25 occurred at racecourses outside Brisbane. In British Columbia, the majority of racing impacts are concentrated in the Lower Mainland/Southwest region, while breeding and aftercare are distributed more widely across the province.[56][34]
- Segmentation
- Queensland’s 2024–25 value-added contribution comprised $1.93 billion from thoroughbred racing, $348.4 million from greyhound racing and $222.9 million from harness racing. In British Columbia, racing accounted for approximately 75% of output, GDP and tax impacts, breeding 14% and aftercare 11%.[56][34]
- Key players & concentration
- British Columbia has two operating horse-racing tracks: Hastings Racecourse and Fraser Downs Racetrack. The province’s report identifies Great Canadian Entertainment and its subsidiaries as the operator of both tracks, indicating highly concentrated track operations in that market.[34]
- Trends, drivers & challenges
- U.S. track-industry revenue declined 5.2% between 2018 and 2023. British Columbia’s 2024 assessment cites competition from casinos, online gambling and legalized single-event sports wagering, alongside higher operating costs, reduced breeding activity and a shrinking horse population, as pressures on the sector.[55][34]
- Consumer behavior & competition
- Queensland race meetings attracted more than 750,000 patrons in 2024–25, with about 75% of attendances outside Brisbane. In British Columbia, wagering at racetracks, off-track venues and online totaled approximately $118 million annually, while the provincial report identifies online gambling and sports wagering as competing forms of betting.[56][34]
- Regulation
- British Columbia regulates live horse racing through the Gaming Policy and Enforcement Branch under the Gaming Control Act, while the federal Canadian Pari-Mutuel Agency regulates betting on horse races. In U.S. Thoroughbred racing, HISA continued its integrity and safety work in 2026, including an industry survey on veterinarians’ and stewards’ lists launched in August 2026.[34][14]
- Latest news
- The latest official Queensland update reported that racing generated more than $2.5 billion in value added and supported 13,994 full-time jobs in 2024–25. In the United States, HISA announced in August 2026 that it was expanding stakeholder input into updates to veterinarians’ and stewards’ lists.[56][14]
02 Ranking
Top 10 Companies in the Racing Industry
The leading companies in the racing industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 7, 2026 · Next review December 7, 2026
Red Bull leads Gitnux's 2026 racing ranking with an Overall score of 9.1, with revenue growth 8.6%. Penske Corporation is the highest-ranked motorsport team and track operator at 8.7, with ownership of Indianapolis Motor Speedway, IndyCar and Team Penske.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in formula 1 racing
Red Bull
AT
Ranked #1 · 9.1 · Formula 1 racing
Why we picked it: It operates Formula 1 teams, including Red Bull Racing and Racing Bulls.
Leader in indyCar teams & assets
Penske Corporation
US
Ranked #2 · 8.7 · IndyCar teams & assets
Why we picked it: It combines facility ownership and series participation across IndyCar and racing teams.
Leader in racing commercial rights
Liberty Media
US
Ranked #4 · 8.5 · Racing commercial rights
Why we picked it: It owns Formula 1 commercial rights and reports F1 revenue at championship level.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Company snapshot |
|---|---|---|---|---|
| 1 | Red Bull Formula 1 racing · AT | 9.1 | 8.4 | |
Company snapshot · Red Bull · Data as of November 7, 2026 Owns and operates Red Bull Racing and Racing Bulls in Formula 1.[57]
| ||||
| 2 | Penske Corporation IndyCar teams & assets · US | 8.7 | 9.2 | |
Company snapshot · Penske Corporation · Data as of November 7, 2026 Owns the Indianapolis Motor Speedway, IndyCar and Team Penske.[58]
| ||||
| 3 | Mercedes-Benz Group Formula 1 racing · DE | 8.5 | 9.9 | |
Company snapshot · Mercedes-Benz Group · Data as of November 7, 2026 Operates the Mercedes-AMG Petronas Formula 1 team and customer racing programs.[59]
| ||||
| 4 | Liberty Media Racing commercial rights · US | 8.5 | 8.4 | |
Company snapshot · Liberty Media · Data as of November 7, 2026 Owns Formula 1's commercial rights and reported $3.873 billion in F1 revenue for 2025.[20]
| ||||
| 5 | Ferrari Endurance racing teams · IT | 8.5 | 8.5 | |
Company snapshot · Ferrari · Data as of November 7, 2026 Competes in Formula 1 and the World Endurance Championship through its factory racing teams.[37]
| ||||
| 6 | Toyota Motor Rally, endurance, NASCAR and performance racing · JP | 8.5 | 8.4 | |
Company snapshot · Toyota Motor · Data as of November 7, 2026 Toyota Gazoo Racing competes across rally, endurance, stock-car and other championships.[60]
| ||||
| 7 | SRO Motorsports Group GT racing series promotion and events · GB | 8.5 | 8.4 | |
Company snapshot · SRO Motorsports Group · Data as of November 7, 2026 Promotes and organizes GT World Challenge and other international GT racing series.[61]
| ||||
| 8 | McLaren Group Formula 1, IndyCar and electric racing · GB | 8.3 | 8.1 | |
Company snapshot · McLaren Group · Data as of November 7, 2026 McLaren Racing competes in Formula 1, IndyCar and other major racing championships.[58]
| ||||
| 9 | Joe Gibbs Racing NASCAR and motocross racing teams · US | 7.9 | 7.0 | |
Company snapshot · Joe Gibbs Racing · Data as of November 7, 2026 Operates four chartered NASCAR Cup Series cars and is a leading stock-car team.[62]
| ||||
| 10 | Honda Motor MotoGP, Formula 1 and motorcycle racing · JP | 7.3 | 7.2 | |
Company snapshot · Honda Motor · Data as of November 7, 2026 Honda participates in premier motorcycle and automobile racing through its factory programs.[63]
| ||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 7, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Priyanka Sharma. (2026, February 13). Top 10 companies in the racing industry. In Racing Industry Statistics. Gitnux. https://gitnux.org/racing-industry-statistics/#top-companies
03 Trends & forecasts
Top 10 Racing Industry Trends & Forecasts 2027
What is changing in the racing industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Regional attendance remains dominant
High confidenceQueensland race meetings attracted more than 750,000 patrons in 2024–25, with approximately 75% of attendances recorded outside Brisbane. This indicates that regional and provincial venues remain central to live-racing demand.[56]
Forecast 2027: In 2027, regional venues are likely to continue generating most live attendance, while metropolitan tracks focus more heavily on premium events and hospitality. Regional attendance should remain near three-quarters of Queensland’s total unless major calendar changes occur.
02U.S. track revenue continues contracting
High confidenceU.S. horse-racing track revenue was estimated at $4.9 billion in 2023, down 1.9% year over year and 5.2% from 2018. The same assessment attributes the decline to weaker disposable income, changing preferences and competition from other entertainment.[55]
Forecast 2027: U.S. track revenue is likely to be broadly flat to slightly lower in 2027, with growth at major events offset by weaker performance at smaller tracks. A plausible range is a decline of 0% to 3% in nominal revenue from the latest comparable baseline.
03Queensland economic contribution expands modestly
High confidenceQueensland racing generated more than $2.5 billion in value added in 2024–25, almost $50 million above 2023–24. Its contribution has more than doubled since 2015–16, while full-time employment reached 13,994 jobs.[56]
Forecast 2027: Queensland’s economic contribution should remain above $2.5 billion in 2027, with nominal growth likely supported by prize-money flows, events and regional spending. Real growth is likely to be slower than the long-term historical increase.
04Wagering turnover weakens despite scale
High confidenceRacing Queensland reported wagering turnover of $5.6 billion in 2024–25, down 9.3% from $6.1 billion in 2023–24. Total organizational revenue also declined 0.7% to $460.4 million.[64]
Forecast 2027: In 2027, wagering turnover is likely to remain volatile and below the 2023–24 level unless new digital products or stronger field sizes materially improve engagement. Revenue should be more resilient than turnover because of diversified funding and commercial income.
05Online wagering gains strategic importance
Medium confidenceChurchill Downs reported that 2025 revenue growth included an $11.8 million increase in TwinSpires Horse Racing revenue, primarily associated with Derby Week wagering. The result shows that online channels can add growth even when broader track-industry revenue is under pressure.[65]
Forecast 2027: By 2027, online wagering should account for a larger share of racing operators’ customer relationships and promotional spending. Growth will likely be concentrated around major race weeks, mobile betting and personalized digital offers rather than evenly across the calendar.
06Sports betting intensifies competition
High confidenceBritish Columbia’s official assessment identifies casinos, online gambling and legalized single-event sports wagering as competitive pressures on horse racing. The province reported approximately $118 million in annual wagering across racetracks, off-track venues and online channels.[34]
Forecast 2027: In 2027, racing operators are likely to compete more aggressively for betting occasions through integrated digital accounts, event-led promotions and cross-selling. Sports betting will continue to take discretionary wagering time, particularly from younger and casual customers.
07Track ownership remains concentrated
High confidenceBritish Columbia has two operating horse-racing tracks, Hastings Racecourse and Fraser Downs Racetrack. The provincial sustainability assessment identifies Great Canadian Entertainment and subsidiaries as the operator of both tracks.[34]
Forecast 2027: Track consolidation is likely to persist through 2027, especially in smaller jurisdictions where fixed costs are high. Concentrated ownership may support coordinated investment, but it will also increase dependence on a small number of operators and venues.
08North American foal supply keeps shrinking
High confidenceThe Jockey Club estimated the North American Thoroughbred foal crop at 17,000 in 2026, down from an estimated 17,300 in 2025. The estimated crop has fallen from 23,542 in 2012, indicating a prolonged contraction in supply.[66]
Forecast 2027: The North American foal crop is likely to remain near or below 17,000 in 2027. A smaller supply base should support scarcity value for commercially desirable bloodlines while limiting field depth and reducing the number of horses available to smaller circuits.
09Regional breeding capacity deteriorates
High confidenceFlorida-bred foals represented 5.5% of the North American crop in 2024, down from 9.4% in 2015. Florida’s registered foal count fell to 994 in 2024 from 2,168 in 2015.[66]
Forecast 2027: In 2027, breeding activity is likely to become more concentrated in the strongest incentive jurisdictions and among better-capitalized breeders. Smaller regional breeding programs will remain exposed to lower mare numbers, higher costs and reduced commercial liquidity.
10Prize-money funding faces pressure
Medium confidenceRacing Queensland’s payments to participants fell from $388.4 million to $368.9 million in 2024–25, with wet weather contributing to twice the typical number of abandoned meetings. The decline occurred despite the industry retaining more than $2.5 billion in total economic impact.[64]
Forecast 2027: By 2027, prize-money and participant payments are likely to remain uneven across codes and regions. Major meetings should receive priority, while smaller clubs may face tighter scheduling, weather contingencies and pressure to demonstrate wagering returns.
04 Statistics
Technology & Innovation
Technology & Innovation reports quantified AI use in Formula 1, including a 50% screening-time reduction and in-race data from sensor-equipped cars.
AI in the racing industry
Automation in the racing industry
- 50% was the reduction in Formula 1’s average screening time, from 14.5 days to 7 days, after implementing AI-supported recruitment automation.[2]
- 200% was the reported increase in trust in workplace documentation at Williams Racing after five months using automated Jira and Rovo workflows.[3]
- 76% of Formula 1’s preferred candidates reached the interview stage after AI-supported grading was introduced in recruitment.[2]
Digital Transformation in the sports, fitness and recreation sector (sector benchmark)
- 89% of UK fitness and leisure operators said digital helped increase customer retention in 2023.[4]
- 93% of UK fitness and leisure operators said digital helped increase participation in 2023.[4]
- 77% of UK fitness and leisure operators said their digital experiences played an important role for customers in 2023.[4]
- 53% of UK fitness and leisure operators said digital accounted for at least half of their revenue in 2023.[4]
- 55% of fitness and leisure operators in the UK reported a digital maturity score in 2023, compared with 52% across the wider sport and physical-activity sector.[4]
- 88% of UK fitness and leisure operators reported at least some operational savings through digital use in 2023.[4]
Technology Adoption in the sports, fitness and recreation sector (sector benchmark)
- 70% of UK gym operators offered online joining in 2025.[5]
- 5% of fitness and wellness businesses reported cutting technology spending in 2025.[6]
- 58% of integrative-health operators were actively investing in or evaluating technology in 2025.[6]
- 54% of fitness and wellness operators were investing in or evaluating new technology in 2025, comprising 18% actively investing and 36% reviewing their technology stack.[6]
- 83% of UK gym operators had a member app in 2025.[5]
- 92% of UK gym operators used gym-management software in 2025.[5]
Cloud Computing in the sports, fitness and recreation sector (sector benchmark)
- Across UK sport, fitness and leisure organisations, 100% were considering updates or changes to their cloud-based leisure-management systems within the next 12 months in 2024.[7]
- Among U.S. arts, entertainment and recreation companies using cloud-based computing, 12.8% cited automating tasks performed by labor as a motivation in 2018.[8]
- Across UK sport, fitness and leisure organisations, 68% used cloud-based leisure-management systems in 2024.[7]
- Among U.S. arts, entertainment and recreation companies using cloud-based computing, 36.0% cited upgrading outdated processes or methods as a motivation in 2018.[8]
- Among U.S. arts, entertainment and recreation companies using cloud-based computing, 27.1% cited another reason for adoption in 2018.[8]
- Among U.S. arts, entertainment and recreation companies using cloud-based computing, 47.0% cited improving process or method quality and reliability as a motivation in 2018.[8]
Big Data in the sports, fitness and recreation sector (sector benchmark)
- 63% of surveyed sports fans worldwide identified data analytics as having the most positive impact on sports in 2024.[9]
- 46% of U.S. fitness-studio owners used their CRM to generate reports and analytics on customer data in 2024.[10]
- 44% of U.S. fitness-studio owners used their CRM to track customer interactions and communications in 2024.[10]
- 36% of UK fitness and leisure operators said they collected audience data consistently and without duplication in 2023.[4]
- 47% of UK fitness and leisure operators said they used data to drive deeper insight into their audiences in 2023.[4]
05 Statistics
Data & Analytics
Data & Analytics highlights high-volume health and racing data flows, including HISA receiving 4,700 veterinary treatment reports each day in 2023.
Business intelligence in the racing industry
- More than 7 billion DriverDNA profiles are included in the database used to compare driving behaviour and evaluate potential carbon savings; global motor sport and mobility applications, 2024.[12]
- 1 bespoke results-and-statistics database was made available to racing fans through an FIA and Motorsport Network collaboration; global motor sport, 2019.[13]
Data analytics in the racing industry
- More than 7 billion DriverDNA profiles are used for comparative driving-data analysis in an FIA environmental programme; global motor sport and mobility applications, 2024.[12]
- Approximately 4,700 veterinary treatment reports were received by HISA each day in 2023, supporting national horse-racing health-data analysis; United States.[14]
Data Quality in the sports, fitness and recreation sector (sector benchmark)
- 39% of Australian sports organisations identified ticketing-data quality as a challenge in 2021.[15]
- 65% of Australian sports organisations said improving the quality of ticketing data was an objective in 2021.[15]
- 7% of Australian sports organisations ranked distrust in their data among their top three data challenges in 2021.[15]
- 27% of FIFA-sample football organisations disagreed or strongly disagreed that international sports-data metrics were clear and consistent in the study published in 2024.[16]
- 27% of Australian sports organisations identified data quality and completeness as their biggest membership-data challenge in 2021.[15]
Data Governance in the sports, fitness and recreation sector (sector benchmark)
- 9% of Irish sports clubs said they had conducted a data-protection impact assessment in 2024, based on a survey of more than 100 clubs.[17]
- 41% of FIFA-sample football organisations said their data-analysis strategy was consistent across all business units in the study published in 2024.[16]
- 31% of football national-federation respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[16]
- 41% of Irish sports clubs reported having no data-protection policies in 2024, based on a survey of more than 100 clubs.[17]
- 53% of professional-club respondents reported standardized data management with integrated sources and defined procedures in the study published in 2024.[16]
- 56% of Irish sports clubs lacked a data-retention schedule in 2024, based on a survey of more than 100 clubs across four sports.[17]
KPIs in the racing industry
- 13,648 starters competed at NYRA tracks in 2024; New York, United States.[18]
- 99.93% was NYRA’s racing safety rate in 2024; New York, United States.[18]
- 46,976 timed workouts were recorded at NYRA tracks in 2024; New York, United States.[18]
- 1,783 races were run at NYRA tracks in 2024; New York, United States.[18]
- 190 race days were held by NYRA tracks in 2024; New York, United States.[18]
- 0.66 racing deaths occurred per 1,000 starts at NYRA tracks in 2024; New York, United States.[18]
06 Statistics
Strategy & Growth
Strategy & Growth connects live-demand and global reach, citing 6.7 million Formula 1 spectators in 2025 and 827 million global fanbase.
Growth in the racing industry
- 6.7 million spectators attended Formula 1 events during the 2025 season, the championship’s highest combined season attendance.[19]
- 31 Formula 1 partners were reported in 2025, up from 12 in 2020 as the championship expanded its commercial strategy.[19]
- 19 of 24 Formula 1 events were completely sold out in 2025, reflecting continued growth in live-event demand.[19]
- 12% was Formula 1’s year-on-year global fanbase growth in 2025, reaching 827 million fans.[19]
- $791 million was Formula 1’s adjusted OIBDA in 2024, compared with $725 million in 2023.[20]
Differentiation in the racing industry
- 2.3 billion engagements were delivered by Formula 1 social platforms in 2025, supporting the championship’s digital differentiation strategy.[19]
- 43% of Formula 1’s fanbase was under 35 in 2025, supporting the championship’s positioning around younger audiences and digital engagement.[19]
- 85 out of 100 was Formula E’s 2024 sustainability benchmark score, five points above the second-ranked organisation in the ranking.[21]
- 42% of Formula 1’s fanbase was female in 2025, compared with 37% in 2018, reflecting demographic broadening as a market differentiator.[19]
Mergers and acquisitions in the racing industry
- €3.0 billion was the agreed purchase price for approximately 86% of Dorna Sports announced by Liberty Media in March 2024.[20]
- $252 million of goodwill was recorded from Liberty Media’s acquisition of QuintEvents in 2024.[20]
- 12.2 million Series C Liberty Formula One shares were issued in August 2024 to help fund the planned Dorna acquisition.[20]
- $277 million was the total consideration Liberty Media paid to acquire QuintEvents on January 2, 2024.[20]
Strategic partnerships in the racing industry
- 10 years is the term of Formula 1’s global partnership with LVMH, announced in late 2024 and beginning in 2025.[19]
- 1.7 billion viewers were reached by Formula 1 across the season when it announced Allwyn as a new official partner in 2025.[19]
- 130 million adults lived in Allwyn’s US and European markets when the company became a Formula 1 official partner in 2025.[19]
- 2030 is the extension year for Formula 1’s partnership with Crypto.com, continuing a relationship that began in 2021.[22]
- $949 million of gross proceeds came from Liberty Media’s August 2024 issue of Series C Liberty Formula One common stock, partly intended to fund the Dorna transaction.[20]
07 Statistics
People & Workforce
People & Workforce emphasizes measurable workforce participation and remote-work patterns, including 46% hybrid preference across sports industry professionals in 2025.
Hiring in the racing industry
- 43% of McLaren Racing’s new starters came from underrepresented backgrounds during the 2024 reporting period.[23]
- 30% of McLaren Racing’s early-career cohort were female during the 2024 reporting period.[23]
- 78,000 applications were submitted for 150 Formula 1 positions in 2024, equivalent to an average of 520 applicants per role.[2]
Remote Work in the sports, fitness and recreation sector (sector benchmark)
- Across European sport organisations, 24.4% had neither used nor heard of remote working in 2025.[24]
- Across European sport organisations, 29.2% had heard of remote working but had not used it in 2025.[24]
- In U.S. arts, entertainment and recreation, 22.1% of employees worked fully remotely in November 2024.[25]
- Across European sport organisations, 46.4% reported using remote working in 2025.[24]
Hybrid Work in the sports, fitness and recreation sector (sector benchmark)
- In U.S. arts, entertainment and recreation, 30.0% of employees worked in hybrid arrangements in November 2024.[25]
- Across sports industry professionals, 46% were still working from the office five days a week in 2025.[26]
- Across sports industry professionals, 70% preferred hybrid working in 2025.[26]
- Among U.S. employees with remote-capable jobs, 54% worked hybrid in August 2026.[27]
Employee Engagement in the sports, fitness and recreation sector (sector benchmark)
- Globally, 20% of employees were engaged in 2025.[27]
- Among U.S. employees with remote-capable jobs, 30% of exclusively remote workers were engaged in 2025.[27]
- Among professional sports teams, 73% of employees were engaged between July 2025 and June 2026.[28]
- Among U.S. employees with remote-capable jobs, 25% of hybrid workers were engaged in 2025.[27]
- Globally, 16% of employees were actively disengaged in 2025.[27]
DEI in the racing industry
- 32% of the FIA workforce was female in 2024, with almost half of female employees occupying senior roles.[29]
- 33% of McLaren Racing’s workforce came from underrepresented backgrounds in 2024.[23]
- 20% of McLaren Racing’s workforce was female in 2024, including 10% of employees in technical functions.[23]
- 7.4% of McLaren Racing’s workforce disclosed a disability in 2024.[23]
- 7.0% of McLaren Racing’s workforce identified as belonging to a minority ethnic group in 2024.[23]
Change Management in the sports, fitness and recreation sector (sector benchmark)
- Across UK fitness and leisure organisations, 68% used cloud-based leisure-management systems in 2024.[30]
- Across UK sport, fitness and leisure organisations, four operators reached Digital Leader status in 2024.[30]
- Across UK sport, fitness and leisure organisations, the average digital maturity score was 51% in 2024.[30]
- Across recreation organisations, 68% believed AI adoption would be necessary within two to three years in late 2025.[31]
- Across UK fitness and leisure organisations, 100% were considering system updates or changes within the next 12 months in 2024.[30]
08 Statistics
Customer & Sales
Customer & Sales quantifies emotional and repeat engagement, including 90% of surveyed Formula 1 fans emotionally invested in race outcomes in 2025.
Customer experience in the racing industry
- 24% of surveyed global Formula 1 fans had attended an F1-related fan experience such as a party, watch-along or meetup by 2025.[32]
- 75% of surveyed global Formula 1 fans said attending a race in their home country made them feel more connected to the sport in 2025.[32]
- 90% of surveyed Formula 1 fans said in 2025 that they were emotionally invested in race outcomes.[22]
- 98% of Gen Z Formula 1 fans surveyed engaged with F1 content weekly in 2025.[32]
Customer retention in the racing industry
Customer acquisition in the racing industry
- 41% of surveyed Formula 1 fans who had not attended an F1 fan experience planned to attend one in the future in 2025.[22]
- 50% of U.S. adults who identified as Formula 1 fans said they became fans within the previous four years in a 2022 survey.[33]
- 73% of surveyed U.S. Formula 1 fans said they planned to attend a race in the future in 2025.[22]
Customer loyalty in the racing industry
09 Statistics
Marketing & Brand
Marketing & Brand reports sponsor economics and activity measures, including $15,100 average value per Instagram post in Formula 1 sponsorship analysis in 2024.
Marketing in the racing industry
- $505,000 was allocated to a marketing fund under British Columbia’s horse-racing revenue-sharing agreement, Canada, based on the current agreement reported in 2025.[34]
- €2.9 million in EBF sponsorship was recorded by Irish thoroughbred racing in 2024, up 7.4% from 2023, Ireland.[35]
- €6.8 million in commercial sponsorship was recorded by Irish thoroughbred racing in 2024, up 7.9% from 2023, Ireland.[35]
- $175,000+ was spent on racing marketing initiatives by the Kentucky Department of Agriculture’s Thoroughbred Development Fund in 2024, United States.[36]
Digital marketing in the racing industry
- Formula 1’s 2024 cost structure included advertising production services and digital and social-media activities within other costs of Formula 1 revenue, which totaled $1.066 billion, worldwide.[37]
- Formula 1’s 2024 other costs of revenue included digital product sales commissions and digital and social-media activities, within a total of $1.066 billion, worldwide.[37]
- Formula 1 sponsorship revenue increased in 2024 because of new sponsors, contractual increases from existing sponsors and additional sponsorship inventory from two extra events, worldwide.[37]
- $47 million was the increase in Formula 1 selling, general and administrative expenses in 2024, driven partly by higher marketing and information-technology costs, worldwide.[37]
Branding in the racing industry
- 47% of Formula 1 sponsorship-related social-media posts were hosted on Instagram in the cited 2024 analysis, worldwide.[38]
- 50%+ was the increase in Formula 1’s average sponsorship deal size between 2019 and 2024, reaching more than $5 million, worldwide.[38]
- $9.5 billion was the estimated global motorsport market value in 2024, with sponsorship accounting for 43% of market value, worldwide.[39]
- 6.6% of global sports-sponsorship revenue in 2024 was attributed to Formula 1, with average sponsorship deals exceeding $5 million, worldwide.[38]
Influencer Marketing in the sports, fitness and recreation sector (sector benchmark)
- Sports and fitness influencer content achieved a 1.6% average engagement rate globally in 2023.[41]
- Instagram accounted for 17.8 million sports and fitness influencer posts globally in 2023, with a 2.31% average engagement rate.[41]
- Gymshark generated more than 16,000 influencer posts globally in 2023, with a 6.12% engagement rate.[41]
- TikTok sports and fitness influencer posts generated a 2.51% average engagement rate globally in 2023.[41]
- Sports and fitness represented 18.7% of Instagram influencer estimated media value in Spain in 2024, the largest sector share.[42]
10 Statistics
Operations & Execution
Operations & Execution tracks emissions accounting at event and logistics levels, including 148,805 tonnes of total 2025 sporting emissions with sustainable aviation fuel certificates.
Process optimization in the racing industry
- 35% was the reduction in Formula 1 sporting emissions with sustainable aviation fuel certificates from 2018 to 2025, worldwide.[19]
- 12% was Formula 1’s reduction in emissions from freight, logistics, broadcast and race operations compared with 2024, worldwide.[19]
- 48,400 tonnes of CO2e were attributed to Formula 1 logistics in 2025 when sustainable aviation fuel certificates were included, worldwide.[19]
- 35% was Formula 1’s reduction in carbon footprint versus its 2018 baseline by 2025, including sustainable aviation fuel certificates, worldwide.[19]
Operational efficiency in the racing industry
- 20,923 tonnes of CO2e were attributed to Formula 1 factories and facilities in 2025, worldwide.[19]
- 21,548 tonnes of CO2e were attributed to Formula 1 event operations in 2025, worldwide.[19]
- 57,934 tonnes of CO2e were attributed to Formula 1 travel in 2025 when sustainable aviation fuel certificates were included, worldwide.[19]
- 148,805 tonnes of CO2e were Formula 1’s total sporting emissions in 2025 when sustainable aviation fuel certificates were included, worldwide.[19]
Supply chain in the racing industry
- 69,713 tonnes of CO2e were attributed to Formula 1 logistics in 2023 when sustainable aviation fuel certificates were included, worldwide.[19]
- $76 million was the increase in Formula 1’s cost of revenue in 2024, driven partly by higher logistics, partner-servicing, vehicle-supply and event costs, worldwide.[37]
- 61,555 tonnes of CO2e were attributed to Formula 1 logistics in 2024 when sustainable aviation fuel certificates were included, worldwide.[19]
- $1.266 billion was paid to Formula 1 teams in 2024, compared with $1.215 billion in 2023, worldwide.[37]
Outsourcing / Offshoring in the sports, fitness and recreation sector (sector benchmark)
- Across EU enterprises sourcing internationally, 27.8% cited lower non-labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[43]
- Across EU enterprises sourcing internationally, 17.1% moved business functions to the United Kingdom during 2021–2023, an economy-wide offshoring benchmark.[43]
- Across EU enterprises sourcing internationally, 18.6% moved business functions to India during 2021–2023, an economy-wide offshoring benchmark.[43]
- Across EU enterprises sourcing internationally, 47.4% moved administrative and management functions abroad during 2021–2023, an economy-wide offshoring benchmark.[43]
- Across EU enterprises sourcing internationally, 34.1% cited lower labour costs as a motivation during 2021–2023, an economy-wide outsourcing benchmark.[43]
11 Statistics
Finance & Pricing
Finance & Pricing provides deficit and revenue ranges, including $8.143 million to $10.102 million annual operating deficit for British Columbia in 2024.
Pricing strategy in the racing industry
- €84.1 million was total on-course betting, including Tote betting, in Irish thoroughbred racing in 2024, Ireland.[35]
- €75.8 million was total Tote betting in Irish thoroughbred racing in 2024, Ireland.[35]
- €73.7 million was on-course bookmaker betting in Irish thoroughbred racing in 2024, Ireland.[35]
- €57.6 million was off-course Tote betting in Irish pools in 2024, Ireland.[35]
Cost reduction in the racing industry
- $8.143 million to $10.102 million was the estimated annual operating deficit of British Columbia’s horse-racing industry in 2024, Canada.[34]
- 48,400 tonnes of CO2e were Formula 1 logistics emissions in 2025 with sustainable aviation fuel certificates, down from 67,994 tonnes in 2018, worldwide.[19]
- 20,923 tonnes of CO2e were Formula 1 factories and facilities emissions in 2025, down from 58,562 tonnes in 2018, worldwide.[19]
- $1.421 million was the estimated 2024 deficit for British Columbia track operations, Canada.[34]
Profitability in the racing industry
- $3.795 million to $5.174 million was the estimated 2024 deficit for British Columbia’s thoroughbred sector, Canada.[34]
- $18.924 million was estimated 2024 revenue for British Columbia’s horse-racing industry, Canada.[34]
- $2.927 million to $3.507 million was the estimated 2024 deficit for British Columbia’s standardbred sector, Canada.[34]
- $27.067 million to $29.026 million was estimated 2024 cost for British Columbia’s horse-racing industry, Canada.[34]
Financial planning in the racing industry
- €197.8 million was the value of bloodstock sales at public auction in Irish thoroughbred racing in 2024, Ireland.[35]
- $9.032 million was estimated 2024 revenue for British Columbia track operations, Canada.[34]
- €9.2 million was prize money won in the rest of the world by Irish-trained horses in 2024, Ireland.[35]
- €141.0 million was off-course betting-duty receipts associated with Irish thoroughbred racing in 2024, Ireland.[35]
12 Statistics
Product & Service
Product & Service reports aftercare transition inputs and retirement outcomes, including 36,009 Thoroughbred racehorses in Australia during 2023–2024.
After-sales in the racing industry
- 36,009 Thoroughbred racehorses competed in Australia during 2023–2024, providing the base population for post-racing transition and aftercare services; Australia.[44]
- 27% of Australian Thoroughbreds were reported as retiring because of injury, according to research cited in the racing aftercare policy review; Australia.[44]
- 71% of 2,845 Standardbreds retired in 2022 were rehomed to equestrian, breeding or companion homes; Australia.[44]
13 Statistics
Sustainability & Ethics
Sustainability & Ethics measures accreditation uptake and carbon outcomes, including an 85% increase in FIA-member environmental accreditations in 2024.
Sustainability in the racing industry
- 182 stakeholders held FIA environmental accreditation in 2024; global motor sport and mobility.[12]
- 388 tonnes of CO2-equivalent emissions were estimated to be reduced through sustainable aviation fuel in 2024; FIA motor-sport freight operations.[13]
- 8% of freight-related emissions were estimated to be avoided through sustainable aviation fuel compared with 2023; FIA motor-sport freight operations.[13]
- 85% was the increase in FIA-member environmental accreditations in 2024; global motor sport and mobility.[12]
- 58% was the increase in environmental accreditations among championship stakeholders in 2024; global motor sport.[12]
ESG in the racing industry
Ethics in the racing industry
- 0.02 training deaths per 1,000 timed workouts were recorded at NYRA tracks in 2024; New York, United States.[18]
- 99.93% was NYRA’s racing safety rate in 2024, covering Saratoga, Belmont Park and Aqueduct; New York, United States.[18]
- 99.97% was NYRA’s training safety rate in 2024; New York, United States.[18]
- 0.66 racing deaths per 1,000 starts were recorded at NYRA tracks in 2024; New York, United States.[18]
Carbon footprint in the racing industry
- 188,732 tonnes of CO2-equivalent emissions were Formula 1’s 2024 sporting emissions excluding sustainable aviation fuel certificates; global Formula 1 operations.[19]
- 35% was Formula 1’s reduction in carbon footprint against its 2018 baseline, including sustainable aviation fuel certificates, in 2025; global Formula 1 operations.[19]
- 17,996 metric tonnes of CO2-equivalent were NASCAR Scope 1 emissions in 2024; United States operations.[45]
- 25,572 metric tonnes of location-based Scope 2 CO2-equivalent emissions were reported by NASCAR in 2024; United States operations.[45]
- 168,720 tonnes of CO2-equivalent emissions were Formula 1’s 2024 market-based sporting emissions including sustainable aviation fuel certificates; global Formula 1 operations.[19]
14 Statistics
Risk, Compliance & Legal
Risk, Compliance & Legal quantifies cyber exposure and AI-perceived risk, including 84% of surveyed organisations experiencing a cyber incident before the 2026 survey.
Compliance in the racing industry
- 45% was the increase in uptake of the FIA Environmental Accreditation Programme in 2024 versus 2023, across participating motorsport organisations globally.[13]
- 24 events comprised the 2024 FIA Formula One World Championship calendar, each subject to the sport’s sporting, technical and financial regulations.[20]
- 10 Formula One teams agreed to a new diversity-and-inclusion charter with Formula 1 and the FIA in 2024, creating a sector-wide accountability framework.[22]
- 100% sustainable fuel is the FIA Formula One target for the championship’s future power-unit regulations, establishing a defined technical-compliance direction for the racing industry.[29]
Risk Management in the sports, fitness and recreation sector (sector benchmark)
- U.S. skiing facilities recorded a 10.0 incidence rate for nonfatal occupational injuries and illnesses per 100 full-time workers in 2024.[46]
- U.S. spectator-sports businesses recorded a 12.0 incidence rate for nonfatal occupational injuries and illnesses per 100 full-time workers in 2024.[46]
- U.S. sports teams and clubs recorded a 16.5 incidence rate for nonfatal occupational injuries and illnesses per 100 full-time workers in 2024.[46]
- 40% of U.S. entertainment and sports respondents reported having a formal enterprise risk management process in 2025.[47]
- U.S. amusement and theme parks recorded a 6.4 incidence rate for nonfatal occupational injuries and illnesses per 100 full-time workers in 2024.[46]
Cybersecurity in the sports, fitness and recreation sector (sector benchmark)
- Across professional sports organizations in the United States, United Kingdom, Australia and Germany, 57% experienced multiple cyber incidents during the 12 months preceding the 2026 survey.[48]
- Across professional sports organizations in the United States, United Kingdom, Australia and Germany, 72% believed artificial intelligence would increase cyber risk over the following 12 months.[48]
- Across professional sports organizations monitored by Darktrace, sports-sector customers received nearly 20% more phishing emails than customers in other industries during October 2025–March 2026.[48]
- Across professional sports organizations in the United States, United Kingdom, Australia and Germany, 84% experienced a cyber incident during the 12 months preceding the 2026 survey.[48]
Data Privacy in the sports, fitness and recreation sector (sector benchmark)
- Among 694 users surveyed about mobile health and fitness interventions, 69% considered transparency about data use an acceptable privacy solution.[49]
- Among 694 users surveyed about mobile health and fitness interventions, 78% considered an opt-out option acceptable for data sharing.[49]
- Among 322 fitness-tracking users surveyed internationally, respondents overwhelmingly identified opting out of data sharing through platform controls as the most effective privacy strategy in 2025.[50]
- Among 694 users surveyed about mobile health and fitness interventions, 65% considered a clear privacy policy an acceptable data-sharing safeguard.[49]
- Among U.S. consumers using fitness and wellness services, 55% reported worrying about data and privacy in 2025.[51]
Crisis Management in the sports, fitness and recreation sector (sector benchmark)
- Among U.S. park and recreation agencies, 24% identified lack of access to training as an emergency-preparedness and response challenge in 2025.[52]
- Among U.S. park and recreation agencies, 32% identified insufficient staff capacity as an emergency-preparedness and response challenge in 2025.[52]
- Among association organizations surveyed internationally, 79% conducted crisis-response drills for key risk areas in 2023.[53]
- Among U.S. park and recreation agencies, 76% reported challenges in emergency field response work in 2025.[52]
- Among association organizations surveyed in 2024, 36% said their emergency-response plans would be quite or very effective.[54]
Governance in the racing industry
- 4 regions contained more than 30 nationalities represented in the FIA employee base in 2024, reflecting the federation’s international governance structure.[13]
- 17% was the FIA headcount increase in 2024 compared with the prior year, with almost half of new hires being women.[13]
- 32% of the FIA workforce was female in 2024, with almost half of those women occupying senior roles.[13]
- 85 out of 100 was Formula E’s 2024 Global Sustainability Benchmark in Sport score, placing it first in the corporate, environmental, social and governance ranking.[21]
15 Statistics
Globalization & Expansion
Globalization & Expansion quantifies international fan bases and distribution scale, including 221.1 million Formula 1 fans in China in 2025.
Globalization in the racing industry
- 221.1 million Formula 1 fans were reported in China in 2025, making it one of the championship’s largest national markets.[19]
- 78.8 million Formula 1 fans were reported in India in 2025, illustrating the championship’s expansion in Asia.[19]
- 246 FIA motoring and motorsport club members operated across 149 countries, connecting the global racing and mobility community.[29]
- 42 broadcast partners streamed Formula 1 live coverage across 37 global territories during the 2025 season.[19]
- 827 million people formed Formula 1’s global fanbase in 2025, up 12% year on year and 63% compared with 2018.[19]
Cultural adaptation in the racing industry
- 186 countries were represented among more than 100,000 respondents to Formula 1’s 2025 global fan survey, supporting localized audience analysis.[19]
- 39% was the year-on-year increase in claimed Formula 1 fans in China in 2025 after the championship returned to the market.[19]
- 46% of Formula 1 fans in China were female in 2025, while 40% were aged between 16 and 34, indicating a distinct local audience profile.[19]
- 220,000 fans attended the 2025 Chinese Grand Prix weekend, 9% more than in 2024.[19]
Stakeholder management in the racing industry
- 80 million people were represented by FIA member clubs worldwide, giving the federation a broad stakeholder network across motoring and motorsport.[29]
- 50 nationalities competed in the inaugural FIA Karting Arrive and Drive World Cup in 2025, demonstrating stakeholder inclusion across emerging driver markets.[13]
- More than 300 delegates from FIA member clubs attended the federation’s first conference in Uzbekistan in June 2024.[12]
- 14 FIA Formula One events took place before the midpoint of the 2025 season, generating 3.9 million fan attendances and substantial event-stakeholder engagement.[22]
Distribution channels in the racing industry
- 1.5 billion was Formula 1’s cumulative television audience for Grands Prix reported in 2024, highlighting the importance of broadcast distribution.[22]
- 29.3% of Formula 1’s total revenue came from race-promotion revenue in 2024.[20]
- $3.411 billion was Formula 1’s total revenue in 2024, generated mainly through race promotion, media rights and sponsorship channels.[20]
- $2.757 billion was Formula 1’s primary revenue in 2024, covering race promotion, media rights and sponsorship commercialization.[20]
Key questions about the Racing Industry
What is the current market size for racing?
Is racing revenue growing or declining?
Which companies lead the racing industry?
Where is technology changing racing operations?
How concentrated is racing track operations?
How is wagering competition affecting racing venues?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Priyanka Sharma. (2026, February 13). Racing Industry Statistics. Gitnux. https://gitnux.org/racing-industry-statistics
Priyanka Sharma. "Racing Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/racing-industry-statistics.
Priyanka Sharma. 2026. "Racing Industry Statistics." Gitnux. https://gitnux.org/racing-industry-statistics.
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Social media in the racing industry