GITNUXREPORT 2026

Print Industry Statistics

The global printing industry is shifting as packaging and digital printing grow while traditional sectors decline.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Print sales from e-commerce rose 25% in 2023.

Statistic 2

62% of consumers prefer print catalogs over digital.

Statistic 3

Direct mail response rate: 9% vs 0.6% email in 2023.

Statistic 4

Personalized print demand up 35% post-COVID.

Statistic 5

78% of millennials read print books weekly.

Statistic 6

Packaging print sustainability influences 72% purchases.

Statistic 7

Newspaper print readership stable at 20% adults U.S.

Statistic 8

Custom merchandise demand: 45% growth in 2023.

Statistic 9

Magazine print subscriptions: 150 million globally.

Statistic 10

Label print for e-commerce: 50% demand surge.

Statistic 11

55% prefer tangible menus over digital in restaurants.

Statistic 12

Greeting cards demand: 6.5 billion sent annually U.S.

Statistic 13

Direct mail opens 42% vs digital 20%.

Statistic 14

Print books outsell ebooks 4:1 in 2023.

Statistic 15

Promotional print ROI: 30% higher than digital.

Statistic 16

68% trust print ads more than online.

Statistic 17

Wall art print demand up 28% online sales.

Statistic 18

Corporate annual reports print: 80% executives prefer.

Statistic 19

Catalog effectiveness: 70% influence purchases.

Statistic 20

Sustainable print paper demand: 65% consumers.

Statistic 21

Brochure retention: 70% keep for month.

Statistic 22

76% Gen Z value printed photos.

Statistic 23

Event ticket print demand steady at 2 billion.

Statistic 24

Print newspapers daily readers: 25 million U.S.

Statistic 25

U.S. printing industry employed 410,000 workers in 2023.

Statistic 26

Global print workforce: 15 million people in 2023.

Statistic 27

U.S. commercial printing jobs: 250,000 in 2022.

Statistic 28

Printing employment in Europe: 1.2 million in 2023.

Statistic 29

India print industry jobs: 1.5 million in 2022.

Statistic 30

25% of U.S. print workers aged over 55 in 2023.

Statistic 31

Women comprise 35% of global print workforce in 2023.

Statistic 32

U.S. printing job losses: 50,000 since 2019.

Statistic 33

China print sector employment: 7 million in 2022.

Statistic 34

UK printing jobs: 180,000 in 2023.

Statistic 35

Average print worker salary in U.S.: $52,000 annually in 2023.

Statistic 36

40% of print jobs require vocational training globally.

Statistic 37

Turnover rate in U.S. printing: 18% in 2022.

Statistic 38

Apprenticeships in European printing: 50,000 active in 2023.

Statistic 39

Remote work adoption in print admin roles: 15% in 2023 U.S.

Statistic 40

Unionized print workers in U.S.: 12% in 2023.

Statistic 41

Entry-level print jobs grew 5% in Asia 2023.

Statistic 42

Overtime hours average 10% of total in U.S. printing.

Statistic 43

Diversity hiring up 20% in print firms 2023.

Statistic 44

Part-time workers: 22% of UK print workforce.

Statistic 45

Training investment per employee: $2,500/year U.S.

Statistic 46

Unemployment rate in printing: 4.2% U.S. 2023.

Statistic 47

Gig economy print freelancers: 100,000 in Europe.

Statistic 48

Shift to digital skills training: 60% of programs.

Statistic 49

In 2023, the global commercial printing market size reached $837.6 billion, growing at a CAGR of 2.1% from 2018 to 2023.

Statistic 50

U.S. printing industry revenue totaled $90.4 billion in 2022, down 4.2% from the previous year.

Statistic 51

Digital printing segment accounted for 45% of global print market revenue in 2023.

Statistic 52

Packaging printing generated $312 billion worldwide in 2023, representing 37% of total print revenue.

Statistic 53

Newspaper printing revenue in Europe fell to €25.6 billion in 2022, a 5.8% decline YoY.

Statistic 54

Book printing market valued at $47.2 billion globally in 2023, with a projected CAGR of 1.8% to 2028.

Statistic 55

U.S. magazine publishing revenue from print ads dropped to $5.2 billion in 2023.

Statistic 56

Commercial print revenue in Asia-Pacific grew to $250 billion in 2023, driven by label printing.

Statistic 57

Flexographic printing market size hit $38.5 billion in 2023 globally.

Statistic 58

U.S. wide-format printing revenue reached $6.8 billion in 2022.

Statistic 59

Global print management services market valued at $12.4 billion in 2023.

Statistic 60

In 2022, the printing industry in India generated ₹1.2 lakh crore ($14.4 billion) in revenue.

Statistic 61

European print market revenue stood at €250 billion in 2022.

Statistic 62

U.S. book printing revenue was $26.1 billion in 2023.

Statistic 63

Label and packaging print segment in North America: $22.7 billion in 2023.

Statistic 64

Global security printing market size was $3.2 billion in 2023.

Statistic 65

Textile printing revenue worldwide reached $32.1 billion in 2023.

Statistic 66

U.S. catalog printing revenue declined to $1.8 billion in 2022.

Statistic 67

Chinese printing industry output value hit 1.4 trillion yuan ($197 billion) in 2022.

Statistic 68

Direct mail print revenue in the UK was £2.1 billion in 2023.

Statistic 69

Global 3D printing market for printing industry applications: $22.4 billion in 2023.

Statistic 70

Promotional print products market: $15.7 billion globally in 2023.

Statistic 71

In 2023, offset printing held 55% share of commercial print revenue worldwide.

Statistic 72

U.S. newspaper print revenue: $8.9 billion in 2023.

Statistic 73

Greeting cards print market: $7.2 billion globally in 2022.

Statistic 74

Wall calendar printing revenue in Europe: €450 million in 2023.

Statistic 75

Global print-on-demand market size: $10.1 billion in 2023.

Statistic 76

U.S. brochure and flyer printing: $4.5 billion in 2022.

Statistic 77

Annual report printing market worldwide: $2.3 billion in 2023.

Statistic 78

Menu printing revenue in North America: $1.2 billion in 2023.

Statistic 79

In 2022, the U.S. printed 325 million books, a 2% increase from 2021.

Statistic 80

Global annual print production volume: 2.5 trillion pages in 2023.

Statistic 81

U.S. commercial printing output: 1.2 trillion impressions in 2022.

Statistic 82

Packaging print production in Europe: 500 billion units annually in 2023.

Statistic 83

Newspaper print run in India: 100 million copies per day in 2023.

Statistic 84

Digital print production grew 8% YoY to 45% of total output in 2023 globally.

Statistic 85

Label printing output worldwide: 800 billion labels produced in 2023.

Statistic 86

Book printing production in China: 8.3 billion units in 2022.

Statistic 87

Magazine print circulation in U.S.: 120 million copies monthly in 2023.

Statistic 88

Flexo print production: 1.1 trillion meters of substrate in 2023.

Statistic 89

Wide-format print output in Europe: 15 billion sqm in 2022.

Statistic 90

Catalog print runs in North America declined 15% to 2.5 billion in 2023.

Statistic 91

Greeting card production globally: 15 billion units in 2023.

Statistic 92

Direct mail print pieces in UK: 4.5 billion in 2023.

Statistic 93

Textile screen printing output: 2.2 billion meters in Asia 2023.

Statistic 94

U.S. brochure printing: 10 billion units produced in 2022.

Statistic 95

Security documents printed globally: 50 billion pages in 2023.

Statistic 96

Calendar production in Europe: 300 million units in 2023.

Statistic 97

Print-on-demand books: 1.5 million titles printed in 2023 U.S.

Statistic 98

Menu print output in restaurants worldwide: 500 million in 2023.

Statistic 99

Annual report print runs: 100 million copies globally in 2023.

Statistic 100

Promotional flyers produced in U.S.: 25 billion in 2022.

Statistic 101

Wallpaper print production: 1.2 billion sqm in Europe 2023.

Statistic 102

90% of print production uses recycled materials by 2030 target.

Statistic 103

Digital ink consumption reduced CO2 by 20% in 2023.

Statistic 104

45% of print firms adopted UV inks for lower VOCs.

Statistic 105

Paper waste in printing down 30% since 2010 globally.

Statistic 106

Water usage per print job reduced 50% with new tech.

Statistic 107

Biodegradable inks market grew 15% in 2023.

Statistic 108

Energy-efficient presses: 60% of new installs 2023.

Statistic 109

Recycled content in print paper: 75% average EU.

Statistic 110

Carbon footprint of print: 1.5% of global total.

Statistic 111

Plant-based packaging prints up 40% demand.

Statistic 112

Zero-waste print facilities: 25% of U.S. firms.

Statistic 113

LED-UV curing adoption: 70% reduction in energy.

Statistic 114

Forest certification (FSC) on 55% print paper globally.

Statistic 115

Ink recycling programs cover 30% industry volume.

Statistic 116

3D print reduces material waste by 90% vs traditional.

Statistic 117

Solar-powered print plants: 15% in Europe 2023.

Statistic 118

Compostable labels production up 25%.

Statistic 119

AI optimization cuts print waste 18%.

Statistic 120

Bio-based substrates: 10% market share 2023.

Statistic 121

Emission reductions: 35% since 2005 in printing.

Statistic 122

Modular press designs extend life 50%.

Statistic 123

Waterless printing: 20% adoption, 40% less water.

Statistic 124

Closed-loop recycling in print: 80% recovery rate.

Statistic 125

Green certifications held by 65% large printers.

Statistic 126

Nanotech inks reduce usage 25%.

Statistic 127

Print-on-demand cuts overproduction 70%.

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While the world races digital, the print industry continues to hold a monumental global market value of over $837 billion, revealing a dynamic landscape where sectors like packaging and digital printing surge even as traditional areas like newspapers and magazines navigate decline.

Key Takeaways

In 2023, the global commercial printing market size reached $837.6 billion, growing at a CAGR of 2.1% from 2018 to 2023.
U.S. printing industry revenue totaled $90.4 billion in 2022, down 4.2% from the previous year.
Digital printing segment accounted for 45% of global print market revenue in 2023.
In 2022, the U.S. printed 325 million books, a 2% increase from 2021.
Global annual print production volume: 2.5 trillion pages in 2023.
U.S. commercial printing output: 1.2 trillion impressions in 2022.
U.S. printing industry employed 410,000 workers in 2023.
Global print workforce: 15 million people in 2023.
U.S. commercial printing jobs: 250,000 in 2022.
Print sales from e-commerce rose 25% in 2023.
62% of consumers prefer print catalogs over digital.
Direct mail response rate: 9% vs 0.6% email in 2023.
90% of print production uses recycled materials by 2030 target.
Digital ink consumption reduced CO2 by 20% in 2023.
45% of print firms adopted UV inks for lower VOCs.

The global printing industry is shifting as packaging and digital printing grow while traditional sectors decline.

Consumer Trends and Demand

Print sales from e-commerce rose 25% in 2023.
62% of consumers prefer print catalogs over digital.
Direct mail response rate: 9% vs 0.6% email in 2023.
Personalized print demand up 35% post-COVID.
78% of millennials read print books weekly.
Packaging print sustainability influences 72% purchases.
Newspaper print readership stable at 20% adults U.S.
Custom merchandise demand: 45% growth in 2023.
Magazine print subscriptions: 150 million globally.
Label print for e-commerce: 50% demand surge.
55% prefer tangible menus over digital in restaurants.
Greeting cards demand: 6.5 billion sent annually U.S.
Direct mail opens 42% vs digital 20%.
Print books outsell ebooks 4:1 in 2023.
Promotional print ROI: 30% higher than digital.
68% trust print ads more than online.
Wall art print demand up 28% online sales.
Corporate annual reports print: 80% executives prefer.
Catalog effectiveness: 70% influence purchases.
Sustainable print paper demand: 65% consumers.
Brochure retention: 70% keep for month.
76% Gen Z value printed photos.
Event ticket print demand steady at 2 billion.
Print newspapers daily readers: 25 million U.S.

Consumer Trends and Demand Interpretation

The numbers tell a clear story: print has shrewdly reinvented itself, blending the tangibility we trust with a personal touch that digital can't match, proving that in a noisy online world, a thoughtful piece of paper still commands real attention and delivers serious results.

Employment and Labor

U.S. printing industry employed 410,000 workers in 2023.
Global print workforce: 15 million people in 2023.
U.S. commercial printing jobs: 250,000 in 2022.
Printing employment in Europe: 1.2 million in 2023.
India print industry jobs: 1.5 million in 2022.
25% of U.S. print workers aged over 55 in 2023.
Women comprise 35% of global print workforce in 2023.
U.S. printing job losses: 50,000 since 2019.
China print sector employment: 7 million in 2022.
UK printing jobs: 180,000 in 2023.
Average print worker salary in U.S.: $52,000 annually in 2023.
40% of print jobs require vocational training globally.
Turnover rate in U.S. printing: 18% in 2022.
Apprenticeships in European printing: 50,000 active in 2023.
Remote work adoption in print admin roles: 15% in 2023 U.S.
Unionized print workers in U.S.: 12% in 2023.
Entry-level print jobs grew 5% in Asia 2023.
Overtime hours average 10% of total in U.S. printing.
Diversity hiring up 20% in print firms 2023.
Part-time workers: 22% of UK print workforce.
Training investment per employee: $2,500/year U.S.
Unemployment rate in printing: 4.2% U.S. 2023.
Gig economy print freelancers: 100,000 in Europe.
Shift to digital skills training: 60% of programs.

Employment and Labor Interpretation

Despite alarming talk of its demise, the global printing industry remains a vast, complex, and surprisingly resilient employer of millions, though it is quietly transforming from a factory floor into a more technical, diverse, and digitally-skilled profession.

Market Size and Revenue

In 2023, the global commercial printing market size reached $837.6 billion, growing at a CAGR of 2.1% from 2018 to 2023.
U.S. printing industry revenue totaled $90.4 billion in 2022, down 4.2% from the previous year.
Digital printing segment accounted for 45% of global print market revenue in 2023.
Packaging printing generated $312 billion worldwide in 2023, representing 37% of total print revenue.
Newspaper printing revenue in Europe fell to €25.6 billion in 2022, a 5.8% decline YoY.
Book printing market valued at $47.2 billion globally in 2023, with a projected CAGR of 1.8% to 2028.
U.S. magazine publishing revenue from print ads dropped to $5.2 billion in 2023.
Commercial print revenue in Asia-Pacific grew to $250 billion in 2023, driven by label printing.
Flexographic printing market size hit $38.5 billion in 2023 globally.
U.S. wide-format printing revenue reached $6.8 billion in 2022.
Global print management services market valued at $12.4 billion in 2023.
In 2022, the printing industry in India generated ₹1.2 lakh crore ($14.4 billion) in revenue.
European print market revenue stood at €250 billion in 2022.
U.S. book printing revenue was $26.1 billion in 2023.
Label and packaging print segment in North America: $22.7 billion in 2023.
Global security printing market size was $3.2 billion in 2023.
Textile printing revenue worldwide reached $32.1 billion in 2023.
U.S. catalog printing revenue declined to $1.8 billion in 2022.
Chinese printing industry output value hit 1.4 trillion yuan ($197 billion) in 2022.
Direct mail print revenue in the UK was £2.1 billion in 2023.
Global 3D printing market for printing industry applications: $22.4 billion in 2023.
Promotional print products market: $15.7 billion globally in 2023.
In 2023, offset printing held 55% share of commercial print revenue worldwide.
U.S. newspaper print revenue: $8.9 billion in 2023.
Greeting cards print market: $7.2 billion globally in 2022.
Wall calendar printing revenue in Europe: €450 million in 2023.
Global print-on-demand market size: $10.1 billion in 2023.
U.S. brochure and flyer printing: $4.5 billion in 2022.
Annual report printing market worldwide: $2.3 billion in 2023.
Menu printing revenue in North America: $1.2 billion in 2023.

Market Size and Revenue Interpretation

The print industry is undergoing a quiet but definitive transformation, where the enduring might of packaging and digital technology is propping up a nearly trillion-dollar global market, even as it uncomfortably watches its old staples like newspapers and magazines slowly bleed out.

Production and Output

In 2022, the U.S. printed 325 million books, a 2% increase from 2021.
Global annual print production volume: 2.5 trillion pages in 2023.
U.S. commercial printing output: 1.2 trillion impressions in 2022.
Packaging print production in Europe: 500 billion units annually in 2023.
Newspaper print run in India: 100 million copies per day in 2023.
Digital print production grew 8% YoY to 45% of total output in 2023 globally.
Label printing output worldwide: 800 billion labels produced in 2023.
Book printing production in China: 8.3 billion units in 2022.
Magazine print circulation in U.S.: 120 million copies monthly in 2023.
Flexo print production: 1.1 trillion meters of substrate in 2023.
Wide-format print output in Europe: 15 billion sqm in 2022.
Catalog print runs in North America declined 15% to 2.5 billion in 2023.
Greeting card production globally: 15 billion units in 2023.
Direct mail print pieces in UK: 4.5 billion in 2023.
Textile screen printing output: 2.2 billion meters in Asia 2023.
U.S. brochure printing: 10 billion units produced in 2022.
Security documents printed globally: 50 billion pages in 2023.
Calendar production in Europe: 300 million units in 2023.
Print-on-demand books: 1.5 million titles printed in 2023 U.S.
Menu print output in restaurants worldwide: 500 million in 2023.
Annual report print runs: 100 million copies globally in 2023.
Promotional flyers produced in U.S.: 25 billion in 2022.
Wallpaper print production: 1.2 billion sqm in Europe 2023.

Production and Output Interpretation

Despite the digital deluge, humanity is stubbornly and artfully drowning in a sea of ink, proving that what's tangible still holds immense power.

Sustainability and Innovation

90% of print production uses recycled materials by 2030 target.
Digital ink consumption reduced CO2 by 20% in 2023.
45% of print firms adopted UV inks for lower VOCs.
Paper waste in printing down 30% since 2010 globally.
Water usage per print job reduced 50% with new tech.
Biodegradable inks market grew 15% in 2023.
Energy-efficient presses: 60% of new installs 2023.
Recycled content in print paper: 75% average EU.
Carbon footprint of print: 1.5% of global total.
Plant-based packaging prints up 40% demand.
Zero-waste print facilities: 25% of U.S. firms.
LED-UV curing adoption: 70% reduction in energy.
Forest certification (FSC) on 55% print paper globally.
Ink recycling programs cover 30% industry volume.
3D print reduces material waste by 90% vs traditional.
Solar-powered print plants: 15% in Europe 2023.
Compostable labels production up 25%.
AI optimization cuts print waste 18%.
Bio-based substrates: 10% market share 2023.
Emission reductions: 35% since 2005 in printing.
Modular press designs extend life 50%.
Waterless printing: 20% adoption, 40% less water.
Closed-loop recycling in print: 80% recovery rate.
Green certifications held by 65% large printers.
Nanotech inks reduce usage 25%.
Print-on-demand cuts overproduction 70%.

Sustainability and Innovation Interpretation

The print industry is proving it's not on its last page but instead writing a new chapter, one where recycled materials, smarter tech, and clever efficiency are dramatically lowering its environmental plot twist without sacrificing the story.

Sources & References

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