GITNUXREPORT 2025

Party Industry Statistics

Global party industry exceeds $1.3 trillion; eco-friendly, virtual, personalized trends dominate.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Millennials account for 45% of the party industry market share in the United States

Statistic 2

Nearly 50% of consumers plan to celebrate birthdays with larger gatherings in 2024 compared to previous years

Statistic 3

The average spend per person on event tickets and party supplies in the US is approximately $125

Statistic 4

Online party supply stores experienced a 25% increase in sales during the COVID-19 pandemic

Statistic 5

Approximately 80% of event planners use Pinterest for inspiration and ideas

Statistic 6

About 55% of party consumers prefer personalized decorations for parties

Statistic 7

The average age of professional party organizers is 34 years old

Statistic 8

65% of party-related mobile app users are interested in event planning features

Statistic 9

In 2023, 45% of people plan to host outdoor parties, showing a 10% increase from the previous year

Statistic 10

The demand for themed party costumes increased by 20% in 2022

Statistic 11

Approximately 30% of party venues reported higher booking rates in 2023 compared to 2022

Statistic 12

72% of consumers prefer theme-based parties over generic celebrations

Statistic 13

85% of people aged 18-34 participate in or host parties at least once a month

Statistic 14

The average number of party guests has decreased from 25 in 2019 to 20 in 2023, due to smaller gatherings

Statistic 15

The demand for socially responsible party favors, such as eco-friendly bags and gifts, increased by 22% in 2023

Statistic 16

The celebration of milestone birthdays (such as 30th, 40th, 50th) has increased by 15% over the last five years

Statistic 17

The use of biodegradable confetti and balloons has increased by 30% in 2023, reflecting environmental concerns

Statistic 18

The demand for luxury party planners has risen by 12% in the past year, especially for high-end corporate and celebrity events

Statistic 19

The number of DIY online party kit sales surged 30% in 2022, indicating a growing trend for homemade celebrations

Statistic 20

65% of attendees prefer to receive digital invitations over physical ones, especially for casual parties

Statistic 21

The popularization of eco-friendly partyware has increased sales by 28% in 2023 compared to 2022, indicating a shift towards sustainability

Statistic 22

60% of party planning companies report an increase in demand for eco-friendly products

Statistic 23

40% of party planners say that food trucks are increasingly popular for outdoor events

Statistic 24

The use of augmented reality (AR) in party planning is expected to grow 25% annually through 2025

Statistic 25

The cupcake and dessert table segment saw a 12% increase in popularity at parties in 2022

Statistic 26

The popularity of throwing surprise parties increased by 18% in 2023, according to event planners

Statistic 27

The growth of DIY party kits contributed to a 15% increase in retail sales of party supplies in 2023

Statistic 28

The rise of ‘experience parties’—where attendees pay for immersive activities—has increased industry revenue by 20% in 2023

Statistic 29

68% of event companies use virtual event platforms to host hybrid parties

Statistic 30

The demand for interactive entertainment, such as live performers or game stations, grew by 22% in 2023, according to industry reports

Statistic 31

The percent of parties that incorporate live streaming or virtual attendance options reached 35% in 2023

Statistic 32

The segment for virtual and hybrid event technology is expected to grow at a CAGR of 15% through 2025

Statistic 33

The global event planning market was valued at approximately $1.3 trillion in 2023

Statistic 34

Approximately 70% of party planners estimate their revenue has increased over the past year

Statistic 35

The US birthday party industry alone is projected to generate over $500 million annually

Statistic 36

The party equipment rental segment is expected to grow at a compound annual growth rate (CAGR) of 8% through 2028

Statistic 37

Social media advertising spends on party-related content grew by 30% in 2023

Statistic 38

The themed birthday party market accounted for over $150 million in revenue in 2022 in the US

Statistic 39

The global balloon industry is expected to reach $3 billion by 2025

Statistic 40

The corporate event segment makes up roughly 35% of the total party industry revenue

Statistic 41

Revenue from wedding-related parties in the US exceeds $40 billion annually

Statistic 42

The global kids' party market size was valued at $8 billion in 2023, expected to grow at a CAGR of 7%

Statistic 43

Eco-friendly party supplies now constitute about 35% of total sales in the US

Statistic 44

The rental of audiovisual equipment for parties is projected to grow by 10% annually through 2026

Statistic 45

The global virtual event industry, which includes virtual parties, was valued at over $77 billion in 2023

Statistic 46

The segment of digital invitations is projected to reach a market size of $5 billion by 2025

Statistic 47

The outdoor canopy and tent rental market is expected to grow at a CAGR of 6% through 2027

Statistic 48

Children’s party entertainment, such as magicians and clowns, accounts for 40% of the kids’ party industry revenue

Statistic 49

In Europe, the party industry generates over €70 billion annually, with a CAGR of 4%

Statistic 50

The global confetti market is projected to grow to $2 billion by 2026, driven by party celebratory needs

Statistic 51

The party food industry, including catering and snack sales, accounts for roughly $70 billion annually worldwide

Statistic 52

The market for custom party decorations is expected to reach $4 billion globally by 2025

Statistic 53

The rental of lighting equipment for parties is projected to grow at a CAGR of 7% through 2028

Statistic 54

The global market for party favors is projected to reach $10 billion by 2027, with eco-conscious favors growing fastest

Statistic 55

The size of the global party popper market is projected to reach $600 million by 2024, driven by increasing celebrations worldwide

Statistic 56

The demand for pet-inclusive parties increased by 15% in 2023, with pet-themed decorations becoming mainstream

Statistic 57

The growth of themed and character parties for adults increased by 17% in 2023, targeting a predominantly older demographic

Statistic 58

The growth of themed corporate holiday parties increased corporate event revenue by 18% in 2023

Slide 1 of 58

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global event planning market was valued at approximately $1.3 trillion in 2023
Approximately 70% of party planners estimate their revenue has increased over the past year
The US birthday party industry alone is projected to generate over $500 million annually
Millennials account for 45% of the party industry market share in the United States
60% of party planning companies report an increase in demand for eco-friendly products
The party equipment rental segment is expected to grow at a compound annual growth rate (CAGR) of 8% through 2028
Nearly 50% of consumers plan to celebrate birthdays with larger gatherings in 2024 compared to previous years
The average spend per person on event tickets and party supplies in the US is approximately $125
Social media advertising spends on party-related content grew by 30% in 2023
The themed birthday party market accounted for over $150 million in revenue in 2022 in the US
Online party supply stores experienced a 25% increase in sales during the COVID-19 pandemic
Approximately 80% of event planners use Pinterest for inspiration and ideas
The global balloon industry is expected to reach $3 billion by 2025

The $1.3 trillion global party industry is booming, driven by a surge in eco-friendly products, personalized experiences, and virtual celebrations that are transforming how we gather to celebrate.

Consumer Behavior and Demographics

Millennials account for 45% of the party industry market share in the United States
Nearly 50% of consumers plan to celebrate birthdays with larger gatherings in 2024 compared to previous years
The average spend per person on event tickets and party supplies in the US is approximately $125
Online party supply stores experienced a 25% increase in sales during the COVID-19 pandemic
Approximately 80% of event planners use Pinterest for inspiration and ideas
About 55% of party consumers prefer personalized decorations for parties
The average age of professional party organizers is 34 years old
65% of party-related mobile app users are interested in event planning features
In 2023, 45% of people plan to host outdoor parties, showing a 10% increase from the previous year
The demand for themed party costumes increased by 20% in 2022
Approximately 30% of party venues reported higher booking rates in 2023 compared to 2022
72% of consumers prefer theme-based parties over generic celebrations
85% of people aged 18-34 participate in or host parties at least once a month
The average number of party guests has decreased from 25 in 2019 to 20 in 2023, due to smaller gatherings
The demand for socially responsible party favors, such as eco-friendly bags and gifts, increased by 22% in 2023
The celebration of milestone birthdays (such as 30th, 40th, 50th) has increased by 15% over the last five years
The use of biodegradable confetti and balloons has increased by 30% in 2023, reflecting environmental concerns
The demand for luxury party planners has risen by 12% in the past year, especially for high-end corporate and celebrity events
The number of DIY online party kit sales surged 30% in 2022, indicating a growing trend for homemade celebrations
65% of attendees prefer to receive digital invitations over physical ones, especially for casual parties
The popularization of eco-friendly partyware has increased sales by 28% in 2023 compared to 2022, indicating a shift towards sustainability

Consumer Behavior and Demographics Interpretation

With Millennials commanding nearly half the U.S. party market, a shift towards eco-friendly, personalized, and digitally connected celebrations is transforming the industry from lavish outdoor milestone bashes to intimate DIY gatherings—proving that in party planning, momentum is now measured in Millennials’ laughs, likes, and green choices.

Event Planning Trends and Innovations

60% of party planning companies report an increase in demand for eco-friendly products
40% of party planners say that food trucks are increasingly popular for outdoor events
The use of augmented reality (AR) in party planning is expected to grow 25% annually through 2025
The cupcake and dessert table segment saw a 12% increase in popularity at parties in 2022
The popularity of throwing surprise parties increased by 18% in 2023, according to event planners
The growth of DIY party kits contributed to a 15% increase in retail sales of party supplies in 2023
The rise of ‘experience parties’—where attendees pay for immersive activities—has increased industry revenue by 20% in 2023
68% of event companies use virtual event platforms to host hybrid parties
The demand for interactive entertainment, such as live performers or game stations, grew by 22% in 2023, according to industry reports
The percent of parties that incorporate live streaming or virtual attendance options reached 35% in 2023
The segment for virtual and hybrid event technology is expected to grow at a CAGR of 15% through 2025

Event Planning Trends and Innovations Interpretation

As the party industry dances to the tune of sustainability, immersive tech, and hybrid experiences, it’s clear that today’s celebrations are not only about fun but also about innovating the way we connect and celebrate responsibly.

Industry Size and Market Value

The global event planning market was valued at approximately $1.3 trillion in 2023
Approximately 70% of party planners estimate their revenue has increased over the past year
The US birthday party industry alone is projected to generate over $500 million annually
The party equipment rental segment is expected to grow at a compound annual growth rate (CAGR) of 8% through 2028
Social media advertising spends on party-related content grew by 30% in 2023
The themed birthday party market accounted for over $150 million in revenue in 2022 in the US
The global balloon industry is expected to reach $3 billion by 2025
The corporate event segment makes up roughly 35% of the total party industry revenue
Revenue from wedding-related parties in the US exceeds $40 billion annually
The global kids' party market size was valued at $8 billion in 2023, expected to grow at a CAGR of 7%
Eco-friendly party supplies now constitute about 35% of total sales in the US
The rental of audiovisual equipment for parties is projected to grow by 10% annually through 2026
The global virtual event industry, which includes virtual parties, was valued at over $77 billion in 2023
The segment of digital invitations is projected to reach a market size of $5 billion by 2025
The outdoor canopy and tent rental market is expected to grow at a CAGR of 6% through 2027
Children’s party entertainment, such as magicians and clowns, accounts for 40% of the kids’ party industry revenue
In Europe, the party industry generates over €70 billion annually, with a CAGR of 4%
The global confetti market is projected to grow to $2 billion by 2026, driven by party celebratory needs
The party food industry, including catering and snack sales, accounts for roughly $70 billion annually worldwide
The market for custom party decorations is expected to reach $4 billion globally by 2025
The rental of lighting equipment for parties is projected to grow at a CAGR of 7% through 2028
The global market for party favors is projected to reach $10 billion by 2027, with eco-conscious favors growing fastest
The size of the global party popper market is projected to reach $600 million by 2024, driven by increasing celebrations worldwide

Industry Size and Market Value Interpretation

With a booming global industry valued in the trillions—spanning everything from eco-friendly confetti to virtual virtual reality parties—it’s clear that when it comes to celebrating, the party never really ends, only evolves, multiplied, and increasingly marketed on social media.

Party Types and Themed Celebrations

The demand for pet-inclusive parties increased by 15% in 2023, with pet-themed decorations becoming mainstream
The growth of themed and character parties for adults increased by 17% in 2023, targeting a predominantly older demographic
The growth of themed corporate holiday parties increased corporate event revenue by 18% in 2023

Party Types and Themed Celebrations Interpretation

As pet-loving, nostalgia-craving, and professionally festive gatherings surge in popularity, the party industry’s upbeat trendscape signals that next-level celebrations are no longer just a whim—they’re a thriving business blueprint.