GITNUXREPORT 2025

Odds Statistics

Global online betting exceeds $200 billion, rapidly expanding with mobile, esports growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The use of targeted advertising by betting companies increased by 40% between 2020 and 2023, aimed at increasing user engagement

Statistic 2

The share of online sports betting ads during major sporting events increased by 35% in the past three years, aimed at boosting engagement

Statistic 3

The average house edge in online casino games can range from 1% to 15%

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The fraction of sports bets lost to bookmaker policies and fraud is estimated at 10%

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Bet placement speed in online betting is generally around 3-5 seconds per bet, depending on the platform

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In 2023, the number of regulatory licenses issued for online betting companies in Europe reached over 500, a record high

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The percentage of sports bets that get canceled or voided by bookmakers is estimated at 2%, impacting bettors' confidence

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The average house edge in European roulette is approximately 2.7%, slightly lower than American roulette, which has about 5.3%

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The global online betting market was valued at approximately $203.81 billion in 2020

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In 2022, eSports betting revenue worldwide surpassed $10 billion

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Football (soccer) betting accounts for about 70% of global sports betting revenue

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The percentage of sports bets placed via mobile devices exceeds 60% worldwide

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In the UK, about 45% of all betting activities are conducted online as of 2023

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The global casino gambling revenue was approximately $146 billion in 2022

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The average payout rate for online sportsbooks is around 92%

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Esports betting accounts for roughly 5% of total global online betting

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In 2021, around 80% of all illegal sports betting activities were conducted online

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In Australia, sports betting revenue increased by 12% in 2022 compared to the previous year

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The global fixed-odds betting market is expected to grow at a CAGR of around 7% from 2023 to 2028

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The UK gambling industry reported a revenue of £5.2 billion in 2022, with around 45% due to online operations

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In 2023, betting shops in the UK declined by 15%, reflecting a shift towards online betting

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The global sports betting market is projected to reach $155 billion by 2024

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The average profit margin for online bookmakers is around 5-7%

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The percentage of sports bets that result in a win for the bettor is approximately 45%, indicating a house edge of 55%

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Asia-Pacific accounts for over 65% of the global online betting revenue

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In 2022, the average return-to-player (RTP) for online slot machines was approximately 96%

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In the US, the legal sports betting market grew by over 600% from 2018 to 2023

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The global virtual sports betting market is forecasted to grow at a CAGR of 9% through 2028

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The average betting odds for major sports events typically hover around even odds (1.9 to 2.1)

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The global market for legalized gambling is projected to reach $675 billion by 2024

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Around 30% of online sports bets are absorbed by in-play (live) betting markets

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The average house profit in online poker games is estimated at about 5%

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Esports betting revenue is expected to account for over 15% of total online betting revenue by 2028

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In terms of revenue, Las Vegas casinos generated roughly $6 billion from online gambling in 2022

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The average return on investment for sportsbooks during major events like the World Cup is approximately 15%

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The average global online gambling consumption per capita is estimated at $182 annually

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The potential illegal sports betting market is believed to be 5 to 10 times larger than the legal market in many countries

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Mobile betting accounts for approximately 75% of all online sports betting transactions globally

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In 2022, the average payout rate for online roulette was around 97%, higher than most other casino table games

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The global market share of online sports betting compared to retail betting is approximately 65% online vs. 35% retail

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The average profit margin for illegal sportsbooks is significantly higher than licensed operators, reaching up to 15-20%

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The use of live streaming integrated with betting platforms increased by over 50% from 2020 to 2023, enhancing real-time betting experiences

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The majority of sports bettors in the US prefer betting on football (about 40%)

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In 2022, 58% of sports bettors in the US bet on football, followed by basketball with 35%

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The most popular sports to bet on globally are football, basketball, and tennis, in order, accounting for over 75% of betting volume

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The most common form of betting worldwide remains fixed-odds betting, accounting for nearly 75% of total betting volume

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The first recorded sports bet dates back to ancient Rome, over 2,000 years ago

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Asian bettors tend to favor cricket and badminton, which together account for nearly 40% of their sports betting volume

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The United States has over 20 million sports betting players as of 2023

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Approximately 85% of sports bettors bet on multiple sports during a single season

Statistic 51

The average gambler spends around $520 annually on sports betting

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The prevalence of problem gambling among sports bettors is approximately 2-3% globally

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Youth aged 18-24 are twice as likely to engage in sports betting compared to other age groups

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Approximately 30% of online gamblers have placed bets on virtual sports

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The most common reason for engaging in sports betting is entertainment, cited by 72% of gamblers

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The average age of a sports bettor is approximately 40 years old

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Approximately 25% of online gamblers are considered high-risk bettors

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Nearly 50% of sports bettors in Germany use free-to-play betting simulators before placing real money bets

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The average duration of a single online betting session is approximately 15 minutes

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Cryptocurrency betting sites saw a 70% increase in new user registrations in 2022

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About 65% of sports bettors prefer placing bets on their mobile devices over desktop computers

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Around 1 in 8 sports bettors develop gambling problems annually, according to global studies

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In 2022, approximately 15% of online gamblers also participated in daily fantasy sports betting

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In the UK, about 1.4 million adults are classified as problem gamblers, representing roughly 1.9% of the adult population

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In 2022, the total number of online sports betting accounts worldwide surpassed 900 million

Statistic 66

About 60% of experienced sports bettors actively track their bets and strategies to improve winning chances

Statistic 67

The average number of bets placed per user per month in online sports betting is approximately 16

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The most common deposit method among online bettors is credit/debit cards, used by over 70% of users

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About 80% of internet sports bettors use betting odds to compare and find the best value bets

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The percentage of women participating in online sports betting is approximately 30%, reflecting growing gender diversity in the industry

Statistic 71

The number of active online betting accounts in Africa is estimated at over 50 million, with rapid growth driven by mobile access

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global online betting market was valued at approximately $203.81 billion in 2020
In 2022, eSports betting revenue worldwide surpassed $10 billion
The United States has over 20 million sports betting players as of 2023
Approximately 85% of sports bettors bet on multiple sports during a single season
Football (soccer) betting accounts for about 70% of global sports betting revenue
The average gambler spends around $520 annually on sports betting
The percentage of sports bets placed via mobile devices exceeds 60% worldwide
In the UK, about 45% of all betting activities are conducted online as of 2023
The global casino gambling revenue was approximately $146 billion in 2022
The prevalence of problem gambling among sports bettors is approximately 2-3% globally
Youth aged 18-24 are twice as likely to engage in sports betting compared to other age groups
The average payout rate for online sportsbooks is around 92%
The majority of sports bettors in the US prefer betting on football (about 40%)

The booming global betting industry, worth over half a trillion dollars and rapidly shifting online—with mobile devices now accounting for over 60% of bets—reveals a complex landscape of opportunity, risk, and innovation shaping how we play and wager today.

Advertising and Marketing Strategies

The use of targeted advertising by betting companies increased by 40% between 2020 and 2023, aimed at increasing user engagement
The share of online sports betting ads during major sporting events increased by 35% in the past three years, aimed at boosting engagement

Advertising and Marketing Strategies Interpretation

As betting companies pour more targeted ads into our screens—up 40% since 2020 and 35% during major sporting events—they’re clearly betting that more exposure equals more engagement, even if it raises questions about responsible gambling.

Gaming Mechanics and Regulatory Aspects

The average house edge in online casino games can range from 1% to 15%
The fraction of sports bets lost to bookmaker policies and fraud is estimated at 10%
Bet placement speed in online betting is generally around 3-5 seconds per bet, depending on the platform
In 2023, the number of regulatory licenses issued for online betting companies in Europe reached over 500, a record high
The percentage of sports bets that get canceled or voided by bookmakers is estimated at 2%, impacting bettors' confidence
The average house edge in European roulette is approximately 2.7%, slightly lower than American roulette, which has about 5.3%

Gaming Mechanics and Regulatory Aspects Interpretation

While Europe's record-breaking 500+ licenses signal a regulated landscape, the persistent house edges, from 1% in online games to 5.3% in American roulette, alongside a 10% bookmaker fraud rate and frequent bet cancellations, remind us that in gambling, speed and regulation can't always outpace the house's subtle advantage.

Market Value and Revenue Trends

The global online betting market was valued at approximately $203.81 billion in 2020
In 2022, eSports betting revenue worldwide surpassed $10 billion
Football (soccer) betting accounts for about 70% of global sports betting revenue
The percentage of sports bets placed via mobile devices exceeds 60% worldwide
In the UK, about 45% of all betting activities are conducted online as of 2023
The global casino gambling revenue was approximately $146 billion in 2022
The average payout rate for online sportsbooks is around 92%
Esports betting accounts for roughly 5% of total global online betting
In 2021, around 80% of all illegal sports betting activities were conducted online
In Australia, sports betting revenue increased by 12% in 2022 compared to the previous year
The global fixed-odds betting market is expected to grow at a CAGR of around 7% from 2023 to 2028
The UK gambling industry reported a revenue of £5.2 billion in 2022, with around 45% due to online operations
In 2023, betting shops in the UK declined by 15%, reflecting a shift towards online betting
The global sports betting market is projected to reach $155 billion by 2024
The average profit margin for online bookmakers is around 5-7%
The percentage of sports bets that result in a win for the bettor is approximately 45%, indicating a house edge of 55%
Asia-Pacific accounts for over 65% of the global online betting revenue
In 2022, the average return-to-player (RTP) for online slot machines was approximately 96%
In the US, the legal sports betting market grew by over 600% from 2018 to 2023
The global virtual sports betting market is forecasted to grow at a CAGR of 9% through 2028
The average betting odds for major sports events typically hover around even odds (1.9 to 2.1)
The global market for legalized gambling is projected to reach $675 billion by 2024
Around 30% of online sports bets are absorbed by in-play (live) betting markets
The average house profit in online poker games is estimated at about 5%
Esports betting revenue is expected to account for over 15% of total online betting revenue by 2028
In terms of revenue, Las Vegas casinos generated roughly $6 billion from online gambling in 2022
The average return on investment for sportsbooks during major events like the World Cup is approximately 15%
The average global online gambling consumption per capita is estimated at $182 annually
The potential illegal sports betting market is believed to be 5 to 10 times larger than the legal market in many countries
Mobile betting accounts for approximately 75% of all online sports betting transactions globally
In 2022, the average payout rate for online roulette was around 97%, higher than most other casino table games
The global market share of online sports betting compared to retail betting is approximately 65% online vs. 35% retail
The average profit margin for illegal sportsbooks is significantly higher than licensed operators, reaching up to 15-20%
The use of live streaming integrated with betting platforms increased by over 50% from 2020 to 2023, enhancing real-time betting experiences

Market Value and Revenue Trends Interpretation

With over $200 billion in global online betting fueled by a mobile-first approach where nearly three-quarters of bets are placed on the go, the divide between legal and illegal markets persists—illicit operators earning larger margins, while legal sportsbooks maintain slim profit margins of around 5-7%, all amid a rapidly evolving industry that sees esports inching toward 15% of total online revenue and the UK shifting more activities online, signaling that in the game of chance, the house continues to hold most of the cards.

Types of Betting and Popular Sports

The majority of sports bettors in the US prefer betting on football (about 40%)
In 2022, 58% of sports bettors in the US bet on football, followed by basketball with 35%
The most popular sports to bet on globally are football, basketball, and tennis, in order, accounting for over 75% of betting volume
The most common form of betting worldwide remains fixed-odds betting, accounting for nearly 75% of total betting volume
The first recorded sports bet dates back to ancient Rome, over 2,000 years ago
Asian bettors tend to favor cricket and badminton, which together account for nearly 40% of their sports betting volume

Types of Betting and Popular Sports Interpretation

With football reigning supreme among US bettors—capturing over half of the market—while globally, fixed-odds betting dominates nearly three-quarters of the scene, it's clear that regardless of sport or continent, humans have long been wired to gamble on the thrill of the game.

User Demographics and Participation

The United States has over 20 million sports betting players as of 2023
Approximately 85% of sports bettors bet on multiple sports during a single season
The average gambler spends around $520 annually on sports betting
The prevalence of problem gambling among sports bettors is approximately 2-3% globally
Youth aged 18-24 are twice as likely to engage in sports betting compared to other age groups
Approximately 30% of online gamblers have placed bets on virtual sports
The most common reason for engaging in sports betting is entertainment, cited by 72% of gamblers
The average age of a sports bettor is approximately 40 years old
Approximately 25% of online gamblers are considered high-risk bettors
Nearly 50% of sports bettors in Germany use free-to-play betting simulators before placing real money bets
The average duration of a single online betting session is approximately 15 minutes
Cryptocurrency betting sites saw a 70% increase in new user registrations in 2022
About 65% of sports bettors prefer placing bets on their mobile devices over desktop computers
Around 1 in 8 sports bettors develop gambling problems annually, according to global studies
In 2022, approximately 15% of online gamblers also participated in daily fantasy sports betting
In the UK, about 1.4 million adults are classified as problem gamblers, representing roughly 1.9% of the adult population
In 2022, the total number of online sports betting accounts worldwide surpassed 900 million
About 60% of experienced sports bettors actively track their bets and strategies to improve winning chances
The average number of bets placed per user per month in online sports betting is approximately 16
The most common deposit method among online bettors is credit/debit cards, used by over 70% of users
About 80% of internet sports bettors use betting odds to compare and find the best value bets
The percentage of women participating in online sports betting is approximately 30%, reflecting growing gender diversity in the industry
The number of active online betting accounts in Africa is estimated at over 50 million, with rapid growth driven by mobile access

User Demographics and Participation Interpretation

With over 20 million US sports bettors leveraging multiple sports and spending an average of $520 annually—often on their mobiles and amid a 2-3% global problem gambling rate—it's clear that while sports betting is entertainment for many, the rapid rise of virtual, cryptocurrency, and high-risk betting underscores a shifting landscape that demands cautious oversight and responsible engagement.