Key Takeaways
- The global events industry was valued at $1.1 trillion in 2019 and is expected to reach $1.5 trillion by 2028
- The meetings industry supports 5.9 million jobs directly in the United States
- Business travelers spend an average of $949 per trip during meetings and conventions
- 89% of event planners use social media to promote their events
- 71% of event organizers say that their tech stack is vital for event success
- The event management software market is expected to reach $20.2 billion by 2028
- 80% of event planners report that sustainability is now a priority for their events
- The average conference attendee produces 1.89 kg of waste per day
- 45% of venues now offer carbon offset programs for meeting organizers
- 75% of meeting attendees say networking is their primary reason for attending
- The average attention span during a virtual presentation is 20 minutes
- 91% of attendees say that seeing a product at a trade show makes them more likely to buy it
- The global demand for in-person meetings increased by 15% in 2023
- 73% of hotels report that group bookings are their most profitable segment
- Mid-week (Tuesday-Thursday) remains the most popular time for corporate meetings
The trillion-dollar meetings industry is essential for global business and growing.
Attendee Behavior & Preferences
Attendee Behavior & Preferences Interpretation
Market Size & Economic Impact
Market Size & Economic Impact Interpretation
Sustainability & Ethics
Sustainability & Ethics Interpretation
Technology & Innovation
Technology & Innovation Interpretation
Venue & Logistics
Venue & Logistics Interpretation
Sources & References
- Reference 1ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 2EVENTSCOUNCILeventscouncil.orgVisit source
- Reference 3USTRAVELustravel.orgVisit source
- Reference 4GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 5MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 6BIZZABObizzabo.comVisit source
- Reference 7AMEXGLOBALBUSINESSTRAVELamexglobalbusinesstravel.comVisit source
- Reference 8CVENTcvent.comVisit source
- Reference 9VISITBRITAINvisitbritain.orgVisit source
- Reference 10THEIRFtheirf.orgVisit source
- Reference 11CEIRceir.orgVisit source
- Reference 12GBTAgbta.orgVisit source
- Reference 13UFIufi.orgVisit source
- Reference 14ICCAWORLDiccaworld.orgVisit source
- Reference 15ASAECENTERasaecenter.orgVisit source
- Reference 16EVENTBRITEeventbrite.comVisit source
- Reference 17VIMEOvimeo.comVisit source
- Reference 18ON24on24.comVisit source
- Reference 19MARKLETICmarkletic.comVisit source
- Reference 20SHOPPE-BLACKshoppe-black.comVisit source
- Reference 21EXPO-PLATFORMexpo-platform.comVisit source
- Reference 22MEETGREENmeetgreen.comVisit source
- Reference 23AHLAahla.comVisit source
- Reference 24STRstr.comVisit source






