GITNUXREPORT 2025

Meeting Industry Statistics

Meetings industry booming; digital, hybrid formats, sustainability, and ROI key.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

55% of attendees prefer hybrid meetings over fully in-person or virtual events

Statistic 2

Top reasons cited for holding meetings include knowledge sharing (82%), team building (76%), and strategic planning (74%)

Statistic 3

38% of attendees prefer to attend meetings and events in outdoor venues

Statistic 4

The average length of a corporate meeting is about 3 hours

Statistic 5

66% of planners believe that enhancing attendee engagement increases ROI

Statistic 6

The top three factors influencing venue selection are location, price, and facilities

Statistic 7

40% of event planners report that attendee experience is their top priority

Statistic 8

45% of corporate meetings are now planned with an emphasis on inclusivity and diversity

Statistic 9

Over 50% of event marketers claim mobile optimization is critical for event success

Statistic 10

The average duration of a breakout session is approximately 45 minutes

Statistic 11

85% of meeting attendees expect more personalized experiences at events

Statistic 12

54% of event professionals plan to focus more on experiential marketing strategies in 2024

Statistic 13

51% of corporate meetings in 2023 included a wellness component

Statistic 14

Over 85% of businesses reported that meetings help improve collaboration and team cohesion

Statistic 15

Virtual meetings increased by 80% during the COVID-19 pandemic

Statistic 16

65% of event organizers reported increased use of hybrid event formats post-pandemic

Statistic 17

Nearly 60% of event professionals cite ROI measurement as a key challenge

Statistic 18

The average size of a corporate meeting is about 100-250 participants

Statistic 19

45% of meetings in 2023 included a virtual or hybrid component

Statistic 20

The average number of meetings held per person in the corporate sector is about 4-6 annually

Statistic 21

The use of event apps increased by 30% from 2021 to 2023

Statistic 22

The average cost of AV equipment for small meetings is approximately $3,000

Statistic 23

72% of companies plan to increase their meetings budget in the next year

Statistic 24

55% of meetings are now booked six months or more in advance

Statistic 25

81% of event organizers believe that virtual events are here to stay, even as in-person returns

Statistic 26

The average corporate event attendance fee is approximately $150 per attendee per event

Statistic 27

65% of in-person meetings in 2023 were held in urban areas

Statistic 28

The average number of sponsors per event is 3.2

Statistic 29

The average number of hotel room nights booked per event is 150

Statistic 30

77% of event professionals believe that data analytics will help improve their event ROI in the coming years

Statistic 31

The average sponsorship ROI for in-person events is estimated at 6:1

Statistic 32

The global meetings industry was valued at approximately $1.5 trillion in 2022

Statistic 33

The average corporate meeting costs $1,315 per attendee

Statistic 34

In 2023, the global MICE (Meetings, Incentives, Conferences, Exhibitions) market was projected to grow at a CAGR of 11.4%

Statistic 35

The average return on investment (ROI) for face-to-face meetings is estimated at 4.52 times the initial expenditure

Statistic 36

For every dollar spent on meetings, organizations see an average return of $4.00 in increased revenue or productivity

Statistic 37

The global event technology market size was valued at $6.49 billion in 2022, and is projected to reach $15.78 billion by 2029

Statistic 38

The MICE industry is expected to generate over 2 million jobs worldwide by 2025

Statistic 39

The global conference industry is expected to grow at a CAGR of 10.2% from 2023 to 2030

Statistic 40

70% of meeting planners say sustainability is a priority for upcoming events

Statistic 41

68% of organizations are adopting sustainability practices in their meetings

Statistic 42

The average environmental impact of virtual meetings is 55% lower than live events

Statistic 43

74% of event planners say that social media is an essential tool for marketing their events

Statistic 44

Approximately 90% of planners believe meeting industry growth is linked to increased adoption of digital and hybrid formats

Statistic 45

48% of respondents plan to increase their use of AI and automation tools for meetings in 2024

Statistic 46

70% of event professionals say they are more likely to integrate new technology if it provides measurable benefits

Statistic 47

59% of meeting planners use data and analytics to improve future event planning

Statistic 48

80% of professionals agree that technology has made it easier to plan and execute meetings

Statistic 49

42% of event professionals plan to increase their investment in event technology in 2024

Statistic 50

73% of event organizers said that data security is a top concern when planning virtual meetings

Statistic 51

62% of meetings are planned using online event management platforms

Statistic 52

The use of AR and VR in meetings increased by 40% in 2023

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Key Highlights

The global meetings industry was valued at approximately $1.5 trillion in 2022
Over 85% of businesses reported that meetings help improve collaboration and team cohesion
The average corporate meeting costs $1,315 per attendee
Virtual meetings increased by 80% during the COVID-19 pandemic
70% of meeting planners say sustainability is a priority for upcoming events
In 2023, the global MICE (Meetings, Incentives, Conferences, Exhibitions) market was projected to grow at a CAGR of 11.4%
65% of event organizers reported increased use of hybrid event formats post-pandemic
55% of attendees prefer hybrid meetings over fully in-person or virtual events
Top reasons cited for holding meetings include knowledge sharing (82%), team building (76%), and strategic planning (74%)
The average return on investment (ROI) for face-to-face meetings is estimated at 4.52 times the initial expenditure
For every dollar spent on meetings, organizations see an average return of $4.00 in increased revenue or productivity
The global event technology market size was valued at $6.49 billion in 2022, and is projected to reach $15.78 billion by 2029
Nearly 60% of event professionals cite ROI measurement as a key challenge

The meetings industry is thriving like never before, with a global valuation of $1.5 trillion in 2022, rapidly evolving digital and hybrid formats, and a projected CAGR of 11.4% in 2023—driving unprecedented opportunities for collaboration, innovation, and revenue growth worldwide.

Attendee Preferences and Engagement

55% of attendees prefer hybrid meetings over fully in-person or virtual events
Top reasons cited for holding meetings include knowledge sharing (82%), team building (76%), and strategic planning (74%)
38% of attendees prefer to attend meetings and events in outdoor venues
The average length of a corporate meeting is about 3 hours
66% of planners believe that enhancing attendee engagement increases ROI
The top three factors influencing venue selection are location, price, and facilities
40% of event planners report that attendee experience is their top priority
45% of corporate meetings are now planned with an emphasis on inclusivity and diversity
Over 50% of event marketers claim mobile optimization is critical for event success
The average duration of a breakout session is approximately 45 minutes
85% of meeting attendees expect more personalized experiences at events
54% of event professionals plan to focus more on experiential marketing strategies in 2024
51% of corporate meetings in 2023 included a wellness component

Attendee Preferences and Engagement Interpretation

As meeting preferences pivot toward hybrid, outdoor, and personalized experiences with a keen focus on engagement, inclusivity, and wellness, the evolving industry signals that the future of corporate gatherings is about blending strategic purpose with innovative, attendee-centric environments—all within a 3-hour window that emphasizes ROI and memorable experiences.

Industry Trends and Planning Metrics

Over 85% of businesses reported that meetings help improve collaboration and team cohesion
Virtual meetings increased by 80% during the COVID-19 pandemic
65% of event organizers reported increased use of hybrid event formats post-pandemic
Nearly 60% of event professionals cite ROI measurement as a key challenge
The average size of a corporate meeting is about 100-250 participants
45% of meetings in 2023 included a virtual or hybrid component
The average number of meetings held per person in the corporate sector is about 4-6 annually
The use of event apps increased by 30% from 2021 to 2023
The average cost of AV equipment for small meetings is approximately $3,000
72% of companies plan to increase their meetings budget in the next year
55% of meetings are now booked six months or more in advance
81% of event organizers believe that virtual events are here to stay, even as in-person returns
The average corporate event attendance fee is approximately $150 per attendee per event
65% of in-person meetings in 2023 were held in urban areas
The average number of sponsors per event is 3.2
The average number of hotel room nights booked per event is 150
77% of event professionals believe that data analytics will help improve their event ROI in the coming years
The average sponsorship ROI for in-person events is estimated at 6:1

Industry Trends and Planning Metrics Interpretation

As meetings evolve into hybrid hubs of collaboration—bolstered by rising budgets, digital innovations, and complex ROI metrics—it's clear that whether virtual or in-person, organizations are increasingly investing in smarter, more strategic gatherings that promise measurable value in a post-pandemic world.

Market Size and Economic Impact

The global meetings industry was valued at approximately $1.5 trillion in 2022
The average corporate meeting costs $1,315 per attendee
In 2023, the global MICE (Meetings, Incentives, Conferences, Exhibitions) market was projected to grow at a CAGR of 11.4%
The average return on investment (ROI) for face-to-face meetings is estimated at 4.52 times the initial expenditure
For every dollar spent on meetings, organizations see an average return of $4.00 in increased revenue or productivity
The global event technology market size was valued at $6.49 billion in 2022, and is projected to reach $15.78 billion by 2029
The MICE industry is expected to generate over 2 million jobs worldwide by 2025
The global conference industry is expected to grow at a CAGR of 10.2% from 2023 to 2030

Market Size and Economic Impact Interpretation

With the global meetings industry valued at $1.5 trillion and an ROI of 4.52 times the initial spend, it’s clear that in-person gatherings are not just about handshakes and name tags—they're a potent investment in business growth, even as the burgeoning event tech market and job creation projections underscore a vibrant, yet critically evolving, industry economy.

Sustainability and Environmental Practices

70% of meeting planners say sustainability is a priority for upcoming events
68% of organizations are adopting sustainability practices in their meetings
The average environmental impact of virtual meetings is 55% lower than live events

Sustainability and Environmental Practices Interpretation

With 70% of meeting planners prioritizing sustainability and 68% of organizations adopting eco-friendly practices, virtual meetings—reducing environmental impact by 55%—are quietly transforming the event industry from buzzword to blueprint.

Technology and Innovation in Events

74% of event planners say that social media is an essential tool for marketing their events
Approximately 90% of planners believe meeting industry growth is linked to increased adoption of digital and hybrid formats
48% of respondents plan to increase their use of AI and automation tools for meetings in 2024
70% of event professionals say they are more likely to integrate new technology if it provides measurable benefits
59% of meeting planners use data and analytics to improve future event planning
80% of professionals agree that technology has made it easier to plan and execute meetings
42% of event professionals plan to increase their investment in event technology in 2024
73% of event organizers said that data security is a top concern when planning virtual meetings
62% of meetings are planned using online event management platforms
The use of AR and VR in meetings increased by 40% in 2023

Technology and Innovation in Events Interpretation

As the meeting industry accelerates into a digital era where 74% leverage social media, 90% see hybrid growth, and 42% plan to boost tech investments in 2024, it’s clear that integrating advanced tools like AI, AR, and data analytics isn’t just futuristic—it's essential for creating secure, measurable, and memorable events.